--- title: "pet filter — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/pet-filter" last_updated: "2026-07-10T01:26:53.502Z" locale: en meta: description: "a small market ($212K/yr) — pet filter doesn't clear our bar today." "og:description": "a small market ($212K/yr) — pet filter doesn't clear our bar today." "og:title": "pet filter — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **pet filter** **Skip it****44/100 ** a small market ($212K/yr) — pet filter doesn't clear our bar today. **Market/yr** **$212K** **Growth (1y)** **+80.7%** **Products** **20** **Brands** **8** was 8 a year ago **Sellers** **25** **Price range** **$6.35–$67.98** **Returns** **0.8%** **Rating** **4.6★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **11** ×0.30 Growth **59** ×0.30 Competition **54** ×0.20 Quality gap **31** ×0.10 Returns **94** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +80.7% year over year. 2K930Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.2× ## **Competition** - PetSafe62% - PET STANDARD10% - Zuqqony7% - MyfatBOSS6% - drinkwel5% - Ukulork5% - Other (2 brands)5% The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 25 sellers compete here. **Brands** **8 **—flat was 8 a year ago **Sellers** **25** **Top 5 brand share** **90%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![PetSafe Drinkwell Premium Replacement Carbon Filters Dog and Cat Water Fountain Filters Pack of 12](https://m.media-amazon.com/images/I/312nJZ3R2iL.jpg) [**PetSafe Drinkwell Premium Replacement Carbon Filters Dog and Cat Water Fountain Filters Pack of 12**](https://www.amazon.com/dp/B071J2B3YR) PetSafe$13.594.7★27,46321%▼falling 2 ![PetSafe Drinkwell Replacement Carbon Filters - Compatible with Drinkwell 1/2 Gallon 1 Gallon 2 Gallon Avalon Pagoda Sedona and Seascape Fountains 12-Pack](https://m.media-amazon.com/images/I/31-TSJf+1YL.jpg) [**PetSafe Drinkwell Replacement Carbon Filters - Compatible with Drinkwell 1/2 Gallon 1 Gallon 2 Gallon Avalon Pagoda Sedona and Seascape Fountains 12-Pack**](https://www.amazon.com/dp/B072C3F22W) PetSafe$13.564.7★18,82510%▲rising 3 ![PetSafe Drinkwell Platinum Dog and Cat Water Fountain Automatic Drinking Fountain for Pets 168 Ounce Grey](https://m.media-amazon.com/images/I/31tWOfelQAL.jpg) [**PetSafe Drinkwell Platinum Dog and Cat Water Fountain Automatic Drinking Fountain for Pets 168 Ounce Grey**](https://www.amazon.com/dp/B000L3XYZ4) PetSafe$48.534.3★23,2159%▲rising 4 ![PetSafe Drinkwell Replacement Foam Filters - Compatible with PetSafe Ceramic and Stainless Steel Pet Fountains for Water Dispensers 2 Pack (PAC00-13711)](https://m.media-amazon.com/images/I/21kWzqUfQwL.jpg) [**PetSafe Drinkwell Replacement Foam Filters - Compatible with PetSafe Ceramic and Stainless Steel Pet Fountains for Water Dispensers 2 Pack (PAC00-13711)**](https://www.amazon.com/dp/B0085NVFTE) PetSafe$6.354.7★15,3857%—flat 5 ![20 Pcs Cat Water Fountain Filters Replacment Compatible with PetSafe Drinkwell Fountains 10 Replacement Carbon Filters & 10 Replacement Sponges Foam Filter Compatible with PetSafe Water Fountain](https://m.media-amazon.com/images/I/41t6odRFlFL.jpg) [**20 Pcs Cat Water Fountain Filters Replacment Compatible with PetSafe Drinkwell Fountains 10 Replacement Carbon Filters & 10 Replacement Sponges Foam Filter Compatible with PetSafe Water Fountain**](https://www.amazon.com/dp/B0DD3G6XFH) Zuqqony$17.044.5★2997%▼falling 6 ![Premium Charcoal Filters for PetSafe Drinkwell 360 Fountains Pack of 10](https://m.media-amazon.com/images/I/315YZF-VtKL.jpg) [**Premium Charcoal Filters for PetSafe Drinkwell 360 Fountains Pack of 10**](https://www.amazon.com/dp/B0137RB2G8) PET STANDARD$13.004.7★6,2655%—flat 7 ![16 Pack Pet Fountain Filter Replacement 8 Carbon Filters and 8 Foam Pre-Filter Replacement Compatible with Multiple Pet Water Dspensers Water Bowl](https://m.media-amazon.com/images/I/41dymvzpVeL.jpg) [**16 Pack Pet Fountain Filter Replacement 8 Carbon Filters and 8 Foam Pre-Filter Replacement Compatible with Multiple Pet Water Dspensers Water