---
title: "dog hoodie — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/dog-hoodie"
last_updated: "2026-07-14T00:23:44.976Z"
locale: en
meta:
  description: "soft demand (-73.7% this quarter) — dog hoodie doesn't clear our bar today."
  "og:description": "soft demand (-73.7% this quarter) — dog hoodie doesn't clear our bar today."
  "og:title": "dog hoodie — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dog hoodie**

**Skip it**

Soft demand (-73.7% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 0Conversion 11Competition 96Returns 15Price range 83Avg price 90Brand share 41Review moat 37Quality gap 47

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Great****$20.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.47–$64.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$312K**

$312K/yr · 1.6M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,802.85**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****8.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-73.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**31 **▼falling

**Sellers**

**36**

**Top-5 brand share**

**80%**

**Open market**

**17%**

- Spark Paws54% - BAOBICUTE11% - JECIKELON6% - Paiaite6% - BEAUTYZOO3% - Pet Passion3% - Open — no brand owns it (25 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3K2%$6K3%$9K4%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 165 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Spark Paws Human Hoodie - Premium Quality Buttery Soft Superior Comfort and Fit Calming Fleece Interior Suitable for All Styles Cyber Color Block - L](https://m.media-amazon.com/images/I/41L6BeYd8bL.jpg)**Spark Paws Human Hoodie - Premium Quality Buttery Soft Superior Comfort and Fit Calming Fleece Interior Suitable for All Styles Cyber Color Block - L**Spark Paws**$35.22**4.8★809 rev](https://www.amazon.com/dp/B0CBKT1LZ2) [2![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! S](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! S**Paiaite**$10.54**4.3★113 rev](https://www.amazon.com/dp/B0DJ5DPRX4) [3![Spark Paws Dog Hoodie Premium Dog Sweater for Small Medium and Large Dogs | Warm Outfits for French Bulldogs Pitbull Puppy Winter Jacket Alternative - Slate Blue - 3XL](https://m.media-amazon.com/images/I/31E6TXhkY5L.jpg)**Spark Paws Dog Hoodie Premium Dog Sweater for Small Medium and Large Dogs | Warm Outfits for French Bulldogs Pitbull Puppy Winter Jacket Alternative - Slate Blue - 3XL**Spark Paws**$26.83**4.7★5,624 rev](https://www.amazon.com/dp/B0D9G52MR2) [4![Jecikelon Soft Dog Hoodies for Small Dogs Fleece Puppy Sweatshirt with Pockets Warm Winter Cold Weather Coats for Pet Cat Cute Clothes Puppy Costume (Dark Blue Small)](https://m.media-amazon.com/images/I/41m1-t2nP5L.jpg)**Jecikelon Soft Dog Hoodies for Small Dogs Fleece Puppy Sweatshirt with Pockets Warm Winter Cold Weather Coats for Pet Cat Cute Clothes Puppy Costume (Dark Blue Small)**JECIKELON**$9.42**4.3★17,611 rev](https://www.amazon.com/dp/B08BZ6FSCD) [5![Spark Paws Human Hoodie - Premium Quality Buttery Soft Superior Comfort and Fit Calming Fleece Interior Suitable for All Styles 90s Retro Sky Dye S](https://m.media-amazon.com/images/I/4181C1R1ieL.jpg)**Spark Paws Human Hoodie - Premium Quality Buttery Soft Superior Comfort and Fit Calming Fleece Interior Suitable for All Styles 90s Retro Sky Dye S**Spark Paws**$34.18**4.8★809 rev](https://www.amazon.com/dp/B0CL2CWHC4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pet Passion Cooper II Organic Cotton Velour Dog Hoodie Pet Coat for Small Medium and Large Dogs Navy Medium](https://m.media-amazon.com/images/I/412zSU9KpsL.jpg)**Pet Passion Cooper II Organic Cotton Velour Dog Hoodie Pet Coat for Small Medium and Large Dogs Navy Medium**Pet Passion**$18.50**322 rev3mo ago](https://www.amazon.com/dp/B0D65RTT8R) [![Pet Passion Cooper II Organic Cotton Velour Dog Hoodie Pet Coat for Small Medium and Large Dogs Sage Medium (20-45 lbs)](https://m.media-amazon.com/images/I/41m-qZa4c1L.jpg)**Pet Passion Cooper II Organic Cotton Velour Dog Hoodie Pet Coat for Small Medium and Large Dogs Sage Medium (20-45 lbs)**Pet Passion**$26.10**322 rev3mo ago](https://www.amazon.com/dp/B0F9HX9SSM) [![Pet Passion Rocky The Original Lightweight Hooded Tee 100% Organic Cotton Dog Hoodie Pet Coat Sweater for All Sized Dogs Candy Corn Large (40-60 lbs)](https://m.media-amazon.com/images/I/41Lb9VLJdzL.jpg)**Pet Passion Rocky The Original Lightweight Hooded Tee 100% Organic Cotton Dog Hoodie Pet Coat Sweater for All Sized Dogs Candy Corn Large (40-60 lbs)**Pet Passion**$13.97**386 rev3mo ago](https://www.amazon.com/dp/B0D65YYCWL) [![Pet Passion Rocky II - The Extra Comfy Hoodie Organic Cotton and Recycled Poly Dog Hoodie Pet Coat Sweater for Small Medium Large Dogs Navy Color Block XXX-Small (up to 5lbs)](https://m.media-amazon.com/images/I/41kOMDnedlL.jpg)**Pet Passion Rocky II - The Extra Comfy Hoodie Organic Cotton and Recycled Poly Dog Hoodie Pet Coat Sweater for Small Medium Large Dogs Navy Color Block XXX-Small (up to 5lbs)**Pet Passion**$10.55**163 rev3mo ago](https://www.amazon.com/dp/B0G2SZGRXS) [![Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size M](https://m.media-amazon.com/images/I/41tXJuhoAAL.jpg)**Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size M**Spark Paws**$23.34**753 rev4mo ago](https://www.amazon.com/dp/B0GRBB51D7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Spark Paws Dog Shoes for Large Small Medium Dogs Breathable Dog Booties for Hiking Summer Hot Pavement Paw Protectors for Non Slip Rubber Dog Boots for Outdoor (Pink Purple Size 2)](https://m.media-amazon.com/images/I/41eKMwya7TL.jpg)**Spark Paws Dog Shoes for Large Small Medium Dogs Breathable Dog Booties for Hiking Summer Hot Pavement Paw Protectors for Non Slip Rubber Dog Boots for Outdoor (Pink Purple Size 2)**Spark Paws**$33.23**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0GLFQ3CQQ) [![Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Pineapple & Seashells (Set of 2) - Size L](https://m.media-amazon.com/images/I/41kMRl9yDzL.jpg)**Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Pineapple & Seashells (Set of 2) - Size L**Spark Paws**$23.91**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GRBGNM64) [![Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size M](https://m.media-amazon.com/images/I/41tXJuhoAAL.jpg)**Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size M**Spark Paws**$23.34**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GRBB51D7) [![Spark Paws Dog Cooling Vest - SPF 50 UV Sun Protection - Summer Heat Relief Gear for Dogs Lightweight Evaporative Cooling - Dog Anxiety Relief Vest During Hot Days - Ice Blue 3XL](https://m.media-amazon.com/images/I/417yGrpFyOL.jpg)**Spark Paws Dog Cooling Vest - SPF 50 UV Sun Protection - Summer Heat Relief Gear for Dogs Lightweight Evaporative Cooling - Dog Anxiety Relief Vest During Hot Days - Ice Blue 3XL**Spark Paws**$29.08**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0CRYX9Z6B) [![Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size L](https://m.media-amazon.com/images/I/41k-NQwioeL.jpg)**Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size L**Spark Paws**$24.15**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GRB2N4KR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -73.7% search growth over the last 90 days.

