--- title: "fancy feast gems — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/fancy-feast-gems" last_updated: "2026-07-10T03:33:03.371Z" locale: en meta: description: "a concentrated shelf (top 5 take 88% of clicks) — fancy feast gems doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 88% of clicks) — fancy feast gems doesn't clear our bar today." "og:title": "fancy feast gems — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" --- Back to Flapen home # **fancy feast gems** **Skip it****43/100 ** a concentrated shelf (top 5 take 88% of clicks) — fancy feast gems doesn't clear our bar today. **Market/yr** **$271K** **Growth (1y)** **+163.8%** **Products** **9** **Brands** **2** was 2 a year ago **Sellers** **20** **Price range** **$12.61–$27.08** **Returns** **0.0%** **Rating** **4.2★** **Skip it** Scored 43/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **14** ×0.30 Growth **72** ×0.30 Competition **3** ×0.20 Quality gap **66** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 100 weeks — +163.8% year over year. 4K2KPrime Day '25Spike '25Spike '26Jul '24Dec '24Mar '25Jul '25Nov '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3× ## **Competition** - Nutrish97% - Rachael Ray3% - Other0% The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 20 sellers compete here. **Brands** **2 **—flat was 2 a year ago **Sellers** **20** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Nutrish Grain Free Ocean Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)](https://m.media-amazon.com/images/I/516urbx6lTL.jpg) [**Nutrish Grain Free Ocean Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)**](https://www.amazon.com/dp/B00Z5AO84E) Nutrish$12.614.2★4,38236%—flat 2 ![Nutrish Grain Free Chicken Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)](https://m.media-amazon.com/images/I/5150EEi1qQL.jpg) [**Nutrish Grain Free Chicken Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)**](https://www.amazon.com/dp/B00Z5AO7TA) Nutrish$12.644.1★4,65929%▼falling 3 ![Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)](https://m.media-amazon.com/images/I/517k8-ot20L.jpg) [**Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)**](https://www.amazon.com/dp/B06XCB5XJ2) Nutrish$13.474.3★1,4939%▲rising 4 ![Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)](https://m.media-amazon.com/images/I/511hzjb54YL.jpg) [**Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)**](https://www.amazon.com/dp/B06XDN7649) Nutrish$13.154.2★6948%▲rising 5 ![Nutrish Rachael Ray Broth Variety Pack 1.4 oz. Pouches 12 Count 2 Pack](https://m.media-amazon.com/images/I/51+5RfUlc6L.jpg) [**Nutrish Rachael Ray Broth Variety Pack 1.4 oz. Pouches 12 Count 2 Pack**](https://www.amazon.com/dp/B07D5F37ZC) Nutrish$23.004.3★1,6455%—flat 6 ![Nutrish Grain Free Wet Cat Food Ocean Fish-A-Licious Whole Health Blend with Real Flaked Ocean Fish & Tuna in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 12)](https://m.media-amazon.com/images/I/51gxckYYNAL.jpg) [**Nutrish Grain Free Wet Cat Food Ocean Fish-A-Licious Whole Health Blend with Real Flaked Ocean Fish & Tuna in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 12)**](https://www.amazon.com/dp/B06XCK4783) Nutrish$12.994.1★7224%▲rising 7 ![Rachael Ray Nutrish Premium Wet Cat Food Chicken Lovers Variety Pack Grain Free 12 Count (Pack of 1)](https://m.media-amazon.com/images/I/51SsPNzt-TL.jpg) [**Rachael Ray Nutrish Premium Wet Cat Food Chicken Lovers Variety Pack Grain Free 12 Count (Pack of 1)**](https://www.amazon.com/dp/B07HP4ZGBR) Rachael Ray$12.954.5★4043%▲rising 8 ![Nutrish Grain Free Wet Cat Food Ocean Fish & Chicken Catch-iatore Whole Health Blend with Real Flaked Ocean Fish & Shredded Chicken in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 24)](https://m.media-amazon.com/images/I/51CC3wi+v7L.jpg) [**Nutrish Grain Free Wet Cat Food Ocean Fish & Chicken Catch-iatore Whole Health Blend with Real Flaked Ocean Fish & Shredded Chicken in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 24)**](https://www.amazon.com/dp/B00I2KPOQ0) Nutrish$27.084.2★2682%▲rising 9 ![Rachael Ray Nutrish Purrfect Entrees Natural Wet Cat Food Wild Caught Salmon 2 Ounce Cup (Pack of 12) Grain Free](https://m.media-amazon.com/images/I/51yJ9KhlOdL.jpg) [**Rachael