---
title: "dog food mat — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/dog-food-mat"
last_updated: "2026-07-10T02:45:42.919Z"
locale: en
meta:
  description: "dog food mat shows low returns (2.5%), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:description": "dog food mat shows low returns (2.5%), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:title": "dog food mat — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dog food mat**

**Worth a look****60/100 **

dog food mat shows low returns (2.5%), but strong incumbent ratings (4.6★) keeps it on the watch list.

**Market/yr**

**$1.9M**

**Growth (1y)**

**+185.8%**

**Products**

**28**

**Brands**

**25**

was 28 a year ago

**Sellers**

**30**

**Price range**

**$5.16–$25.33**

**Returns**

**2.5%**

**Rating**

**4.6★**

**Worth a look**

Scored 60/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**49**

 ×0.30

Growth

**75**

 ×0.30

Competition

**58**

 ×0.20

Quality gap

**34**

 ×0.10

Returns

**80**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +185.8% year over year.

137K68KPrime Day '24Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- GORILLA GRIP16% - ukeetap12% - Hoki Found9% - MateeyLife7% - DK1776% - PADOOR6% - Other (19 brands)43%

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 25 brands and 30 sellers compete here.

**Brands**

**25 **▼falling

was 28 a year ago

**Sellers**

**30**

**Top 5 brand share**

**51%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![GORILLA GRIP 100% Waterproof Raised Edge BPA Free Silicone Pet Feeding Mat Dog Cat Food Mats Contain Spills Protects Floors Placemats for Cats and Dogs Water Bowl 18.5x11.5 Gray](https://m.media-amazon.com/images/I/41do26PHWhL.jpg) [**GORILLA GRIP 100% Waterproof Raised Edge BPA Free Silicone Pet Feeding Mat Dog Cat Food Mats Contain Spills Protects Floors Placemats for Cats and Dogs Water Bowl 18.5x11.5 Gray**](https://www.amazon.com/dp/B081S7C5DN)

GORILLA GRIP$8.664.6★31,81116%▲rising

2
![ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray](https://m.media-amazon.com/images/I/41W+0C6foIL.jpg) [**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray**](https://www.amazon.com/dp/B0FNWLJWKG)

ukeetap$9.254.7★1,76912%▲rising

3
![Hoki Found -Waterproof Pet Feeding Mats with High Lips - Multiple Size and Colors for Dogs Cats & Others-G](https://m.media-amazon.com/images/I/41yvn6cfx4L.jpg) [**Hoki Found -Waterproof Pet Feeding Mats with High Lips - Multiple Size and Colors for Dogs Cats & Others-G**](https://www.amazon.com/dp/B01N8TH7JY)

Hoki Found$12.384.6★32,3839%▼falling

4
![MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof Anti-Slip Dog Bowl Mats for Food and Water Pet Feeding Mats with Lip to Prevent Spills Pet Placemat for Messy Drinkers to Protect Floors](https://m.media-amazon.com/images/I/41t6HAifthL.jpg) [**MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof Anti-Slip Dog Bowl Mats for Food and Water Pet Feeding Mats with Lip to Prevent Spills Pet Placemat for Messy Drinkers to Protect Floors**](https://www.amazon.com/dp/B0CD7NWBZ7)

MateeyLife$6.954.6★8,5127%▼falling

5
![Pet Feeding Mat-Absorbent Pet Placemat for Food and Water Bowl with Waterproof Rubber Backing Quick Dry Water Dispenser Mat for Dog and Cat (20x12 Striped Dark Gray)](https://m.media-amazon.com/images/I/51QV+9y9rtL.jpg) [**Pet Feeding Mat-Absorbent Pet Placemat for Food and Water Bowl with Waterproof Rubber Backing Quick Dry Water Dispenser Mat for Dog and Cat (20x12 Striped Dark Gray)**](https://www.amazon.com/dp/B0CFY9LC2J)

DK177$7.014.5★6,4056%▼falling

6
![PADOOR Pet Feeding Mat-Absorbent Dog Mat for Food and Water Bowl-No Stains Easy Clean Dog Food Mat-Quick Dry Water Dispenser-Puppy Supplies Accessories](https://m.media-amazon.com/images/I/41tehAJdrDL.jpg) [**PADOOR Pet Feeding Mat-Absorbent Dog Mat for Food and Water Bowl-No Stains Easy Clean Dog Food Mat-Quick Dry Water Dispenser-Puppy Supplies Accessories**](https://www.amazon.com/dp/B0BX5ZT7FN)

PADOOR$7.454.5★8,2756%—flat

7
![Reopet Silicone Pet Feeding Mat - Waterproof & Non-Slip Dog Cat Placemat](https://m.media-amazon.com/images/I/31LC3XFDsuL.jpg) [**Reopet Silicone Pet Feeding Mat - Waterproof & Non-Slip Dog Cat Placemat**](https://www.amazon.com/dp/B072148P33)

