--- title: "dog cbb for anxiety — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/dog-cbb-for-anxiety" last_updated: "2026-07-10T02:44:39.422Z" locale: en meta: description: "a small market ($50K/yr) — dog cbb for anxiety doesn't clear our bar today." "og:description": "a small market ($50K/yr) — dog cbb for anxiety doesn't clear our bar today." "og:title": "dog cbb for anxiety — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" --- Back to Flapen home # **dog cbb for anxiety** **Skip it****43/100 ** a small market ($50K/yr) — dog cbb for anxiety doesn't clear our bar today. **Market/yr** **$50K** **Growth (1y)** **+50.9%** **Products** **25** **Brands** **21** was 21 a year ago **Sellers** **47** **Price range** **$10.93–$33.35** **Returns** **0.1%** **Rating** **4.2★** **Skip it** Scored 43/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **50** ×0.30 Competition **51** ×0.20 Quality gap **69** ×0.10 Returns **99** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +50.9% year over year. 2K1KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul · busiest ÷ quietest = 1.9× ## **Competition** - CHARLIE & BUDDY19% - Grateful Pawz13% - BARK&SPARK12% - STRELLALAB8% - NaturVet6% - Pro Plan Veterinary Diets5% - Other (15 brands)36% The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 47 sellers compete here. **Brands** **21 **—flat was 21 a year ago **Sellers** **47** **Top 5 brand share** **58%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Charlie & Buddy Hemp il for Dogs Cats - Helps Pets with nxity Pin Strss Slp rthritis Sizures Rlief - i Jint Halth - Clming Trats](https://m.media-amazon.com/images/I/51j5N5PpdKL.jpg) [**Charlie & Buddy Hemp il for Dogs Cats - Helps Pets with nxity Pin Strss Slp rthritis Sizures Rlief - i Jint Halth - Clming Trats**](https://www.amazon.com/dp/B096W5LFBY) CHARLIE & BUDDY$17.964.2★9,84319%▼falling 2 ![Grateful Pawz Hemp Calming Chews for Dogs - Dog Calming Chews - 170 Anxiety Relief Treats with Hemp Oil - Sleep Aid - Advanced Health Joint Support Supplement - Health & Wellness](https://m.media-amazon.com/images/I/516DYucSaNL.jpg) [**Grateful Pawz Hemp Calming Chews for Dogs - Dog Calming Chews - 170 Anxiety Relief Treats with Hemp Oil - Sleep Aid - Advanced Health Joint Support Supplement - Health & Wellness**](https://www.amazon.com/dp/B0D6L1MMTB) Grateful Pawz$23.314.3★4,83713%▼falling 3 ![BARK&SPARK Advanced Calming Chews for Dogs - Separation Anxiety Relief for Dogs w/Hemp Oil + Melatonin - Relief During Fireworks Storms - Aggressive Behavior Barking Stress Aid - 90Chews](https://m.media-amazon.com/images/I/51n1JRetYyL.jpg) [**BARK&SPARK Advanced Calming Chews for Dogs - Separation Anxiety Relief for Dogs w/Hemp Oil + Melatonin - Relief During Fireworks Storms - Aggressive Behavior Barking Stress Aid - 90Chews**](https://www.amazon.com/dp/B0F9Z4GKJL) BARK&SPARK$15.524.3★3,31110%▲rising 4 ![Advanced Calming Chews for Dogs - Hemp Chews and Melatonin - Anxiety Relief - Sleep Aid - Relaxing Treats - Stress Relief During Fireworks Storms Thunder Barking - Made in USA - BBQ - 60ct](https://m.media-amazon.com/images/I/51hbuw2-JyL.jpg) [**Advanced Calming Chews for Dogs - Hemp Chews and Melatonin - Anxiety Relief - Sleep Aid - Relaxing Treats - Stress Relief During Fireworks Storms Thunder Barking - Made in USA - BBQ - 60ct**](https://www.amazon.com/dp/B0FRS8275M) STRELLALAB$11.174.4★2,6008%▲rising 5 ![Pro