---
title: "kit and kaboodle dry cat food — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/kit-and-kaboodle-dry-cat-food"
last_updated: "2026-07-10T00:32:17.588Z"
locale: en
meta:
  description: "kit and kaboodle dry cat food shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "kit and kaboodle dry cat food shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "kit and kaboodle dry cat food — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

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# **kit and kaboodle dry cat food**

**Worth a look****57/100 **

kit and kaboodle dry cat food shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.

**Market/yr**

**$1.9M**

**Growth (1y)**

**+185.2%**

**Products**

**18**

**Brands**

**3**

was 4 a year ago

**Sellers**

**105**

**Price range**

**$4.84–$20.22**

**Returns**

**0.0%**

**Rating**

**4.7★**

**Worth a look**

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**48**

 ×0.30

Growth

**75**

 ×0.30

Competition

**39**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 99 weeks — +185.2% year over year.

28K14KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Dec '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Competition**

- Friskies84% - 9Lives11% - Meow Mix6%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 105 sellers compete here.

**Brands**

**3 **▼falling

was 4 a year ago

**Sellers**

**105**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag](https://m.media-amazon.com/images/I/51q14BGO0IL.jpg) [**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag**](https://www.amazon.com/dp/B00HN089EO)

Friskies$19.184.7★28,86124%▲rising

2
![Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag](https://m.media-amazon.com/images/I/51T00HGHmCL.jpg) [**Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag**](https://www.amazon.com/dp/B07CWV479K)

Friskies$19.614.7★37,04214%▲rising

3
![Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag](https://m.media-amazon.com/images/I/41XxwTExt0L.jpg) [**Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag**](https://www.amazon.com/dp/B0727R5C5Q)

Friskies$4.844.7★37,04213%▼falling

4
![Purina Friskies Cat Food Surfin and Turfin Favorites Flavors of Chicken Whitefish Salmon and Filet Mignon - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41B+Pbg9hpL.jpg) [**Purina Friskies Cat Food Surfin and Turfin Favorites Flavors of Chicken Whitefish Salmon and Filet Mignon - (Pack of 4) 3.15 lb. Bags**](https://www.amazon.com/dp/B07D9XW1K4)

Friskies$19.114.7★3,2127%▼falling

5
![Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 16 Lb. Bag](https://m.media-amazon.com/images/I/41beUT-c87L.jpg) [**Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 16 Lb. Bag**](https://www.amazon.com/dp/B071DQ6BM1)

Friskies$14.524.7★37,0427%▼falling

6
![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41dRDC61g8L.jpg) [**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - (Pack of 4) 3.15 lb. Bags**](https://www.amazon.com/dp/B07D9SGR1P)

Friskies$18.744.7★28,8616%▼falling

7
![Purina Friskies Tender and Crunchd With Flavors of Chicken Beef Carrots and Green Beans - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41SOa6NtZ2L.jpg) [**Purina Friskies Tender and Crunchd With Flavors of Chicken Beef Carrots and Green Beans - (Pack of 4) 3.15 lb. Bags**](https://www.amazon.com/dp/B07DB2YTD1)

Friskies$19.624.7★9,5915%—flat

8
![9Lives Daily Essentials Dry Cat Food 20 Pound Bag](https://m.media-amazon.com/images/I/51fCmU0xxNL.jpg) [**9Lives Daily Essentials Dry Cat Food 20 Pound Bag**](https://www.amazon.com/dp/B00J5HO29E)

9Lives$18.544.7★13,5863%—flat

9
![Meow Mix Original Choice Dry Cat Food 6.3 Pound Bag](https://m.media-amazon.com/images/I/419h3zdC0XL.jpg) [**Meow Mix Original Choice Dry Cat Food 6.3 Pound Bag**](https://www.amazon.com/dp/B007JXVR76)

Meow Mix$8.904.7★52,0503%▼falling

10

![Purina Friskies PartyPackdwithFlavors ofChicken Liver and Turkey CrunchyDryCat Food - 3 lb. Bag](https://m.media-amazon.com/images/I/41LE+HzyL9L.jpg) [**Purina Friskies PartyPackdwithFlavors ofChicken Liver and Turkey CrunchyDryCat Food - 3 lb. Bag**](https://www.amazon.com/dp/B0GHZYWQGR)

Friskies$5.194.6★2633%▲rising

11

![Purina Friskies Tender and Crunchy Combo with Flavors of Chicken Beef Carrots and Green Beans Dry and Tender Cat Food - 16 Lb. Bag (Packaging may vary)](https://m.media-amazon.com/images/I/41PArTsaFAL.jpg) [**Purina Friskies Tender and Crunchy Combo with Flavors of Chicken Beef Carrots and Green Beans Dry and Tender Cat Food - 16 Lb. Bag (Packaging may vary)**](https://www.amazon.com/dp/B01H3OA816)

Friskies$14.264.7★9,5912%▼falling

12

![Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag](https://m.media-amazon.com/images/I/51ZgF7mIulL.jpg) [**Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag**](https://www.amazon.com/dp/B0D9MW74TG)

