---
title: "dog blanket — Niche Verdict: Launch it (67/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/dog-blanket"
last_updated: "2026-07-09T22:56:56.369Z"
locale: en
meta:
  description: "dog blanket clears our launch bar: a $2.2M/yr market growing +184.1% with returns at 2.3%."
  "og:description": "dog blanket clears our launch bar: a $2.2M/yr market growing +184.1% with returns at 2.3%."
  "og:title": "dog blanket — Niche Verdict: Launch it (67/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dog blanket**

**Launch it****67/100 **

dog blanket clears our launch bar: a $2.2M/yr market growing +184.1% with returns at 2.3%.

**Market/yr**

**$2.2M**

**Growth (1y)**

**+184.1%**

**Products**

**52**

**Brands**

**23**

was 24 a year ago

**Sellers**

**31**

**Price range**

**$5.73–$34.66**

**Returns**

**2.3%**

**Rating**

**4.4★**

**Launch it**

Scored 67/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**51**

 ×0.30

Growth

**75**

 ×0.30

Competition

**82**

 ×0.20

Quality gap

**47**

 ×0.10

Returns

**82**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +184.1% year over year.

183K92KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

## **Competition**

- Luciphia34% - Bedsure15% - LINENLUX10% - Stuffed7% - CADONO4% - PEASUG3% - Other (17 brands)28%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 23 brands and 31 sellers compete here.

**Brands**

**23 **▼falling

was 24 a year ago

**Sellers**

**31**

**Top 5 brand share**

**69%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch](https://m.media-amazon.com/images/I/41AfAk11MjL.jpg) [**LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch**](https://www.amazon.com/dp/B0G1BK6N4P)

LINENLUX$6.854.0★4898%▲rising

2
![Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)](https://m.media-amazon.com/images/I/51M+rqZTQaL.jpg) [**Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)**](https://www.amazon.com/dp/B07DF6DDNM)

Luciphia$9.714.4★10,6727%▼falling

3
![Stuffed Premium Soft Dog Blanket Washable 40x32 Cat Blanket for Indoor Cats Large Medium Small Dog Puppy Essentials (Grey)](https://m.media-amazon.com/images/I/51yf4j6FJ1L.jpg) [**Stuffed Premium Soft Dog Blanket Washable 40x32 Cat Blanket for Indoor Cats Large Medium Small Dog Puppy Essentials (Grey)**](https://www.amazon.com/dp/B086PJ7YM3)

Stuffed$12.014.6★4,7077%▼falling

4
![Bedsure Waterproof Dog Blankets for Small Dogs - Small Cat Blanket Washable for Couch Protection Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Furniture Protector 25X35 Grey](https://m.media-amazon.com/images/I/41-ml9AJwVL.jpg) [**Bedsure Waterproof Dog Blankets for Small Dogs - Small Cat Blanket Washable for Couch Protection Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Furniture Protector 25X35 Grey**](https://www.amazon.com/dp/B08CX74328)

Bedsure$12.054.5★8,9266%—flat

5
![Bedsure Dog Blankets for Small Dogs Washable - Fluffy Fuzzy Cat Puppy Blanket with Premium 300GSM Coral Fleece Soft for Pet Kitten Doggy White 25x35IN](https://m.media-amazon.com/images/I/41zcQWsaUKL.jpg) [**Bedsure Dog Blankets for Small Dogs Washable - Fluffy Fuzzy Cat Puppy Blanket with Premium 300GSM Coral Fleece Soft for Pet Kitten Doggy White 25x35IN**](https://www.amazon.com/dp/B0CPDQQGSP)

Bedsure$9.414.4★1,5565%▲rising

6
![1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)](https://m.media-amazon.com/images/I/41R-rlmbeQL.jpg) [**1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)**](https://www.amazon.com/dp/B0D1DMPVRN)

CADONO$7.594.2★2,3574%▼falling

7
![Luciphia 1 Pack 3 Blankets Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Cat(Small 23x16 Grey/Brown/Blue)](https://m.media-amazon.com/images/I/41dfqvHr+eL.jpg) [**Luciphia 1 Pack 3 Blankets Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Cat(Small 23x16 Grey/Brown/Blue)**](https://www.amazon.com/dp/B09PFN1KR8)

Luciphia$9.384.5★6,1624%▼falling

8
![Luciphia Premium Soft Dog Blanket for Small Medium Large Dogs Washable 300GSM Fluffy Warm Fleece Puppy Cat Paw Print Pet Flannel Grey Paw M(30x20)](https://m.media-amazon.com/images/I/51HYj0hSsiL.jpg) [**Luciphia Premium Soft Dog Blanket for Small Medium Large Dogs Washable 300GSM Fluffy Warm Fleece Puppy Cat Paw Print Pet Flannel Grey Paw M(30x20)**](https://www.amazon.com/dp/B0DW8S69VW)

