--- title: "dog cone — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/dog-cone" last_updated: "2026-07-10T01:38:36.400Z" locale: en meta: description: "dog cone shows beatable incumbent ratings (4.1★), but high returns (10.4%) keeps it on the watch list." "og:description": "dog cone shows beatable incumbent ratings (4.1★), but high returns (10.4%) keeps it on the watch list." "og:title": "dog cone — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen" --- Back to Flapen home # **dog cone** **Worth a look****60/100 ** dog cone shows beatable incumbent ratings (4.1★), but high returns (10.4%) keeps it on the watch list. **Market/yr** **$4.1M** **Growth (1y)** **+206.2%** **Products** **23** **Brands** **16** was 17 a year ago **Sellers** **25** **Price range** **$6.31–$27.25** **Returns** **10.4%** **Rating** **4.1★** **Worth a look** Scored 60/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **59** ×0.30 Growth **77** ×0.30 Competition **52** ×0.20 Quality gap **78** ×0.10 Returns **12** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +206.2% year over year. 128K64KJul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - Supet47% - BENCMATE16% - GLADOG9% - Loflaze6% - Vithael5% - QIYADIN4% - Other (10 brands)15% The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 25 sellers compete here. **Brands** **16 **▼falling was 17 a year ago **Sellers** **25** **Top 5 brand share** **82%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar Soft Dog Cone for Small Medium Large Dogs](https://m.media-amazon.com/images/I/414nACygZLL.jpg) [**Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar Soft Dog Cone for Small Medium Large Dogs**](https://www.amazon.com/dp/B0CGCS344P) Supet$18.524.1★7,82719%▼falling 2 ![Supet Dog Cone Collar to Stop Licking Comfortable Elizabeth Recovery Collar for Large Medium Dogs After Surgery Soft Pet Neck Head Cone AlternativeL](https://m.media-amazon.com/images/I/41Fuk2g+GkL.jpg) [**Supet Dog Cone Collar to Stop Licking Comfortable Elizabeth Recovery Collar for Large Medium Dogs After Surgery Soft Pet Neck Head Cone AlternativeL**](https://www.amazon.com/dp/B07VLYD6PJ) Supet$16.114.1★17,04415%▼falling 3 ![BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Medium Blue)](https://m.media-amazon.com/images/I/51NgkO7uMNL.jpg) [**BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Medium Blue)**](https://www.amazon.com/dp/B071VG5DYT) BENCMATE$15.334.1★65,5269%▼falling 4 ![BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Large Blue)](https://m.media-amazon.com/images/I/51NgkO7uMNL.jpg) [**BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Large Blue)**](https://www.amazon.com/dp/B0725C3RJX) BENCMATE$17.004.1★65,5266%▼falling 5 ![GLADOG Soft Dog Cone Collar 3 Similar Sizes per Set (S/M/L) for Better Fit XL Single Size Cone for Dogs to Stop Licking Adjustable E Collar for Dogs After Surgery Elizabethan Collar for Dog](https://m.media-amazon.com/images/I/41dMe-0ZDEL.jpg) [**GLADOG Soft Dog Cone Collar 3 Similar Sizes per Set (S/M/L) for Better Fit XL Single Size Cone for Dogs to Stop Licking Adjustable E Collar for Dogs After Surgery Elizabethan Collar for Dog**](https://www.amazon.com/dp/B08YRVHHTD) GLADOG$14.153.9★8,2016%—flat 6 ![Supet Raised Inflatable Dog Cone Collar to Stop Licking Soft Dog Cone Alternative After Surgery Doggie Neck Donut Collar for Small Medium Large Dogs](https://m.media-amazon.com/images/I/51NVl8OqZoL.jpg) [**Supet Raised Inflatable Dog Cone Collar to Stop Licking Soft Dog Cone Alternative After Surgery Doggie Neck Donut Collar for Small Medium Large Dogs**](https://www.amazon.com/dp/B0DCYFJNLF) Supet$27.254.2★9366%▲rising 7 ![Loflaze Soft Inflatable Dog Cone Collar for Large Medium Small Dogs Cats - After Surgery Dog Neck Donut Collar ECollar Alternatives for Recovery](https://m.media-amazon.com/images/I/514BeYqK0DL.jpg) [**Loflaze Soft Inflatable Dog Cone Collar for Large Medium Small Dogs Cats - After Surgery Dog Neck Donut Collar ECollar Alternatives for Recovery**](https://www.amazon.com/dp/B0BJW2DM35) Loflaze$9.864.2★3,9886%▼falling 