--- title: "purina little bites dog food — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/purina-little-bites-dog-food" last_updated: "2026-07-10T00:32:36.988Z" locale: en meta: description: "a concentrated shelf (top 5 take 74% of clicks) — purina little bites dog food doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 74% of clicks) — purina little bites dog food doesn't clear our bar today." "og:title": "purina little bites dog food — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **purina little bites dog food** **Skip it****47/100 ** a concentrated shelf (top 5 take 74% of clicks) — purina little bites dog food doesn't clear our bar today. **Market/yr** **$593K** **Growth (1y)** **+134.0%** **Products** **15** **Brands** **3** was 3 a year ago **Sellers** **68** **Price range** **$5.83–$47.17** **Returns** **0.0%** **Rating** **4.6★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **27** ×0.30 Growth **69** ×0.30 Competition **23** ×0.20 Quality gap **33** ×0.10 Returns **100** ×0.10 ## **Competition** - Beneful67% - Purina ONE31% - Dog Chow2% - Other0% The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 68 sellers compete here. **Brands** **3 **—flat was 3 a year ago **Sellers** **68** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Purina Beneful Originals With Farm-Raised Beef Natural Dog Food Dry Recipe With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags](https://m.media-amazon.com/images/I/51Nu-YZRVVL.jpg) [**Purina Beneful Originals With Farm-Raised Beef Natural Dog Food Dry Recipe With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags**](https://www.amazon.com/dp/B07D2J47YW) Beneful$23.414.6★1,76323%▲rising 2 ![Purina Beneful Incredibites With Farm-Raised Beef Natural Small Breed Dry Dog Food With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags](https://m.media-amazon.com/images/I/51uSmTNjYZL.jpg) [**Purina Beneful Incredibites With Farm-Raised Beef Natural Small Breed Dry Dog Food With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags**](https://www.amazon.com/dp/B07D1L5R1S) Beneful$23.574.6★4,29615%▼falling 3 ![Purina Beneful Healthy Weight With Farm-Raised Chicken Natural Dog Food Dry Formula With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags](https://m.media-amazon.com/images/I/51yeRC7ONrL.jpg) [**Purina Beneful Healthy Weight With Farm-Raised Chicken Natural Dog Food Dry Formula With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags**](https://www.amazon.com/dp/B07CVN5WG8) Beneful$23.294.6★98814%▼falling 4 ![Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 8 lb. Bag](https://m.media-amazon.com/images/I/41AtvoCQw1L.jpg) [**Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 8 lb. Bag**](https://www.amazon.com/dp/B000634CF0) Purina ONE$15.984.7★11,30812%▲rising 5 ![Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 31.1 lb. Bag](https://m.media-amazon.com/images/I/5116FovbAzL.jpg) [**Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 31.1 lb. Bag**](https://www.amazon.com/dp/B008W7QADO) Purina ONE$47.174.7★11,3089%—flat 6 ![Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 16.5 lb. Bag](https://m.media-amazon.com/images/I/51Tqj0xJEaL.jpg) [**Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 16.5 lb. Bag**](https://www.amazon.com/dp/B000OV66QW) Purina ONE$29.494.7★11,3085%▲rising 7 ![Beneful Purina Real Meat Dry Dog Food Originals with Farm-Raised Beef 14 lb. Bag](https://m.media-amazon.com/images/I/41h69AV-L8L.jpg) [**Beneful Purina Real Meat Dry Dog Food Originals with Farm-Raised Beef 14 lb. Bag**](https://www.amazon.com/dp/B07XBBSVQB) Beneful$18.424.7★784%▼falling 8 ![Beneful Small Dog IncrediBites with Farm-Raised Beef Dog Food 56 Ounce](https://m.media-amazon.com/images/I/510kZU9zfXL.jpg) [**Beneful Small Dog IncrediBites with Farm-Raised Beef Dog Food 56 Ounce**](https://www.amazon.com/dp/B08L6KWPKD) Beneful$5.834.6★7253%▼falling 9 ![Purina Beneful Dry Dog Food Original With Real Beef 3.5 Lb Bag](https://m.media-amazon.com/images/I/51e6qPi6TZL.jpg) [**Purina Beneful Dry Dog Food Original With Real Beef 3.5 Lb Bag**](https://www.amazon.com/dp/B000VCC00K) Beneful$6.544.6★5753%▲rising 10 ![Purina One Small Breed Plus High-Protein Dog Food Lamb and Rice Formula Dry Dog Food - 7.4 lb. Bag](https://m.media-amazon.com/images/I/41Cco6kd6-L.jpg) [**Purina One Small Breed Plus High-Protein Dog Food Lamb and Rice Formula Dry Dog Food - 7.4 lb. Bag**](https://www.amazon.com/dp/B07CWRN594) Purina ONE$16.314.7★3,6622%▼falling 11 ![Purina174; Dog Chow Small Dog Grain & Real Meat Dry Dog Food 3.2lbs](https://m.media-amazon.com/images/I/41yAk6lRGYL.jpg) [**Purina174; Dog Chow Small Dog Grain & Real Meat Dry Dog Food 3.2lbs**](https://www.amazon.com/dp/B07DP8JTDC) Dog Chow$23.763.7★392%▲rising 12 ![Purina Beneful Healthy Weight With Farm-Raised Chicken Natural Dog Food Dry Formula With Added Vitamins Minerals and Nutrients](https://m.media-amazon.com/images/I/51ZiJd-X6AL.jpg) [**Purina Beneful Healthy Weight With Farm-Raised