---
title: "friskies dry cat food — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/friskies-dry-cat-food"
last_updated: "2026-07-10T01:03:46.487Z"
locale: en
meta:
  description: "friskies dry cat food clears our launch bar: a $3.6M/yr market growing +163.9% with returns at 0.0%."
  "og:description": "friskies dry cat food clears our launch bar: a $3.6M/yr market growing +163.9% with returns at 0.0%."
  "og:title": "friskies dry cat food — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen"
---

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# **friskies dry cat food**

**Launch it****65/100 **

friskies dry cat food clears our launch bar: a $3.6M/yr market growing +163.9% with returns at 0.0%.

**Market/yr**

**$3.6M**

**Growth (1y)**

**+163.9%**

**Products**

**31**

**Brands**

**5**

was 6 a year ago

**Sellers**

**102**

**Price range**

**$4.59–$31.63**

**Returns**

**0.0%**

**Rating**

**4.7★**

**Launch it**

Scored 65/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**57**

 ×0.30

Growth

**72**

 ×0.30

Competition

**73**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 96 weeks — +163.9% year over year.

39K19KPrime Day '25Spike '25Spike '26Sep '24Dec '24Apr '25Aug '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- Friskies44% - Fancy Feast38% - Meow Mix10% - Purina Cat Chow7% - Purina1% - Other0%

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen. 5 brands and 102 sellers compete here.

**Brands**

**5 **▼falling

was 6 a year ago

**Sellers**

**102**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag](https://m.media-amazon.com/images/I/51q14BGO0IL.jpg) [**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag**](https://www.amazon.com/dp/B00HN089EO)

Friskies$19.184.7★28,86111%▼falling

2
![Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag](https://m.media-amazon.com/images/I/51T00HGHmCL.jpg) [**Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag**](https://www.amazon.com/dp/B07CWV479K)

Friskies$19.614.7★37,0427%▲rising

3
![Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag](https://m.media-amazon.com/images/I/41XxwTExt0L.jpg) [**Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag**](https://www.amazon.com/dp/B0727R5C5Q)

Friskies$4.844.7★37,0427%▼falling

4
![Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 3 lb. Bag](https://m.media-amazon.com/images/I/41vc7+pMZRL.jpg) [**Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 3 lb. Bag**](https://www.amazon.com/dp/B0010B3EWE)

Fancy Feast$8.734.7★7,1297%▲rising

5
![Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 7 lb. Bag](https://m.media-amazon.com/images/I/410G9KuVExL.jpg) [**Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 7 lb. Bag**](https://www.amazon.com/dp/B000OUNXXW)

Fancy Feast$18.574.8★4,3326%▲rising

6
![Purina Fancy Feast Dry Cat Food with Ocean Fish and Salmon - 3 lb. Bag](https://m.media-amazon.com/images/I/41an0QFUS1L.jpg) [**Purina Fancy Feast Dry Cat Food with Ocean Fish and Salmon - 3 lb. Bag**](https://www.amazon.com/dp/B0010B3EWO)

Fancy Feast$8.714.8★6,8556%▲rising

7
![Fancy Feast Purina Filet Mignon Flavor with Real Seafood & Shrimp Dry Cat Food (7 Pound (Pack of 1))](https://m.media-amazon.com/images/I/418RskkESJL.jpg) [**Fancy Feast Purina Filet Mignon Flavor with Real Seafood & Shrimp Dry Cat Food (7 Pound (Pack of 1))**](https://www.amazon.com/dp/B002Z9ER6W)

Fancy Feast$18.614.8★4,4496%▼falling

8
![Purina Fancy Feast Dry Cat Food Filet Mignon Flavor with Seafood and Shrimp - 3 lb. Bag](https://m.media-amazon.com/images/I/41vfd75U04L.jpg) [**Purina Fancy Feast Dry Cat Food Filet Mignon Flavor with Seafood and Shrimp - 3 lb. Bag**](https://www.amazon.com/dp/B007WWI4LG)

Fancy Feast$8.754.8★4,6635%▲rising

9
![Purina Fancy Feast Dry Cat Food With Ocean Fish Salmon and Garden Greens Accents - 7 lb. Bag](https://m.media-amazon.com/images/I/41fMyFCYMyL.jpg) [**Purina Fancy Feast Dry Cat Food With Ocean Fish Salmon and Garden Greens Accents - 7 lb. Bag**](https://www.amazon.com/dp/B0009JOX2S)

Fancy Feast$15.014.8★6,8554%▲rising

10

![Purina Friskies Cat Food Surfin and Turfin Favorites Flavors of Chicken Whitefish Salmon and Filet Mignon - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41B+Pbg9hpL.jpg) [**Purina Friskies Cat Food Surfin and Turfin Favorites Flavors of Chicken Whitefish Salmon and Filet Mignon - (Pack of 4) 3.15 lb. Bags**](https://www.amazon.com/dp/B07D9XW1K4)

Friskies$19.114.7★3,2124%▼falling

11

![Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 16 Lb. Bag](https://m.media-amazon.com/images/I/41beUT-c87L.jpg) [**Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 16 Lb. Bag**](https://www.amazon.com/dp/B071DQ6BM1)

Friskies$14.524.7★37,0424%▼falling

12

![Purina Cat Chow Indoor Healthy Weight and Hairball Dry Cat Food With Chicken - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41xHAUyEFbL.jpg) [**Purina Cat Chow Indoor Healthy Weight and Hairball Dry Cat Food With Chicken - (Pack of 4) 3.15 lb. Bags**](https://www.amazon.com/dp/B07D1HRQNJ)