Luciphia$8.364.4★8903%▼falling

9
![41 x 30 Dog Blankets for Medium Dogs Cat Premium Soft Dog Blankets for Small Dog Washable Puppy Blanket Dogs Essentials for Puppies (Grey)](https://m.media-amazon.com/images/I/51IiDS9nWfL.jpg) [**41 x 30 Dog Blankets for Medium Dogs Cat Premium Soft Dog Blankets for Small Dog Washable Puppy Blanket Dogs Essentials for Puppies (Grey)**](https://www.amazon.com/dp/B0F83V7FCP)

PEASUG$7.174.4★3833%▲rising

10

![1 Pack 3 Calming Blankets Fluffy Premium Fleece Pet Blanket Soft Sherpa Throw for Dog Puppy Cat Beige Small (23 x16)](https://m.media-amazon.com/images/I/41F10Js0nrL.jpg) [**1 Pack 3 Calming Blankets Fluffy Premium Fleece Pet Blanket Soft Sherpa Throw for Dog Puppy Cat Beige Small (23 x16)**](https://www.amazon.com/dp/B07BLQJYGV)

Luciphia$16.484.4★6,3663%▼falling

11

![gogobunny 3X Stronger Waterproof Pet Blanket Scratch Proof Furniture Protector for Dogs Cats Reversible Cover 30x70 Inch Dark Grey/Light Grey](https://m.media-amazon.com/images/I/41CI0CQzSXL.jpg) [**gogobunny 3X Stronger Waterproof Pet Blanket Scratch Proof Furniture Protector for Dogs Cats Reversible Cover 30x70 Inch Dark Grey/Light Grey**](https://www.amazon.com/dp/B0B432YY5Z)

gogobunny$7.954.4★17,3873%▲rising

12

![1 Pack 3 Blankets Fluffy Premium Fleece Soft Pet Blanket Flannel Throw for Cat Dog Puppy (Small 23x16 Paw-White/Pink/Brown)](https://m.media-amazon.com/images/I/51NLvZLWFzL.jpg) [**1 Pack 3 Blankets Fluffy Premium Fleece Soft Pet Blanket Flannel Throw for Cat Dog Puppy (Small 23x16 Paw-White/Pink/Brown)**](https://www.amazon.com/dp/B0F59TXH16)

Yintrest$6.303.9★6553%▲rising

13

![Onarway Dog Blanket Washable for Puppy: 4 Packs Dog Blankets 40x28 - Fluffy Soft Small Throw for Cat Puppy Kitten Dogs - Fleece Pet Blankets for Bed Sofa Car and Indoor - Grey and Khaki](https://m.media-amazon.com/images/I/51RcmTB21HL.jpg) [**Onarway Dog Blanket Washable for Puppy: 4 Packs Dog Blankets 40x28 - Fluffy Soft Small Throw for Cat Puppy Kitten Dogs - Fleece Pet Blankets for Bed Sofa Car and Indoor - Grey and Khaki**](https://www.amazon.com/dp/B0CG1KQQW8)

Onarway$17.224.4★2,4403%▼falling

14

![Luciphia Small Dog Blanket Washable Pet Bed Cover Soft Fluffy Puppy Blanket with Premium Fleece 300GSM Cozy Calming Cat Blankets for Indoor Cats Pink 30x20 inch](https://m.media-amazon.com/images/I/41GFZKe9jLL.jpg) [**Luciphia Small Dog Blanket Washable Pet Bed Cover Soft Fluffy Puppy Blanket with Premium Fleece 300GSM Cozy Calming Cat Blankets for Indoor Cats Pink 30x20 inch**](https://www.amazon.com/dp/B0DL9M9FT4)

Luciphia$8.174.3★7992%—flat

15

![Luciphia 3 Pack Dog Blankets Soft Fleece Puppy Blanket with Cute Bone Print Cozy Pet Throw Blanket for Crate Couch Bed Travel Machine Washable Blue/Grey/Khaki 23x16](https://m.media-amazon.com/images/I/51j0wZfz+zL.jpg) [**Luciphia 3 Pack Dog Blankets Soft Fleece Puppy Blanket with Cute Bone Print Cozy Pet Throw Blanket for Crate Couch Bed Travel Machine Washable Blue/Grey/Khaki 23x16**](https://www.amazon.com/dp/B0G917Z8DX)

Luciphia$9.434.6★1432%▲rising

**~~Showing 15 of 52 — show all ~~**

## **Product shelf**

All 52 tracked products in this niche.

