---
title: "itouchless odor filter refill — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/itouchless-odor-filter-refill"
last_updated: "2026-07-14T07:11:41.842Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — itouchless odor filter refill doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — itouchless odor filter refill doesn't clear our bar today."
  "og:title": "itouchless odor filter refill — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **itouchless odor filter refill**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 30Conversion 97Competition 4Returns 87Price range 89Avg price 91Brand share 0Review moat 54Quality gap 38

**Conversion**

**Incredible****15.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$21.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.23–$23.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,350.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$7K**

$7K/yr · 2K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**7**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- iTouchless56% - ShuRex38% - Joworthy5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$1K30%$2K45%$3K60%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![iTouchless AbsorbX 3-Pack Trash Can Odor Filter - Natural Activated Charcoal Deodorizer for Kitchen Nursery & Office - Fits 8 Gallon & Larger iTouchless Cans](https://m.media-amazon.com/images/I/31Nxo4aCTfL.jpg)**iTouchless AbsorbX 3-Pack Trash Can Odor Filter - Natural Activated Charcoal Deodorizer for Kitchen Nursery & Office - Fits 8 Gallon & Larger iTouchless Cans**iTouchless**$23.59**4.4★5,925 rev](https://www.amazon.com/dp/B000EJZH8W) [2![4 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger](https://m.media-amazon.com/images/I/41si5ENaJxL.jpg)**4 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger**ShuRex**$14.23**4.5★1,277 rev](https://www.amazon.com/dp/B0967X8G55) [3![8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)](https://m.media-amazon.com/images/I/416maXR84tL.jpg)**8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)**ShuRex**$20.32**4.5★494 rev](https://www.amazon.com/dp/B09TZYFNJM) [4![iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment](https://m.media-amazon.com/images/I/51fLmQoxIML.jpg)**iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment**iTouchless**$23.87**4.6★167 rev](https://www.amazon.com/dp/B07VKGRDZ1) [5![16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use](https://m.media-amazon.com/images/I/514fNDQPvfL.jpg)**16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use**Joworthy**$23.76**4.7★12 rev](https://www.amazon.com/dp/B0FXMJVLQZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use](https://m.media-amazon.com/images/I/514fNDQPvfL.jpg)**16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use**Joworthy**$23.76**12 rev8mo ago](https://www.amazon.com/dp/B0FXMJVLQZ) [![8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)](https://m.media-amazon.com/images/I/416maXR84tL.jpg)**8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)**ShuRex**$20.32**494 rev4y ago](https://www.amazon.com/dp/B09TZYFNJM) [![4 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger](https://m.media-amazon.com/images/I/41si5ENaJxL.jpg)**4 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger**ShuRex**$14.23**1,277 rev5y ago](https://www.amazon.com/dp/B0967X8G55) [![iTouchless AbsorbX Odor Filter and Compartment Replacement; Compatible with Specific Models (see details below)](https://m.media-amazon.com/images/I/510HKBUp96L.jpg)**iTouchless AbsorbX Odor Filter and Compartment Replacement; Compatible with Specific Models (see details below)**iTouchless**$22.85**226 rev6y ago](https://www.amazon.com/dp/B07VM47WVD) [![iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment](https://m.media-amazon.com/images/I/51fLmQoxIML.jpg)**iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment**iTouchless**$23.87**167 rev9y ago](https://www.amazon.com/dp/B07VKGRDZ1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![iTouchless AbsorbX Odor Filter and Compartment Replacement; Compatible with Specific Models (see details below)](https://m.media-amazon.com/images/I/510HKBUp96L.jpg)**iTouchless AbsorbX Odor Filter and Compartment Replacement; Compatible with Specific Models (see details below)**iTouchless**$22.85**4.4★**▲ 78%**](https://www.amazon.com/dp/B07VM47WVD) [![16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use](https://m.media-amazon.com/images/I/514fNDQPvfL.jpg)**16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use**Joworthy**$23.76**4.7★**▲ 74%**](https://www.amazon.com/dp/B0FXMJVLQZ) [![iTouchless AbsorbX 3-Pack Trash Can Odor Filter - Natural Activated Charcoal Deodorizer for Kitchen Nursery & Office - Fits 8 Gallon & Larger iTouchless Cans](https://m.media-amazon.com/images/I/31Nxo4aCTfL.jpg)**iTouchless AbsorbX 3-Pack Trash Can Odor Filter - Natural Activated Charcoal Deodorizer for Kitchen Nursery & Office - Fits 8 Gallon & Larger iTouchless Cans**iTouchless**$23.59**4.4★**▲ 18%**](https://www.amazon.com/dp/B000EJZH8W) [![8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)](https://m.media-amazon.com/images/I/416maXR84tL.jpg)**8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)**ShuRex**$20.32**4.5★**▲ 16%**](https://www.amazon.com/dp/B09TZYFNJM) [![iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment](https://m.media-amazon.com/images/I/51fLmQoxIML.jpg)**iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment**iTouchless**$23.87**4.6★**▼ 26%**](https://www.amazon.com/dp/B07VKGRDZ1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

150100Spike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**18%

*“Help a great deal in eliminating odor in the trash can”*

**Value For Money**18%

*“Price makes it easy to change monthly”*

**Size-Overall**13%

*“It works great and fits perfectly”*

**Advertised Vs Actual Product**11%

*“Item arrived as described”*

**Ease Of Use**9%

*“Doesn't take much to overcome their usefulness”*

**Filtration**7%

*“Good filter”*

**Efficiency**7%

*“Works fine”*

**Color**4%

*“Red color is a smart choice”*

**Quality-Overall**4%

*“Great product”*

**Recycle/Reuse**2%

*“The recycle bin is a good product”*

### **What buyers complain about **

**Smell**28%

*“Doesnt mask any scent at all”*

**Size-Overall**25%

*“Large are 3x5.5”*

**Functionality-Overall**17%

*“Didn't work”*

**Color**11%

*“I wasnt sure how I would like the red compared to the black one”*

**Breathability**3%

*“does not work properly in sealing the opening in the can top while allowing the bin to breathe properly”*

**Advertised Vs Actual Product**3%

*“they didn't fit or match their description at all”*

**Compatibility-Overall**3%

*“REPLACEMENT FILTERS DO NOT FIT”*

### **Top return reasons **

**Size-Overall**74%

**Filtration**10%

**Smell**4%

**Compatibility-Overall**3%

**Advertised Vs Actual Product**2%

**Functionality-Overall**2%

**Refills-Overall**2%

**Color**1%

**Durability**1%

**Gifting Purpose**1%