---
title: "lil soups cat food — Niche Verdict: Skip it (45&#x2F;100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/lil-soups-cat-food"
last_updated: "2026-07-10T00:07:44.716Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 75% of clicks) — lil soups cat food doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 75% of clicks) — lil soups cat food doesn't clear our bar today."
  "og:title": "lil soups cat food — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **lil soups cat food**

**Skip it****45/100 **

a concentrated shelf (top 5 take 75% of clicks) — lil soups cat food doesn't clear our bar today.

**Market/yr**

**$631K**

**Growth (1y)**

**+129.1%**

**Products**

**12**

**Brands**

**5**

was 4 a year ago

**Sellers**

**51**

**Price range**

**$8.51–$34.99**

**Returns**

**0.0%**

**Rating**

**4.7★**

**Skip it**

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**27**

 ×0.30

Growth

**68**

 ×0.30

Competition

**22**

 ×0.20

Quality gap

**22**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 67 weeks — +129.1% year over year.

7K3KPrime Day '25Spike '26Mar '25Jun '25Aug '25Nov '25Feb '26Apr '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- Friskies80% - Fancy Feast8% - Delectables5% - MordyLand4% - INABA3%

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 51 sellers compete here.

**Brands**

**5 **▲rising

was 4 a year ago

**Sellers**

**51**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Purina Friskies Natural Grain Free Wet Cat Food Lickable Cat Treats Lil Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs](https://m.media-amazon.com/images/I/51LAjJ1-tOL.jpg) [**Purina Friskies Natural Grain Free Wet Cat Food Lickable Cat Treats Lil Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs**](https://www.amazon.com/dp/B07QB8HLLQ)

Friskies$8.764.7★3,62424%▲rising

2
![Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups](https://m.media-amazon.com/images/I/41h44USOECL.jpg) [**Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups**](https://www.amazon.com/dp/B099FN21W5)

Friskies$34.994.7★2,82023%▲rising

3
![Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Sockeye Salmon in Chicken Broth - (Pack of 8) 1.2 oz. Cups](https://m.media-amazon.com/images/I/51s-m42TdaL.jpg) [**Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Sockeye Salmon in Chicken Broth - (Pack of 8) 1.2 oz. Cups**](https://www.amazon.com/dp/B004D3XXAY)

Friskies$8.864.7★4,29214%▲rising

4
![Purina Friskies Grain Free Senior Lickable Cat Food Toppers Lil Soups with Skipjack Tuna in a Velvety Tuna Broth - (Pack of 8) 1.2 oz. Cup](https://m.media-amazon.com/images/I/51SwRXMVoPL.jpg) [**Purina Friskies Grain Free Senior Lickable Cat Food Toppers Lil Soups with Skipjack Tuna in a Velvety Tuna Broth - (Pack of 8) 1.2 oz. Cup**](https://www.amazon.com/dp/B07QGG6B7C)

Friskies$8.514.7★3,9607%▼falling

5
![Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Shrimp in a Velvety Chicken Broth - (Pack of 8) 1.2 oz. Cups](https://m.media-amazon.com/images/I/51c71MRyyrL.jpg) [**Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Shrimp in a Velvety Chicken Broth - (Pack of 8) 1.2 oz. Cups**](https://www.amazon.com/dp/B004D3W7E2)

Friskies$9.134.7★3,6036%▼falling

6
![Purina Fancy Feast Lickable Wet Cat Food Broth Complement Classics Collection Variety Pack - (Pack of 12) 1.4 oz. Pouches](https://m.media-amazon.com/images/I/41M0lzOJuEL.jpg) [**Purina Fancy Feast Lickable Wet Cat Food Broth Complement Classics Collection Variety Pack - (Pack of 12) 1.4 oz. Pouches**](https://www.amazon.com/dp/B00TNL1LMS)