8 ![Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar for Post Surgery Soft Dog Cone for Small Medium Puppies Cats](https://m.media-amazon.com/images/I/41za2T9qzkL.jpg) [**Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar for Post Surgery Soft Dog Cone for Small Medium Puppies Cats**](https://www.amazon.com/dp/B0BSLRXP9G) Supet$16.664.1★7,8275%▲rising 9 ![Vithael Upgraded Dog Cone Collar for Large Medium Dogs Soft Dog Cone with Double-Layer Design Adjustable Pet Recovery Collar for Dogs After Surgery Elizabethan Collar (L Blue)](https://m.media-amazon.com/images/I/51tPkzcFmZL.jpg) [**Vithael Upgraded Dog Cone Collar for Large Medium Dogs Soft Dog Cone with Double-Layer Design Adjustable Pet Recovery Collar for Dogs After Surgery Elizabethan Collar (L Blue)**](https://www.amazon.com/dp/B0GMFVS9PY) Vithael$19.544.4★1545%▲rising 10 ![QIYADIN Plastic Pet Recovery Collars & Cones for Dogs and Cats After Surgery Adjustable Dog Neck Cone Surgical Elizabeth E-Collar Prevent Biting and Stop Licking Wound (S)](https://m.media-amazon.com/images/I/41RXK4jJLsL.jpg) [**QIYADIN Plastic Pet Recovery Collars & Cones for Dogs and Cats After Surgery Adjustable Dog Neck Cone Surgical Elizabeth E-Collar Prevent Biting and Stop Licking Wound (S)**](https://www.amazon.com/dp/B095HLL7MK) QIYADIN$9.994.1★3,3884%—flat 11 ![GLADOG Soft Dog Cone Collar 3 Similar Sizes per Set (S/M/L) for Better Fit XL Single Size Cone for Dogs to Stop Licking Adjustable E Collar for Dogs After Surgery Elizabethan Collar for Dog](https://m.media-amazon.com/images/I/41U9jbtxyvL.jpg) [**GLADOG Soft Dog Cone Collar 3 Similar Sizes per Set (S/M/L) for Better Fit XL Single Size Cone for Dogs to Stop Licking Adjustable E Collar for Dogs After Surgery Elizabethan Collar for Dog**](https://www.amazon.com/dp/B094DMF434) GLADOG$14.213.9★8,2012%—flat 12 ![Supet Dog Cone Collar Adjustable After Surgery Comfortable Pet Recovery Collar & Cone for Large Medium Small Dogs Elizabethan Dog Neck Collar Plastic Practical](https://m.media-amazon.com/images/I/41Fuk2g+GkL.jpg) [**Supet Dog Cone Collar Adjustable After Surgery Comfortable Pet Recovery Collar & Cone for Large Medium Small Dogs Elizabethan Dog Neck Collar Plastic Practical**](https://www.amazon.com/dp/B07VRBLQF6) Supet$19.594.1★17,0442%▲rising 13 ![Recovery Donut Collar for Dogs & Cat Inflatable Dog Cone Collar Alternative After Surgery Soft Cone for Large Medium Small Dog Adjustable Pet Neck Donut(Blue Small)](https://m.media-amazon.com/images/I/41fWZbn5HLL.jpg) [**Recovery Donut Collar for Dogs & Cat Inflatable Dog Cone Collar Alternative After Surgery Soft Cone for Large Medium Small Dog Adjustable Pet Neck Donut(Blue Small)**](https://www.amazon.com/dp/B0CHFHZY6K) Cneo$12.454.2★1,1442%—flat 14 ![BEAUTYZOO Dog Cone Alternative After Surgery for Large Medium Small Dogs Soft Inflatable Cone Collar for Dogs Cats Dog Neck Donut E Collar Dogs Recovery Collar to Stop Licking Shark Blue M](https://m.media-amazon.com/images/I/51XutPPC5YL.jpg) [**BEAUTYZOO Dog Cone Alternative After Surgery for Large Medium Small Dogs Soft Inflatable Cone Collar for Dogs Cats Dog Neck Donut E Collar Dogs Recovery Collar to Stop Licking Shark Blue M**](https://www.amazon.com/dp/B0C4X6NS9N) BEAUTYZOO$17.984.0★1,3472%—flat 15 ![SILVER GRADE Dog Wound Spray Helps with Hot Spots Irritations Bites Burns Rashes Itch Scratching Better Use with a Dog Cone to Stop Licking Safe for Large and Small Breeds 4 oz](https://m.media-amazon.com/images/I/51lfPTJr8zL.jpg) [**SILVER GRADE Dog Wound Spray Helps with Hot Spots Irritations Bites Burns Rashes Itch Scratching Better Use with a Dog Cone to Stop Licking Safe for Large and Small Breeds 4 oz**](https://www.amazon.com/dp/B0FHL41KC9) SILVER GRADE$18.854.4★3122%—flat **~~Showing 15 of 23 — show all ~~** ## **Product shelf** All 23 tracked products in this niche. Top sellersNewestTrending [![Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar Soft Dog Cone for Small Medium Large Dogs](https://m.media-amazon.com/images/I/414nACygZLL.jpg)**Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar