--- title: "pumpkin cat treats — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/pumpkin-cat-treats" last_updated: "2026-07-10T01:46:30.050Z" locale: en meta: description: "a small market ($349K/yr) — pumpkin cat treats doesn't clear our bar today." "og:description": "a small market ($349K/yr) — pumpkin cat treats doesn't clear our bar today." "og:title": "pumpkin cat treats — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" --- Back to Flapen home # **pumpkin cat treats** **Skip it****49/100 ** a small market ($349K/yr) — pumpkin cat treats doesn't clear our bar today. **Market/yr** **$349K** **Growth (1y)** **+118.9%** **Products** **29** **Brands** **6** was 6 a year ago **Sellers** **16** **Price range** **$4.82–$47.61** **Returns** **0.0%** **Rating** **4.6★** **Skip it** Scored 49/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **17** ×0.30 Growth **67** ×0.30 Competition **52** ×0.20 Quality gap **34** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 27 weeks — +118.9% year over year. 4K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26 ## **Competition** - Instinct90% - MULTIBITES3% - Just Try3% - Wellix2% - Fruitables2% - A Better Treat1% The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 16 sellers compete here. **Brands** **6 **—flat was 6 a year ago **Sellers** **16** **Top 5 brand share** **99%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Instinct Freeze Dried Mixers Dog Food Toppers Gut Health 5.5 oz. Bag](https://m.media-amazon.com/images/I/415sSG0-odL.jpg) [**Instinct Freeze Dried Mixers Dog Food Toppers Gut Health 5.5 oz. Bag**](https://www.amazon.com/dp/B079Z4MZTG) Instinct$14.234.7★5,60517%▲rising 2 ![Instinct Raw Boost Mixers Freeze Dried Cat Food Toppers with Functional Ingredients Grain Free Real Chicken - Digestive Health 5.5 oz Bag](https://m.media-amazon.com/images/I/41g0qEEw4rL.jpg) [**Instinct Raw Boost Mixers Freeze Dried Cat Food Toppers with Functional Ingredients Grain Free Real Chicken - Digestive Health 5.5 oz Bag**](https://www.amazon.com/dp/B07NLZTHD7) Instinct$14.184.6★2,69514%▲rising 3 ![Instinct Raw Boost Mixers Freeze Dried Dog Food Toppers For Dry Food Grain Free Dog Food Toppers with Chicken For Dogs - Gut Health 12.5 oz](https://m.media-amazon.com/images/I/41PhN4B2QML.jpg) [**Instinct Raw Boost Mixers Freeze Dried Dog Food Toppers For Dry Food Grain Free Dog Food Toppers with Chicken For Dogs - Gut Health 12.5 oz**](https://www.amazon.com/dp/B084DH3HBS) Instinct$27.714.7★5,6059%▼falling 4 ![Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 14 oz. Bag](https://m.media-amazon.com/images/I/41mbZ8CmwJL.jpg) [**Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 14 oz. Bag**](https://www.amazon.com/dp/B00YWPIFHE) Instinct$26.804.7★4,0229%—flat 5 ![Instinct Raw Boost Mixers Freeze Dried Raw Cat Food Topper Grain Free Cat Food Topper 6 Ounce (Pack of 1)](https://m.media-amazon.com/images/I/41AhAFobGrL.jpg) [**Instinct Raw Boost Mixers Freeze Dried Raw Cat Food Topper Grain Free Cat Food Topper 6 Ounce (Pack of 1)**](https://www.amazon.com/dp/B00YWPIFAG) Instinct$12.334.5★3,2746%—flat 6 ![Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 6 oz. Bag](https://m.media-amazon.com/images/I/41hxUMnC03L.jpg) [**Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 6 oz. Bag**](https://www.amazon.com/dp/B00YWPHXTK) Instinct$12.614.7★4,0225%▼falling 7 ![Instinct Freeze Dried Mixers Cat Food Toppers Skin & Coat 5.5 oz](https://m.media-amazon.com/images/I/41JYScj9ukL.jpg) [**Instinct