Plan Veterinary Supplements Calming Care Dog Probiotic Powder for Behavioral Support 30-Pack](https://m.media-amazon.com/images/I/41i7AOfyViL.jpg) [**Pro Plan Veterinary Supplements Calming Care Dog Probiotic Powder for Behavioral Support 30-Pack**](https://www.amazon.com/dp/B0BGV8L7L2) Pro Plan Veterinary Diets$31.194.3★3,1955%▲rising 6 ![Natural Hemp Dog Calming Chews for Occasional Anxiousness & Stress - Calming Treats for Thunderstorms Fireworks Separation & Travel - with Ashwagandha L-Theanine Valerian Root (Beef Liver 90 Ct)](https://m.media-amazon.com/images/I/41hlIWuHYlL.jpg) [**Natural Hemp Dog Calming Chews for Occasional Anxiousness & Stress - Calming Treats for Thunderstorms Fireworks Separation & Travel - with Ashwagandha L-Theanine Valerian Root (Beef Liver 90 Ct)**](https://www.amazon.com/dp/B07S9RVX25) Pet Honesty$31.094.0★4,1295%▲rising 7 ![NaturVet Quiet Moments Calming Aid Dog Supplement Helps Promote Relaxation Reduce Stress Storm Anxiety Motion Sickness for Dogs (Quiet Moments Plus Hemp 180 Soft Chews)](https://m.media-amazon.com/images/I/41UQSASf9xL.jpg) [**NaturVet Quiet Moments Calming Aid Dog Supplement Helps Promote Relaxation Reduce Stress Storm Anxiety Motion Sickness for Dogs (Quiet Moments Plus Hemp 180 Soft Chews)**](https://www.amazon.com/dp/B07DM8XQ9C) NaturVet$30.334.3★8,8944%▼falling 8 ![Billion Pets - Hemp Oil for Dogs and Cats - Helps with Anxiety Pain Stress Sleep Arthritis Seizures Relief - Hip and Joint Support - Calming Drops](https://m.media-amazon.com/images/I/51+Pw-IXjKL.jpg) [**Billion Pets - Hemp Oil for Dogs and Cats - Helps with Anxiety Pain Stress Sleep Arthritis Seizures Relief - Hip and Joint Support - Calming Drops**](https://www.amazon.com/dp/B09SF3RHYF) Billion Pets$25.524.2★26,0214%—flat 9 ![Hemp Calming Chews for Dogs Anxiety - 170 Dog Calming Chews - Anxiety Relief Treats - Dog Calming Treats - Hemp Oil - Sleep Calming Aid - Advanced Calming Health Joint Support Supplement - Made in USA](https://m.media-amazon.com/images/I/51MiM44fgUL.jpg) [**Hemp Calming Chews for Dogs Anxiety - 170 Dog Calming Chews - Anxiety Relief Treats - Dog Calming Treats - Hemp Oil - Sleep Calming Aid - Advanced Calming Health Joint Support Supplement - Made in USA**](https://www.amazon.com/dp/B0FCSGWKY5) FURALAND$21.374.3★3,2874%—flat 10 ![Solid Gold Calming Chews for Dogs - Dog Calming Chews w/Melatonin for Separation Stress & Hyperactivity Relief - Supports Relaxation for Travel Fireworks & Storms - All Ages & Sizes - Bacon 120ct](https://m.media-amazon.com/images/I/41QnsmVbzNL.jpg) [**Solid Gold Calming Chews for Dogs - Dog Calming Chews w/Melatonin for Separation Stress & Hyperactivity Relief - Supports Relaxation for Travel Fireworks & Storms - All Ages & Sizes - Bacon 120ct**](https://www.amazon.com/dp/B0B98TZRD5) Solid Gold$25.234.2★5,3103%▼falling 11 ![Zesty Paws Calming Chews for Dogs Composure & Relaxation for Everyday Stress & Separation Peanut Butter 90 Count](https://m.media-amazon.com/images/I/41hv06fclmL.jpg) [**Zesty Paws Calming Chews for Dogs Composure & Relaxation for Everyday Stress & Separation Peanut Butter 90 Count**](https://www.amazon.com/dp/B077MDJ58Y) Zesty Paws$33.264.1★21,3973%▼falling 12 ![VetIQ Calming Support Supplement for Dogs Calming Chews Help Manage Stress and Promote Relaxation Anxiety Relief for Dogs Made in the USA 60 Count](https://m.media-amazon.com/images/I/41xqb3lOaWL.jpg) [**VetIQ Calming