Reopet$7.354.5★47,4986%▼falling

8
![Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)](https://m.media-amazon.com/images/I/41eQMKglVDL.jpg) [**Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)**](https://www.amazon.com/dp/B01MEHV8YR)

Hubulk$6.054.6★15,1225%—flat

9
![PWTAA Dog Food Mat Anti-Slip Silicone Dog Bowl Mat Thicker Pet Placemat Waterproof Cat Feeder Pad with Raised Edge Puppy Kitten Feeding Mats Suitable Small Medium-Sized Dogs Cats Eating Tray](https://m.media-amazon.com/images/I/41yGOcz0b-L.jpg) [**PWTAA Dog Food Mat Anti-Slip Silicone Dog Bowl Mat Thicker Pet Placemat Waterproof Cat Feeder Pad with Raised Edge Puppy Kitten Feeding Mats Suitable Small Medium-Sized Dogs Cats Eating Tray**](https://www.amazon.com/dp/B0CDP27V13)

PWTAA$8.964.5★2,8803%—flat

10

![DogBuddy Dog Food Mat - Waterproof Dog Bowl Mat Silicone Pet Mat for Food and Water Bowls Nonslip Pet Feeding Mat with Edges Dogs Food Mats for Floors Puppy Supplies (Small White Sand)](https://m.media-amazon.com/images/I/41Z2bJNPqmL.jpg) [**DogBuddy Dog Food Mat - Waterproof Dog Bowl Mat Silicone Pet Mat for Food and Water Bowls Nonslip Pet Feeding Mat with Edges Dogs Food Mats for Floors Puppy Supplies (Small White Sand)**](https://www.amazon.com/dp/B08QMQ4WLY)

DogBuddy$16.814.8★4,1183%—flat

11

![OHMO - Cat Food Mat Silicone Pet Feeding Mat for Floor Non-Skid Waterproof Dog Water Bowl Tray Easy to Clean Pet Placemat (Erythrinus 18 * 9.8)](https://m.media-amazon.com/images/I/41883PO4xZL.jpg) [**OHMO - Cat Food Mat Silicone Pet Feeding Mat for Floor Non-Skid Waterproof Dog Water Bowl Tray Easy to Clean Pet Placemat (Erythrinus 18 * 9.8)**](https://www.amazon.com/dp/B0BCFP49BK)

OHMO$6.924.5★6,4053%▲rising

12

![Absorbent Dog Food Mat-Cat Dog Mat for Food and Water Bowl Quick Dry Pet Food Mat No Stains Dog Feeding mat Dog Accessories Pet Supplies Mat-Dog Water Bowl Mat for Messy Drinkers](https://m.media-amazon.com/images/I/51PJQeMTKhL.jpg) [**Absorbent Dog Food Mat-Cat Dog Mat for Food and Water Bowl Quick Dry Pet Food Mat No Stains Dog Feeding mat Dog Accessories Pet Supplies Mat-Dog Water Bowl Mat for Messy Drinkers**](https://www.amazon.com/dp/B0C9DHD4BQ)

MontVoo$9.174.4★7632%▼falling

13

![Pet Food Mats for Floor Absorbent Dog Mat for Food and Water Dispenser Mat Dog Food Mat Quick Dry Cat Food Mat Pet Supplies](https://m.media-amazon.com/images/I/51PBariCVCL.jpg) [**Pet Food Mats for Floor Absorbent Dog Mat for Food and Water Dispenser Mat Dog Food Mat Quick Dry Cat Food Mat Pet Supplies**](https://www.amazon.com/dp/B0F4D6CXF6)

Usnfhcaw$10.864.7★1872%▲rising

14

![Ptlom Pet Placemat for Dog and Cat Mat for Prevent Food and Water Overflow Suitable for Small Medium and Big Pet 18 12 Grey Silicone](https://m.media-amazon.com/images/I/41jmUQoAzlL.jpg) [**Ptlom Pet Placemat for Dog and Cat Mat for Prevent Food and Water Overflow Suitable for Small Medium and Big Pet 18 12 Grey Silicone**](https://www.amazon.com/dp/B08HMXVQP7)

Ptlom$7.434.4★8,9132%—flat

15

![1830 Dog Food Mat-Absorbent Dog Mat for Food and Water No Stains Quick Dry Cat Food Bowl Mat with Footprints for Messy Drinkers Dark Grey](https://m.media-amazon.com/images/I/51JKdX7Ta9L.jpg) [**1830 Dog Food Mat-Absorbent Dog Mat for Food and Water No Stains Quick Dry Cat Food Bowl Mat with Footprints for Messy Drinkers Dark Grey**](https://www.amazon.com/dp/B0CNPVHRMC)

Blkjsgly$17.124.6★1,2752%—flat

**~~Showing 15 of 28 — show all ~~**

## **Product shelf**

All 28 tracked products in this niche.

