--- title: "nutrical paste for cats — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/nutrical-paste-for-cats" last_updated: "2026-07-09T22:52:36.964Z" locale: en meta: description: "a small market ($262K/yr) — nutrical paste for cats doesn't clear our bar today." "og:description": "a small market ($262K/yr) — nutrical paste for cats doesn't clear our bar today." "og:title": "nutrical paste for cats — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" --- Back to Flapen home # **nutrical paste for cats** **Skip it****41/100 ** a small market ($262K/yr) — nutrical paste for cats doesn't clear our bar today. **Market/yr** **$262K** **Growth (1y)** **+94.5%** **Products** **12** **Brands** **4** was 4 a year ago **Sellers** **8** **Price range** **$15.48–$69.86** **Returns** **0.3%** **Rating** **4.4★** **Skip it** Scored 41/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **13** ×0.30 Growth **63** ×0.30 Competition **17** ×0.20 Quality gap **47** ×0.10 Returns **98** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +94.5% year over year. 2K976Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.7× ## **Competition** - Vetoquinol69% - TOMLYN23% - Under the Weather4% - Vetri-CAL3% The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 8 sellers compete here. **Brands** **4 **—flat was 4 a year ago **Sellers** **8** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Vetoquinol Nutri-Cal - High-Calorie Nutritional Gel - Supports Daily Nutrition for Picky Eaters - Essential Nutrients & Vitamins for Cats & Dogs - Easy Feeding Oral Gel - 4.25 oz](https://m.media-amazon.com/images/I/319YbRYCnmL.jpg) [**Vetoquinol Nutri-Cal - High-Calorie Nutritional Gel - Supports Daily Nutrition for Picky Eaters - Essential Nutrients & Vitamins for Cats & Dogs - Easy Feeding Oral Gel - 4.25 oz**](https://www.amazon.com/dp/B000RI3ZG6) Vetoquinol$16.894.5★7,59146%▲rising 2 ![Tomlyn High Calorie Nutritional Gel for Cats (Nutri-Cal) 4.25 oz](https://m.media-amazon.com/images/I/31DVMyFDrZL.jpg) [**Tomlyn High Calorie Nutritional Gel for Cats (Nutri-Cal) 4.25 oz**](https://www.amazon.com/dp/B000FO3R6K) TOMLYN$15.824.2★6,69719%▲rising 3 ![Vetoquinol Pill Wrap Treats for Dogs & Cats 4oz 56 servings Hides Any Size Shaped Pill Moist Flavorful & Shapeable Pill Pocket Paste Easy-to-Swallow Masking Pill Pouch for Training & Treats](https://m.media-amazon.com/images/I/416z2VstuzL.jpg) [**Vetoquinol Pill Wrap Treats for Dogs & Cats 4oz 56 servings Hides Any Size Shaped Pill Moist Flavorful & Shapeable Pill Pocket Paste Easy-to-Swallow Masking Pill Pouch for Training & Treats**](https://www.amazon.com/dp/B00701NED2) Vetoquinol$20.484.4★3,1445%▲rising 4 ![2-Pack Nutri-Cal for Cats High Calorie Dietary Supplement 4.25-Ounce Tube](https://m.media-amazon.com/images/I/41S5sMWi8IL.jpg) [**2-Pack Nutri-Cal for Cats High Calorie Dietary Supplement 4.25-Ounce Tube**](https://www.amazon.com/dp/B00542UWGG) TOMLYN$30.664.2★6,6975%▼falling 5 ![Under the Weather Pet Electrolytes Ready Cal Plus Gel for Cats | Vet-Formulated High-Calorie Supplement for Cats & Kittens | Promotes Weight Gain & Boosts Energy for Sick Felines | 3.5 Oz Tube Pack](https://m.media-amazon.com/images/I/41YmJdmcgIL.jpg) [**Under the Weather Pet Electrolytes Ready Cal Plus Gel for Cats | Vet-Formulated High-Calorie Supplement for Cats & Kittens | Promotes Weight Gain & Boosts Energy for Sick Felines | 3.5 Oz Tube Pack**](https://www.amazon.com/dp/B0DK3V558L) Under the Weather$21.824.2★3384%▼falling 6 ![Vetoquinol Pro-Pectalin Oral Paste for Dogs & Cats Chicken Flavor Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora - 30 cc](https://m.media-amazon.com/images/I/21FuFrd5xdL.jpg) [**Vetoquinol Pro-Pectalin Oral Paste for Dogs & Cats Chicken Flavor Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora - 30 