---
title: "dog costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/dog-costume"
last_updated: "2026-07-14T05:02:10.788Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — dog costume doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — dog costume doesn't clear our bar today."
  "og:title": "dog costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dog costume**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 51Growth 56Conversion 4Competition 9Returns 9Price range 13Avg price 46Brand share 10Review moat 55Quality gap 79

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+28.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,285.3**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$307K**

$307K/yr · 8.6M searches

**Avg price**

**Okay****$11.54**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$7.37–$16.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Returns**

**Bad****9.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Paiaite83% - ISMARTEN6% - Rubies3% - NACOCO2% - Onmygogo2% - Fishboy2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$31K20%$61K30%$92K40%$123K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL**Paiaite**$14.07**4.3★113 rev](https://www.amazon.com/dp/B0DJ5CN65T) [2![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)**Paiaite**$11.69**4.3★113 rev](https://www.amazon.com/dp/B0DJ5FC2NB) [3![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS**Paiaite**$8.49**4.3★113 rev](https://www.amazon.com/dp/B0DJ5FBW81) [4![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS**Paiaite**$9.75**4.3★113 rev](https://www.amazon.com/dp/B0DJ5D81XD) [5![Pet Deadly Doll Dog Costume Cosplay Halloween Christmas Funny Clothes Party Costume for Small Medium and Large Dogs (Small)](https://m.media-amazon.com/images/I/51l0rGmvj+L.jpg)**Pet Deadly Doll Dog Costume Cosplay Halloween Christmas Funny Clothes Party Costume for Small Medium and Large Dogs (Small)**ISMARTEN**$16.13**4.0★793 rev](https://www.amazon.com/dp/B0B6J5ZFJL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL**Paiaite**$14.07**113 rev1y ago](https://www.amazon.com/dp/B0DJ5CN65T) [![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)**Paiaite**$11.69**113 rev1y ago](https://www.amazon.com/dp/B0DJ5FC2NB) [![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS**Paiaite**$8.49**113 rev1y ago](https://www.amazon.com/dp/B0DJ5FBW81) [![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS**Paiaite**$9.75**113 rev1y ago](https://www.amazon.com/dp/B0DJ5D81XD) [![GOYOSWA Dog Tuxedo Suit Wedding Bandana Collar with Bow Tie Adjustable Formal Dog Tux Engagement Birthday Tuxedo for Small Medium Large Dogs Pets (Large: Neck 15-25)](https://m.media-amazon.com/images/I/41w5vWiqkhL.jpg)**GOYOSWA Dog Tuxedo Suit Wedding Bandana Collar with Bow Tie Adjustable Formal Dog Tux Engagement Birthday Tuxedo for Small Medium Large Dogs Pets (Large: Neck 15-25)**GOYOSWA**$9.74**1,095 rev3y ago](https://www.amazon.com/dp/B0BJZ1KYR9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL**Paiaite**$14.07**4.3★**▲ 435%**](https://www.amazon.com/dp/B0DJ5CN65T) [![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)**Paiaite**$11.69**4.3★**▲ 399%**](https://www.amazon.com/dp/B0DJ5FC2NB) [![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS**Paiaite**$8.49**4.3★**▲ 375%**](https://www.amazon.com/dp/B0DJ5FBW81) [![Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS](https://m.media-amazon.com/images/I/41OFoMBxpgL.jpg)**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS**Paiaite**$9.75**4.3★**▲ 301%**](https://www.amazon.com/dp/B0DJ5D81XD) [![Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium](https://m.media-amazon.com/images/I/41WEBi3qd+L.jpg)**Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium**Rubies**$7.37**3.5★**— 8%**](https://www.amazon.com/dp/B01C4K93TW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.

1.5M1.0MSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 98.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“Good size”*

**Quality-Overall**19%

*“it looked well made”*

**Value For Money**12%

*“Worth the money”*

**Fun/Entertainment Experience**7%

*“Great entertainment everyone gets a kick out of them”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Strength**3%

*“The mane itself is sturdy just not the elastic cord or clasp”*

**Sharpness**3%

*“He looked sharp and well turned out”*

**Color**3%

*“Very colorful”*

**Material Quality**3%

*“Good quality sweatshirt type material”*

**Weight Light**2%

*“Very lightweight and easy to adjust”*

### **What buyers complain about **

**Size-Overall**46%

*“Take note and size up two sizes”*

**Allergies**7%

*“Weird and itchy”*

**Advertised Vs Actual Product**7%

*“Measurements by seller is not correct”*

**Ease Of Use**6%

*“hard to put on”*

**Durability**4%

*“HILARIOUS, BUT it fell apart after my dog gave one little shake in his mouth when it inevitably fell off he grabbed it and tore it to shreds”*

### **Top return reasons **

**Size-Overall**83%

**Advertised Vs Actual Product**7%

**Quality-Overall**3%

**Functionality-Overall**2%

**Material Quality**1%

**Defective Material/Parts**1%

**Escape Proof**1%

**Shape/Style**1%

**Color**1%

**Value For Money**1%