---
title: "purina one live clear cat food — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/purina-one-live-clear-cat-food"
last_updated: "2026-07-10T00:14:25.010Z"
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meta:
  description: "a concentrated shelf (top 5 take 79% of clicks) — purina one live clear cat food doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 79% of clicks) — purina one live clear cat food doesn't clear our bar today."
  "og:title": "purina one live clear cat food — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
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# **purina one live clear cat food**

**Skip it****51/100 **

a concentrated shelf (top 5 take 79% of clicks) — purina one live clear cat food doesn't clear our bar today.

**Market/yr**

**$1.6M**

**Growth (1y)**

**+180.8%**

**Products**

**11**

**Brands**

**2**

was 2 a year ago

**Sellers**

**19**

**Price range**

**$17.92–$70.92**

**Returns**

**0.0%**

**Rating**

**4.7★**

**Skip it**

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**43**

 ×0.30

Growth

**74**

 ×0.30

Competition

**17**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 47 weeks — +180.8% year over year.

12K6KSpike '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

## **Competition**

- Purina ONE56% - Purina Pro Plan44%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 19 sellers compete here.

**Brands**

**2 **—flat

was 2 a year ago

**Sellers**

**19**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 6.3 lb. Bag](https://m.media-amazon.com/images/I/41jQ6iLMsGL.jpg) [**Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 6.3 lb. Bag**](https://www.amazon.com/dp/B0DM6VHS87)

Purina ONE$31.544.7★89830%▲rising

2
![Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula](https://m.media-amazon.com/images/I/41DEFXE4WfL.jpg) [**Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula**](https://www.amazon.com/dp/B0848L7KXZ)

Purina Pro Plan$37.684.7★3,36717%▼falling

3
![Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 3 lb. Bag](https://m.media-amazon.com/images/I/41hc3V6+QpL.jpg) [**Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 3 lb. Bag**](https://www.amazon.com/dp/B0DM6X45PJ)

Purina ONE$17.924.7★89817%—flat

4
![Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/41iCriBjcvL.jpg) [**Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula - 16 lb. Bag**](https://www.amazon.com/dp/B0848KXRBS)

Purina Pro Plan$70.264.7★3,3678%▼falling

5
![Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Salmon and Rice Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41kvZy9cG5L.jpg) [**Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Salmon and Rice Formula - 7 lb. Bag**](https://www.amazon.com/dp/B0848NBF65)

Purina Pro Plan$37.444.7★4,4256%▼falling

6
![Purina ONE LiveClear Allergen-Reducing Dry Kitten Food Formula with Real Chicken As The Number One Ingredient - 5 lb. Bag](https://m.media-amazon.com/images/I/41p+wxQR5LL.jpg) [**Purina ONE LiveClear Allergen-Reducing Dry Kitten Food Formula with Real Chicken As The Number One Ingredient - 5 lb. Bag**](https://www.amazon.com/dp/B0DNKN6G6H)

Purina ONE$30.424.8★2626%▲rising

7
![Purina Pro Plan Allergen Reducing Sensitive Skin & Stomach High Protein Cat Food LIVECLEAR Turkey and Oatmeal Formula - 3.2 lb. Bag](https://m.media-amazon.com/images/I/41AB9s1icML.jpg) [**Purina Pro Plan Allergen Reducing Sensitive Skin & Stomach High Protein Cat Food LIVECLEAR Turkey and Oatmeal Formula - 3.2 lb. Bag**](https://www.amazon.com/dp/B0848P95T2)

Purina Pro Plan$22.564.7★1,1654%▼falling

8
![Purina Pro Plan Live Clear Cat Food Weight Management and Cat Allergen Reducer Chicken and Rice Formula - 12.5 lb. Bag](https://m.media-amazon.com/images/I/41dN0qsFT+L.jpg) [**Purina Pro Plan Live Clear Cat Food Weight Management and Cat Allergen Reducer Chicken and Rice Formula - 12.5 lb. Bag**](https://www.amazon.com/dp/B08W3K1XF6)

Purina Pro Plan$70.764.8★1,0773%▲rising

9
![Purina Pro Plan LiveClear Cat Allergen Reducing Adult Dry Cat Food With Salmon and Rice](https://m.media-amazon.com/images/I/412YFf40y6L.jpg) [**Purina Pro Plan LiveClear Cat Allergen Reducing Adult Dry Cat Food With Salmon and Rice**](https://www.amazon.com/dp/B0848JVM93)

Purina Pro Plan$70.924.7★4,4253%▼falling

10

![Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 14 lb.](https://m.media-amazon.com/images/I/41WOPbat1hL.jpg) [**Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 14 lb.**](https://www.amazon.com/dp/B0FWS19H1N)

Purina ONE$56.294.6★333%▲rising

11

![Purina Pro Plan Indoor Cat Food LiveClear Cat Allergen Reducing Turkey and Rice Formula - 5.5 lb. Bag](https://m.media-amazon.com/images/I/41gxo5ADHmL.jpg) [**Purina Pro Plan Indoor Cat Food LiveClear Cat Allergen Reducing Turkey and Rice Formula - 5.5 lb. Bag**](https://www.amazon.com/dp/B08W3LQVY3)

Purina Pro Plan$37.754.7★1,5432%—flat

## **Product shelf**

All 11 tracked products in this niche.

