--- title: "freeze dried rabbit — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/freeze-dried-rabbit" last_updated: "2026-07-10T03:37:32.953Z" locale: en meta: description: "a small market ($130K/yr) — freeze dried rabbit doesn't clear our bar today." "og:description": "a small market ($130K/yr) — freeze dried rabbit doesn't clear our bar today." "og:title": "freeze dried rabbit — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **freeze dried rabbit** **Skip it****44/100 ** a small market ($130K/yr) — freeze dried rabbit doesn't clear our bar today. **Market/yr** **$130K** **Growth (1y)** **+147.5%** **Products** **20** **Brands** **11** was 11 a year ago **Sellers** **17** **Price range** **$6.87–$78.36** **Returns** **0.0%** **Rating** **4.6★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **7** ×0.30 Growth **71** ×0.30 Competition **36** ×0.20 Quality gap **34** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +147.5% year over year. 1K639.5Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - Vital Essentials59% - ROYAL CANIN12% - Stella & Chewy's9% - Pupford4% - Hare of the Dog3% - hotspot pets3% - Other (5 brands)10% The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 17 sellers compete here. **Brands** **11 **—flat was 11 a year ago **Sellers** **17** **Top 5 brand share** **87%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Vital Essentials Freeze Dried Cat Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Crunchy Cat Treats 0.9 oz Bag](https://m.media-amazon.com/images/I/41eW5TKdASL.jpg) [**Vital Essentials Freeze Dried Cat Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Crunchy Cat Treats 0.9 oz Bag**](https://www.amazon.com/dp/B0BWBLW6HL) Vital Essentials$6.874.5★1,68425%▼falling 2 ![Vital Essentials Freeze Dried Dog Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Training Treats for Dogs 2 oz Bag](https://m.media-amazon.com/images/I/41InQXhP49L.jpg) [**Vital Essentials Freeze Dried Dog Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Training Treats for Dogs 2 oz Bag**](https://www.amazon.com/dp/B0BWBG8XK8) Vital Essentials$12.744.8★56615%▼falling 3 ![Royal Canin Veterinary Diet Feline Hydrolyzed Protein Treats Adult Dry Cat Food 7.7 oz. Bag](https://m.media-amazon.com/images/I/41F82vhfokL.jpg) [**Royal Canin Veterinary Diet Feline Hydrolyzed Protein Treats Adult Dry Cat Food 7.7 oz. Bag**](https://www.amazon.com/dp/B01ITR9JP2) ROYAL CANIN$10.374.2★4112%▲rising 4 ![Stella & Chewys Freeze-Dried Raw Cat Dinner Morsels - Premium Rabbit Recipe with 98% Responsibly-Sourced Meat & Organs - Natural Grain-Free Cat & Kitten Food - Made in USA - 3.5 oz](https://m.media-amazon.com/images/I/41EnG+VTQ7L.jpg) [**Stella & Chewys Freeze-Dried Raw Cat Dinner Morsels - Premium Rabbit Recipe with 98% Responsibly-Sourced Meat & Organs - Natural Grain-Free Cat & Kitten Food - Made in USA - 3.5 oz**](https://www.amazon.com/dp/B0747TWY23) Stella & Chewy's$12.184.2★9268%▼falling 5 ![Vital Essentials Freeze Dried Cat Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Cat Food | 12 oz Bag](https://m.media-amazon.com/images/I/41bfV190OOL.jpg) [**Vital Essentials Freeze Dried Cat Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Cat Food | 12 oz Bag**](https://www.amazon.com/dp/B0BXZ3JJL9) Vital Essentials$45.724.7★2966%▲rising 6 ![Vital Essentials Freeze Dried Dog Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Dog Food | 14 oz Bag](https://m.media-amazon.com/images/I/41MlgF+b4yL.jpg) [**Vital Essentials Freeze Dried Dog Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Dog Food | 14 oz Bag**](https://www.amazon.com/dp/B0BWBPGF18) Vital Essentials$45.384.6★4086%▲rising 7 ![Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Two Ingredient Bites (Rabbit 4 oz)](https://m.media-amazon.com/images/I/41JPlMh2LzL.jpg) [**Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Two Ingredient Bites (Rabbit 4 oz)**](https://www.amazon.com/dp/B08JPX5RQ3) Pupford$16.584.7★1,2834%▼falling 8 ![Hare of the Dog Freeze Dried