Support Supplement for Dogs Calming Chews Help Manage Stress and Promote Relaxation Anxiety Relief for Dogs Made in the USA 60 Count**](https://www.amazon.com/dp/B0BS565PRF) VETIQ$11.404.2★5,5333%—flat 13 ![Hemp Calming Chews for Dogs - Advanced Dog Calming Chews - 170 Treats - Anxiety Relief Treats - Hemp Oil - Separation Aid Stress Hip and Joint Supplement for Canine Health Support - Beef Flavor](https://m.media-amazon.com/images/I/51BQIpcLwPL.jpg) [**Hemp Calming Chews for Dogs - Advanced Dog Calming Chews - 170 Treats - Anxiety Relief Treats - Hemp Oil - Separation Aid Stress Hip and Joint Supplement for Canine Health Support - Beef Flavor**](https://www.amazon.com/dp/B0DH8NQZYW) YUMA'S$21.714.1★1,0132%▼falling 14 ![BARK&SPARK Advanced Calming Chews for Dogs - Hemp Chew + Melatonin - Anxiety Relief - Sleep Aid - Relaxing Treats - Stress Relief During Fireworks Storms Thunder Barking](https://m.media-amazon.com/images/I/51i4QOxNcgL.jpg) [**BARK&SPARK Advanced Calming Chews for Dogs - Hemp Chew + Melatonin - Anxiety Relief - Sleep Aid - Relaxing Treats - Stress Relief During Fireworks Storms Thunder Barking**](https://www.amazon.com/dp/B0G93P3RQK) BARK&SPARK$12.114.3★4,7422%▼falling 15 ![Veterinary Formula Pet Calm 60ct Vet-Formulated Calming Chews for Dogs with L-Theanine L-Tryptophan for Behavior Support Relaxation Treats Puppy Chews for Stressful Situations Dog Calming Aid](https://m.media-amazon.com/images/I/418toT8qRoL.jpg) [**Veterinary Formula Pet Calm 60ct Vet-Formulated Calming Chews for Dogs with L-Theanine L-Tryptophan for Behavior Support Relaxation Treats Puppy Chews for Stressful Situations Dog Calming Aid**](https://www.amazon.com/dp/B0FBXXVC7M) Veterinary Formula$14.293.8★5312%▼falling **~~Showing 15 of 25 — show all ~~** ## **Product shelf** All 25 tracked products in this niche. Top sellersNewestTrending [![Charlie & Buddy Hemp il for Dogs Cats - Helps Pets with nxity Pin Strss Slp rthritis Sizures Rlief - i Jint Halth - Clming Trats](https://m.media-amazon.com/images/I/51j5N5PpdKL.jpg)**Charlie & Buddy Hemp il for Dogs Cats - Helps Pets with nxity Pin Strss Slp rthritis Sizures Rlief - i Jint Halth - Clming Trats** CHARLIE & BUDDY**$17.96**4.2★9,843 reviews](https://www.amazon.com/dp/B096W5LFBY) [![Grateful Pawz Hemp Calming Chews for Dogs - Dog Calming Chews - 170 Anxiety Relief Treats with Hemp Oil - Sleep Aid - Advanced Health Joint Support Supplement - Health & Wellness](https://m.media-amazon.com/images/I/516DYucSaNL.jpg)**Grateful Pawz Hemp Calming Chews for Dogs - Dog Calming Chews - 170 Anxiety Relief Treats with Hemp Oil - Sleep Aid - Advanced Health Joint Support Supplement - Health & Wellness** Grateful Pawz**$23.31**4.3★4,837 reviews](https://www.amazon.com/dp/B0D6L1MMTB) [![BARK&SPARK Advanced Calming Chews for Dogs - Separation Anxiety Relief for Dogs w/Hemp Oil + Melatonin - Relief During Fireworks Storms - Aggressive Behavior Barking Stress Aid - 90Chews](https://m.media-amazon.com/images/I/51n1JRetYyL.jpg)**BARK&SPARK Advanced Calming Chews for Dogs - Separation Anxiety Relief for Dogs w/Hemp Oil + Melatonin - Relief During Fireworks Storms - Aggressive Behavior Barking Stress Aid - 90Chews** BARK&SPARK**$15.52**4.3★3,311 reviews](https://www.amazon.com/dp/B0F9Z4GKJL) [![Advanced Calming Chews for Dogs - Hemp Chews and Melatonin - Anxiety Relief - Sleep Aid - Relaxing Treats - Stress Relief During Fireworks Storms Thunder