--- title: "flea and tick prevention for cats — Niche Verdict: Launch it (78/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/flea-and-tick-prevention-for-cats" last_updated: "2026-07-09T23:05:46.543Z" locale: en meta: description: "flea and tick prevention for cats clears our launch bar: a $18.0M/yr market growing +153.2% with returns at 0.4%." "og:description": "flea and tick prevention for cats clears our launch bar: a $18.0M/yr market growing +153.2% with returns at 0.4%." "og:title": "flea and tick prevention for cats — Niche Verdict: Launch it (78/100) | Amazon United States - Flapen" --- Back to Flapen home # **flea and tick prevention for cats** **Launch it****78/100 ** flea and tick prevention for cats clears our launch bar: a $18.0M/yr market growing +153.2% with returns at 0.4%. **Market/yr** **$18.0M** **Growth (1y)** **+153.2%** **Products** **34** **Brands** **14** was 20 a year ago **Sellers** **75** **Price range** **$4.00–$163.78** **Returns** **0.4%** **Rating** **4.3★** **Launch it** Scored 78/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **91** ×0.30 Growth **71** ×0.30 Competition **71** ×0.20 Quality gap **59** ×0.10 Returns **97** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +153.2% year over year. 162K81KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2× ## **Competition** - Advantage36% - PetArmor14% - Amazon Basics14% - Frontline10% - Hartz4% - TevraPet4% - Other (8 brands)18% The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 75 sellers compete here. **Brands** **14 **▼falling was 20 a year ago **Sellers** **75** **Top 5 brand share** **79%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 2-Month Supply](https://m.media-amazon.com/images/I/513aulaWKrL.jpg) [**Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 2-Month Supply**](https://www.amazon.com/dp/B00N7DEFH6) Advantage$31.724.5★78,64411%▼falling 2 ![Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count](https://m.media-amazon.com/images/I/416+10D5XOL.jpg) [**Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count**](https://www.amazon.com/dp/B095SN7FNF) Amazon Basics$24.004.1★7,2319%▲rising 3 ![PetArmor Plus Flea and Tick Prevention for Cats over 1.5 lbs Cat Flea and Tick Treatment 6 Doses Waterproof Topical Fast Acting](https://m.media-amazon.com/images/I/41b-ZpQACCL.jpg) [**PetArmor Plus Flea and Tick Prevention for Cats over 1.5 lbs Cat Flea and Tick Treatment 6 Doses Waterproof Topical Fast Acting**](https://www.amazon.com/dp/B01N0BZQQO) PetArmor$35.584.2★61,2598%▲rising 4 ![FRONTLINE Plus Flea & Tick Spot Treatment for Cat & Kitten (Green) Count of 3](https://m.media-amazon.com/images/I/41dCAf46o0L.jpg) [**FRONTLINE Plus Flea & Tick Spot Treatment for Cat & Kitten (Green) Count of 3**](https://www.amazon.com/dp/B0002J1F76) Frontline$35.614.3★50,1908%—flat 5 ![Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 6-Month Supply](https://m.media-amazon.com/images/I/51XMX6HzipL.jpg) [**Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 6-Month Supply**](https://www.amazon.com/dp/B004QBDO0M) Advantage$61.774.5★78,6446%▼falling 6 ![Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 4-Month Supply](https://m.media-amazon.com/images/I/51xOTfgHToL.jpg) [**Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 4-Month Supply**](https://www.amazon.com/dp/B004QN0MJQ) Advantage$47.104.5★78,6445%—flat 7 ![Amazon Basics Topical Flea Treatment for Medium Cats (5-9 Pounds) 4 Count Packaging May Vary](https://m.media-amazon.com/images/I/41YxROjD02L.jpg) [**Amazon Basics Topical Flea Treatment for Medium Cats (5-9 Pounds) 4 Count