Soft Dog Cone for Small Medium Large Dogs** Supet**$18.52**4.1★7,827 reviews](https://www.amazon.com/dp/B0CGCS344P) [![Supet Dog Cone Collar to Stop Licking Comfortable Elizabeth Recovery Collar for Large Medium Dogs After Surgery Soft Pet Neck Head Cone AlternativeL](https://m.media-amazon.com/images/I/41Fuk2g+GkL.jpg)**Supet Dog Cone Collar to Stop Licking Comfortable Elizabeth Recovery Collar for Large Medium Dogs After Surgery Soft Pet Neck Head Cone AlternativeL** Supet**$16.11**4.1★17,044 reviews](https://www.amazon.com/dp/B07VLYD6PJ) [![BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Medium Blue)](https://m.media-amazon.com/images/I/51NgkO7uMNL.jpg)**BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Medium Blue)** BENCMATE**$15.33**4.1★65,526 reviews](https://www.amazon.com/dp/B071VG5DYT) [![BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Large Blue)](https://m.media-amazon.com/images/I/51NgkO7uMNL.jpg)**BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Large Blue)** BENCMATE**$17.00**4.1★65,526 reviews](https://www.amazon.com/dp/B0725C3RJX) [![GLADOG Soft Dog Cone Collar 3 Similar Sizes per Set (S/M/L) for Better Fit XL Single Size Cone for Dogs to Stop Licking Adjustable E Collar for Dogs After Surgery Elizabethan Collar for Dog](https://m.media-amazon.com/images/I/41dMe-0ZDEL.jpg)**GLADOG Soft Dog Cone Collar 3 Similar Sizes per Set (S/M/L) for Better Fit XL Single Size Cone for Dogs to Stop Licking Adjustable E Collar for Dogs After Surgery Elizabethan Collar for Dog** GLADOG**$14.15**3.9★8,201 reviews](https://www.amazon.com/dp/B08YRVHHTD) [![Supet Raised Inflatable Dog Cone Collar to Stop Licking Soft Dog Cone Alternative After Surgery Doggie Neck Donut Collar for Small Medium Large Dogs](https://m.media-amazon.com/images/I/51NVl8OqZoL.jpg)**Supet Raised Inflatable Dog Cone Collar to Stop Licking Soft Dog Cone Alternative After Surgery Doggie Neck Donut Collar for Small Medium Large Dogs** Supet**$27.25**4.2★936 reviews](https://www.amazon.com/dp/B0DCYFJNLF) [![Loflaze Soft Inflatable Dog Cone Collar for Large Medium Small Dogs Cats - After Surgery Dog Neck Donut Collar ECollar Alternatives for Recovery](https://m.media-amazon.com/images/I/514BeYqK0DL.jpg)**Loflaze Soft Inflatable Dog Cone Collar for Large Medium Small Dogs Cats - After Surgery Dog Neck Donut Collar ECollar Alternatives for Recovery** Loflaze**$9.86**4.2★3,988 reviews](https://www.amazon.com/dp/B0BJW2DM35) [![Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar for Post Surgery Soft Dog Cone for Small Medium Puppies Cats](https://m.media-amazon.com/images/I/41za2T9qzkL.jpg)**Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar for Post Surgery Soft Dog Cone for Small Medium Puppies Cats** Supet**$16.66**4.1★7,827 reviews](https://www.amazon.com/dp/B0BSLRXP9G) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Comfort-Overall**15% *“Comfortable for pup”* **Size-Overall**15% *“fits snug”* **Quality-Overall**10% *“Great quality, easy to set up”* **Ease Of Use**10% *“Easy to use”* **Pet Friendly**6% *“pet safe”* **Soft Feel**5% *“Soft and cute”* **Value For Money**5% *“Very affordable”* **Durability**4% *“The material is durable”* **Advertised Vs Actual Product**4% *“Works as advertised”* **Collar Quality**3% *“The collar was easy to adjust”* ### **What buyers complain about ** **Size-Overall**28% *“Size small”* **Functionality-Overall**11% *“Doesn't work very well”* **Durability**10% *“Breaks very easily”* **Quality-Overall**6% *“the build quality is incredibly weak”* **Strength**3% *“Not very sturdy”* **Product Condition**2% *“Used product”* **Value For Money**2% *“more. must be cheaper”* **Advertised Vs Actual Product**2% *“Doesnt fit, not as described”* **Allergies**2% *“She had an allergy”* **Comfort-Overall**2% *“looked very uncomfortable”* #### **Top return reasons**- Size-Overall76% - Advertised Vs Actual Product5% - Escape Proof4% - Functionality-Overall4% - Value For Money1% - Material Quality1% - Comfort-Overall1% - Defective Material/Parts1% - Product Condition1% - Leak-Proof1%