Chicken Natural Dog Food Dry Formula With Added Vitamins Minerals and Nutrients**](https://www.amazon.com/dp/B07X6Q9NCY) Beneful$18.414.6★1242%▼falling 13 ![Purina ONE Chicken and Rice Formula Dry Dog Food - 8 lb. Bag](https://m.media-amazon.com/images/I/41UEI1dxOPL.jpg) [**Purina ONE Chicken and Rice Formula Dry Dog Food - 8 lb. Bag**](https://www.amazon.com/dp/B0000AH3QT) Purina ONE$16.044.7★11,0651%▼falling 14 ![Beneful Purina Originals with Real Beef Adult Dry Dog Food - 6.3 lb. Bag](https://m.media-amazon.com/images/I/51zFiYBLC5L.jpg) [**Beneful Purina Originals with Real Beef Adult Dry Dog Food - 6.3 lb. Bag**](https://www.amazon.com/dp/B07GT7JQKD) Beneful$26.654.4★711%▼falling 15 ![Purina Beneful Healthy Weight Dry Dog Food With Farm-Raised Chicken - 6.3 lb. Bag](https://m.media-amazon.com/images/I/51HbPJMGjHL.jpg) [**Purina Beneful Healthy Weight Dry Dog Food With Farm-Raised Chicken - 6.3 lb. Bag**](https://www.amazon.com/dp/B00YB0EXJ4) Beneful$25.114.6★4,1041%▼falling ## **Product shelf** All 15 tracked products in this niche. Top sellersNewestTrending [![Purina Beneful Originals With Farm-Raised Beef Natural Dog Food Dry Recipe With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags](https://m.media-amazon.com/images/I/51Nu-YZRVVL.jpg)**Purina Beneful Originals With Farm-Raised Beef Natural Dog Food Dry Recipe With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags** Beneful**$23.41**4.6★1,763 reviews](https://www.amazon.com/dp/B07D2J47YW) [![Purina Beneful Incredibites With Farm-Raised Beef Natural Small Breed Dry Dog Food With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags](https://m.media-amazon.com/images/I/51uSmTNjYZL.jpg)**Purina Beneful Incredibites With Farm-Raised Beef Natural Small Breed Dry Dog Food With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags** Beneful**$23.57**4.6★4,296 reviews](https://www.amazon.com/dp/B07D1L5R1S) [![Purina Beneful Healthy Weight With Farm-Raised Chicken Natural Dog Food Dry Formula With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags](https://m.media-amazon.com/images/I/51yeRC7ONrL.jpg)**Purina Beneful Healthy Weight With Farm-Raised Chicken Natural Dog Food Dry Formula With Added Vitamins Minerals and Nutrients - (Pack of 4) 3.5 lb. Bags** Beneful**$23.29**4.6★988 reviews](https://www.amazon.com/dp/B07CVN5WG8) [![Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 8 lb. Bag](https://m.media-amazon.com/images/I/41AtvoCQw1L.jpg)**Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 8 lb. Bag** Purina ONE**$15.98**4.7★11,308 reviews](https://www.amazon.com/dp/B000634CF0) [![Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 31.1 lb. Bag](https://m.media-amazon.com/images/I/5116FovbAzL.jpg)**Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 31.1 lb. Bag** Purina ONE**$47.17**4.7★11,308 reviews](https://www.amazon.com/dp/B008W7QADO) [![Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 16.5 lb. Bag](https://m.media-amazon.com/images/I/51Tqj0xJEaL.jpg)**Purina ONE Small Bites Beef and Rice Formula Small High Protein Dry Dog Food Natural With Added Vitamins Minerals and Nutrients - 16.5 lb. Bag** Purina ONE**$29.49**4.7★11,308 reviews](https://www.amazon.com/dp/B000OV66QW) [![Beneful Purina Real Meat Dry Dog Food Originals with Farm-Raised Beef 14 lb. Bag](https://m.media-amazon.com/images/I/41h69AV-L8L.jpg)**Beneful Purina Real Meat Dry Dog Food Originals with Farm-Raised Beef 14 lb. Bag** Beneful**$18.42**4.7★78 reviews](https://www.amazon.com/dp/B07XBBSVQB) [![Beneful Small Dog IncrediBites with Farm-Raised Beef Dog Food 56 Ounce](https://m.media-amazon.com/images/I/510kZU9zfXL.jpg)**Beneful Small Dog IncrediBites with Farm-Raised Beef Dog Food 56 Ounce** Beneful**$5.83**4.6★725 reviews](https://www.amazon.com/dp/B08L6KWPKD) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**40% *“Pet approved”* **Quality-Overall**15% *“Good quality dog food”* **Value For Money**11% *“good value for this brand”* **Size-Overall**8% *“Good size”* **Taste-Overall**7% *“Our German Shepherd/Belgian Malinois loves this food”* **Ease Of Chewing/Swallowing**5% *“Dog loves the chewy bits”* **Flavor**3% *“they consistently seem to enjoy the taste”* **Advertised Vs Actual Product**2% *“Exactly what i ordered & expected”* **Freshness**2% *“Freshness”* **Smell**2% *“The food itself smells good”* ### **What buyers complain about ** **Contamination**20% *“Moths”* **Stale/Rotten/Spoiled**10% *“this batch may have been stale”* **Value For Money**10% *“Cheaper to buy it in the store”* **Allergies**9% *“My dog has a lot of food allergies”* **Indigestion**8% *“she was sick with diarrhea”* **Ease Of Chewing/Swallowing**7% *“1 bag from chewy”* **Smell**6% *“Bad smell”* **Moist/Dry**4% *“this is the only dry food he will eat”* **Taste-Overall**3% *“Teacup Yorkie doesnt like”* **Quality-Overall**3% *“Inconsistent quality”* #### **Top return reasons**- Value For Money36% - Size-Overall18% - Advertised Vs Actual Product18% - Indigestion9% - Moist/Dry9% - Escape Proof9%