--- title: "microchip cat door — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/microchip-cat-door" last_updated: "2026-07-10T01:32:22.362Z" locale: en meta: description: "a small market ($149K/yr) — microchip cat door doesn't clear our bar today." "og:description": "a small market ($149K/yr) — microchip cat door doesn't clear our bar today." "og:title": "microchip cat door — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **microchip cat door** **Skip it****44/100 ** a small market ($149K/yr) — microchip cat door doesn't clear our bar today. **Market/yr** **$149K** **Growth (1y)** **+192.6%** **Products** **21** **Brands** **9** was 11 a year ago **Sellers** **71** **Price range** **$36.32–$363.21** **Returns** **8.9%** **Rating** **3.9★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **7** ×0.30 Growth **76** ×0.30 Competition **39** ×0.20 Quality gap **87** ×0.10 Returns **24** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +192.6% year over year. 4K2KPrime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Oct, Nov · busiest ÷ quietest = 2.1× ## **Competition** - SureFlap53% - Cat Mate18% - PetSafe14% - Closer Pets5% - CUIBIRD4% - Lcsiuco2% - Other (3 brands)4% The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 71 sellers compete here. **Brands** **9 **▼falling was 11 a year ago **Sellers** **71** **Top 5 brand share** **94%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![SureFlap - Sure Petcare Microchip Cat Flap White Scans Pets ID on Entry Check Your Cats Size Flap Opening is 4 3/4 (H) by 5 5/8 (W)](https://m.media-amazon.com/images/I/31qei1IKGPL.jpg) [**SureFlap - Sure Petcare Microchip Cat Flap White Scans Pets ID on Entry Check Your Cats Size Flap Opening is 4 3/4 (H) by 5 5/8 (W)**](https://www.amazon.com/dp/B003EGIM3O) SureFlap$132.814.1★18,20620%▼falling 2 ![SureFlap-Sure Petcare Microchip Pet Door (White)](https://m.media-amazon.com/images/I/31g3Fi+EWiL.jpg) [**SureFlap-Sure Petcare Microchip Pet Door (White)**](https://www.amazon.com/dp/B009NH6NR0) SureFlap$213.653.9★5,65416%—flat 3 ![Cat Mate Microchip Activated Cat Flap (360) - ISO and AVID Compatible Door for Entry Control of up to 30 Cats or Small Dogs for Single/Multiple Glazing UPVC Walls and Wood White](https://m.media-amazon.com/images/I/315VVoeYN0L.jpg) [**Cat Mate Microchip Activated Cat Flap (360) - ISO and AVID Compatible Door for Entry Control of up to 30 Cats or Small Dogs for Single/Multiple Glazing UPVC Walls and Wood White**](https://www.amazon.com/dp/B00MIRNPHI) Cat Mate$78.273.9★5,82015%▲rising 4 ![PetSafe Microchip Cat Door Exterior or Interior Pet Door - Multi-User RFID Access Up to 40 Pets 4-Way Locking Weatherproof DIY Easy Install Hardware Kit; Privacy for Cat Litter Box or Pet Feeder](https://m.media-amazon.com/images/I/31orWL8i2qL.jpg) [**PetSafe Microchip Cat Door Exterior or Interior Pet Door - Multi-User RFID Access Up to 40 Pets 4-Way Locking Weatherproof DIY Easy Install Hardware Kit; Privacy for Cat Litter Box or Pet Feeder**](https://www.amazon.com/dp/B0756GW8SJ) PetSafe$102.803.7★2,5868%—flat 5 ![PetSafe Big Cat Door Interior and Exterior Pet Door for Cats Small Dogs and Multi-Pet Households Push-&-Turn 4-Way Locking Mechanism for Extra Security Soft Close Flap for Added Safety](https://m.media-amazon.com/images/I/31vive6JD-L.jpg) [**PetSafe Big Cat Door Interior and Exterior Pet Door for Cats Small Dogs and Multi-Pet Households Push-&-Turn 4-Way Locking Mechanism for Extra Security Soft Close Flap for Added Safety**](https://www.amazon.com/dp/B0D3VG2VMJ) PetSafe$36.324.4★3615%▲rising 6 ![SureFlap Microchip Pet Door Connect Without Hub - Flap Opening is 6 3/4 inches by 7 inches](https://m.media-amazon.com/images/I/21C-O2a0gLL.jpg) [**SureFlap Microchip Pet Door Connect Without Hub - Flap Opening is 6 3/4 inches by 7 inches**](https://www.amazon.com/dp/B071PDLN8L) SureFlap$267.543.9★5854%▲rising 7 ![Smart Cat Door with 4 Collar Sensor Key RFID Cat Door