--- title: "crave cat food — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/crave-cat-food" last_updated: "2026-07-10T21:22:17.995Z" locale: en meta: description: "a concentrated shelf (top 5 take 88% of clicks) — crave cat food doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 88% of clicks) — crave cat food doesn't clear our bar today." "og:title": "crave cat food — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **crave cat food** **Skip it****42/100 ** a concentrated shelf (top 5 take 88% of clicks) — crave cat food doesn't clear our bar today. **Market/yr** **$367K** **Growth (1y)** **+177.3%** **Products** **8** **Brands** **2** was 3 a year ago **Sellers** **57** **Price range** **$13.44–$36.67** **Returns** **0.0%** **Rating** **4.6★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **18** ×0.30 Growth **74** ×0.30 Competition **3** ×0.20 Quality gap **34** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 95 weeks — +177.3% year over year. 5K2KSpike '25Prime Day '25Spike '26Sep '24Dec '24Apr '25Jul '25Nov '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, May · busiest ÷ quietest = 3.3× ## **Competition** - CRAVE91% - Crave9% The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 57 sellers compete here. **Brands** **2 **▼falling was 3 a year ago **Sellers** **57** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag](https://m.media-amazon.com/images/I/418HADiCNXL.jpg) [**CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag**](https://www.amazon.com/dp/B0713YT2TS) CRAVE$13.444.6★2,76031%▲rising 2 ![CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag](https://m.media-amazon.com/images/I/51ZzzNVodPL.jpg) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag**](https://www.amazon.com/dp/B0716KVGHB) CRAVE$20.214.6★2,76024%▲rising 3 ![CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag](https://m.media-amazon.com/images/I/41+oDEXK2IL.jpg) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag**](https://www.amazon.com/dp/B07194MD3X) CRAVE$13.584.4★65614%▲rising 4 ![CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag](https://m.media-amazon.com/images/I/41QnnwVDLvL.jpg) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag**](https://www.amazon.com/dp/B071DWHS2K) CRAVE$13.574.4★67012%▲rising 5 ![CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 10 lb. Bag](https://m.media-amazon.com/images/I/412n3U6BZdL.jpg) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 10 lb. Bag**](https://www.amazon.com/dp/B071HGT9YB) CRAVE$35.594.6★1,3156%▼falling 6 ![CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 4 lb. Bag](https://m.media-amazon.com/images/I/51nLmUs7ApL.jpg) [**CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 4 lb. Bag**](https://www.amazon.com/dp/B072BJ9VWM) Crave$20.094.6★1,5166%▼falling 7 ![CRAVE Grain Free High Protein Adult Dry Dog Food Chicken 4 lb. Bag](https://m.media-amazon.com/images/I/41j3e0SPtUL.jpg) [**CRAVE Grain Free High Protein Adult Dry Dog Food Chicken 4 lb. Bag**](https://www.amazon.com/dp/B071DZHG4T) CRAVE$17.644.7★2,7193%▼falling 8 ![Crave Grain Free Dry Cat Food with Protein From Salmon and Ocean Fish Bag 10 lb.](https://m.media-amazon.com/images/I/51i1YSZFn4L.jpg) [**Crave Grain Free Dry Cat Food with Protein From Salmon and Ocean Fish Bag 10 lb.**](https://www.amazon.com/dp/B0713YW5FZ) Crave$36.674.6★2,7603%▼falling ## **Product shelf** All 8 tracked products in this niche. Top sellersNewestTrending [![CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag](https://m.media-amazon.com/images/I/418HADiCNXL.jpg)**CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag** CRAVE**$13.44**4.6★2,760 reviews](https://www.amazon.com/dp/B0713YT2TS) [![CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag](https://m.media-amazon.com/images/I/51ZzzNVodPL.jpg)**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag** CRAVE**$20.21**4.6★2,760 reviews](https://www.amazon.com/dp/B0716KVGHB) [![CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag](https://m.media-amazon.com/images/I/41+oDEXK2IL.jpg)**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag** CRAVE**$13.58**4.4★656 reviews](https://www.amazon.com/dp/B07194MD3X) [![CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag](https://m.media-amazon.com/images/I/41QnnwVDLvL.jpg)**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag** CRAVE**$13.57**4.4★670 reviews](https://www.amazon.com/dp/B071DWHS2K) [![CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 10 lb. Bag](https://m.media-amazon.com/images/I/412n3U6BZdL.jpg)**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 10 lb. Bag** CRAVE**$35.59**4.6★1,315 reviews](https://www.amazon.com/dp/B071HGT9YB) [![CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 4 lb. Bag](https://m.media-amazon.com/images/I/51nLmUs7ApL.jpg)**CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 4 lb. Bag** Crave**$20.09**4.6★1,516 reviews](https://www.amazon.com/dp/B072BJ9VWM) [![CRAVE Grain Free High Protein Adult Dry Dog Food Chicken 4 lb. Bag](https://m.media-amazon.com/images/I/41j3e0SPtUL.jpg)**CRAVE Grain Free High Protein Adult Dry Dog Food Chicken 4 lb. Bag** CRAVE**$17.64**4.7★2,719 reviews](https://www.amazon.com/dp/B071DZHG4T) [![Crave Grain Free Dry Cat Food with Protein From Salmon and Ocean Fish Bag 10 lb.](https://m.media-amazon.com/images/I/51i1YSZFn4L.jpg)**Crave Grain Free Dry Cat Food with Protein From Salmon and Ocean Fish Bag 10 lb.** Crave**$36.67**4.6★2,760 reviews](https://www.amazon.com/dp/B0713YW5FZ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**41% *“My Dog Loves It”* **Taste-Overall**12% *“Excellent food”* **Quality-Overall**11% *“Excellent product”* **Flavor**6% *“Best thing is that he loves the flavor”* **Moist/Dry**6% *“Best Dry Food EVER”* **Ingredients-Overall**6% *“The ingredients are on par or better than brands such as Wellness, Instinct,Merrick etc and my cats really prefer this one”* **Value For Money**4% *“inexpensive as you can get”* **Nutritional Content**3% *“Has all the nutrients a cat needs”* **Smell**2% *“Looks good smells the way it should”* **Size-Overall**2% *“size of the pieces is good”* ### **What buyers complain about ** **Value For Money**25% *“It is a little on the expensive side”* **Smell**14% *“they dont like the smell”* **Weight Heavy**14% *“its really heavy”* **Flavor**7% *“They stopped production for the two flavors early 2026 so I had to switch to another compatible brand”* **Ease Of Chewing/Swallowing**7% *“pieces when chewing it”* **Size-Overall**7% *“the size is too big”* **Advertised Vs Actual Product**7% *“Not the same”* #### **Top return reasons**- Flavor50% - Ease Of Use50%