---
title: "dr marty cat food — Niche Verdict: Skip it (49&#x2F;100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T00:56:50.961Z"
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  description: "a concentrated shelf (top 5 take 83% of clicks) — dr marty cat food doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 83% of clicks) — dr marty cat food doesn't clear our bar today."
  "og:title": "dr marty cat food — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **dr marty cat food**

**Skip it****49/100 **

a concentrated shelf (top 5 take 83% of clicks) — dr marty cat food doesn't clear our bar today.

**Market/yr**

**$291K**

**Growth (1y)**

**+216.8%**

**Products**

**12**

**Brands**

**4**

was 5 a year ago

**Sellers**

**82**

**Price range**

**$8.49–$74.91**

**Returns**

**0.0%**

**Rating**

**3.8★**

**Skip it**

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**15**

 ×0.30

Growth

**79**

 ×0.30

Competition

**10**

 ×0.20

Quality gap

**91**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +216.8% year over year.

5K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

## **Competition**

- Dr. Marty91% - Instinct5% - Stella & Chewy's3% - Vital Essentials1%

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 82 sellers compete here.

**Brands**

**4 **▼falling

was 5 a year ago

**Sellers**

**82**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Dr. Marty Natures Feast Essential Wellness Beef Salmon and Poultry Dry Cat Food 12 oz](https://m.media-amazon.com/images/I/51-79g84ItL.jpg) [**Dr. Marty Natures Feast Essential Wellness Beef Salmon and Poultry Dry Cat Food 12 oz**](https://www.amazon.com/dp/B0DPBN7F12)

Dr. Marty$43.933.7★16924%▼falling

2
![Dr. Marty Essential Wellness Fish & Poultry Dry Cat Food 12 oz](https://m.media-amazon.com/images/I/51qnDjICYmL.jpg) [**Dr. Marty Essential Wellness Fish & Poultry Dry Cat Food 12 oz**](https://www.amazon.com/dp/B0DTZ738YX)

Dr. Marty$45.883.9★8524%▲rising

3
![Dr. Marty Essential Wellness Poultry Dry Cat Food 5.5 oz](https://m.media-amazon.com/images/I/516DcqwL5CL.jpg) [**Dr. Marty Essential Wellness Poultry Dry Cat Food 5.5 oz**](https://www.amazon.com/dp/B0DQDXX9QN)

Dr. Marty$34.623.7★2413%▲rising

4
![Dr. Marty Natures Feast Essential Wellness Poultry Dry Cat Food 12 oz](https://m.media-amazon.com/images/I/518Ltu0jYnL.jpg) [**Dr. Marty Natures Feast Essential Wellness Poultry Dry Cat Food 12 oz**](https://www.amazon.com/dp/B0BNW5V1TV)

Dr. Marty$41.763.7★28713%▼falling

5
![Dr. Marty Natures Feast Essential Wellness Beef Salmon and Poultry Dry Cat Food 5.5 oz](https://m.media-amazon.com/images/I/51QVwDLsk1L.jpg) [**Dr. Marty Natures Feast Essential Wellness Beef Salmon and Poultry Dry Cat Food 5.5 oz**](https://www.amazon.com/dp/B0DR7T3Z83)

Dr. Marty$40.243.1★269%▲rising

6
![Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag](https://m.media-amazon.com/images/I/51kv9MGUADL.jpg) [**Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag**](https://www.amazon.com/dp/B084DH5651)

Instinct$21.724.4★1,6105%▼falling

7
![Dr. Martys Natures Feast Essential Wellness Poultry Freeze-Dried Raw Cat Food 23-oz Bag](https://m.media-amazon.com/images/I/41mt73e3h4L.jpg) [**Dr. Martys Natures Feast Essential Wellness Poultry Freeze-Dried Raw Cat Food 23-oz Bag**](https://www.amazon.com/dp/B0GWKCM3YC)