Bowl**](https://www.amazon.com/dp/B09Z29KPW1) Ukulork$15.064.3★3,1095%▼falling 8 ![MyfatBOSS Cat Water Fountain Filter Replacement Pet Fountain Replacement Foam Filters Compatible with Petsafe Drinkwell Pet Fountain Filters for Drinkwell Stainless Steel 360 Water Fountain 12PCS](https://m.media-amazon.com/images/I/41D4XcDQkkL.jpg) [**MyfatBOSS Cat Water Fountain Filter Replacement Pet Fountain Replacement Foam Filters Compatible with Petsafe Drinkwell Pet Fountain Filters for Drinkwell Stainless Steel 360 Water Fountain 12PCS**](https://www.amazon.com/dp/B07WLJVBNH) MyfatBOSS$9.854.7★2,1415%▲rising 9 ![PetSafe Drinkwell Replacement Carbon Filter Dog and Cat Water Fountain Filters pack of 3](https://m.media-amazon.com/images/I/21yzDQ6gqtL.jpg) [**PetSafe Drinkwell Replacement Carbon Filter Dog and Cat Water Fountain Filters pack of 3**](https://www.amazon.com/dp/B00063496C) PetSafe$9.574.7★10,4625%▼falling 10 ![Premium Charcoal Filters for PetSafe Drinkwell Fountains Pack of 10](https://m.media-amazon.com/images/I/41Wb+b-ScIL.jpg) [**Premium Charcoal Filters for PetSafe Drinkwell Fountains Pack of 10**](https://www.amazon.com/dp/B00LCIV210) PET STANDARD$12.744.6★10,0934%—flat 11 ![drinkwel for Better Mornings - Premium Multivitamin Supplement - Liver Support & Immune Support- Milk Thistle Vitamin C Zinc Magnesium - 90 Count - Single Bottle](https://m.media-amazon.com/images/I/417tw1nJYOL.jpg) [**drinkwel for Better Mornings - Premium Multivitamin Supplement - Liver Support & Immune Support- Milk Thistle Vitamin C Zinc Magnesium - 90 Count - Single Bottle**](https://www.amazon.com/dp/B0041HT1BW) drinkwel$38.984.5★2,6244%—flat 12 ![PetSafe Drinkwell Stainless Steel 360 Multiple Pet Fountain - Scratch and Rust Resistant Automatic Water Dispenser for Cats or Dogs - Adjustable Flow Control - 128 Ounce (3.8 Liter) - Filters Included](https://m.media-amazon.com/images/I/31bPAN16maL.jpg) [**PetSafe Drinkwell Stainless Steel 360 Multiple Pet Fountain - Scratch and Rust Resistant Automatic Water Dispenser for Cats or Dogs - Adjustable Flow Control - 128 Ounce (3.8 Liter) - Filters Included**](https://www.amazon.com/dp/B002SB91QS) PetSafe$67.984.1★6,2184%—flat 13 ![TOGGATH 12 Pack Pet Fountain Premium Carbon Replacement Filters Compatible with PetSafe Drinkwell Platinum Multi-Tier Everflow Outdoor Dog Water Dispenser Dog Cat Water Fountain Charcoal Filters](https://m.media-amazon.com/images/I/41SQZE4ChtL.jpg) [**TOGGATH 12 Pack Pet Fountain Premium Carbon Replacement Filters Compatible with PetSafe Drinkwell Platinum Multi-Tier Everflow Outdoor Dog Water Dispenser Dog Cat Water Fountain Charcoal Filters**](https://www.amazon.com/dp/B0BW4HJWGZ) TOGGATH$18.434.7★2133%—flat 14 ![PetSafe Drinkwell 360 Premium Carbon Filters Dog and Cat Water Fountain Filters Pack of 12 Fits PetSafe Stainless Multi-Pet and 360 Pet Fountains](https://m.media-amazon.com/images/I/31DJ+K4qtFL.jpg) [**PetSafe Drinkwell 360 Premium Carbon Filters Dog and Cat Water Fountain Filters Pack of 12 Fits PetSafe Stainless Multi-Pet and 360 Pet Fountains**](https://www.amazon.com/dp/B072J8RDFN) PetSafe$14.104.7★6,8682%—flat 15 ![PetSafe Drinkwell Replacement Carbon Filters Dog and Cat Ceramic Water Fountain Filters 4-Pack](https://m.media-amazon.com/images/I/31yc0dJmLkL.jpg) [**PetSafe Drinkwell Replacement Carbon Filters Dog and Cat Ceramic Water Fountain Filters 4-Pack**](https://www.amazon.com/dp/B00BFGC7RC) PetSafe$9.314.7★18,8252%▼falling **~~Showing 15 of 20 — show all ~~** ## **Product shelf** All 20 tracked products in this niche. Top sellersNewestTrending [![PetSafe Drinkwell Premium Replacement Carbon Filters Dog and Cat Water Fountain Filters Pack of 12](https://m.media-amazon.com/images/I/312nJZ3R2iL.jpg)**PetSafe Drinkwell Premium Replacement Carbon Filters Dog and Cat Water Fountain Filters Pack of 12** PetSafe**$13.59**4.7★27,463 reviews](https://www.amazon.com/dp/B071J2B3YR) [![PetSafe Drinkwell Replacement Carbon Filters - Compatible with Drinkwell 1/2 Gallon 1 Gallon 2 Gallon Avalon Pagoda Sedona and Seascape Fountains 