Purina Cat Chow$24.944.7★6,6873%—flat

13

![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41dRDC61g8L.jpg) [**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - (Pack of 4) 3.15 lb. Bags**](https://www.amazon.com/dp/B07D9SGR1P)

Friskies$18.744.7★28,8613%▼falling

14

![Purina Friskies Tender and Crunchd With Flavors of Chicken Beef Carrots and Green Beans - (Pack of 4) 3.15 lb. Bags](https://m.media-amazon.com/images/I/41SOa6NtZ2L.jpg) [**Purina Friskies Tender and Crunchd With Flavors of Chicken Beef Carrots and Green Beans - (Pack of 4) 3.15 lb. Bags**](https://www.amazon.com/dp/B07DB2YTD1)

Friskies$19.624.7★9,5913%—flat

15

![Meow Mix Tender Centers Salmon & White Meat Chicken Flavors Dry Cat Food 20 lb. Bag](https://m.media-amazon.com/images/I/51ovVUEMJYL.jpg) [**Meow Mix Tender Centers Salmon & White Meat Chicken Flavors Dry Cat Food 20 lb. Bag**](https://www.amazon.com/dp/B0DK47HH36)

Meow Mix$25.284.7★10,4112%▲rising

**~~Showing 15 of 31 — show all ~~**

## **Product shelf**

All 31 tracked products in this niche.

Top sellersNewestTrending

[![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag](https://m.media-amazon.com/images/I/51q14BGO0IL.jpg)**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag** Friskies**$19.18**4.7★28,861 reviews](https://www.amazon.com/dp/B00HN089EO) [![Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag](https://m.media-amazon.com/images/I/51T00HGHmCL.jpg)**Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag** Friskies**$19.61**4.7★37,042 reviews](https://www.amazon.com/dp/B07CWV479K) [![Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag](https://m.media-amazon.com/images/I/41XxwTExt0L.jpg)**Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag** Friskies**$4.84**4.7★37,042 reviews](https://www.amazon.com/dp/B0727R5C5Q) [![Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 3 lb. Bag](https://m.media-amazon.com/images/I/41vc7+pMZRL.jpg)**Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 3 lb. Bag** Fancy Feast**$8.73**4.7★7,129 reviews](https://www.amazon.com/dp/B0010B3EWE) [![Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 7 lb. Bag](https://m.media-amazon.com/images/I/410G9KuVExL.jpg)**Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 7 lb. Bag** Fancy Feast**$18.57**4.8★4,332 reviews](https://www.amazon.com/dp/B000OUNXXW) [![Purina Fancy Feast Dry Cat Food with Ocean Fish and Salmon - 3 lb. Bag](https://m.media-amazon.com/images/I/41an0QFUS1L.jpg)**Purina Fancy Feast Dry Cat Food with Ocean Fish and Salmon - 3 lb. Bag** Fancy Feast**$8.71**4.8★6,855 reviews](https://www.amazon.com/dp/B0010B3EWO) [![Fancy Feast Purina Filet Mignon Flavor with Real Seafood & Shrimp Dry Cat Food (7 Pound (Pack of 1))](https://m.media-amazon.com/images/I/418RskkESJL.jpg)**Fancy Feast Purina Filet Mignon Flavor with Real Seafood & Shrimp Dry Cat Food (7 Pound (Pack of 1))** Fancy Feast**$18.61**4.8★4,449 reviews](https://www.amazon.com/dp/B002Z9ER6W) [![Purina Fancy Feast Dry Cat Food Filet Mignon Flavor with Seafood and Shrimp - 3 lb. Bag](https://m.media-amazon.com/images/I/41vfd75U04L.jpg)**Purina Fancy Feast Dry Cat Food Filet Mignon Flavor with Seafood and Shrimp - 3 lb. Bag** Fancy Feast**$8.75**4.8★4,663 reviews](https://www.amazon.com/dp/B007WWI4LG)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**42%

*“My dog happy”*

**Value For Money**16%

*“Decent price”*

**Taste-Overall**10%

*“My cats love this food”*

**Flavor**7%

*“Variety of flavors”*

**Quality-Overall**6%

*“Always consistent quality”*

**Moist/Dry**3%

*“Great dry food”*

**Smell**2%

*“it doesnt smell bad at all”*

**Freshness**2%

*“it stays fresh”*

**Advertised Vs Actual Product**1%

*“Exactly as described”*

**Size-Overall**1%

*“Perfect size for the price”*

### **What buyers complain about **

**Value For Money**11%

*“too expensive”*

**Indigestion**11%

*“Causes vomiting”*

**Size-Overall**8%

*“Very large size”*

**Ingredients-Overall**7%

*“Horrible ingredients”*

**Smell**5%

*“The smell is slightly offputting”*

**Moist/Dry**5%

*“Cats are CARNIVORES even for dry food this is bad”*

**Quality-Overall**5%

*“Poor quality”*

**Contamination**4%

*“Contaminated Batch”*

**Flavor**4%

*“I was sand the wrong flavor”*

**Advertised Vs Actual Product**2%

*“Not what it seems”*

#### **Top return reasons**- Size-Overall19% - Value For Money16% - Flavor11% - Leak-Proof8% - Contamination7% - Stale/Rotten/Spoiled5% - Hard Feel5% - Moist/Dry4% - Product Condition4% - Functionality-Overall4%