--- title: "purina one hairball cat food — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/purina-one-hairball-cat-food" last_updated: "2026-07-10T00:33:09.442Z" locale: en meta: description: "strong incumbent ratings (4.7★) — purina one hairball cat food doesn't clear our bar today." "og:description": "strong incumbent ratings (4.7★) — purina one hairball cat food doesn't clear our bar today." "og:title": "purina one hairball cat food — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" --- Back to Flapen home # **purina one hairball cat food** **Skip it****51/100 ** strong incumbent ratings (4.7★) — purina one hairball cat food doesn't clear our bar today. **Market/yr** **$642K** **Growth (1y)** **+197.7%** **Products** **20** **Brands** **9** was 8 a year ago **Sellers** **65** **Price range** **$9.39–$60.72** **Returns** **0.0%** **Rating** **4.7★** **Skip it** Scored 51/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **27** ×0.30 Growth **76** ×0.30 Competition **42** ×0.20 Quality gap **20** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 97 weeks — +197.7% year over year. 8K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Sep '24Dec '24Apr '25Aug '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun, Jul · busiest ÷ quietest = 2.1× ## **Competition** - Purina ONE43% - IAMS23% - Meow Mix12% - Hill's Science Diet6% - Purina Pro Plan5% - Purina Cat Chow4% - Other (3 brands)6% The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 65 sellers compete here. **Brands** **9 **▲rising was 8 a year ago **Sellers** **65** **Top 5 brand share** **90%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41RY1Cqkb9L.jpg) [**Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 7 lb. Bag**](https://www.amazon.com/dp/B000634CMS) Purina ONE$17.524.8★5,88421%▼falling 2 ![Meow Mix Hairball Control Dry Cat Food for Adult Cat 6.3 lb. Bag](https://m.media-amazon.com/images/I/41tQNi5iJML.jpg) [**Meow Mix Hairball Control Dry Cat Food for Adult Cat 6.3 lb. Bag**](https://www.amazon.com/dp/B0043OYYHY) Meow Mix$9.394.7★5,15212%▼falling 3 ![Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/51xFRBrv8QL.jpg) [**Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 16 lb. Bag**](https://www.amazon.com/dp/B000634CSW) Purina ONE$32.484.8★7,26010%▲rising 4 ![IAMS Proactive Health Dry Cat Food Hairball Care Adult Cat Food with Real Chicken and Salmon 7 lb. Bag](https://m.media-amazon.com/images/I/417wnMNBKVL.jpg) [**IAMS Proactive Health Dry Cat Food Hairball Care Adult Cat Food with Real Chicken and Salmon 7 lb. Bag**](https://www.amazon.com/dp/B01BV4IRR6) IAMS$16.434.8★11,30210%▼falling 5 ![Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 3.5 lb. Bag](https://m.media-amazon.com/images/I/41k1rXvEbgL.jpg) [**Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 3.5 lb. Bag**](https://www.amazon.com/dp/B000VCRX5M) Purina ONE$9.844.8★5,8849%▲rising 6 ![Hills Science Diet Adult 1-6 Hairball Control Dry Cat Food Chicken 3.5 lb. Bag](https://m.media-amazon.com/images/I/41tgt6qMJqL.jpg) [**Hills Science Diet Adult 1-6 Hairball Control Dry Cat Food Chicken 3.5 lb. Bag**](https://www.amazon.com/dp/B001VIYCK4) Hill's Science Diet$23.624.6★4,8935%▼falling 7 ![IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Real Chicken in Every Bite 7 lb. Bag](https://m.media-amazon.com/images/I/41ZzTktDI9L.jpg) [**IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Real Chicken in Every Bite 7 lb. Bag**](https://www.amazon.com/dp/B01BKYFR7K) IAMS$16.424.8★37,3705%—flat 8 ![Purina Pro Plan Hairball Management Indoor Cat Food Salmon and Rice Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41xk7WO88yL.jpg) [**Purina Pro Plan Hairball Management Indoor Cat Food Salmon and Rice Formula - 7 lb. Bag**](https://www.amazon.com/dp/B003R0LM5M) Purina Pro Plan$26.754.7★3,3004%▲rising 9 ![IAMS Proactive Health Dry Cat Food Hairball Care Adult Cat Food with Real Chicken and Salmon 16 lb. Bag](https://m.media-amazon.com/images/I/41HnOdoYLXL.jpg) [**IAMS Proactive Health Dry Cat Food Hairball Care Adult Cat Food with Real Chicken and Salmon 16 lb. Bag**](https://www.amazon.com/dp/B00BD76NZK) IAMS$30.334.8★11,3024%▲rising 10 ![Purina Cat Chow Hairball Healthy Weight Indoor Natural Dry Cat Food Naturals Indoor - 13 lb. Bag](https://m.media-amazon.com/images/I/51vds1pph5L.jpg) [**Purina Cat Chow Hairball Healthy Weight Indoor Natural Dry Cat Food Naturals Indoor - 13 lb. Bag**](https://www.amazon.com/dp/B01H3OA7KI) Purina Cat Chow$16.424.8★19,7324%▼falling 11 ![Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 22 lb. Bag](https://m.media-amazon.com/images/I/51mtV-5rH-L.jpg) [**Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 22 lb. Bag**](https://www.amazon.com/dp/B075PDYV58) Purina ONE$43.584.8★7,2603%▼falling 12 ![Royal Canin Feline Care Nutrition Hairball Care Adult Dry Cat Food 3 lb Bag](https://m.media-amazon.com/images/I/41ErCCY3nkL.jpg) [**Royal Canin