---
title: "dog raincoat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/dog-raincoat"
last_updated: "2026-07-14T01:51:44.766Z"
locale: en
meta:
  description: "high returns (13.3%) — dog raincoat doesn't clear our bar today."
  "og:description": "high returns (13.3%) — dog raincoat doesn't clear our bar today."
  "og:title": "dog raincoat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **dog raincoat**

**Skip it**

High returns (13.3%) — this niche doesn't clear our bar today.

Market size 55Growth 14Conversion 9Competition 74Returns 0Price range 82Avg price 95Brand share 72Review moat 25Quality gap 63

**Avg price**

**Incredible****$23.12**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.49–$64.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$383K**

$383K/yr · 2.2M searches

**Review moat**

**Okay****3,995.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****13.3%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**62%**

**Open market**

**33%**

- Spark Paws23% - Lukovee15% - HDE10% - Ezierfy7% - Mabawa6% - Kimee5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$15K8%$31K12%$46K16%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Spark Paws Dog Raincoat Waterproof Windproof Rain Jacket for Small Medium Large Extra Large Dogs Reflective Breathable Full-Body Coverage Dry Suit - Mustard Yellow - 3XL](https://m.media-amazon.com/images/I/41rKMa4HDcL.jpg)**Spark Paws Dog Raincoat Waterproof Windproof Rain Jacket for Small Medium Large Extra Large Dogs Reflective Breathable Full-Body Coverage Dry Suit - Mustard Yellow - 3XL**Spark Paws**$38.93**4.6★1,548 rev](https://www.amazon.com/dp/B0CPYNF77V) [2![Lukovee Dog Raincoat Adjustable Dog Rain Jacket with Clear Hooded Double Layer for Large Medium Small Dogs Puppies Waterproof Rain Coat Poncho with Reflective Storage Pocket & Rim (Yellow M)](https://m.media-amazon.com/images/I/5134v2XzKRL.jpg)**Lukovee Dog Raincoat Adjustable Dog Rain Jacket with Clear Hooded Double Layer for Large Medium Small Dogs Puppies Waterproof Rain Coat Poncho with Reflective Storage Pocket & Rim (Yellow M)**Lukovee**$19.64**4.3★1,312 rev](https://www.amazon.com/dp/B0C7H45G7R) [3![Ezierfy Reflective Dog Rain Coat - Waterproof Adjustable Pet Rain Jacket Lightweight Dog Hooded Poncho Raincoat for Small to X- Large Dogs and Puppies (Pink Large)](https://m.media-amazon.com/images/I/41z-t0PvzQL.jpg)**Ezierfy Reflective Dog Rain Coat - Waterproof Adjustable Pet Rain Jacket Lightweight Dog Hooded Poncho Raincoat for Small to X- Large Dogs and Puppies (Pink Large)**Ezierfy**$20.21**4.5★2,362 rev](https://www.amazon.com/dp/B09ZTY1KDK) [4![Spark Paws Dog Raincoat Waterproof Windproof Rain Jacket for Small Medium Large Extra Large Dogs Reflective Breathable Full-Body Coverage Dry Suit - Mustard Yellow - 2XL](https://m.media-amazon.com/images/I/31V5TrhrL9L.jpg)**Spark Paws Dog Raincoat Waterproof Windproof Rain Jacket for Small Medium Large Extra Large Dogs Reflective Breathable Full-Body Coverage Dry Suit - Mustard Yellow - 2XL**Spark Paws**$37.68**4.6★1,548 rev](https://www.amazon.com/dp/B0CPYPSC2Q) [5![Paiaite Dog Raincoat: Hooded Slicker Poncho Durable Waterproof Jacket with Reflective Stripes for Safety Convenient Leash Hole and Adjustable Fit Perfect for Small Medium and Large Dogs Yellow M](https://m.media-amazon.com/images/I/41d6TdpMLbL.jpg)**Paiaite Dog Raincoat: Hooded Slicker Poncho Durable Waterproof Jacket with Reflective Stripes for Safety Convenient Leash Hole and Adjustable Fit Perfect for Small Medium and Large Dogs Yellow M**Paiaite**$9.57**4.0★446 rev](https://www.amazon.com/dp/B0D6G8V9CS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Eiaayer Dog Raincoat Adjustable Rain Jacket with Hooded Double Layer for Large Medium Small Dogs Puppies Lightweight Waterproof Rain Coat Poncho with Reflective Stripe Duck Pink S](https://m.media-amazon.com/images/I/417+WFeIw3L.jpg)**Eiaayer Dog Raincoat Adjustable Rain Jacket with Hooded Double Layer for Large Medium Small Dogs Puppies Lightweight Waterproof Rain Coat Poncho with Reflective Stripe Duck Pink S**Eiaayer**$15.40**99 rev6mo ago](https://www.amazon.com/dp/B0GFSQ5KVP) [![RyanDesign Clear