---
title: "mix — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/mix"
last_updated: "2026-07-13T19:58:39.889Z"
locale: en
meta:
  description: "mix clears our launch bar: a $2.9M/yr market growing +6.0% this quarter with returns at 0.0%."
  "og:description": "mix clears our launch bar: a $2.9M/yr market growing +6.0% this quarter with returns at 0.0%."
  "og:title": "mix — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **mix**

**Launch it**

A $2.9M/yr market growing +6.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 96Growth 33Conversion 98Competition 73Returns 100Price range 44Avg price 22Brand share 0Review moat 32Quality gap 30

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 2.2M searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$3.12–$24.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,290.89**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.05**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▼falling

**Sellers**

**166**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Chex Mix73% - Friskies24% - Utz4% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$116K8%$231K12%$347K16%$462K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Chex Mix Traditional Original Recipe Snack Mix Savory Snack Bag Family Size 13.5 oz](https://m.media-amazon.com/images/I/51GQp+oWLkL.jpg)**Chex Mix Traditional Original Recipe Snack Mix Savory Snack Bag Family Size 13.5 oz**Chex Mix**$3.83**4.6★3,420 rev](https://www.amazon.com/dp/B0CTSYP8NK) [2![Chex Mix Traditional Original Recipe Snack Mix Salty Snacks Tub 20 oz](https://m.media-amazon.com/images/I/51KGb8PFmHL.jpg)**Chex Mix Traditional Original Recipe Snack Mix Salty Snacks Tub 20 oz**Chex Mix**$7.08**4.5★1,452 rev](https://www.amazon.com/dp/B0FDC2L449) [3![Chex Mix Cheddar Snack Mix Savory Snack Bag Family Size 13.5 oz](https://m.media-amazon.com/images/I/51+GFG0KJ6L.jpg)**Chex Mix Cheddar Snack Mix Savory Snack Bag Family Size 13.5 oz**Chex Mix**$3.83**4.4★2,900 rev](https://www.amazon.com/dp/B0CTRYSCKV) [4![Chex Mix Turtle Snack Mix Indulgent Snack Bag Family Size 13.5 oz](https://m.media-amazon.com/images/I/51VRvlqA2UL.jpg)**Chex Mix Turtle Snack Mix Indulgent Snack Bag Family Size 13.5 oz**Chex Mix**$3.97**4.5★7,055 rev](https://www.amazon.com/dp/B0CTS3X223) [5![Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz](https://m.media-amazon.com/images/I/51CEs+i6UPL.jpg)**Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz**Chex Mix**$7.09**4.6★900 rev](https://www.amazon.com/dp/B0FDCQWNBW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz](https://m.media-amazon.com/images/I/51qFlOSdIKL.jpg)**Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz**Chex Mix**$3.78**231 rev4mo ago](https://www.amazon.com/dp/B0GP2CPBQX) [![Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister](https://m.media-amazon.com/images/I/413bzo-k90L.jpg)**Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister**Friskies**$11.74**233 rev6mo ago](https://www.amazon.com/dp/B0G8SM4B5W) [![Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister](https://m.media-amazon.com/images/I/41XHBac2dbL.jpg)**Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister**Friskies**$12.51**247 rev6mo ago](https://www.amazon.com/dp/B0G8TQW5QR) [![Purina Friskies Party Mix Gravy-LiciousCrunch Chicken and Gravy FlavorsCat Treats - 30 oz Canister](https://m.media-amazon.com/images/I/41UG0egga7L.jpg)**Purina Friskies Party Mix Gravy-LiciousCrunch Chicken and Gravy FlavorsCat Treats - 30 oz Canister**Friskies**$13.10**140 rev6mo ago](https://www.amazon.com/dp/B0G8VRNB7J) [![Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz](https://m.media-amazon.com/images/I/51CEs+i6UPL.jpg)**Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz**Chex Mix**$7.09**900 rev10mo ago](https://www.amazon.com/dp/B0FDCQWNBW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz](https://m.media-amazon.com/images/I/51qFlOSdIKL.jpg)**Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz**Chex Mix**$3.78**4.1★**▲ 276%**](https://www.amazon.com/dp/B0GP2CPBQX) [![Purina Friskies Party Mix Gravy-LiciousCrunch Chicken and Gravy FlavorsCat Treats - 30 oz Canister](https://m.media-amazon.com/images/I/41UG0egga7L.jpg)**Purina Friskies Party Mix Gravy-LiciousCrunch Chicken and Gravy FlavorsCat Treats - 30 oz Canister**Friskies**$13.10**4.8★**▲ 138%**](https://www.amazon.com/dp/B0G8VRNB7J) [![Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister](https://m.media-amazon.com/images/I/413bzo-k90L.jpg)**Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister**Friskies**$11.74**4.9★**▲ 134%**](https://www.amazon.com/dp/B0G8SM4B5W) [![Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister](https://m.media-amazon.com/images/I/41XHBac2dbL.jpg)**Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister**Friskies**$12.51**4.8★**▲ 121%**](https://www.amazon.com/dp/B0G8TQW5QR) [![Chex Mix Snack Mix Traditional Original Recipe Multipack Single Serve Snack Bags 10 Ct 17.5 oz](https://m.media-amazon.com/images/I/51AavkjeVqL.jpg)**Chex Mix Snack Mix Traditional Original Recipe Multipack Single Serve Snack Bags 10 Ct 17.5 oz**Chex Mix**$5.61**4.7★**▲ 98%**](https://www.amazon.com/dp/B00MPS7QD4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 69 weeks — +6.0% search growth over the last 90 days.

40K30KSpike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**25%

*“Yummy snack”*

**Pet Friendly**17%

*“Cat 😺 Approved”*

**Value For Money**10%

*“Fair price”*

**Flavor**9%

*“Great flavor choice”*

**Blend/Ratio**6%

*“What a great blend”*

**Freshness**5%

*“Stays fresh”*

**Quality-Overall**5%

*“Excellent product”*

**Crispiness**3%

*“Love the crunchiness”*

**Advertised Vs Actual Product**2%

*“Arrived as described”*

**Size-Overall**2%

*“The best size to buy”*

### **What buyers complain about **

**Taste-Overall**16%

*“Stale taste”*

**Salt Content**13%

*“Incredibly salty”*

**Flavor**10%

*“the flavor was gross”*

**Stale/Rotten/Spoiled**7%

*“Gross and stale”*

**Spiciness**7%

*“Too spicy”*

**Blend/Ratio**4%

*“Its the worst mix Ive ever had”*

**Value For Money**3%

*“Became too expensive”*

**Size-Overall**3%

*“Small container”*

**Sweetness**2%

*“not quite as sweet as some things weve tried”*

**Chunk/Clump/Collection**2%

*“it was half crumbs”*

### **Top return reasons **

**Ingredients-Overall**14%

**Flavor**14%

**Taste-Overall**13%

**Size-Overall**10%

**Smell**8%

**Salt Content**6%

**Sweetness**3%

**Quality-Overall**3%

**Spiciness**3%

**Moist/Dry**3%