---
title: "dog hair dye — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/dog-hair-dye"
last_updated: "2026-07-14T03:02:15.321Z"
locale: en
meta:
  description: "dog hair dye shows sweet-spot pricing room ($9.32–$59.84), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list."
  "og:description": "dog hair dye shows sweet-spot pricing room ($9.32–$59.84), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list."
  "og:title": "dog hair dye — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **dog hair dye**

**Worth a look**

Shows sweet-spot pricing room ($9.32–$59.84), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 43Growth 53Conversion 29Competition 55Returns 79Price range 86Avg price 81Brand share 16Review moat 49Quality gap 80

**Price range**

**Great****$9.32–$59.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$17.33**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+24.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,584.27**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$227K**

$227K/yr · 562K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**11**

**Top-5 brand share**

**93%**

**Open market**

**4%**

- OPAWZ51% - WELYEME18% - CRAZY LIBERTY15% - AOFEGRLT6% - Jim&Gloria3% - Warren London2% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$23K20%$45K30%$68K40%$91K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPAWZ Permanent Dog Hair Dye Pet Hair Dye Safely Used by Grooming Salons for a Decade Pet Safe Dye Lasts Over 20 Washes Bright Color for Dogs and Horses (Adorable Pink)](https://m.media-amazon.com/images/I/412S7yia15L.jpg)**OPAWZ Permanent Dog Hair Dye Pet Hair Dye Safely Used by Grooming Salons for a Decade Pet Safe Dye Lasts Over 20 Washes Bright Color for Dogs and Horses (Adorable Pink)**OPAWZ**$18.03**4.5★2,898 rev](https://www.amazon.com/dp/B09QDVHW4P) [2![WELYEME Dog Hair Dye - Permanent Professional Bright Pink Color for Dogs and Horses](https://m.media-amazon.com/images/I/51HpicI7j8L.jpg)**WELYEME Dog Hair Dye - Permanent Professional Bright Pink Color for Dogs and Horses**WELYEME**$13.21**4.3★579 rev](https://www.amazon.com/dp/B0B51QMQSG) [3![OPAWZ Permanent Dog Hair Dye Pet Hair Dye Safely Used by Grooming Salons for a Decade Pet Safe Dye Lasts Over 20 Washes Bright Color for Dogs and Horses (Adrian Pink)](https://m.media-amazon.com/images/I/411e2MsbF+L.jpg)**OPAWZ Permanent Dog Hair Dye Pet Hair Dye Safely Used by Grooming Salons for a Decade Pet Safe Dye Lasts Over 20 Washes Bright Color for Dogs and Horses (Adrian Pink)**OPAWZ**$18.01**4.5★2,898 rev](https://www.amazon.com/dp/B0D49J5MSB) [4![WELYEME Rainbow Pet Hair Dye Permanent Professional Bright Color for Dogs and Horses](https://m.media-amazon.com/images/I/51QsKNYjoNL.jpg)**WELYEME Rainbow Pet Hair Dye Permanent Professional Bright Color for Dogs and Horses**WELYEME**$40.10**4.3★579 rev](https://www.amazon.com/dp/B09WKLFQM8) [5![OPAWZ Semi-Permanent Dog Hair Dye Food-Grade Pigment Dog Dye Non-Toxic Pet Hair Dye for Dogs Cats and All Pets Can be Bathed (Dahlia Purple)](https://m.media-amazon.com/images/I/41quGYIxxwL.jpg)**OPAWZ Semi-Permanent Dog Hair Dye Food-Grade Pigment Dog Dye Non-Toxic Pet Hair Dye for Dogs Cats and All Pets Can be Bathed (Dahlia Purple)**OPAWZ**$18.00**4.5★1,222 rev](https://www.amazon.com/dp/B09P3FT5HZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![UNIPUP Semi-Permanent Dog Hair Dye Safe and Gentle Pet Hair Dye for Dogs Cats and All Pets U-PHD02Cotton Candy](https://m.media-amazon.com/images/I/41G+Bky2CIL.jpg)**UNIPUP Semi-Permanent Dog Hair Dye Safe and Gentle Pet Hair Dye for Dogs Cats and All Pets U-PHD02Cotton Candy**UNIPUP**$14.50**56 rev11mo ago](https://www.amazon.com/dp/B0FKB9NGYX) [![Pack of 6 Dog Hair Color Dye Temporary Non-Toxic Washable Pet Safe Paint for Dogs Cats Animals](https://m.media-amazon.com/images/I/4146PBvVI8L.jpg)**Pack of 6 Dog Hair Color Dye Temporary Non-Toxic Washable Pet Safe Paint for Dogs Cats Animals**AOFEGRLT**$10.03**333 rev1y ago](https://www.amazon.com/dp/B0DSFYJZTJ) [![WELYEME Semi-Permanent Dog Hair Dye Food-Grade Pigment Dog Dye Pet Hair Dye Used by Grooming Salons Cats and All Pets Can be Bathed](https://m.media-amazon.com/images/I/41jfnroAuDL.jpg)**WELYEME Semi-Permanent Dog Hair Dye Food-Grade Pigment Dog Dye Pet Hair Dye Used by Grooming Salons Cats and All Pets Can be Bathed**WELYEME**$14.54**77 rev1y ago](https://www.amazon.com/dp/B0DJYKG2FR) [![Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Dark Blue) - Professional Grooming Color Gel For Creative Groomers 2.8 Fl Oz](https://m.media-amazon.com/images/I/31+x5cfQ4wL.jpg)**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Dark Blue) - Professional Grooming Color Gel For Creative Groomers 2.8 Fl Oz**CRAZY LIBERTY**$9.36**286 rev2y ago](https://www.amazon.com/dp/B0D182MGC1) [![Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Pink) Professional Grooming Color Gel for Creative Groomers 4 Fl Oz](https://m.media-amazon.com/images/I/31wA7GoWjEL.jpg)**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Pink) Professional Grooming Color Gel for Creative Groomers 4 Fl Oz**CRAZY LIBERTY**$13.01**286 rev2y ago](https://www.amazon.com/dp/B0D1859K9T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Magenta) Professional Grooming Color Gel for Creative Groomers 2.8 Fl Oz](https://m.media-amazon.com/images/I/31R5qqTOPaL.jpg)**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Magenta) Professional Grooming Color Gel for Creative Groomers 2.8 Fl Oz**CRAZY LIBERTY**$9.43**4.3★**▲ 278%**](https://www.amazon.com/dp/B087X9N4KW) [![Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Dark Blue) - Professional Grooming Color Gel For Creative Groomers 2.8 Fl Oz](https://m.media-amazon.com/images/I/31+x5cfQ4wL.jpg)**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Dark Blue) - Professional Grooming Color Gel For Creative Groomers 2.8 Fl Oz**CRAZY LIBERTY**$9.36**3.7★**▲ 277%**](https://www.amazon.com/dp/B0D182MGC1) [![Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Violet) Professional Grooming Color Gel for Creative Groomers 4 Fl Oz](https://m.media-amazon.com/images/I/31ou3gwVGKL.jpg)**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Violet) Professional Grooming Color Gel for Creative Groomers 4 Fl Oz**CRAZY LIBERTY**$13.03**4.3★**▲ 270%**](https://www.amazon.com/dp/B01M7XDVEY) [![CRAZY LIBERTY Dog Hair dye (Light Pink) 4 Fl Oz Pet Safe Permanent Hair Dye for Dogs and Horses last more 16 washes.](https://m.media-amazon.com/images/I/316HuwqOMVL.jpg)**CRAZY LIBERTY Dog Hair dye (Light Pink) 4 Fl Oz Pet Safe Permanent Hair Dye for Dogs and Horses last more 16 washes.**CRAZY LIBERTY**$13.04**4.3★**▲ 182%**](https://www.amazon.com/dp/B08Y75MXXB) [![Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Light Blue) Professional Grooming Color Gel for Creative roomers 4 Fl Oz](https://m.media-amazon.com/images/I/31m4tn3o75L.jpg)**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Light Blue) Professional Grooming Color Gel for Creative roomers 4 Fl Oz**CRAZY LIBERTY**$13.06**4.3★**▲ 159%**](https://www.amazon.com/dp/B01M4QYR4G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**43%