Rabbit Treats for Dogs - All-Natural Single-Ingredient High-Protein Snacks - Made in the USA (2.25 Oz 2 Pack)](https://m.media-amazon.com/images/I/41n2TE77UoL.jpg) [**Hare of the Dog Freeze Dried Rabbit Treats for Dogs - All-Natural Single-Ingredient High-Protein Snacks - Made in the USA (2.25 Oz 2 Pack)**](https://www.amazon.com/dp/B08GYH171P) Hare of the Dog$25.024.5★1453%▲rising 9 ![Instinct Freeze Dried Mixers Cat Food Toppers Rabbit 6 oz. Bag](https://m.media-amazon.com/images/I/41XuasQ1+JL.jpg) [**Instinct Freeze Dried Mixers Cat Food Toppers Rabbit 6 oz. Bag**](https://www.amazon.com/dp/B00YWPIFBU) Instinct$14.704.4★1,2862%▼falling 10 ![Vital Essentials Freeze Dried Cat Food Raw Rabbit Mini Patties | Complete Meal or Topper | Easy to Portion and Rehydrate | High Protein Grain Free Dry Cat Food | 8 oz Bag](https://m.media-amazon.com/images/I/41L8PYgMPbL.jpg) [**Vital Essentials Freeze Dried Cat Food Raw Rabbit Mini Patties | Complete Meal or Topper | Easy to Portion and Rehydrate | High Protein Grain Free Dry Cat Food | 8 oz Bag**](https://www.amazon.com/dp/B0BY14KCQY) Vital Essentials$30.444.3★3112%—flat 11 ![Fresh Is Best Rabbit Tenders Freeze Dried Dog Treats Raw Freeze Dried Rabbit Dog Treats for Cats & Canines in Resealable Zipper Bag High-Protein Single Ingredient Made in the USA](https://m.media-amazon.com/images/I/51L+cZ791mL.jpg) [**Fresh Is Best Rabbit Tenders Freeze Dried Dog Treats Raw Freeze Dried Rabbit Dog Treats for Cats & Canines in Resealable Zipper Bag High-Protein Single Ingredient Made in the USA**](https://www.amazon.com/dp/B0856PXB9R) Fresh Is Best$29.244.3★852%▼falling 12 ![Vital Essentials Freeze Dried Dog Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Training Treats for Dogs 5 oz Bag](https://m.media-amazon.com/images/I/4197ToFihxL.jpg) [**Vital Essentials Freeze Dried Dog Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Training Treats for Dogs 5 oz Bag**](https://www.amazon.com/dp/B0BWC2NPPN) Vital Essentials$26.414.8★5662%▼falling 13 ![Benji & Louie Freeze Dried Rabbit Bites for Dogs & Cats from Rabbit Meat Single Ingredient Treats Grain-Free 3 oz (85 g)](https://m.media-amazon.com/images/I/41yyaX0l6FL.jpg) [**Benji & Louie Freeze Dried Rabbit Bites for Dogs & Cats from Rabbit Meat Single Ingredient Treats Grain-Free 3 oz (85 g)**](https://www.amazon.com/dp/B0FLM15ZGQ) Benji & Louie$14.704.6★322%—flat 14 ![Pawaura Freeze-Dried Raw Rabbit Treats & Food for Dogs & Cats - 97% Meat & Organs - Single Ingredient Rabbit Mini Nibs - Grain-Free Dog & Cat Food Topper Mixer or Snack - 3.5 oz](https://m.media-amazon.com/images/I/51TgbhRv5NL.jpg) [**Pawaura Freeze-Dried Raw Rabbit Treats & Food for Dogs & Cats - 97% Meat & Organs - Single Ingredient Rabbit Mini Nibs - Grain-Free Dog & Cat Food Topper Mixer or Snack - 3.5 oz**](https://www.amazon.com/dp/B0FLXFQ21B) Pawaura$10.754.5★422%▲rising 15 ![Shepherd Boy Farms Freeze Dried Raw Dog Food Rabbit Recipe All Natural No Synthetics Made in USA with Goats Milk & Organic Produce High Protein Complete Meal (14oz)](https://m.media-amazon.com/images/I/51zZRMeKH5L.jpg) [**Shepherd Boy Farms Freeze Dried Raw Dog Food Rabbit Recipe All Natural No Synthetics Made in USA with Goats Milk & Organic Produce High Protein Complete Meal (14oz)**](https://www.amazon.com/dp/B0DCW6HR57) Shepherd Boy Farms$46.714.4★311%—flat **~~Showing 15 of 20 — show all ~~** ## **Product shelf** All 20 tracked products in this niche. Top sellersNewestTrending [![Vital Essentials Freeze Dried Cat Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Crunchy Cat Treats 0.9 oz Bag](https://m.media-amazon.com/images/I/41eW5TKdASL.jpg)**Vital Essentials Freeze Dried Cat Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Crunchy Cat Treats 0.9 oz Bag** Vital Essentials**$6.87**4.5★1,684 reviews](https://www.amazon.com/dp/B0BWBLW6HL) [![Vital Essentials Freeze Dried Dog Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Training Treats for Dogs 2 oz Bag](https://m.media-amazon.com/images/I/41InQXhP49L.jpg)**Vital