Fancy Feast$12.564.6★7,6236%—flat

7
![Purina Friskies Natural Grain Free Lickable Cat Treats Lil Soups With Tuna in Chicken Broth - (Pack of 8) 1.2 oz. Cups](https://m.media-amazon.com/images/I/51nzhcvDkuL.jpg) [**Purina Friskies Natural Grain Free Lickable Cat Treats Lil Soups With Tuna in Chicken Broth - (Pack of 8) 1.2 oz. Cups**](https://www.amazon.com/dp/B004D3XXK4)

Friskies$9.304.7★4,2045%▼falling

8
![MordyLand Cat Soup and Broth Topper Hydrating Lickable Cat Treat Grain-Free Wet Cat Food Complement with Salmon Real Chicken & Seafood Variety 1.76 oz. Cups (24)](https://m.media-amazon.com/images/I/51yJ22KpNGL.jpg) [**MordyLand Cat Soup and Broth Topper Hydrating Lickable Cat Treat Grain-Free Wet Cat Food Complement with Salmon Real Chicken & Seafood Variety 1.76 oz. Cups (24)**](https://www.amazon.com/dp/B0G1H2817T)

MordyLand$28.534.4★594%▲rising

9
![INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken & Seafood Variety](https://m.media-amazon.com/images/I/419WiScqTTL.jpg) [**INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken & Seafood Variety**](https://www.amazon.com/dp/B0CL12R2HX)

INABA$13.014.7★7153%—flat

10

![Delectables Savory Broths Lickable Wet Cat Treat Variety Pack 12Count(Pack of 1)](https://m.media-amazon.com/images/I/51VNaKVHiCL.jpg) [**Delectables Savory Broths Lickable Wet Cat Treat Variety Pack 12Count(Pack of 1)**](https://www.amazon.com/dp/B09QFDLQ7P)

Delectables$12.874.7★2,9673%—flat

11

![Delectables Bisque Lickable Wet Cat Treats - Chicken Tuna & Shrimp 12 count](https://m.media-amazon.com/images/I/51yN5sax9BL.jpg) [**Delectables Bisque Lickable Wet Cat Treats - Chicken Tuna & Shrimp 12 count**](https://www.amazon.com/dp/B07BTRHM75)

Delectables$12.714.8★12,4372%▼falling

12

![Purina Fancy Feast Lickable Broth Topper Complement Creamy Wet Cat Food Variety Pack - (Pack of 12) 1.4 oz. Pouches](https://m.media-amazon.com/images/I/41bdZiGNb9L.jpg) [**Purina Fancy Feast Lickable Broth Topper Complement Creamy Wet Cat Food Variety Pack - (Pack of 12) 1.4 oz. Pouches**](https://www.amazon.com/dp/B08RQJ96H9)

Fancy Feast$12.964.7★2,3862%▼falling

## **Product shelf**

All 12 tracked products in this niche.