Dr. Marty$74.912.4★54%▲rising

8
![Dr. Marty Topis Tasties 100% Freeze-Dried Chicken Breast Cat Treat 4 oz](https://m.media-amazon.com/images/I/41d+WrXKR4L.jpg) [**Dr. Marty Topis Tasties 100% Freeze-Dried Chicken Breast Cat Treat 4 oz**](https://www.amazon.com/dp/B0FXT7GCDP)

Dr. Marty$42.324.8★132%—flat

9
![Stella & Chewys Freeze-Dried Raw Cat Dinner Morsels - Premium Chicken Recipe with 98% Cage-Free Meat & Organs - Natural Grain-Free Cat & Kitten Food - Made in USA - 3.5 oz](https://m.media-amazon.com/images/I/41kNlzHpr5L.jpg) [**Stella & Chewys Freeze-Dried Raw Cat Dinner Morsels - Premium Chicken Recipe with 98% Cage-Free Meat & Organs - Natural Grain-Free Cat & Kitten Food - Made in USA - 3.5 oz**](https://www.amazon.com/dp/B01H3WA322)

Stella & Chewy's$8.494.2★1,2582%▼falling

10

![Dr. Marty Natures Feast Essential Wellness Fish & Poultry Dry Cat Food - 12 oz](https://m.media-amazon.com/images/I/41Es96nNVIL.jpg) [**Dr. Marty Natures Feast Essential Wellness Fish & Poultry Dry Cat Food - 12 oz**](https://www.amazon.com/dp/B0FVWFYSRR)

Dr. Marty$51.253.0★32%—flat

11

![Stella & Chewys Raw Coated Cat Food - High Protein Grain-Free Kibble with Cage-Free Chicken - Premium Digestive Support with Probiotics - Natural Small Kibble - Perfect For Picky Eaters - 2.5lb Bag](https://m.media-amazon.com/images/I/51DvCtAEXbL.jpg) [**Stella & Chewys Raw Coated Cat Food - High Protein Grain-Free Kibble with Cage-Free Chicken - Premium Digestive Support with Probiotics - Natural Small Kibble - Perfect For Picky Eaters - 2.5lb Bag**](https://www.amazon.com/dp/B096WHX6QT)

Stella & Chewy's$12.994.4★6971%▲rising

12

![Vital Essentials Freeze Dried Cat Food Raw Chicken Soft Nibs | Complete Meal or Topper | 99% Chicken Organs & Bone | Limited Ingredient High Protein Grain Free Dry Cat Food | 12 oz Bag](https://m.media-amazon.com/images/I/41Yf2JcdzWL.jpg) [**Vital Essentials Freeze Dried Cat Food Raw Chicken Soft Nibs | Complete Meal or Topper | 99% Chicken Organs & Bone | Limited Ingredient High Protein Grain Free Dry Cat Food | 12 oz Bag**](https://www.amazon.com/dp/B0DVMRCDKF)

Vital Essentials$32.824.2★971%▲rising

## **Product shelf**

All 12 tracked products in this niche.