Barking - Made in USA - BBQ - 60ct](https://m.media-amazon.com/images/I/51hbuw2-JyL.jpg)**Advanced Calming Chews for Dogs - Hemp Chews and Melatonin - Anxiety Relief - Sleep Aid - Relaxing Treats - Stress Relief During Fireworks Storms Thunder Barking - Made in USA - BBQ - 60ct** STRELLALAB**$11.17**4.4★2,600 reviews](https://www.amazon.com/dp/B0FRS8275M) [![Pro Plan Veterinary Supplements Calming Care Dog Probiotic Powder for Behavioral Support 30-Pack](https://m.media-amazon.com/images/I/41i7AOfyViL.jpg)**Pro Plan Veterinary Supplements Calming Care Dog Probiotic Powder for Behavioral Support 30-Pack** Pro Plan Veterinary Diets**$31.19**4.3★3,195 reviews](https://www.amazon.com/dp/B0BGV8L7L2) [![Natural Hemp Dog Calming Chews for Occasional Anxiousness & Stress - Calming Treats for Thunderstorms Fireworks Separation & Travel - with Ashwagandha L-Theanine Valerian Root (Beef Liver 90 Ct)](https://m.media-amazon.com/images/I/41hlIWuHYlL.jpg)**Natural Hemp Dog Calming Chews for Occasional Anxiousness & Stress - Calming Treats for Thunderstorms Fireworks Separation & Travel - with Ashwagandha L-Theanine Valerian Root (Beef Liver 90 Ct)** Pet Honesty**$31.09**4.0★4,129 reviews](https://www.amazon.com/dp/B07S9RVX25) [![NaturVet Quiet Moments Calming Aid Dog Supplement Helps Promote Relaxation Reduce Stress Storm Anxiety Motion Sickness for Dogs (Quiet Moments Plus Hemp 180 Soft Chews)](https://m.media-amazon.com/images/I/41UQSASf9xL.jpg)**NaturVet Quiet Moments Calming Aid Dog Supplement Helps Promote Relaxation Reduce Stress Storm Anxiety Motion Sickness for Dogs (Quiet Moments Plus Hemp 180 Soft Chews)** NaturVet**$30.33**4.3★8,894 reviews](https://www.amazon.com/dp/B07DM8XQ9C) [![Billion Pets - Hemp Oil for Dogs and Cats - Helps with Anxiety Pain Stress Sleep Arthritis Seizures Relief - Hip and Joint Support - Calming Drops](https://m.media-amazon.com/images/I/51+Pw-IXjKL.jpg)**Billion Pets - Hemp Oil for Dogs and Cats - Helps with Anxiety Pain Stress Sleep Arthritis Seizures Relief - Hip and Joint Support - Calming Drops** Billion Pets**$25.52**4.2★26,021 reviews](https://www.amazon.com/dp/B09SF3RHYF) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soothing/Teething**33% *“Calming Treats”* **Ease Of Chewing/Swallowing**11% *“Easy to chew”* **Taste-Overall**11% *“Good taste”* **Pet Friendly**9% *“Works great for my dogs”* **Quality-Overall**7% *“Excellent product”* **Value For Money**4% *“Good Value”* **Flavor**3% *“My dogs even like the flavor”* **Ease Of Use**3% *“It works well and quickly”* **Ingredients-Overall**3% *“Good Ingredients”* **Advertised Vs Actual Product**2% *“As advertised”* ### **What buyers complain about ** **Functionality-Overall**38% *“doesn't work as expected”* **Smell**12% *“It smells horribly”* **Value For Money**9% *“I just wish price was lower”* **Indigestion**8% *“had diarrhea”* **Taste-Overall**5% *“Bad taste”* **Ease Of Chewing/Swallowing**3% *“Chews that are not chewable”* **Allergies**3% *“had a bad reaction”* **Advertised Vs Actual Product**2% *“Product advertising is somewhat deceptive”* **Compatibility-Overall**2% *“did not work for my doodle”* **Durability**2% *“easy to break”* #### **Top return reasons**- Functionality-Overall34% - Ease Of Chewing/Swallowing12% - Advertised Vs Actual Product11% - Smell10% - Flavor5% - Escape Proof5% - Ingredients-Overall4% - Compatibility-Overall4% - Indigestion4% - Value For Money3%