---
title: "purina beyond wet cat food — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/purina-beyond-wet-cat-food"
last_updated: "2026-07-09T23:09:00.598Z"
locale: en
meta:
  description: "a small market ($204K/yr) — purina beyond wet cat food doesn't clear our bar today."
  "og:description": "a small market ($204K/yr) — purina beyond wet cat food doesn't clear our bar today."
  "og:title": "purina beyond wet cat food — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **purina beyond wet cat food**

**Skip it****45/100 **

a small market ($204K/yr) — purina beyond wet cat food doesn't clear our bar today.

**Market/yr**

**$204K**

**Growth (1y)**

**+142.9%**

**Products**

**13**

**Brands**

**2**

was 7 a year ago

**Sellers**

**15**

**Price range**

**$18.34–$55.96**

**Returns**

**0.0%**

**Rating**

**4.2★**

**Skip it**

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**70**

 ×0.30

Competition

**20**

 ×0.20

Quality gap

**69**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 97 weeks — +142.9% year over year.

7K4KSpike '25Black Friday '25Spike '26Jul '24Dec '24Apr '25Aug '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Apr, May · busiest ÷ quietest = 6.9×

## **Competition**

- Instinct98% - Purina Beyond2% - Other0%

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 15 sellers compete here.

**Brands**

**2 **▼falling

was 7 a year ago

**Sellers**

**15**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Instinct Original Grain Free Recipe Variety Pack Natural Wet Canned Cat Food by Natures Variety 3 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/41z-NNGAybL.jpg) [**Instinct Original Grain Free Recipe Variety Pack Natural Wet Canned Cat Food by Natures Variety 3 Ounce (Pack of 12)**](https://www.amazon.com/dp/B07NM328YZ)

Instinct$20.234.2★1,93231%▼falling

2
![Instinct Flaked Entrees in Gravy Wet Canned Cat Food Grain-Free - Variety Pack 3 oz. Cans (Pack of 12)](https://m.media-amazon.com/images/I/41Wgnt3yeML.jpg) [**Instinct Flaked Entrees in Gravy Wet Canned Cat Food Grain-Free - Variety Pack 3 oz. Cans (Pack of 12)**](https://www.amazon.com/dp/B0CYVLX3N8)

Instinct$18.344.3★55224%▲rising

3
![Instinct Original Grain Free Real Chicken Recipe Natural Wet Canned Cat Food 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/410NvxSqtsL.jpg) [**Instinct Original Grain Free Real Chicken Recipe Natural Wet Canned Cat Food 5.5 Ounce (Pack of 12)**](https://www.amazon.com/dp/B005HUVYBW)

Instinct$29.874.0★1,9878%—flat

4
![Instinct Original Pate Wet Cat Food Grain Free Recipe - Variety Pack 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/41tVdYD3s-L.jpg) [**Instinct Original Pate Wet Cat Food Grain Free Recipe - Variety Pack 5.5 Ounce (Pack of 12)**](https://www.amazon.com/dp/B07NLZKK4Q)

Instinct$31.004.2★1,9328%▲rising

5
![Instinct Healthy Cravings Natural Wet Cat Food Topper Grain Free Recipe - Variety Pack 3 oz. Pouches (Pack of 12)](https://m.media-amazon.com/images/I/41kaMomvnXL.jpg) [**Instinct Healthy Cravings Natural Wet Cat Food Topper Grain Free Recipe - Variety Pack 3 oz. Pouches (Pack of 12)**](https://www.amazon.com/dp/B07NLZKK4R)

Instinct$20.514.5★1,5066%▼falling

6
![Instinct Limited Ingredient Diet Natural Wet Cat Food Grain Free Recipe - Real Rabbit 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/41aBvL2Py5L.jpg) [**Instinct Limited Ingredient Diet Natural Wet Cat Food Grain Free Recipe - Real Rabbit 5.5 Ounce (Pack of 12)**](https://www.amazon.com/dp/B00TZGI95S)