100K60KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**30%

*“fits as expected”*

**Quality-Overall**14%

*“The construction quality is nice”*

**Soft Feel**9%

*“Soft to the touch”*

**Material Quality**5%

*“The material is really durable”*

**Color**4%

*“Fun colors”*

**Value For Money**4%

*“Excellent price”*

**Comfort-Overall**4%

*“it seems very comfortable for her to wear”*

**Pet Friendly**4%

*“Dog loves it”*

**Ease Of Use**3%

*“Easy to put on”*

**Durability**2%

*“The material feels durable”*

### **What buyers complain about **

**Size-Overall**49%

*“was too big”*

**Durability**4%

*“Broke quickly”*

**Thickness**3%

*“they are not very thick”*

**Material Quality**3%

*“Not good material”*

**Product Condition**2%

*“Came used”*

**Ease Of Use**2%

*“Unable to use”*

**Functionality-Overall**2%

*“Doesnt work”*

**Advertised Vs Actual Product**1%

*“not a good description of size”*

**Quality-Overall**1%

*“Zero Quality Control, Three Replacements Later”*

**Value For Money**1%

*“Theyre expensive”*

### **Top return reasons **

**Size-Overall**88%

**Advertised Vs Actual Product**4%

**Material Quality**2%

**Functionality-Overall**1%

**Color**1%

**Escape Proof**1%

**Quality-Overall**1%

**Product Condition**1%

**Thin**1%

**Ease Of Use**0%