Feline Care Nutrition Hairball Care Adult Dry Cat Food 3 lb Bag**](https://www.amazon.com/dp/B000HALT7Q) ROYAL CANIN$28.324.7★2,8272%▲rising 13 ![IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Real Chicken in Every Bite 22 lb. Bag](https://m.media-amazon.com/images/I/51KqHJJLNWL.jpg) [**IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Real Chicken in Every Bite 22 lb. Bag**](https://www.amazon.com/dp/B01BMBPOJ2) IAMS$36.534.8★37,3702%▼falling 14 ![IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Salmon 3.5 lb. Bag](https://m.media-amazon.com/images/I/41AU8pqAFvL.jpg) [**IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Salmon 3.5 lb. Bag**](https://www.amazon.com/dp/B08QYLH4XQ) IAMS$9.494.7★5,9192%▲rising 15 ![Cat Hairball Remedy Treats - Dual Texture Crunchy Creamy Hairball Treatment for Cats Furball Relief Control Supplement with Fiber Fish Oil for Indoor Cats Skin Coat Digestion (30-Day Supply)](https://m.media-amazon.com/images/I/51JDU4tXtdL.jpg) [**Cat Hairball Remedy Treats - Dual Texture Crunchy Creamy Hairball Treatment for Cats Furball Relief Control Supplement with Fiber Fish Oil for Indoor Cats Skin Coat Digestion (30-Day Supply)**](https://www.amazon.com/dp/B0B9QSQP5Q) Pet Honesty$13.944.6★6,7752%—flat **~~Showing 15 of 20 — show all ~~** ## **Product shelf** All 20 tracked products in this niche. Top sellersNewestTrending [![Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41RY1Cqkb9L.jpg)**Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 7 lb. Bag** Purina ONE**$17.52**4.8★5,884 reviews](https://www.amazon.com/dp/B000634CMS) [![Meow Mix Hairball Control Dry Cat Food for Adult Cat 6.3 lb. Bag](https://m.media-amazon.com/images/I/41tQNi5iJML.jpg)**Meow Mix Hairball Control Dry Cat Food for Adult Cat 6.3 lb. Bag** Meow Mix**$9.39**4.7★5,152 reviews](https://www.amazon.com/dp/B0043OYYHY) [![Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/51xFRBrv8QL.jpg)**Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 16 lb. Bag** Purina ONE**$32.48**4.8★7,260 reviews](https://www.amazon.com/dp/B000634CSW) [![IAMS Proactive Health Dry Cat Food Hairball Care Adult Cat Food with Real Chicken and Salmon 7 lb. Bag](https://m.media-amazon.com/images/I/417wnMNBKVL.jpg)**IAMS Proactive Health Dry Cat Food Hairball Care Adult Cat Food with Real Chicken and Salmon 7 lb. Bag** IAMS**$16.43**4.8★11,302 reviews](https://www.amazon.com/dp/B01BV4IRR6) [![Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 3.5 lb. Bag](https://m.media-amazon.com/images/I/41k1rXvEbgL.jpg)**Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 3.5 lb. Bag** Purina ONE**$9.84**4.8★5,884 reviews](https://www.amazon.com/dp/B000VCRX5M) [![Hills Science Diet Adult 1-6 Hairball Control Dry Cat Food Chicken 3.5 lb. Bag](https://m.media-amazon.com/images/I/41tgt6qMJqL.jpg)**Hills Science Diet Adult 1-6 Hairball Control Dry Cat Food Chicken 3.5 lb. Bag** Hill's Science Diet**$23.62**4.6★4,893 reviews](https://www.amazon.com/dp/B001VIYCK4) [![IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Real Chicken in Every Bite 7 lb. Bag](https://m.media-amazon.com/images/I/41ZzTktDI9L.jpg)**IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Real Chicken in Every Bite 7 lb. Bag** IAMS**$16.42**4.8★37,370 reviews](https://www.amazon.com/dp/B01BKYFR7K) [![Purina Pro Plan Hairball Management Indoor Cat Food Salmon and Rice Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41xk7WO88yL.jpg)**Purina Pro Plan Hairball Management Indoor Cat Food Salmon and Rice Formula - 7 lb. Bag** Purina Pro Plan**$26.75**4.7★3,300 reviews](https://www.amazon.com/dp/B003R0LM5M) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**38% *“Cats LOVE it”* **Hair Removal**11% *“Effective for reducing hairballs”* **Taste-Overall**9% *“Taste good”* **Value For Money**9% *“Excellent value”* **Quality-Overall**8% *“Excellent product”* **Advertised Vs Actual Product**4% *“As expected”* **Flavor**3% *“The crunchy & creamy texture and the flavor are perfect for her”* **Ease Of Chewing/Swallowing**2% *“7 chews in the am”* **Ease Of Use**2% *“Works well easy to use”* **Smell**2% *“the aroma is consistent with standard cat food”* ### **What buyers complain about ** **Indigestion**16% *“Caused stomach irritation”* **Value For Money**14% *“They are no inexpensive”* **Size-Overall**11% *“the bag is huge”* **Smell**8% *“It does have a slightly rancid smell”* **Functionality-Overall**6% *“Did not work for my cat”* **Taste-Overall**3% *“they were not crazy about blue buffalo taste”* **Stale/Rotten/Spoiled**3% *“Im worried about the freshness”* **Quality-Overall**2% *“Low price low quality”* **Advertised Vs Actual Product**2% *“A bit deceptive”* **Moist/Dry**2% *“Dry cat food”* #### **Top return reasons**- Size-Overall21% - Functionality-Overall13% - Value For Money13% - Moist/Dry13% - Indigestion8% - Ease Of Use8% - Flavor8% - Escape Proof4% - Certifications4% - Advertised Vs Actual Product4%