cc**](https://www.amazon.com/dp/B00AMEBAXK) Vetoquinol$25.684.5★6,9944%▲rising 7 ![Vetoquinol Pro-Pectalin - Supports Digestive System & Stool Firmness for Dogs & Cats - Chewable Probiotic Supplement for Intestinal Support - For All Breeds - 60 Count](https://m.media-amazon.com/images/I/41ujFLs-IjL.jpg) [**Vetoquinol Pro-Pectalin - Supports Digestive System & Stool Firmness for Dogs & Cats - Chewable Probiotic Supplement for Intestinal Support - For All Breeds - 60 Count**](https://www.amazon.com/dp/B0DPJHDJ6G) Vetoquinol$29.334.6★3,9494%—flat 8 ![Vetoquinol Flexadin Advanced Hip and Joint Supplement with Undenatured Collagen for Dogs One Chew a Day Hip and Joint Support Chew for Dogs and Cats Clinically Proven Vet-Approved Formula 60 Chews](https://m.media-amazon.com/images/I/41+E3vl6c7L.jpg) [**Vetoquinol Flexadin Advanced Hip and Joint Supplement with Undenatured Collagen for Dogs One Chew a Day Hip and Joint Support Chew for Dogs and Cats Clinically Proven Vet-Approved Formula 60 Chews**](https://www.amazon.com/dp/B015WSNKV0) Vetoquinol$56.494.7★4,5653%▲rising 9 ![Vetri-CAL High Calorie Nutritional Gel for Dogs Cats Puppies & Kittens Appetite Booster with Omega 3-6-9 Vitamins A-D-E-B Recovery & Energy Support Tasty Malt Flavor 5 oz Tube](https://m.media-amazon.com/images/I/41Ok6QBoxsL.jpg) [**Vetri-CAL High Calorie Nutritional Gel for Dogs Cats Puppies & Kittens Appetite Booster with Omega 3-6-9 Vitamins A-D-E-B Recovery & Energy Support Tasty Malt Flavor 5 oz Tube**](https://www.amazon.com/dp/B0F49H8SWS) Vetri-CAL$16.014.2★3893%▼falling 10 ![Vetoquinol Methigel - Urinary Acidifier for Dogs & Cats - Supports Bladder Health & pH Balance in Pets - Odor Neutralizer Support - Great Taste for Easy Daily Use - 4.25 oz](https://m.media-amazon.com/images/I/31L79KSMC-L.jpg) [**Vetoquinol Methigel - Urinary Acidifier for Dogs & Cats - Supports Bladder Health & pH Balance in Pets - Odor Neutralizer Support - Great Taste for Easy Daily Use - 4.25 oz**](https://www.amazon.com/dp/B00IUHS88Q) Vetoquinol$15.484.6★1,1023%▼falling 11 ![Vetoquinol Triglyceride Omega - Fish Oil for Dogs & Cats - Supports Healthy Skin Coat & Normal Immune Response - Supplement with Vitamin Blend for Heart Eye Bone & Muscle Support - 250 Capsules](https://m.media-amazon.com/images/I/313CiSJpxQL.jpg) [**Vetoquinol Triglyceride Omega - Fish Oil for Dogs & Cats - Supports Healthy Skin Coat & Normal Immune Response - Supplement with Vitamin Blend for Heart Eye Bone & Muscle Support - 250 Capsules**](https://www.amazon.com/dp/B002QM6O7I) Vetoquinol$69.864.6★1,7373%—flat 12 ![Vetoquinol Laxatone: Oral Hairball Lubricant Gel for Cats Tuna-Flavored 4.25oz](https://m.media-amazon.com/images/I/314xNLAtcVL.jpg) [**Vetoquinol Laxatone: Oral Hairball Lubricant Gel for Cats Tuna-Flavored 4.25oz**](https://www.amazon.com/dp/B003YUYFZO) Vetoquinol$16.874.4★4,6392%▼falling ## **Product shelf** All 12 tracked products in this niche. Top sellersNewestTrending [![Vetoquinol Nutri-Cal - High-Calorie Nutritional Gel - Supports Daily Nutrition for Picky Eaters - Essential Nutrients & Vitamins for Cats & Dogs - Easy Feeding Oral Gel - 4.25 oz](https://m.media-amazon.com/images/I/319YbRYCnmL.jpg)**Vetoquinol Nutri-Cal - High-Calorie Nutritional Gel - Supports Daily Nutrition for Picky Eaters - Essential Nutrients & Vitamins for Cats & Dogs - Easy Feeding Oral Gel - 4.25 oz** Vetoquinol**$16.89**4.5★7,591 reviews](https://www.amazon.com/dp/B000RI3ZG6) [![Tomlyn High Calorie Nutritional Gel for Cats (Nutri-Cal) 4.25 oz](https://m.media-amazon.com/images/I/31DVMyFDrZL.jpg)**Tomlyn High Calorie Nutritional Gel for Cats (Nutri-Cal) 4.25 oz** TOMLYN**$15.82**4.2★6,697 reviews](https://www.amazon.com/dp/B000FO3R6K) [![Vetoquinol Pill Wrap Treats for Dogs & Cats 4oz 56 servings Hides Any Size Shaped Pill Moist Flavorful & Shapeable Pill Pocket Paste Easy-to-Swallow Masking Pill