Packaging May Vary**](https://www.amazon.com/dp/B0842NYYXC) Amazon Basics$19.644.1★3,3634%▼falling 8 ![Capstar (nitenpyram) Cat Flea Treatment Fast-Acting Oral Flea Treatment for Cats 2-25 lbs Vet-Recommended Medication Tablets Start Killing in 30 Minutes 6 Doses](https://m.media-amazon.com/images/I/41KHf8+qc-L.jpg) [**Capstar (nitenpyram) Cat Flea Treatment Fast-Acting Oral Flea Treatment for Cats 2-25 lbs Vet-Recommended Medication Tablets Start Killing in 30 Minutes 6 Doses**](https://www.amazon.com/dp/B07Q1TKTP9) Capstar$38.294.4★40,9514%▼falling 9 ![PetArmor Plus Flea and Tick Prevention for Cats Cat Flea and Tick Treatment 3 Doses Waterproof Topical Fast Acting Cats Over 1.5 lbs](https://m.media-amazon.com/images/I/41BRiufoBZL.jpg) [**PetArmor Plus Flea and Tick Prevention for Cats Cat Flea and Tick Treatment 3 Doses Waterproof Topical Fast Acting Cats Over 1.5 lbs**](https://www.amazon.com/dp/B00WWP1G40) PetArmor$23.424.2★61,2593%—flat 10 ![Advantage II Small Cat Vet-Recommended Flea Treatment & Prevention | Cats 5-9 lbs. | 2-Month Supply](https://m.media-amazon.com/images/I/51b7ZxgvurL.jpg) [**Advantage II Small Cat Vet-Recommended Flea Treatment & Prevention | Cats 5-9 lbs. | 2-Month Supply**](https://www.amazon.com/dp/B00LWLTXVS) Advantage$30.744.5★38,8353%—flat 11 ![Hartz UltraGuard Topical Flea & Tick Prevention for Cats and Kittens - 3 Monthly Treatments](https://m.media-amazon.com/images/I/51rjlksZB7L.jpg) [**Hartz UltraGuard Topical Flea & Tick Prevention for Cats and Kittens - 3 Monthly Treatments**](https://www.amazon.com/dp/B07D3DTSDT) Hartz$5.814.0★12,5313%—flat 12 ![NEXTSTAR Flea and Tick Prevention for Cats Repellent and Control Fast Acting Waterproof Topical Drops Flea Prevention for Cats Over 3.5 lbs 1 Month Dose](https://m.media-amazon.com/images/I/41ojcqJcbaL.jpg) [**NEXTSTAR Flea and Tick Prevention for Cats Repellent and Control Fast Acting Waterproof Topical Drops Flea Prevention for Cats Over 3.5 lbs 1 Month Dose**](https://www.amazon.com/dp/B0CLSTZC2C) NEXTSTAR$15.304.0★2,1803%▲rising 13 ![PetArmor CAPACTION (nitenpyram) Oral Flea Treatment for Cats Cat Flea Treatment Pill Fast Acting Tablets Start Killing in 30 Minutes 2-25 lbs 6 Doses](https://m.media-amazon.com/images/I/41q3w2LH-uL.jpg) [**PetArmor CAPACTION (nitenpyram) Oral Flea Treatment for Cats Cat Flea Treatment Pill Fast Acting Tablets Start Killing in 30 Minutes 2-25 lbs 6 Doses**](https://www.amazon.com/dp/B07GN2JYSJ) PetArmor$28.654.4★18,3282%▼falling 14 ![Advecta Plus Topical Flea Treatment for Cats and Kittens Flea Prevention and Control Small & Large Fast-Acting Waterproof Drops 4-Month Supply](https://m.media-amazon.com/images/I/41QNr3kxLbL.jpg) [**Advecta Plus Topical Flea Treatment for Cats and Kittens Flea Prevention and Control Small & Large Fast-Acting Waterproof Drops 4-Month Supply**](https://www.amazon.com/dp/B01C47QGRW) Advecta$24.184.2★12,7632%▲rising 15 ![Advantage Topical Cat Flea Treatment and Prevention for Large Cats Over 9 lbs. | Apply Flea Drops Monthly | 2 Treatments](https://m.media-amazon.com/images/I/41TAx7PqTyL.jpg) [**Advantage Topical Cat Flea Treatment and Prevention for Large Cats Over 9 lbs. | Apply Flea Drops Monthly | 2 Treatments**](https://www.amazon.com/dp/B0CW85YXJX) Advantage$14.664.4★1,7672%—flat **~~Showing 15 of 34 — show all ~~** ## **Product shelf** All 34 tracked products in this niche. Top sellersNewestTrending [![Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 2-Month Supply](https://m.media-amazon.com/images/I/513aulaWKrL.jpg)**Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 2-Month Supply** Advantage**$31.72**4.5★78,644 