Collar Activated with Remote Control 4 Way Locking Cat Flap Automatic Pet Door Interior & Exterior(White)](https://m.media-amazon.com/images/I/41C+9Kx4XCL.jpg) [**Smart Cat Door with 4 Collar Sensor Key RFID Cat Door Collar Activated with Remote Control 4 Way Locking Cat Flap Automatic Pet Door Interior & Exterior(White)**](https://www.amazon.com/dp/B0GCP4DW4K) CUIBIRD$107.684.9★204%▲rising 8 ![SureFlap Microchip Cat Flap](https://m.media-amazon.com/images/I/41hsFT4G8CL.jpg) [**SureFlap Microchip Cat Flap**](https://www.amazon.com/dp/B005NGOJY4) SureFlap$130.584.0★3,4193%▼falling 9 ![Cat Mate Microchip Activated Cat Flap (360) - ISO and AVID Compatible Door for Entry Control of up to 30 Cats or Small Dogs for Single/Multiple Glazing UPVC Walls and Wood White](https://m.media-amazon.com/images/I/41vS1yJ0uYL.jpg) [**Cat Mate Microchip Activated Cat Flap (360) - ISO and AVID Compatible Door for Entry Control of up to 30 Cats or Small Dogs for Single/Multiple Glazing UPVC Walls and Wood White**](https://www.amazon.com/dp/B096SWP1YV) Closer Pets$77.183.8★2753%▼falling 10 ![Cat Mate Elite Microchip Cat Flap with Digital Timer & LCD Display (355) - for Small to Average Sized Cats Easy Installation in UPVC Doors Glass and Wood White](https://m.media-amazon.com/images/I/31RaLd2lB7L.jpg) [**Cat Mate Elite Microchip Cat Flap with Digital Timer & LCD Display (355) - for Small to Average Sized Cats Easy Installation in UPVC Doors Glass and Wood White**](https://www.amazon.com/dp/B009GODTTK) Cat Mate$97.083.6★1,6083%—flat 11 ![SureFlap DualScan Microchip Cat Door - Door Opening is 4 3/4 H x 5 5/8 W](https://m.media-amazon.com/images/I/41zFGGwMmLL.jpg) [**SureFlap DualScan Microchip Cat Door - Door Opening is 4 3/4 H x 5 5/8 W**](https://www.amazon.com/dp/B00GAZZIMY) SureFlap$187.654.0★2,4203%▼falling 12 ![SureFlap Microchip Pet Door (Brown)](https://m.media-amazon.com/images/I/41eQO4l8AYL.jpg) [**SureFlap Microchip Pet Door (Brown)**](https://www.amazon.com/dp/B00AE2OW6W) SureFlap$214.264.1★1,1873%▲rising 13 ![Closer Pets Microchip Activated Cat Flap (360) - ISO and AVID Compatible for Small to Medium Cats Accommodates up to 30 Pets for Single/Multiple glazing UPVC walls and Wood Grey](https://m.media-amazon.com/images/I/31Vi5uVHvvL.jpg) [**Closer Pets Microchip Activated Cat Flap (360) - ISO and AVID Compatible for Small to Medium Cats Accommodates up to 30 Pets for Single/Multiple glazing UPVC walls and Wood Grey**](https://www.amazon.com/dp/B0B3RMSDJZ) Closer Pets$78.133.8★3282%▼falling 14 ![SureFlap Microchip Cat Door Connect with Hub Bundle - Door Opening: The Microchip Cat Door Flap Opening is 5 5/8 (w) by 4 3/4 (h](https://m.media-amazon.com/images/I/418iJbp3WAL.jpg) [**SureFlap Microchip Cat Door Connect with Hub Bundle - Door Opening: The Microchip Cat Door Flap Opening is 5 5/8 (w) by 4 3/4 (h**](https://www.amazon.com/dp/B07FGS5YYJ) SureFlap$363.213.8★1,4262%▲rising 15 ![Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free Suitable for Both Wet and Dry Food - MPF001](https://m.media-amazon.com/images/I/31oNx2tWCtL.jpg) [**Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free Suitable for Both Wet and Dry Food - MPF001**](https://www.amazon.com/dp/B00O0UIPTY) SureFlap$165.644.2★13,1362%▼falling **~~Showing 15 of 21 — show all ~~** ## **Product shelf** All 21 tracked products in this niche. Top sellersNewestTrending [![SureFlap - Sure Petcare Microchip Cat Flap White Scans Pets ID on Entry Check Your Cats Size Flap Opening is 4 3/4 (H) by 5 5/8 (W)](https://m.media-amazon.com/images/I/31qei1IKGPL.jpg)**SureFlap - Sure Petcare Microchip Cat Flap White Scans Pets ID on Entry Check Your Cats Size Flap Opening is 4 3/4 (H) by 5 5/8 (W)** SureFlap**$132.81**4.1★18,206 reviews](https://www.amazon.com/dp/B003EGIM3O) [![SureFlap-Sure Petcare Microchip Pet Door (White)](https://m.media-amazon.com/images/I/31g3Fi+EWiL.jpg)**SureFlap-Sure Petcare Microchip Pet Door (White)** SureFlap**$213.65**3.9★5,654 