Pouch for Training & Treats](https://m.media-amazon.com/images/I/416z2VstuzL.jpg)**Vetoquinol Pill Wrap Treats for Dogs & Cats 4oz 56 servings Hides Any Size Shaped Pill Moist Flavorful & Shapeable Pill Pocket Paste Easy-to-Swallow Masking Pill Pouch for Training & Treats** Vetoquinol**$20.48**4.4★3,144 reviews](https://www.amazon.com/dp/B00701NED2) [![2-Pack Nutri-Cal for Cats High Calorie Dietary Supplement 4.25-Ounce Tube](https://m.media-amazon.com/images/I/41S5sMWi8IL.jpg)**2-Pack Nutri-Cal for Cats High Calorie Dietary Supplement 4.25-Ounce Tube** TOMLYN**$30.66**4.2★6,697 reviews](https://www.amazon.com/dp/B00542UWGG) [![Under the Weather Pet Electrolytes Ready Cal Plus Gel for Cats | Vet-Formulated High-Calorie Supplement for Cats & Kittens | Promotes Weight Gain & Boosts Energy for Sick Felines | 3.5 Oz Tube Pack](https://m.media-amazon.com/images/I/41YmJdmcgIL.jpg)**Under the Weather Pet Electrolytes Ready Cal Plus Gel for Cats | Vet-Formulated High-Calorie Supplement for Cats & Kittens | Promotes Weight Gain & Boosts Energy for Sick Felines | 3.5 Oz Tube Pack** Under the Weather**$21.82**4.2★338 reviews](https://www.amazon.com/dp/B0DK3V558L) [![Vetoquinol Pro-Pectalin Oral Paste for Dogs & Cats Chicken Flavor Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora - 30 cc](https://m.media-amazon.com/images/I/21FuFrd5xdL.jpg)**Vetoquinol Pro-Pectalin Oral Paste for Dogs & Cats Chicken Flavor Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora - 30 cc** Vetoquinol**$25.68**4.5★6,994 reviews](https://www.amazon.com/dp/B00AMEBAXK) [![Vetoquinol Pro-Pectalin - Supports Digestive System & Stool Firmness for Dogs & Cats - Chewable Probiotic Supplement for Intestinal Support - For All Breeds - 60 Count](https://m.media-amazon.com/images/I/41ujFLs-IjL.jpg)**Vetoquinol Pro-Pectalin - Supports Digestive System & Stool Firmness for Dogs & Cats - Chewable Probiotic Supplement for Intestinal Support - For All Breeds - 60 Count** Vetoquinol**$29.33**4.6★3,949 reviews](https://www.amazon.com/dp/B0DPJHDJ6G) [![Vetoquinol Flexadin Advanced Hip and Joint Supplement with Undenatured Collagen for Dogs One Chew a Day Hip and Joint Support Chew for Dogs and Cats Clinically Proven Vet-Approved Formula 60 Chews](https://m.media-amazon.com/images/I/41+E3vl6c7L.jpg)**Vetoquinol Flexadin Advanced Hip and Joint Supplement with Undenatured Collagen for Dogs One Chew a Day Hip and Joint Support Chew for Dogs and Cats Clinically Proven Vet-Approved Formula 60 Chews** Vetoquinol**$56.49**4.7★4,565 reviews](https://www.amazon.com/dp/B015WSNKV0) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**21% *“Cats love it”* **Quality-Overall**13% *“Great prody”* **Taste-Overall**11% *“Taste really good”* **Ease Of Use**9% *“Easy and safe to use”* **Value For Money**6% *“Good value”* **Advertised Vs Actual Product**6% *“As advertised”* **Flavor**6% *“My cats and dogs enjoy the flavor of this”* **Ease Of Chewing/Swallowing**4% *“my dog likes the soft chew”* **Soothing/Teething**3% *“Helped my cat control her habit of coughing up everything”* **Hair Removal**2% *“no vomiting from hair balls”* ### **What buyers complain about ** **Value For Money**12% *“Overpriced”* **Functionality-Overall**12% *“Did not work well”* **Taste-Overall**12% *“Not tasty”* **Smell**11% *“The smell is off putting”* **Indigestion**8% *“Made them have diarrhea”* **Flavor**5% *“Flavor of product is undesirable to cats”* **Adhesion/Stickiness**4% *“It's like a sticky thick paste”* **Advertised Vs Actual Product**3% *“definitely was not the same”* **Size-Overall**3% *“The tablets are large”* **Moist/Dry**3% *“This came very dry”* #### **Top return reasons**- Flavor20% - Moist/Dry12% - Functionality-Overall11% - Advertised Vs Actual Product8% - Smell6% - Leak-Proof6% - Taste-Overall4% - Product Condition4% - Ease Of Use4% - Hard Feel4%