Dog Raincoat Transparent PVC Cape Style Pet Rain Jacket with Hidden Leash Hole Adjustable Double Buckle for Small Dogs (Yellow Medium)](https://m.media-amazon.com/images/I/31V2HNcRKDL.jpg)**RyanDesign Clear Dog Raincoat Transparent PVC Cape Style Pet Rain Jacket with Hidden Leash Hole Adjustable Double Buckle for Small Dogs (Yellow Medium)**RyanDesign**$5.49**63 rev8mo ago](https://www.amazon.com/dp/B0FX5Q6XQB) [![Clear Dog Rain Poncho for Small Medium Dogs Heavy Waterproof Raincoat with Hidden Leash Hole&Adjustable Snaps Pet Hooded Cape for Bichon Poodle (4-8lbs) (Transparent Medium)](https://m.media-amazon.com/images/I/31rPWRs3tPL.jpg)**Clear Dog Rain Poncho for Small Medium Dogs Heavy Waterproof Raincoat with Hidden Leash Hole&Adjustable Snaps Pet Hooded Cape for Bichon Poodle (4-8lbs) (Transparent Medium)**BUBBLE-FLY**$6.56**157 rev10mo ago](https://www.amazon.com/dp/B0FMP78J4H) [![KOOLTAIL Dog Raincoats for Small Medium Dogs Reversible Pet Rain Jacket Coat Waterproof Reflective Puppy Poncho with Leash Hole Adjustable Clear Hooded Double Layer with Easy Storage Pocket S](https://m.media-amazon.com/images/I/51wnFE+omeL.jpg)**KOOLTAIL Dog Raincoats for Small Medium Dogs Reversible Pet Rain Jacket Coat Waterproof Reflective Puppy Poncho with Leash Hole Adjustable Clear Hooded Double Layer with Easy Storage Pocket S**KOOLTAIL**$18.30**94 rev10mo ago](https://www.amazon.com/dp/B0FMJLWX3J) [![Lukovee Dog Raincoat Adjustable Dog Rain Jacket with Clear Hooded Double Layer for Large Medium Small Dogs Puppies Waterproof Rain Coat Poncho with Reflective Storage Pocket & Rim (Y XL)](https://m.media-amazon.com/images/I/41JodnHAPDL.jpg)**Lukovee Dog Raincoat Adjustable Dog Rain Jacket with Clear Hooded Double Layer for Large Medium Small Dogs Puppies Waterproof Rain Coat Poncho with Reflective Storage Pocket & Rim (Y XL)**Lukovee**$23.20**1,312 rev1y ago](https://www.amazon.com/dp/B0F2MFXYFW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KOOLTAIL Dog Raincoats for Small Medium Dogs Reversible Pet Rain Jacket Coat Waterproof Reflective Puppy Poncho with Leash Hole Adjustable Clear Hooded Double Layer with Easy Storage Pocket S](https://m.media-amazon.com/images/I/51wnFE+omeL.jpg)**KOOLTAIL Dog Raincoats for Small Medium Dogs Reversible Pet Rain Jacket Coat Waterproof Reflective Puppy Poncho with Leash Hole Adjustable Clear Hooded Double Layer with Easy Storage Pocket S**KOOLTAIL**$18.30**4.2★**▲ 336%**](https://www.amazon.com/dp/B0FMJLWX3J) [![Eiaayer Dog Raincoat Adjustable Rain Jacket with Hooded Double Layer for Large Medium Small Dogs Puppies Lightweight Waterproof Rain Coat Poncho with Reflective Stripe Duck Pink S](https://m.media-amazon.com/images/I/417+WFeIw3L.jpg)**Eiaayer Dog Raincoat Adjustable Rain Jacket with Hooded Double Layer for Large Medium Small Dogs Puppies Lightweight Waterproof Rain Coat Poncho with Reflective Stripe Duck Pink S**Eiaayer**$15.40**4.1★**▲ 333%**](https://www.amazon.com/dp/B0GFSQ5KVP) [![NACOCO Large Dog Raincoat Adjustable Pet Water Proof Clothes Lightweight Rain Jacket Poncho Hoodies with Strip Reflective (XXL Yellow)](https://m.media-amazon.com/images/I/41JGDjHM89L.jpg)**NACOCO Large Dog Raincoat Adjustable Pet Water Proof Clothes Lightweight Rain Jacket Poncho Hoodies with Strip Reflective (XXL Yellow)**NACOCO**$21.89**4.4★**▲ 318%**](https://www.amazon.com/dp/B0711F44KJ) [![VIVAGLORY Dog Raincoat Wetoff Dog Rain Coat XS Orange](https://m.media-amazon.com/images/I/41caXcMlkEL.jpg)**VIVAGLORY Dog Raincoat Wetoff Dog Rain Coat XS Orange**VIVAGLORY**$15.34**4.5★**▲ 257%**](https://www.amazon.com/dp/B098XPG7PP) [![Kimee Dog Raincoat Reversible Single Side Slicker Poncho Adjustable Waterproof Dog Rain Jacket with Leash Hole/Reflective Stripe Hooded Snowproof Windproof Clothes for Small to 3X-Large Dogs M](https://m.media-amazon.com/images/I/51rXXV7JbkL.jpg)**Kimee Dog Raincoat Reversible Single Side Slicker Poncho Adjustable Waterproof Dog Rain Jacket with Leash Hole/Reflective Stripe Hooded Snowproof Windproof Clothes for Small to 3X-Large Dogs M**Kimee**$17.56**4.5★**▲ 245%**](https://www.amazon.com/dp/B0C6MF8MV4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.