*“Bright color”*

**Ease Of Use**10%

*“Easy to use”*

**Quality-Overall**6%

*“Good quality and definitely use gloves”*

**Fun/Entertainment Experience**6%

*“so funnyyyy and fun to do with pets”*

**Durability**6%

*“Long-lasting and easy”*

**Smell**5%

*“It smells so amazing”*

**Brightness/Shine/Glow**2%

*“very bright”*

**Advertised Vs Actual Product**2%

*“Works as advertised”*

**Value For Money**2%

*“Its so affordable too”*

**Ease Of Cleaning**2%

*“Super easy clean up”*

### **What buyers complain about **

**Color**34%

*“Color is not right”*

**Durability**10%

*“fades within a few days”*

**Ease Of Use**5%

*“its hard to do any kind of detail”*

**Size-Overall**4%

*“For the price the container is very small”*

**Allergies**3%

*“theyre also incredibly itchy over a week later”*

**Leak-Proof**3%

*“Arrived leaking and made a mess inside the package”*

**Smell**3%

*“smells like berrys”*

**Ease Of Cleaning**3%

*“PSA: Stains hands and very messy”*

**Functionality-Overall**2%

*“Didnt work”*

**Quality-Overall**2%

*“Garbage”*

### **Top return reasons **

**Color**45%

**Functionality-Overall**10%

**Leak-Proof**8%

**Advertised Vs Actual Product**8%

**Value For Money**6%

**Size-Overall**3%

**Product Condition**3%

**Adhesion/Stickiness**2%

**Defective Material/Parts**2%

**Durability**2%