Instinct$46.674.0★5455%▲rising

7
![Instinct Original Minced Cups Wet Cat Food Rabbit 3.5 oz (12 Count)](https://m.media-amazon.com/images/I/41pVpjshCbL.jpg) [**Instinct Original Minced Cups Wet Cat Food Rabbit 3.5 oz (12 Count)**](https://www.amazon.com/dp/B06XDR3ZZH)

Instinct$29.804.3★8414%▲rising

8
![Instinct Flaked Entre Wet Canned Cat Food - Chicken 3 Ounce (Pack of 24)](https://m.media-amazon.com/images/I/41utb9hQ3XL.jpg) [**Instinct Flaked Entre Wet Canned Cat Food - Chicken 3 Ounce (Pack of 24)**](https://www.amazon.com/dp/B0CYTTSGKR)

Instinct$31.384.1★1213%—flat

9
![Instinct Original Grain Free Real Rabbit Recipe Natural Wet Canned Cat Food by Natures Variety 5.5 oz. Cans (Case of 12)](https://m.media-amazon.com/images/I/416tagpXWmL.jpg) [**Instinct Original Grain Free Real Rabbit Recipe Natural Wet Canned Cat Food by Natures Variety 5.5 oz. Cans (Case of 12)**](https://www.amazon.com/dp/B005HUVZW0)

Instinct$43.374.2★6913%▲rising

10

![Instinct Pate Entrees Wet Canned Cat Food Grain-Free - Real Chicken 3 oz. Cans (Pack of 24)](https://m.media-amazon.com/images/I/415dcH5CNuL.jpg) [**Instinct Pate Entrees Wet Canned Cat Food Grain-Free - Real Chicken 3 oz. Cans (Pack of 24)**](https://www.amazon.com/dp/B008RWG0TS)

Instinct$38.004.0★1,9872%▼falling

11

![Instinct Limited Ingredient Diet Natural Wet Cat Food Grain Free Recipe - Real Turkey 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/41BSWLacNtL.jpg) [**Instinct Limited Ingredient Diet Natural Wet Cat Food Grain Free Recipe - Real Turkey 5.5 Ounce (Pack of 12)**](https://www.amazon.com/dp/B01LTI0BIM)

Instinct$30.654.0★7892%▼falling

12

![Purina Beyond Chicken Beef and Carrot and Turkey Sweet Potato and Spinach in Wet Cat Food Gravy 12 Ct Variety Pack - (2 Packs of 12) 3 oz. Cans](https://m.media-amazon.com/images/I/41DPyoCYl8L.jpg) [**Purina Beyond Chicken Beef and Carrot and Turkey Sweet Potato and Spinach in Wet Cat Food Gravy 12 Ct Variety Pack - (2 Packs of 12) 3 oz. Cans**](https://www.amazon.com/dp/B08RQDSYM1)

Purina Beyond$55.964.5★972%▼falling

13

![Instinct Flaked Entrees Wet Canned Cat Food Chicken 5.5 oz. (12 Count)](https://m.media-amazon.com/images/I/41OBmJ-+A0L.jpg) [**Instinct Flaked Entrees Wet Canned Cat Food Chicken 5.5 oz. (12 Count)**](https://www.amazon.com/dp/B0CYVFYHR3)

Instinct$25.194.4★722%—flat

## **Product shelf**

All 13 tracked products in this niche.