reviews](https://www.amazon.com/dp/B00N7DEFH6) [![Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count](https://m.media-amazon.com/images/I/416+10D5XOL.jpg)**Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count** Amazon Basics**$24.00**4.1★7,231 reviews](https://www.amazon.com/dp/B095SN7FNF) [![PetArmor Plus Flea and Tick Prevention for Cats over 1.5 lbs Cat Flea and Tick Treatment 6 Doses Waterproof Topical Fast Acting](https://m.media-amazon.com/images/I/41b-ZpQACCL.jpg)**PetArmor Plus Flea and Tick Prevention for Cats over 1.5 lbs Cat Flea and Tick Treatment 6 Doses Waterproof Topical Fast Acting** PetArmor**$35.58**4.2★61,259 reviews](https://www.amazon.com/dp/B01N0BZQQO) [![FRONTLINE Plus Flea & Tick Spot Treatment for Cat & Kitten (Green) Count of 3](https://m.media-amazon.com/images/I/41dCAf46o0L.jpg)**FRONTLINE Plus Flea & Tick Spot Treatment for Cat & Kitten (Green) Count of 3** Frontline**$35.61**4.3★50,190 reviews](https://www.amazon.com/dp/B0002J1F76) [![Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 6-Month Supply](https://m.media-amazon.com/images/I/51XMX6HzipL.jpg)**Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 6-Month Supply** Advantage**$61.77**4.5★78,644 reviews](https://www.amazon.com/dp/B004QBDO0M) [![Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 4-Month Supply](https://m.media-amazon.com/images/I/51xOTfgHToL.jpg)**Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention | Cats Over 9 lbs. | 4-Month Supply** Advantage**$47.10**4.5★78,644 reviews](https://www.amazon.com/dp/B004QN0MJQ) [![Amazon Basics Topical Flea Treatment for Medium Cats (5-9 Pounds) 4 Count Packaging May Vary](https://m.media-amazon.com/images/I/41YxROjD02L.jpg)**Amazon Basics Topical Flea Treatment for Medium Cats (5-9 Pounds) 4 Count Packaging May Vary** Amazon Basics**$19.64**4.1★3,363 reviews](https://www.amazon.com/dp/B0842NYYXC) [![Capstar (nitenpyram) Cat Flea Treatment Fast-Acting Oral Flea Treatment for Cats 2-25 lbs Vet-Recommended Medication Tablets Start Killing in 30 Minutes 6 Doses](https://m.media-amazon.com/images/I/41KHf8+qc-L.jpg)**Capstar (nitenpyram) Cat Flea Treatment Fast-Acting Oral Flea Treatment for Cats 2-25 lbs Vet-Recommended Medication Tablets Start Killing in 30 Minutes 6 Doses** Capstar**$38.29**4.4★40,951 reviews](https://www.amazon.com/dp/B07Q1TKTP9) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**26% *“Fair price”* **Quality-Overall**14% *“Excellent product”* **Ease Of Use**10% *“Easy to use”* **Advertised Vs Actual Product**7% *“As advertised”* **Allergies**7% *“it doesn't irritates my cats skin”* **Pet Friendly**5% *“Works great on my cat”* **Smell**5% *“Good smell”* **Collar Quality**2% *“The collar is easy to put on, fits well, has no noticeable smell, and doesnt leave the fur greasy”* **Durability**2% *“Works fast and lasts the full month”* **Strength**1% *“Effective”* ### **What buyers complain about ** **Functionality-Overall**41% *“Does not work as advertised”* **Allergies**13% *“Skin irritation”* **Value For Money**12% *“should be cheaper”* **Durability**6% *“Does not last”* **Smell**4% *“Disgusting smell”* **Indigestion**4% *“POISONED MY CAT”* **Quality-Overall**3% *“no quality control”* **Ease Of Use**1% *“Tough to open”* **Advertised Vs Actual Product**1% *“doesn't work as advertised”* **Strength**1% *“Seems to be weak IMO”* #### **Top return reasons**- Functionality-Overall32% - Value For Money17% - Size-Overall14% - Advertised Vs Actual Product10% - Smell5% - Leak-Proof4% - Defective Material/Parts4% - Spray/Flow2% - Product Condition2% - Weight Heavy1%