reviews](https://www.amazon.com/dp/B009NH6NR0) [![Cat Mate Microchip Activated Cat Flap (360) - ISO and AVID Compatible Door for Entry Control of up to 30 Cats or Small Dogs for Single/Multiple Glazing UPVC Walls and Wood White](https://m.media-amazon.com/images/I/315VVoeYN0L.jpg)**Cat Mate Microchip Activated Cat Flap (360) - ISO and AVID Compatible Door for Entry Control of up to 30 Cats or Small Dogs for Single/Multiple Glazing UPVC Walls and Wood White** Cat Mate**$78.27**3.9★5,820 reviews](https://www.amazon.com/dp/B00MIRNPHI) [![PetSafe Microchip Cat Door Exterior or Interior Pet Door - Multi-User RFID Access Up to 40 Pets 4-Way Locking Weatherproof DIY Easy Install Hardware Kit; Privacy for Cat Litter Box or Pet Feeder](https://m.media-amazon.com/images/I/31orWL8i2qL.jpg)**PetSafe Microchip Cat Door Exterior or Interior Pet Door - Multi-User RFID Access Up to 40 Pets 4-Way Locking Weatherproof DIY Easy Install Hardware Kit; Privacy for Cat Litter Box or Pet Feeder** PetSafe**$102.80**3.7★2,586 reviews](https://www.amazon.com/dp/B0756GW8SJ) [![PetSafe Big Cat Door Interior and Exterior Pet Door for Cats Small Dogs and Multi-Pet Households Push-&-Turn 4-Way Locking Mechanism for Extra Security Soft Close Flap for Added Safety](https://m.media-amazon.com/images/I/31vive6JD-L.jpg)**PetSafe Big Cat Door Interior and Exterior Pet Door for Cats Small Dogs and Multi-Pet Households Push-&-Turn 4-Way Locking Mechanism for Extra Security Soft Close Flap for Added Safety** PetSafe**$36.32**4.4★361 reviews](https://www.amazon.com/dp/B0D3VG2VMJ) [![SureFlap Microchip Pet Door Connect Without Hub - Flap Opening is 6 3/4 inches by 7 inches](https://m.media-amazon.com/images/I/21C-O2a0gLL.jpg)**SureFlap Microchip Pet Door Connect Without Hub - Flap Opening is 6 3/4 inches by 7 inches** SureFlap**$267.54**3.9★585 reviews](https://www.amazon.com/dp/B071PDLN8L) [![Smart Cat Door with 4 Collar Sensor Key RFID Cat Door Collar Activated with Remote Control 4 Way Locking Cat Flap Automatic Pet Door Interior & Exterior(White)](https://m.media-amazon.com/images/I/41C+9Kx4XCL.jpg)**Smart Cat Door with 4 Collar Sensor Key RFID Cat Door Collar Activated with Remote Control 4 Way Locking Cat Flap Automatic Pet Door Interior & Exterior(White)** CUIBIRD**$107.68**4.9★20 reviews](https://www.amazon.com/dp/B0GCP4DW4K) [![SureFlap Microchip Cat Flap](https://m.media-amazon.com/images/I/41hsFT4G8CL.jpg)**SureFlap Microchip Cat Flap** SureFlap**$130.58**4.0★3,419 reviews](https://www.amazon.com/dp/B005NGOJY4) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Use**15% *“Easy use”* **Assembly/Installation**10% *“It was easy to install”* **Quality-Overall**10% *“Good quality and easy to install”* **Advertised Vs Actual Product**9% *“Works as advertised”* **Lock Proof**6% *“Nice secure pet door”* **Value For Money**5% *“Excellent Value”* **Durability**5% *“highly reliable”* **Design-Overall**4% *“Well done on this design”* **Size-Overall**4% *“It fit great into existing opening”* **Battery Life**4% *“Works fantastic, battery life is great”* ### **What buyers complain about ** **Functionality-Overall**17% *“Doesn't work very well”* **Value For Money**12% *“This was expensive”* **Durability**11% *“Worked for a little bit, suddenly stopped”* **Battery Life**6% *“The batteries fall out of place all the time”* **Size-Overall**5% *“not fit for my family”* **Ease Of Use**4% *“does not close quickly enough”* **Quality-Overall**4% *“This is absolute trash”* **Escape Proof**3% *“it does not reliably keep unwanted animals out”* **Instructions/User Manual/Troubleshooting**3% *“not in manual”* **Product Condition**3% *“Shipped a dirty used unit”* #### **Top return reasons**- Size-Overall30% - Functionality-Overall19% - Escape Proof9% - Product Condition8% - Advertised Vs Actual Product6% - Defective Material/Parts5% - Value For Money4% - Compatibility-Overall3% - Locking Mechanism3% - Connectivity-Overall2%