175K125KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**28%

*“The sizing is accurate”*

**Quality-Overall**14%

*“Good Quality”*

**Ease Of Use**6%

*“it's easy to use”*

**Moist/Dry**6%

*“Keeps the dog dry”*

**Weather Proof**5%

*“Great rain coat”*

**Value For Money**4%

*“Absolutely worth the money”*

**Water Resistance**3%

*“Good water resistant”*

**Material Quality**3%

*“Material is sturdy”*

**Weight Light**3%

*“A lightweight raincoat that works”*

**Color**2%

*“Pretty, bright colors”*

### **What buyers complain about **

**Size-Overall**41%

*“Sizing Is Off”*

**Water Resistance**7%

*“NOT WATERPROOF”*

**Ease Of Use**4%

*“Just cannot use it”*

**Thickness**3%

*“A little thin”*

**Advertised Vs Actual Product**3%

*“Description is deceiving”*

**Quality-Overall**3%

*“Cheap”*

**Durability**3%

*“Broke quickly”*

**Material Quality**2%

*“Its a very cheap material it feels like the same thing they use for the window blocker in cars”*

**Value For Money**2%

*“Is more pricey than others”*

**Weight Heavy**2%

*“Way too bulky”*

### **Top return reasons **

**Size-Overall**89%

**Advertised Vs Actual Product**4%

**Material Quality**2%

**Quality-Overall**1%

**Value For Money**1%

**Thin**1%

**Water Resistance**1%

**Ease Of Use**1%

**Color**1%

**Functionality-Overall**1%