Freeze Dried Mixers Cat Food Toppers Skin & Coat 5.5 oz**](https://www.amazon.com/dp/B07NLYM3Y8) Instinct$14.134.6★1,5474%—flat 8 ![Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free - Cage Free Chicken 14 oz. Bag](https://m.media-amazon.com/images/I/41+ipJXNaUL.jpg) [**Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free - Cage Free Chicken 14 oz. Bag**](https://www.amazon.com/dp/B00YWPIF2O) Instinct$26.824.7★3,2353%▲rising 9 ![Instinct Freeze Dried Mixers Dog Food Toppers Pollock 5 oz. Bag](https://m.media-amazon.com/images/I/5102dAxiCaL.jpg) [**Instinct Freeze Dried Mixers Dog Food Toppers Pollock 5 oz. Bag**](https://www.amazon.com/dp/B0CSLRJJ3J) Instinct$13.144.6★1253%▲rising 10 ![Just Try 13.4 OZ Pumpkin Cat Treats Cat Constipation Relief Hairball Control Healthy Salmon Snacks Training Biscuits Treats for Digestive Support Low Calorie Kitten Snacks](https://m.media-amazon.com/images/I/51F5-0LZW-L.jpg) [**Just Try 13.4 OZ Pumpkin Cat Treats Cat Constipation Relief Hairball Control Healthy Salmon Snacks Training Biscuits Treats for Digestive Support Low Calorie Kitten Snacks**](https://www.amazon.com/dp/B0DSFX25BS) Just Try$17.614.3★2963%▼falling 11 ![Instinct Freeze Dried Shakers Dog Food Topper Gut Health 5.5 oz.](https://m.media-amazon.com/images/I/41fVh7CTVhL.jpg) [**Instinct Freeze Dried Shakers Dog Food Topper Gut Health 5.5 oz.**](https://www.amazon.com/dp/B0CSLMGNS4) Instinct$16.954.6★3342%▼falling 12 ![Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free - Cage Free Chicken 6 oz. Bag](https://m.media-amazon.com/images/I/41vcZ9bkr9L.jpg) [**Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free - Cage Free Chicken 6 oz. Bag**](https://www.amazon.com/dp/B00YWPHX9K) Instinct$12.654.7★3,2352%▼falling 13 ![Wellix 13.05oz Healthy Cat Treats Pumpkin Flavor - Chicken Formula Stomach Sensitive Kitten Snacks for Digestive Support - Cat Constipation Relief Low Calorie Food Topper for Cats](https://m.media-amazon.com/images/I/51EgMT6IrxL.jpg) [**Wellix 13.05oz Healthy Cat Treats Pumpkin Flavor - Chicken Formula Stomach Sensitive Kitten Snacks for Digestive Support - Cat Constipation Relief Low Calorie Food Topper for Cats**](https://www.amazon.com/dp/B0F2HFF5LL) Wellix$16.024.5★2232%—flat 14 ![Instinct Healthy Cravings Grain Free Recipe Variety Pack Natural Wet Dog Food Topper by Natures Variety 3 oz. Pouches (Pack of 12)](https://m.media-amazon.com/images/I/41yKrKAa7mL.jpg) [**Instinct Healthy Cravings Grain Free Recipe Variety Pack Natural Wet Dog Food Topper by Natures Variety 3 oz. Pouches (Pack of 12)**](https://www.amazon.com/dp/B07NM4WRJD) Instinct$23.714.4★3,6852%—flat 15 ![Fruitables Cat Treats Healthy Treats For Cats Low Calorie and Packed with Protein Crunchy Biscuits No Wheat Corn or Soy Made with Real Tuna and Pumpkin 2.5oz](https://m.media-amazon.com/images/I/51arHQwS6NL.jpg) [**Fruitables Cat Treats Healthy Treats For Cats Low Calorie and Packed with Protein Crunchy Biscuits No Wheat Corn or Soy Made with Real Tuna and Pumpkin 2.5oz**](https://www.amazon.com/dp/B084D4JJ46) Fruitables$4.824.6★5,1342%▼falling **~~Showing 15 of 29 — show all ~~** ## **Product shelf** All 29 tracked products in this niche. Top sellersNewestTrending [![Instinct Freeze Dried Mixers Dog Food Toppers Gut Health 5.5 oz. Bag](https://m.media-amazon.com/images/I/415sSG0-odL.jpg)**Instinct Freeze Dried Mixers Dog Food Toppers Gut Health 5.5 oz. Bag** Instinct**$14.23**4.7★5,605 