Top sellersNewestTrending

[![GORILLA GRIP 100% Waterproof Raised Edge BPA Free Silicone Pet Feeding Mat Dog Cat Food Mats Contain Spills Protects Floors Placemats for Cats and Dogs Water Bowl 18.5x11.5 Gray](https://m.media-amazon.com/images/I/41do26PHWhL.jpg)**GORILLA GRIP 100% Waterproof Raised Edge BPA Free Silicone Pet Feeding Mat Dog Cat Food Mats Contain Spills Protects Floors Placemats for Cats and Dogs Water Bowl 18.5x11.5 Gray** GORILLA GRIP**$8.66**4.6★31,811 reviews](https://www.amazon.com/dp/B081S7C5DN) [![ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray](https://m.media-amazon.com/images/I/41W+0C6foIL.jpg)**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray** ukeetap**$9.25**4.7★1,769 reviews](https://www.amazon.com/dp/B0FNWLJWKG) [![Hoki Found -Waterproof Pet Feeding Mats with High Lips - Multiple Size and Colors for Dogs Cats & Others-G](https://m.media-amazon.com/images/I/41yvn6cfx4L.jpg)**Hoki Found -Waterproof Pet Feeding Mats with High Lips - Multiple Size and Colors for Dogs Cats & Others-G** Hoki Found**$12.38**4.6★32,383 reviews](https://www.amazon.com/dp/B01N8TH7JY) [![MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof Anti-Slip Dog Bowl Mats for Food and Water Pet Feeding Mats with Lip to Prevent Spills Pet Placemat for Messy Drinkers to Protect Floors](https://m.media-amazon.com/images/I/41t6HAifthL.jpg)**MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof Anti-Slip Dog Bowl Mats for Food and Water Pet Feeding Mats with Lip to Prevent Spills Pet Placemat for Messy Drinkers to Protect Floors** MateeyLife**$6.95**4.6★8,512 reviews](https://www.amazon.com/dp/B0CD7NWBZ7) [![Pet Feeding Mat-Absorbent Pet Placemat for Food and Water Bowl with Waterproof Rubber Backing Quick Dry Water Dispenser Mat for Dog and Cat (20x12 Striped Dark Gray)](https://m.media-amazon.com/images/I/51QV+9y9rtL.jpg)**Pet Feeding Mat-Absorbent Pet Placemat for Food and Water Bowl with Waterproof Rubber Backing Quick Dry Water Dispenser Mat for Dog and Cat (20x12 Striped Dark Gray)** DK177**$7.01**4.5★6,405 reviews](https://www.amazon.com/dp/B0CFY9LC2J) [![PADOOR Pet Feeding Mat-Absorbent Dog Mat for Food and Water Bowl-No Stains Easy Clean Dog Food Mat-Quick Dry Water Dispenser-Puppy Supplies Accessories](https://m.media-amazon.com/images/I/41tehAJdrDL.jpg)**PADOOR Pet Feeding Mat-Absorbent Dog Mat for Food and Water Bowl-No Stains Easy Clean Dog Food Mat-Quick Dry Water Dispenser-Puppy Supplies Accessories** PADOOR**$7.45**4.5★8,275 reviews](https://www.amazon.com/dp/B0BX5ZT7FN) [![Reopet Silicone Pet Feeding Mat - Waterproof & Non-Slip Dog Cat Placemat](https://m.media-amazon.com/images/I/31LC3XFDsuL.jpg)**Reopet Silicone Pet Feeding Mat - Waterproof & Non-Slip Dog Cat Placemat** Reopet**$7.35**4.5★47,498 reviews](https://www.amazon.com/dp/B072148P33) [![Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)](https://m.media-amazon.com/images/I/41eQMKglVDL.jpg)**Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)** Hubulk**$6.05**4.6★15,122 reviews](https://www.amazon.com/dp/B01MEHV8YR)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**17%

*“easy to wash”*

**Quality-Overall**15%

*“Good quality mat”*

**Size-Overall**12%

*“Accurate size”*

**Advertised Vs Actual Product**8%

*“exactly as advertised”*

**Value For Money**6%

*“Fantastic price”*

**Pet Friendly**4%

*“Cats love it”*

**Durability**3%

*“This mat is durable”*

**Water Resistance**3%

*“Great waterproof pad”*

**Leak-Proof**3%

*“it works perfectly to prevent spillage”*

**Absorbency**3%

*“Absorbs water that my”*

### **What buyers complain about **

**Size-Overall**36%

*“Huge”*

**Strength**6%

*“Not strong enough”*

**Advertised Vs Actual Product**6%

*“Not as stated”*

**Thickness**5%

*“It is thicker than you might think”*

**Quality-Overall**3%

*“Cheaply made”*

**Absorbency**3%

*“Not absorbent”*

**Water Resistance**3%

*“Not water resistant”*

**Durability**3%

*“ripped really easy”*

**Smell**3%

*“Terrible Odor”*

**Ease Of Cleaning**3%

*“Gets Dirty Easily”*

#### **Top return reasons**- Size-Overall77% - Advertised Vs Actual Product4% - Material Quality3% - Color3% - Strength2% - Value For Money2% - Thin2% - Functionality-Overall1% - Quality-Overall1% - Absorbency1%