Essentials Freeze Dried Dog Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Training Treats for Dogs 2 oz Bag** Vital Essentials**$12.74**4.8★566 reviews](https://www.amazon.com/dp/B0BWBG8XK8) [![Royal Canin Veterinary Diet Feline Hydrolyzed Protein Treats Adult Dry Cat Food 7.7 oz. Bag](https://m.media-amazon.com/images/I/41F82vhfokL.jpg)**Royal Canin Veterinary Diet Feline Hydrolyzed Protein Treats Adult Dry Cat Food 7.7 oz. Bag** ROYAL CANIN**$10.37**4.2★41 reviews](https://www.amazon.com/dp/B01ITR9JP2) [![Stella & Chewys Freeze-Dried Raw Cat Dinner Morsels - Premium Rabbit Recipe with 98% Responsibly-Sourced Meat & Organs - Natural Grain-Free Cat & Kitten Food - Made in USA - 3.5 oz](https://m.media-amazon.com/images/I/41EnG+VTQ7L.jpg)**Stella & Chewys Freeze-Dried Raw Cat Dinner Morsels - Premium Rabbit Recipe with 98% Responsibly-Sourced Meat & Organs - Natural Grain-Free Cat & Kitten Food - Made in USA - 3.5 oz** Stella & Chewy's**$12.18**4.2★926 reviews](https://www.amazon.com/dp/B0747TWY23) [![Vital Essentials Freeze Dried Cat Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Cat Food | 12 oz Bag](https://m.media-amazon.com/images/I/41bfV190OOL.jpg)**Vital Essentials Freeze Dried Cat Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Cat Food | 12 oz Bag** Vital Essentials**$45.72**4.7★296 reviews](https://www.amazon.com/dp/B0BXZ3JJL9) [![Vital Essentials Freeze Dried Dog Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Dog Food | 14 oz Bag](https://m.media-amazon.com/images/I/41MlgF+b4yL.jpg)**Vital Essentials Freeze Dried Dog Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Dog Food | 14 oz Bag** Vital Essentials**$45.38**4.6★408 reviews](https://www.amazon.com/dp/B0BWBPGF18) [![Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Two Ingredient Bites (Rabbit 4 oz)](https://m.media-amazon.com/images/I/41JPlMh2LzL.jpg)**Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Two Ingredient Bites (Rabbit 4 oz)** Pupford**$16.58**4.7★1,283 reviews](https://www.amazon.com/dp/B08JPX5RQ3) [![Hare of the Dog Freeze Dried Rabbit Treats for Dogs - All-Natural Single-Ingredient High-Protein Snacks - Made in the USA (2.25 Oz 2 Pack)](https://m.media-amazon.com/images/I/41n2TE77UoL.jpg)**Hare of the Dog Freeze Dried Rabbit Treats for Dogs - All-Natural Single-Ingredient High-Protein Snacks - Made in the USA (2.25 Oz 2 Pack)** Hare of the Dog**$25.02**4.5★145 reviews](https://www.amazon.com/dp/B08GYH171P) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**39% *“My dog loves it”* **Taste-Overall**9% *“Delicious”* **Quality-Overall**8% *“Good quality”* **Ingredients-Overall**5% *“Great ingredients”* **Value For Money**5% *“Reasonably priced”* **Smell**4% *“Doesn't smell weird which is nice”* **Freshness**3% *“Always comes fresh”* **Size-Overall**3% *“The bite size is perfect”* **Ease Of Chewing/Swallowing**3% *“theyre perfect for him to quickly chew to be ready for the next command”* **Allergies**2% *“The best for allergies and convenience”* ### **What buyers complain about ** **Value For Money**15% *“its pricing me out of the market”* **Smell**11% *“Hopefully its due to it being a different scent”* **Allergies**9% *“who is allergic to everything under the sun”* **Size-Overall**8% *“The rabbit ones however are much smaller and much harder”* **Hard Feel**6% *“they didn't soften up”* **Advertised Vs Actual Product**4% *“Picture doesnt match what they are now producing”* **Quality-Overall**3% *“totally freaked out beyond unsatisfied if thats the quality of every treat in bag- what the heck”* **Stale/Rotten/Spoiled**3% *“These also aren't the freshest when they arrive”* **Texture/Consistency-Overall**2% *“hes usually picky about texture”* **Ease Of Chewing/Swallowing**2% *“It could be a bit hard to chew comparing with the chicken flavor”* #### **Top return reasons**- Value For Money20% - Smell17% - Taste-Overall7% - Moist/Dry7% - Flavor7% - Contamination7% - Indigestion7% - Ingredients-Overall7% - Ease Of Use7% - Hard Feel7%