reviews](https://www.amazon.com/dp/B079Z4MZTG) [![Instinct Raw Boost Mixers Freeze Dried Cat Food Toppers with Functional Ingredients Grain Free Real Chicken - Digestive Health 5.5 oz Bag](https://m.media-amazon.com/images/I/41g0qEEw4rL.jpg)**Instinct Raw Boost Mixers Freeze Dried Cat Food Toppers with Functional Ingredients Grain Free Real Chicken - Digestive Health 5.5 oz Bag** Instinct**$14.18**4.6★2,695 reviews](https://www.amazon.com/dp/B07NLZTHD7) [![Instinct Raw Boost Mixers Freeze Dried Dog Food Toppers For Dry Food Grain Free Dog Food Toppers with Chicken For Dogs - Gut Health 12.5 oz](https://m.media-amazon.com/images/I/41PhN4B2QML.jpg)**Instinct Raw Boost Mixers Freeze Dried Dog Food Toppers For Dry Food Grain Free Dog Food Toppers with Chicken For Dogs - Gut Health 12.5 oz** Instinct**$27.71**4.7★5,605 reviews](https://www.amazon.com/dp/B084DH3HBS) [![Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 14 oz. Bag](https://m.media-amazon.com/images/I/41mbZ8CmwJL.jpg)**Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 14 oz. Bag** Instinct**$26.80**4.7★4,022 reviews](https://www.amazon.com/dp/B00YWPIFHE) [![Instinct Raw Boost Mixers Freeze Dried Raw Cat Food Topper Grain Free Cat Food Topper 6 Ounce (Pack of 1)](https://m.media-amazon.com/images/I/41AhAFobGrL.jpg)**Instinct Raw Boost Mixers Freeze Dried Raw Cat Food Topper Grain Free Cat Food Topper 6 Ounce (Pack of 1)** Instinct**$12.33**4.5★3,274 reviews](https://www.amazon.com/dp/B00YWPIFAG) [![Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 6 oz. Bag](https://m.media-amazon.com/images/I/41hxUMnC03L.jpg)**Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 6 oz. Bag** Instinct**$12.61**4.7★4,022 reviews](https://www.amazon.com/dp/B00YWPHXTK) [![Instinct Freeze Dried Mixers Cat Food Toppers Skin & Coat 5.5 oz](https://m.media-amazon.com/images/I/41JYScj9ukL.jpg)**Instinct Freeze Dried Mixers Cat Food Toppers Skin & Coat 5.5 oz** Instinct**$14.13**4.6★1,547 reviews](https://www.amazon.com/dp/B07NLYM3Y8) [![Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free - Cage Free Chicken 14 oz. Bag](https://m.media-amazon.com/images/I/41+ipJXNaUL.jpg)**Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free - Cage Free Chicken 14 oz. Bag** Instinct**$26.82**4.7★3,235 reviews](https://www.amazon.com/dp/B00YWPIF2O) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**40% *“Cats love it”* **Taste-Overall**11% *“My dogs love these treats”* **Quality-Overall**8% *“The quality appears consistent”* **Value For Money**5% *“Great price”* **Flavor**5% *“flavor enhanced treats”* **Ingredients-Overall**4% *“Good ingredients”* **Smell**3% *“it has no nasty odor”* **Size-Overall**3% *“The size is great”* **Ease Of Use**2% *“Easy to use”* **Soft Feel**2% *“seem gentle”* ### **What buyers complain about ** **Value For Money**16% *“Not worth it at that price”* **Indigestion**9% *“Unfortunately, when I gave this to all three of my cats, they all had diarrhea”* **Size-Overall**6% *“Bags are tiny”* **Ease Of Chewing/Swallowing**5% *“Hard to eat”* **Smell**5% *“they didn't like the smell”* **Hard Feel**3% *“They are hard”* **Moist/Dry**3% *“Dried out”* **Advertised Vs Actual Product**3% *“Not as described”* **Taste-Overall**3% *“Horrible treat”* **Quality-Overall**3% *“The quality control is awful”* #### **Top return reasons**- Indigestion14% - Flavor12% - Functionality-Overall12% - Size-Overall9% - Advertised Vs Actual Product9% - Escape Proof7% - Smell7% - Quality-Overall6% - Moist/Dry5% - Value For Money5%