12-Pack](https://m.media-amazon.com/images/I/31-TSJf+1YL.jpg)**PetSafe Drinkwell Replacement Carbon Filters - Compatible with Drinkwell 1/2 Gallon 1 Gallon 2 Gallon Avalon Pagoda Sedona and Seascape Fountains 12-Pack** PetSafe**$13.56**4.7★18,825 reviews](https://www.amazon.com/dp/B072C3F22W) [![PetSafe Drinkwell Platinum Dog and Cat Water Fountain Automatic Drinking Fountain for Pets 168 Ounce Grey](https://m.media-amazon.com/images/I/31tWOfelQAL.jpg)**PetSafe Drinkwell Platinum Dog and Cat Water Fountain Automatic Drinking Fountain for Pets 168 Ounce Grey** PetSafe**$48.53**4.3★23,215 reviews](https://www.amazon.com/dp/B000L3XYZ4) [![PetSafe Drinkwell Replacement Foam Filters - Compatible with PetSafe Ceramic and Stainless Steel Pet Fountains for Water Dispensers 2 Pack (PAC00-13711)](https://m.media-amazon.com/images/I/21kWzqUfQwL.jpg)**PetSafe Drinkwell Replacement Foam Filters - Compatible with PetSafe Ceramic and Stainless Steel Pet Fountains for Water Dispensers 2 Pack (PAC00-13711)** PetSafe**$6.35**4.7★15,385 reviews](https://www.amazon.com/dp/B0085NVFTE) [![20 Pcs Cat Water Fountain Filters Replacment Compatible with PetSafe Drinkwell Fountains 10 Replacement Carbon Filters & 10 Replacement Sponges Foam Filter Compatible with PetSafe Water Fountain](https://m.media-amazon.com/images/I/41t6odRFlFL.jpg)**20 Pcs Cat Water Fountain Filters Replacment Compatible with PetSafe Drinkwell Fountains 10 Replacement Carbon Filters & 10 Replacement Sponges Foam Filter Compatible with PetSafe Water Fountain** Zuqqony**$17.04**4.5★299 reviews](https://www.amazon.com/dp/B0DD3G6XFH) [![Premium Charcoal Filters for PetSafe Drinkwell 360 Fountains Pack of 10](https://m.media-amazon.com/images/I/315YZF-VtKL.jpg)**Premium Charcoal Filters for PetSafe Drinkwell 360 Fountains Pack of 10** PET STANDARD**$13.00**4.7★6,265 reviews](https://www.amazon.com/dp/B0137RB2G8) [![16 Pack Pet Fountain Filter Replacement 8 Carbon Filters and 8 Foam Pre-Filter Replacement Compatible with Multiple Pet Water Dspensers Water Bowl](https://m.media-amazon.com/images/I/41dymvzpVeL.jpg)**16 Pack Pet Fountain Filter Replacement 8 Carbon Filters and 8 Foam Pre-Filter Replacement Compatible with Multiple Pet Water Dspensers Water Bowl** Ukulork**$15.06**4.3★3,109 reviews](https://www.amazon.com/dp/B09Z29KPW1) [![MyfatBOSS Cat Water Fountain Filter Replacement Pet Fountain Replacement Foam Filters Compatible with Petsafe Drinkwell Pet Fountain Filters for Drinkwell Stainless Steel 360 Water Fountain 12PCS](https://m.media-amazon.com/images/I/41D4XcDQkkL.jpg)**MyfatBOSS Cat Water Fountain Filter Replacement Pet Fountain Replacement Foam Filters Compatible with Petsafe Drinkwell Pet Fountain Filters for Drinkwell Stainless Steel 360 Water Fountain 12PCS** MyfatBOSS**$9.85**4.7★2,141 reviews](https://www.amazon.com/dp/B07WLJVBNH) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Filtration**18% *“Great filters”* **Quality-Overall**14% *“Just as good as name brand”* **Value For Money**11% *“Great value”* **Size-Overall**10% *“Exact fit”* **Advertised Vs Actual Product**10% *“Exactly what I needed”* **Pet Friendly**6% *“The dog loves it”* **Ease Of Cleaning**5% *“clean water”* **Water Flow**5% *“Fountain perfect”* **Ease Of Use**3% *“Easy to use”* **Durability**2% *“It wasn't even broken when I bought the second one”* ### **What buyers complain about ** **Filtration**20% *“pods do not filter”* **Durability**8% *“Parts will break”* **Quality-Overall**7% *“the quality is significantly lower”* **Ease Of Cleaning**6% *“A PAIN to Clean”* **Leak-Proof**6% *“leaks already”* **Water Flow**6% *“The water pump is an issue as well”* **Color**5% *“Mine were not white like in the picture”* **Value For Money**4% *“Very overpriced”* **Thickness**3% *“The filters are so thick”* **Size-Overall**3% *“Doesnt fit as it should”* #### **Top return reasons**- Size-Overall39% - Filtration17% - Compatibility-Overall8% - Leak-Proof6% - Functionality-Overall4% - Defective Material/Parts4% - Advertised Vs Actual Product4% - Value For Money3% - Product Condition2% - Water Resistance2%