Meow Mix$5.344.7★5,5892%▼falling

13

![9Lives Indoor Complete Dry Cat Food 20 lb. Bag](https://m.media-amazon.com/images/I/51i2cJr8vmL.jpg) [**9Lives Indoor Complete Dry Cat Food 20 lb. Bag**](https://www.amazon.com/dp/B06Y1145T9)

9Lives$18.294.7★9,2362%▲rising

14

![Purina Friskies PartyPackdwithFlavors ofChicken Liver and Turkey CrunchyDryCat Food - 15 lb. Bag](https://m.media-amazon.com/images/I/41-iqKrhZ2L.jpg) [**Purina Friskies PartyPackdwithFlavors ofChicken Liver and Turkey CrunchyDryCat Food - 15 lb. Bag**](https://www.amazon.com/dp/B0GJ126B44)

Friskies$15.924.8★1502%▲rising

15

![9Lives Daily Essentials Dry Cat Food for Adult Cats with Chicken Beef & Salmon Flavors 3.15 lb. Bag (Pack of 4)](https://m.media-amazon.com/images/I/41cvJiwRTvL.jpg) [**9Lives Daily Essentials Dry Cat Food for Adult Cats with Chicken Beef & Salmon Flavors 3.15 lb. Bag (Pack of 4)**](https://www.amazon.com/dp/B0D33XWP2S)

9Lives$20.224.7★13,5862%▲rising

**~~Showing 15 of 18 — show all ~~**

## **Product shelf**

All 18 tracked products in this niche.

Top sellersNewestTrending

[![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag](https://m.media-amazon.com/images/I/51q14BGO0IL.jpg)**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag** Friskies**$19.18**4.7★28,861 reviews](https://www.amazon.com/dp/B00HN089EO) [![Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag](https://m.media-amazon.com/images/I/51T00HGHmCL.jpg)**Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag** Friskies**$19.61**4.7★37,042 reviews](https://www.amazon.com/dp/B07CWV479K) [![Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag](https://m.media-amazon.com/images/I/41XxwTExt0L.jpg)**Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag** Friskies**$4.84**4.7★37,042 reviews](https://www.amazon.com/dp/B0727R5C5Q) [![Purina Friskies Cat Food Surfin and Turfin Favorites Flavors of Chicken Whitefish Salmon and Filet Mignon - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41B+Pbg9hpL.jpg)**Purina Friskies Cat Food Surfin and Turfin Favorites Flavors of Chicken Whitefish Salmon and Filet Mignon - (Pack of 4) 3.15 lb. Bags** Friskies**$19.11**4.7★3,212 reviews](https://www.amazon.com/dp/B07D9XW1K4) [![Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 16 Lb. Bag](https://m.media-amazon.com/images/I/41beUT-c87L.jpg)**Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 16 Lb. Bag** Friskies**$14.52**4.7★37,042 reviews](https://www.amazon.com/dp/B071DQ6BM1) [![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41dRDC61g8L.jpg)**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - (Pack of 4) 3.15 lb. Bags** Friskies**$18.74**4.7★28,861 reviews](https://www.amazon.com/dp/B07D9SGR1P) [![Purina Friskies Tender and Crunchd With Flavors of Chicken Beef Carrots and Green Beans - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41SOa6NtZ2L.jpg)**Purina Friskies Tender and Crunchd With Flavors of Chicken Beef Carrots and Green Beans - (Pack of 4) 3.15 lb. Bags** Friskies**$19.62**4.7★9,591 reviews](https://www.amazon.com/dp/B07DB2YTD1) [![9Lives Daily Essentials Dry Cat Food 20 Pound Bag](https://m.media-amazon.com/images/I/51fCmU0xxNL.jpg)**9Lives Daily Essentials Dry Cat Food 20 Pound Bag** 9Lives**$18.54**4.7★13,586 reviews](https://www.amazon.com/dp/B00J5HO29E)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**41%

*“My dog happy”*

**Value For Money**19%

*“Great deal”*

**Taste-Overall**8%

*“Great food”*

**Flavor**7%

*“the variety of flavors is nice”*

**Quality-Overall**6%

*“Great quality for the price My cat loved it”*

**Moist/Dry**2%

*“Our cat loves this dry cat food”*

**Smell**2%

*“Smells fine”*

**Freshness**2%

*“it stays fresh”*

**Size-Overall**1%

*“it is a convenient bag size”*

**Advertised Vs Actual Product**1%

*“As advertised”*

### **What buyers complain about **

**Indigestion**11%

*“Causes vomiting”*

**Value For Money**11%

*“although slightly more expensive”*

**Size-Overall**8%

*“Well... things seem to be getting smaller.”*

**Ingredients-Overall**7%

*“Horrible ingredients”*

**Quality-Overall**5%

*“Not a quality food”*

**Smell**4%

*“Makes the cats poo horribly stinky”*

**Moist/Dry**4%

*“Cats are CARNIVORES even for dry food this is bad”*

**Contamination**3%

*“There was mold in the food”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Flavor**2%

*“its risky to try a new flavor especially in a big bag”*

#### **Top return reasons**- Value For Money15% - Stale/Rotten/Spoiled7% - Product Condition7% - Ease Of Chewing/Swallowing7% - Size-Overall7% - Hard Feel7% - Moist/Dry7% - Smell6% - Leak-Proof6% - Functionality-Overall4%