Top sellersNewestTrending

[![Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 6.3 lb. Bag](https://m.media-amazon.com/images/I/41jQ6iLMsGL.jpg)**Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 6.3 lb. Bag** Purina ONE**$31.54**4.7★898 reviews](https://www.amazon.com/dp/B0DM6VHS87) [![Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula](https://m.media-amazon.com/images/I/41DEFXE4WfL.jpg)**Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula** Purina Pro Plan**$37.68**4.7★3,367 reviews](https://www.amazon.com/dp/B0848L7KXZ) [![Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 3 lb. Bag](https://m.media-amazon.com/images/I/41hc3V6+QpL.jpg)**Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 3 lb. Bag** Purina ONE**$17.92**4.7★898 reviews](https://www.amazon.com/dp/B0DM6X45PJ) [![Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/41iCriBjcvL.jpg)**Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula - 16 lb. Bag** Purina Pro Plan**$70.26**4.7★3,367 reviews](https://www.amazon.com/dp/B0848KXRBS) [![Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Salmon and Rice Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41kvZy9cG5L.jpg)**Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Salmon and Rice Formula - 7 lb. Bag** Purina Pro Plan**$37.44**4.7★4,425 reviews](https://www.amazon.com/dp/B0848NBF65) [![Purina ONE LiveClear Allergen-Reducing Dry Kitten Food Formula with Real Chicken As The Number One Ingredient - 5 lb. Bag](https://m.media-amazon.com/images/I/41p+wxQR5LL.jpg)**Purina ONE LiveClear Allergen-Reducing Dry Kitten Food Formula with Real Chicken As The Number One Ingredient - 5 lb. Bag** Purina ONE**$30.42**4.8★262 reviews](https://www.amazon.com/dp/B0DNKN6G6H) [![Purina Pro Plan Allergen Reducing Sensitive Skin & Stomach High Protein Cat Food LIVECLEAR Turkey and Oatmeal Formula - 3.2 lb. Bag](https://m.media-amazon.com/images/I/41AB9s1icML.jpg)**Purina Pro Plan Allergen Reducing Sensitive Skin & Stomach High Protein Cat Food LIVECLEAR Turkey and Oatmeal Formula - 3.2 lb. Bag** Purina Pro Plan**$22.56**4.7★1,165 reviews](https://www.amazon.com/dp/B0848P95T2) [![Purina Pro Plan Live Clear Cat Food Weight Management and Cat Allergen Reducer Chicken and Rice Formula - 12.5 lb. Bag](https://m.media-amazon.com/images/I/41dN0qsFT+L.jpg)**Purina Pro Plan Live Clear Cat Food Weight Management and Cat Allergen Reducer Chicken and Rice Formula - 12.5 lb. Bag** Purina Pro Plan**$70.76**4.8★1,077 reviews](https://www.amazon.com/dp/B08W3K1XF6)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Allergies**39%

*“No allergies”*

**Pet Friendly**14%

*“Cats Love It”*

**Value For Money**5%

*“Worth every penny”*

**Taste-Overall**5%

*“Good food”*

**Flavor**3%

*“The cats love the flavor”*

**Advertised Vs Actual Product**3%

*“Works as advertised”*

**Quality-Overall**3%

*“Good quality and they live it so easy for them to digest”*

**Fun/Entertainment Experience**2%

*“The cats enjoyed it”*

**Ease Of Cleaning**1%

*“clean after few days”*

**Breathability**1%

*“I'm already breathing better”*

### **What buyers complain about **

**Allergies**52%

*“who is allergic”*

**Value For Money**11%

*“could be lower priced”*

**Functionality-Overall**2%

*“Doesn't work”*

**Indigestion**2%

*“Caused diarrhea”*

**Moist/Dry**1%

*“dry cat food”*

**Contamination**1%

*“Product had fungus”*

**Ingredients-Overall**1%

*“I wish the ingrediants were a little cleaner”*

**Flavor**1%

*“Can't attest to flavor”*

**Time Taken**0%

*“It took about 3 weeks to work”*

**Certifications**0%

*“No scientific evidence”*

#### **Top return reasons**- Value For Money25% - Advertised Vs Actual Product19% - Size-Overall13% - Flavor13% - Compatibility-Overall6% - Ease Of Use6% - Leak-Proof6% - Stale/Rotten/Spoiled6% - Indigestion6%