Top sellersNewestTrending

[![Purina Friskies Natural Grain Free Wet Cat Food Lickable Cat Treats Lil Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs](https://m.media-amazon.com/images/I/51LAjJ1-tOL.jpg)**Purina Friskies Natural Grain Free Wet Cat Food Lickable Cat Treats Lil Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs** Friskies**$8.76**4.7★3,624 reviews](https://www.amazon.com/dp/B07QB8HLLQ) [![Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups](https://m.media-amazon.com/images/I/41h44USOECL.jpg)**Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups** Friskies**$34.99**4.7★2,820 reviews](https://www.amazon.com/dp/B099FN21W5) [![Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Sockeye Salmon in Chicken Broth - (Pack of 8) 1.2 oz. Cups](https://m.media-amazon.com/images/I/51s-m42TdaL.jpg)**Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Sockeye Salmon in Chicken Broth - (Pack of 8) 1.2 oz. Cups** Friskies**$8.86**4.7★4,292 reviews](https://www.amazon.com/dp/B004D3XXAY) [![Purina Friskies Grain Free Senior Lickable Cat Food Toppers Lil Soups with Skipjack Tuna in a Velvety Tuna Broth - (Pack of 8) 1.2 oz. Cup](https://m.media-amazon.com/images/I/51SwRXMVoPL.jpg)**Purina Friskies Grain Free Senior Lickable Cat Food Toppers Lil Soups with Skipjack Tuna in a Velvety Tuna Broth - (Pack of 8) 1.2 oz. Cup** Friskies**$8.51**4.7★3,960 reviews](https://www.amazon.com/dp/B07QGG6B7C) [![Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Shrimp in a Velvety Chicken Broth - (Pack of 8) 1.2 oz. Cups](https://m.media-amazon.com/images/I/51c71MRyyrL.jpg)**Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Shrimp in a Velvety Chicken Broth - (Pack of 8) 1.2 oz. Cups** Friskies**$9.13**4.7★3,603 reviews](https://www.amazon.com/dp/B004D3W7E2) [![Purina Fancy Feast Lickable Wet Cat Food Broth Complement Classics Collection Variety Pack - (Pack of 12) 1.4 oz. Pouches](https://m.media-amazon.com/images/I/41M0lzOJuEL.jpg)**Purina Fancy Feast Lickable Wet Cat Food Broth Complement Classics Collection Variety Pack - (Pack of 12) 1.4 oz. Pouches** Fancy Feast**$12.56**4.6★7,623 reviews](https://www.amazon.com/dp/B00TNL1LMS) [![Purina Friskies Natural Grain Free Lickable Cat Treats Lil Soups With Tuna in Chicken Broth - (Pack of 8) 1.2 oz. Cups](https://m.media-amazon.com/images/I/51nzhcvDkuL.jpg)**Purina Friskies Natural Grain Free Lickable Cat Treats Lil Soups With Tuna in Chicken Broth - (Pack of 8) 1.2 oz. Cups** Friskies**$9.30**4.7★4,204 reviews](https://www.amazon.com/dp/B004D3XXK4) [![MordyLand Cat Soup and Broth Topper Hydrating Lickable Cat Treat Grain-Free Wet Cat Food Complement with Salmon Real Chicken & Seafood Variety 1.76 oz. Cups (24)](https://m.media-amazon.com/images/I/51yJ22KpNGL.jpg)**MordyLand Cat Soup and Broth Topper Hydrating Lickable Cat Treat Grain-Free Wet Cat Food Complement with Salmon Real Chicken & Seafood Variety 1.76 oz. Cups (24)** MordyLand**$28.53**4.4★59 reviews](https://www.amazon.com/dp/B0G1H2817T)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**48%

*“Cat approved”*

**Taste-Overall**9%

*“A great treat”*

**Flavor**8%

*“A good variety of flavors that cats seem to love”*

**Quality-Overall**6%

*“Quality food that you can trust”*

**Value For Money**5%

*“Great value”*

**Moist/Dry**3%

*“Good moisture content”*

**Smell**2%

*“I love that it doesnt smell horrible”*

**Ease Of Use**2%

*“they are just easy”*

**Texture/Consistency-Overall**2%

*“The texture is smooth”*

**Advertised Vs Actual Product**1%

*“Met Expectations”*

### **What buyers complain about **

**Value For Money**25%

*“A little bit pricey”*

**Smell**7%

*“Strong odor”*

**Ease Of Use**5%

*“you know how difficult it genuinely is”*

**Size-Overall**5%

*“They are small”*

**Thickness**4%

*“Very thick sauce”*

**Advertised Vs Actual Product**3%

*“Wrong advertising”*

**Stale/Rotten/Spoiled**3%

*“Some containers spoiled and bloated”*

**Natural Resource Wastage**3%

*“so much can be wasted”*

**Taste-Overall**2%

*“I personally have not tasted these”*

**Indigestion**2%

*“very ill with vomiting”*

#### **Top return reasons**- Flavor19% - Indigestion17% - Stale/Rotten/Spoiled11% - Leak-Proof11% - Value For Money11% - Compatibility-Overall6% - Size-Overall6% - Ingredients-Overall6% - Instructions/User Manual/Troubleshooting6% - Advertised Vs Actual Product6%