Ray Nutrish Purrfect Entrees Natural Wet Cat Food Wild Caught Salmon 2 Ounce Cup (Pack of 12) Grain Free**](https://www.amazon.com/dp/B0791YF74V) Nutrish$13.834.3★3772%—flat ## **Product shelf** All 9 tracked products in this niche. Top sellersNewestTrending [![Nutrish Grain Free Ocean Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)](https://m.media-amazon.com/images/I/516urbx6lTL.jpg)**Nutrish Grain Free Ocean Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)** Nutrish**$12.61**4.2★4,382 reviews](https://www.amazon.com/dp/B00Z5AO84E) [![Nutrish Grain Free Chicken Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)](https://m.media-amazon.com/images/I/5150EEi1qQL.jpg)**Nutrish Grain Free Chicken Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)** Nutrish**$12.64**4.1★4,659 reviews](https://www.amazon.com/dp/B00Z5AO7TA) [![Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)](https://m.media-amazon.com/images/I/517k8-ot20L.jpg)**Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)** Nutrish**$13.47**4.3★1,493 reviews](https://www.amazon.com/dp/B06XCB5XJ2) [![Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)](https://m.media-amazon.com/images/I/511hzjb54YL.jpg)**Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)** Nutrish**$13.15**4.2★694 reviews](https://www.amazon.com/dp/B06XDN7649) [![Nutrish Rachael Ray Broth Variety Pack 1.4 oz. Pouches 12 Count 2 Pack](https://m.media-amazon.com/images/I/51+5RfUlc6L.jpg)**Nutrish Rachael Ray Broth Variety Pack 1.4 oz. Pouches 12 Count 2 Pack** Nutrish**$23.00**4.3★1,645 reviews](https://www.amazon.com/dp/B07D5F37ZC) [![Nutrish Grain Free Wet Cat Food Ocean Fish-A-Licious Whole Health Blend with Real Flaked Ocean Fish & Tuna in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 12)](https://m.media-amazon.com/images/I/51gxckYYNAL.jpg)**Nutrish Grain Free Wet Cat Food Ocean Fish-A-Licious Whole Health Blend with Real Flaked Ocean Fish & Tuna in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 12)** Nutrish**$12.99**4.1★722 reviews](https://www.amazon.com/dp/B06XCK4783) [![Rachael Ray Nutrish Premium Wet Cat Food Chicken Lovers Variety Pack Grain Free 12 Count (Pack of 1)](https://m.media-amazon.com/images/I/51SsPNzt-TL.jpg)**Rachael Ray Nutrish Premium Wet Cat Food Chicken Lovers Variety Pack Grain Free 12 Count (Pack of 1)** Rachael Ray**$12.95**4.5★404 reviews](https://www.amazon.com/dp/B07HP4ZGBR) [![Nutrish Grain Free Wet Cat Food Ocean Fish & Chicken Catch-iatore Whole Health Blend with Real Flaked Ocean Fish & Shredded Chicken in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 24)](https://m.media-amazon.com/images/I/51CC3wi+v7L.jpg)**Nutrish Grain Free Wet Cat Food Ocean Fish & Chicken Catch-iatore Whole Health Blend with Real Flaked Ocean Fish & Shredded Chicken in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 24)** Nutrish**$27.08**4.2★268 reviews](https://www.amazon.com/dp/B00I2KPOQ0) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**44% *“Cat happy”* **Quality-Overall**10% *“Quality seems good”* **Value For Money**8% *“Great price”* **Flavor**7% *“The variety pack is helpful because it comes with different flavors”* **Advertised Vs Actual Product**5% *“As described”* **Smell**4% *“The food smells good”* **Ingredients-Overall**4% *“Free of fish oils and seafood ingredients”* **Taste-Overall**3% *“Taste of food for picky cats”* **Moist/Dry**1% *“I still think it's a viable option because it seemed to be very hydrating”* **Soft Feel**1% *“3 months after switching to Nutrish, her coat is back and soft and shiny”* ### **What buyers complain about ** **Smell**15% *“Very bad chemical smell”* **Value For Money**13% *“A wast of $30”* **Flavor**9% *“hate this flavor”* **Ingredients-Overall**8% *“The formula was totally changed”* **Size-Overall**8% *“to bad it couldn't be a little larger container”* **Indigestion**7% *“Diarrhea”* **Moist/Dry**6% *“It has chunks of dry looking cat food in it”* **Ease Of Use**4% *“Hard to open”* **Texture/Consistency-Overall**4% *“Texture was awful”* **Quality-Overall**4% *“Quality has gone”* #### **Top return reasons**- Quality-Overall29% - Ease Of Use21% - Ingredients-Overall7% - Escape Proof7% - Smell7% - Flavor7% - Compatibility-Overall7% - Taste-Overall7% - Size-Overall7%