Top sellersNewestTrending

[![Instinct Original Grain Free Recipe Variety Pack Natural Wet Canned Cat Food by Natures Variety 3 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/41z-NNGAybL.jpg)**Instinct Original Grain Free Recipe Variety Pack Natural Wet Canned Cat Food by Natures Variety 3 Ounce (Pack of 12)** Instinct**$20.23**4.2★1,932 reviews](https://www.amazon.com/dp/B07NM328YZ) [![Instinct Flaked Entrees in Gravy Wet Canned Cat Food Grain-Free - Variety Pack 3 oz. Cans (Pack of 12)](https://m.media-amazon.com/images/I/41Wgnt3yeML.jpg)**Instinct Flaked Entrees in Gravy Wet Canned Cat Food Grain-Free - Variety Pack 3 oz. Cans (Pack of 12)** Instinct**$18.34**4.3★552 reviews](https://www.amazon.com/dp/B0CYVLX3N8) [![Instinct Original Grain Free Real Chicken Recipe Natural Wet Canned Cat Food 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/410NvxSqtsL.jpg)**Instinct Original Grain Free Real Chicken Recipe Natural Wet Canned Cat Food 5.5 Ounce (Pack of 12)** Instinct**$29.87**4.0★1,987 reviews](https://www.amazon.com/dp/B005HUVYBW) [![Instinct Original Pate Wet Cat Food Grain Free Recipe - Variety Pack 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/41tVdYD3s-L.jpg)**Instinct Original Pate Wet Cat Food Grain Free Recipe - Variety Pack 5.5 Ounce (Pack of 12)** Instinct**$31.00**4.2★1,932 reviews](https://www.amazon.com/dp/B07NLZKK4Q) [![Instinct Healthy Cravings Natural Wet Cat Food Topper Grain Free Recipe - Variety Pack 3 oz. Pouches (Pack of 12)](https://m.media-amazon.com/images/I/41kaMomvnXL.jpg)**Instinct Healthy Cravings Natural Wet Cat Food Topper Grain Free Recipe - Variety Pack 3 oz. Pouches (Pack of 12)** Instinct**$20.51**4.5★1,506 reviews](https://www.amazon.com/dp/B07NLZKK4R) [![Instinct Limited Ingredient Diet Natural Wet Cat Food Grain Free Recipe - Real Rabbit 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/41aBvL2Py5L.jpg)**Instinct Limited Ingredient Diet Natural Wet Cat Food Grain Free Recipe - Real Rabbit 5.5 Ounce (Pack of 12)** Instinct**$46.67**4.0★545 reviews](https://www.amazon.com/dp/B00TZGI95S) [![Instinct Original Minced Cups Wet Cat Food Rabbit 3.5 oz (12 Count)](https://m.media-amazon.com/images/I/41pVpjshCbL.jpg)**Instinct Original Minced Cups Wet Cat Food Rabbit 3.5 oz (12 Count)** Instinct**$29.80**4.3★841 reviews](https://www.amazon.com/dp/B06XDR3ZZH) [![Instinct Flaked Entre Wet Canned Cat Food - Chicken 3 Ounce (Pack of 24)](https://m.media-amazon.com/images/I/41utb9hQ3XL.jpg)**Instinct Flaked Entre Wet Canned Cat Food - Chicken 3 Ounce (Pack of 24)** Instinct**$31.38**4.1★121 reviews](https://www.amazon.com/dp/B0CYTTSGKR)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**34%

*“My cat enjoy it”*

**Quality-Overall**13%

*“Good quality food”*

**Taste-Overall**9%

*“Good food”*

**Ingredients-Overall**6%

*“Good ingredients”*

**Value For Money**6%

*“I get this item for really cheap”*

**Smell**5%

*“Looks and smells good”*

**Flavor**4%

*“Good availability of flavors”*

**Texture/Consistency-Overall**3%

*“I think it's the texture”*

**Soothing/Teething**2%

*“great for fussy eaters”*

**Recycle/Reuse**2%

*“they are very easy to recycle”*

### **What buyers complain about **

**Value For Money**27%

*“But expensive if not reduced price”*

**Smell**13%

*“Awful smell”*

**Indigestion**12%

*“Yes they all had diarrhea”*

**Texture/Consistency-Overall**9%

*“Consistency has changed”*

**Taste-Overall**5%

*“Seems inconsistent consistency and taste”*

**Size-Overall**4%

*“The cans themselves are so small that a single can would not adequately feed an adult kitty as a half day meal”*

**Leak-Proof**4%

*“Four cans of food arrived dented in the box with one leaking through the cardboard”*

**Contamination**3%

*“this last delivery had a busted can and the whole box was filled with gnats and maggots :”*

**Ease Of Chewing/Swallowing**3%

*“still barely ate it”*

**Quality-Overall**3%

*“This food is not cheap”*

#### **Top return reasons**- Advertised Vs Actual Product22% - Size-Overall17% - Value For Money17% - Smell13% - Indigestion9% - Flavor9% - Color4% - Leak-Proof4% - Rusts/Corrodes4%