Top sellersNewestTrending

[![Dr. Marty Natures Feast Essential Wellness Beef Salmon and Poultry Dry Cat Food 12 oz](https://m.media-amazon.com/images/I/51-79g84ItL.jpg)**Dr. Marty Natures Feast Essential Wellness Beef Salmon and Poultry Dry Cat Food 12 oz** Dr. Marty**$43.93**3.7★169 reviews](https://www.amazon.com/dp/B0DPBN7F12) [![Dr. Marty Essential Wellness Fish & Poultry Dry Cat Food 12 oz](https://m.media-amazon.com/images/I/51qnDjICYmL.jpg)**Dr. Marty Essential Wellness Fish & Poultry Dry Cat Food 12 oz** Dr. Marty**$45.88**3.9★85 reviews](https://www.amazon.com/dp/B0DTZ738YX) [![Dr. Marty Essential Wellness Poultry Dry Cat Food 5.5 oz](https://m.media-amazon.com/images/I/516DcqwL5CL.jpg)**Dr. Marty Essential Wellness Poultry Dry Cat Food 5.5 oz** Dr. Marty**$34.62**3.7★24 reviews](https://www.amazon.com/dp/B0DQDXX9QN) [![Dr. Marty Natures Feast Essential Wellness Poultry Dry Cat Food 12 oz](https://m.media-amazon.com/images/I/518Ltu0jYnL.jpg)**Dr. Marty Natures Feast Essential Wellness Poultry Dry Cat Food 12 oz** Dr. Marty**$41.76**3.7★287 reviews](https://www.amazon.com/dp/B0BNW5V1TV) [![Dr. Marty Natures Feast Essential Wellness Beef Salmon and Poultry Dry Cat Food 5.5 oz](https://m.media-amazon.com/images/I/51QVwDLsk1L.jpg)**Dr. Marty Natures Feast Essential Wellness Beef Salmon and Poultry Dry Cat Food 5.5 oz** Dr. Marty**$40.24**3.1★26 reviews](https://www.amazon.com/dp/B0DR7T3Z83) [![Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag](https://m.media-amazon.com/images/I/51kv9MGUADL.jpg)**Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag** Instinct**$21.72**4.4★1,610 reviews](https://www.amazon.com/dp/B084DH5651) [![Dr. Martys Natures Feast Essential Wellness Poultry Freeze-Dried Raw Cat Food 23-oz Bag](https://m.media-amazon.com/images/I/41mt73e3h4L.jpg)**Dr. Martys Natures Feast Essential Wellness Poultry Freeze-Dried Raw Cat Food 23-oz Bag** Dr. Marty**$74.91**2.4★5 reviews](https://www.amazon.com/dp/B0GWKCM3YC) [![Dr. Marty Topis Tasties 100% Freeze-Dried Chicken Breast Cat Treat 4 oz](https://m.media-amazon.com/images/I/41d+WrXKR4L.jpg)**Dr. Marty Topis Tasties 100% Freeze-Dried Chicken Breast Cat Treat 4 oz** Dr. Marty**$42.32**4.8★13 reviews](https://www.amazon.com/dp/B0FXT7GCDP)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**36%

*“Cats love it”*

**Taste-Overall**13%

*“Healthy and good tasting favorite treat”*

**Quality-Overall**10%

*“Good quality food”*

**Value For Money**7%

*“Great for the price”*

**Ingredients-Overall**4%

*“Excellent ingredients and picky Kitty liked it right out of the bag. I crumbled it on top of her wet food for first serving to get her used to it”*

**Size-Overall**3%

*“Just the right size”*

**Flavor**3%

*“Great tasting said cats and dogs”*

**Ease Of Use**3%

*“So easy to use”*

**Smell**3%

*“It doesn't have any weird odor”*

**Moist/Dry**2%

*“Freeze dried raw hydrated is better than kibble in many ways”*

### **What buyers complain about **

**Value For Money**30%

*“got anything cheaper”*

**Smell**14%

*“it smells like”*

**Size-Overall**12%

*“Bags are tiny”*

**Quality-Overall**4%

*“The quality control is awful”*

**Taste-Overall**4%

*“This food is terrible”*

**Indigestion**3%

*“The last was my oldest had diarrhea w/blood”*

**Flavor**2%

*“Cat doesnt like food”*

**Ingredients-Overall**2%

*“It's difficult to find a high quality kibble without fish ingredients”*

**Ease Of Chewing/Swallowing**2%

*“she won't even take a bite”*

**Texture/Consistency-Overall**1%

*“Absolutely not raw coated”*

#### **Top return reasons**- Size-Overall25% - Value For Money17% - Smell13% - Escape Proof8% - Indigestion8% - Contamination8% - Flavor8% - Leak-Proof8% - Moist/Dry4%