Top sellersNewestTrending

[![LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch](https://m.media-amazon.com/images/I/41AfAk11MjL.jpg)**LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch** LINENLUX**$6.85**4.0★489 reviews](https://www.amazon.com/dp/B0G1BK6N4P) [![Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)](https://m.media-amazon.com/images/I/51M+rqZTQaL.jpg)**Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)** Luciphia**$9.71**4.4★10,672 reviews](https://www.amazon.com/dp/B07DF6DDNM) [![Stuffed Premium Soft Dog Blanket Washable 40x32 Cat Blanket for Indoor Cats Large Medium Small Dog Puppy Essentials (Grey)](https://m.media-amazon.com/images/I/51yf4j6FJ1L.jpg)**Stuffed Premium Soft Dog Blanket Washable 40x32 Cat Blanket for Indoor Cats Large Medium Small Dog Puppy Essentials (Grey)** Stuffed**$12.01**4.6★4,707 reviews](https://www.amazon.com/dp/B086PJ7YM3) [![Bedsure Waterproof Dog Blankets for Small Dogs - Small Cat Blanket Washable for Couch Protection Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Furniture Protector 25X35 Grey](https://m.media-amazon.com/images/I/41-ml9AJwVL.jpg)**Bedsure Waterproof Dog Blankets for Small Dogs - Small Cat Blanket Washable for Couch Protection Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Furniture Protector 25X35 Grey** Bedsure**$12.05**4.5★8,926 reviews](https://www.amazon.com/dp/B08CX74328) [![Bedsure Dog Blankets for Small Dogs Washable - Fluffy Fuzzy Cat Puppy Blanket with Premium 300GSM Coral Fleece Soft for Pet Kitten Doggy White 25x35IN](https://m.media-amazon.com/images/I/41zcQWsaUKL.jpg)**Bedsure Dog Blankets for Small Dogs Washable - Fluffy Fuzzy Cat Puppy Blanket with Premium 300GSM Coral Fleece Soft for Pet Kitten Doggy White 25x35IN** Bedsure**$9.41**4.4★1,556 reviews](https://www.amazon.com/dp/B0CPDQQGSP) [![1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)](https://m.media-amazon.com/images/I/41R-rlmbeQL.jpg)**1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)** CADONO**$7.59**4.2★2,357 reviews](https://www.amazon.com/dp/B0D1DMPVRN) [![Luciphia 1 Pack 3 Blankets Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Cat(Small 23x16 Grey/Brown/Blue)](https://m.media-amazon.com/images/I/41dfqvHr+eL.jpg)**Luciphia 1 Pack 3 Blankets Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Cat(Small 23x16 Grey/Brown/Blue)** Luciphia**$9.38**4.5★6,162 reviews](https://www.amazon.com/dp/B09PFN1KR8) [![Luciphia Premium Soft Dog Blanket for Small Medium Large Dogs Washable 300GSM Fluffy Warm Fleece Puppy Cat Paw Print Pet Flannel Grey Paw M(30x20)](https://m.media-amazon.com/images/I/51HYj0hSsiL.jpg)**Luciphia Premium Soft Dog Blanket for Small Medium Large Dogs Washable 300GSM Fluffy Warm Fleece Puppy Cat Paw Print Pet Flannel Grey Paw M(30x20)** Luciphia**$8.36**4.4★890 reviews](https://www.amazon.com/dp/B0DW8S69VW)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**29%

*“It's soft”*

**Pet Friendly**10%

*“Cat approved”*

**Size-Overall**8%

*“The size is accurate”*

**Quality-Overall**8%

*“Good quality cover”*

**Value For Money**6%

*“Very affordable”*

**Water Resistance**4%

*“Good waterproof”*

**Comfort-Overall**3%

*“Love the comfort”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Durability**3%

*“they still look new”*

**Ease Of Cleaning**2%

*“Easy to wash”*

### **What buyers complain about **

**Size-Overall**32%

*“Extremely small”*

**Thickness**14%

*“not thick material”*

**Water Resistance**7%

*“No longer waterproof”*

**Quality-Overall**5%

*“Awful quality”*

**Advertised Vs Actual Product**4%

*“False advertisement”*

**Thin**4%

*“To thin”*

**Value For Money**2%

*“just not worth even the low price they are”*

**Material Quality**2%

*“Very thin material”*

**Leak-Proof**1%

*“Leaked through”*

**Durability**1%

*“Destroyed After First Use”*

#### **Top return reasons**- Size-Overall64% - Thin9% - Material Quality5% - Advertised Vs Actual Product5% - Color4% - Quality-Overall3% - Thickness2% - Water Resistance2% - Value For Money2% - Grip1%