---
title: "churu skin and coat — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/churu-skin-and-coat"
last_updated: "2026-07-09T21:50:31.355Z"
locale: en
meta:
  description: "a small market ($109K/yr) — churu skin and coat doesn't clear our bar today."
  "og:description": "a small market ($109K/yr) — churu skin and coat doesn't clear our bar today."
  "og:title": "churu skin and coat — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **churu skin and coat**

**Skip it****45/100 **

a small market ($109K/yr) — churu skin and coat doesn't clear our bar today.

**Market/yr**

**$109K**

**Growth (1y)**

**+171.6%**

**Products**

**18**

**Brands**

**10**

was 19 a year ago

**Sellers**

**23**

**Price range**

**$3.24–$35.34**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Skip it**

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**73**

 ×0.30

Competition

**40**

 ×0.20

Quality gap

**31**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 100 weeks — +171.6% year over year.

2K992.5Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Aug '24Dec '24Mar '25Jul '25Nov '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.1×

## **Competition**

- INABA45% - Pet Honesty19% - Zesty Paws15% - Greenies7% - Cudory3% - MULTIBITES2% - Other (4 brands)8%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 23 sellers compete here.

**Brands**

**10 **▼falling

was 19 a year ago

**Sellers**

**23**

**Top 5 brand share**

**89%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 50 Tubes Skin & Coat Variety](https://m.media-amazon.com/images/I/418Owf8IrJL.jpg) [**INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 50 Tubes Skin & Coat Variety**](https://www.amazon.com/dp/B0B1W3X9P2)

INABA$30.124.8★2,39425%▲rising

2
![Cat Skin & Coat Supplement Crunchy Creamy Chews - Salmon Oil for Cats Omega 3 Itchy Dry Skin Relief - Feline Shedding Control - Biotin Vitamins for Indoor Cats Shiny Soft Coat (30-Day Supply)](https://m.media-amazon.com/images/I/41r3BPiMiiL.jpg) [**Cat Skin & Coat Supplement Crunchy Creamy Chews - Salmon Oil for Cats Omega 3 Itchy Dry Skin Relief - Feline Shedding Control - Biotin Vitamins for Indoor Cats Shiny Soft Coat (30-Day Supply)**](https://www.amazon.com/dp/B0CBSNT1T2)

Pet Honesty$14.414.6★1,86314%▼falling

3
![Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz](https://m.media-amazon.com/images/I/41WDmAvlTML.jpg) [**Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz**](https://www.amazon.com/dp/B0CXKNLKMX)

Zesty Paws$16.714.5★69,67310%▼falling

4
![INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 24 Tubes Chicken Recipe](https://m.media-amazon.com/images/I/415i6Y5GX8L.jpg) [**INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 24 Tubes Chicken Recipe**](https://www.amazon.com/dp/B095DYTFDR)

INABA$18.914.8★44510%—flat

5
![Cat Multivitamin Crunchy Creamy Chews - Daily Cat Vitamins with Lysine Prebiotics Omega 3 Fish Oil - Cat Treats for Immune Support Skin Coat Digestion Heart + Joint Health (30-Day Supply)](https://m.media-amazon.com/images/I/519Wyc5oHIL.jpg) [**Cat Multivitamin Crunchy Creamy Chews - Daily Cat Vitamins with Lysine Prebiotics Omega 3 Fish Oil - Cat Treats for Immune Support Skin Coat Digestion Heart + Joint Health (30-Day Supply)**](https://www.amazon.com/dp/B0C3NKNYLD)

Pet Honesty$14.274.7★5,4595%—flat

6
![Greenies Cat Treats Feline Smartbites Skin & Fur Health Crunchy and Soft Cat Treats Salmon Flavor 2.1 oz. Pack](https://m.media-amazon.com/images/I/41eVtJx3HlL.jpg) [**Greenies Cat Treats Feline Smartbites Skin & Fur Health Crunchy and Soft Cat Treats Salmon Flavor 2.1 oz. Pack**](https://www.amazon.com/dp/B008FXKOP0)

Greenies$3.244.8★11,1275%▼falling

7
![INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 24 Tubes Tuna Recipe](https://m.media-amazon.com/images/I/4132pgWgJAL.jpg) [**INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 24 Tubes Tuna Recipe**](https://www.amazon.com/dp/B095DV9L1S)

INABA$18.214.8★3524%▼falling

8
![INABA Churu for Skin and Coat Lickable Pure Natural Cat Treats with Omega Oils Taurine and Green Tea 0.5 Ounces Each - 2 Flavor Variety Pack (24 Tubes)](https://m.media-amazon.com/images/I/51Wgv6zTXiL.jpg) [**INABA Churu for Skin and Coat Lickable Pure Natural Cat Treats with Omega Oils Taurine and Green Tea 0.5 Ounces Each - 2 Flavor Variety Pack (24 Tubes)**](https://www.amazon.com/dp/B0977QYYDJ)

INABA$20.174.8★7734%▼falling

9
![Zesty Paws Omega Cat Mousse Squeezable Cat Supplement - with Seaweed Omega Fatty Acids Antioxidants Vitamins & Minerals - Skin & Coat Support for Cats - Tuna Fish Flavor - 18 Count](https://m.media-amazon.com/images/I/41u0Pjaeq6L.jpg) [**Zesty Paws Omega Cat Mousse Squeezable Cat Supplement - with Seaweed Omega Fatty Acids Antioxidants Vitamins & Minerals - Skin & Coat Support for Cats - Tuna Fish Flavor - 18 Count**](https://www.amazon.com/dp/B0CSPPV1LZ)

Zesty Paws$18.954.7★1354%▲rising

10

![Omega 3 for Cats - 500 Skin & Coat Health Crunchy & Creamy Chews with Omega 3 Biotin & Vitamin E for Healthy Skin Shiny Fur Cat Supplements & Vitamins -Chicken Flavor](https://m.media-amazon.com/images/I/516-T-BRriL.jpg) [**Omega 3 for Cats - 500 Skin & Coat Health Crunchy & Creamy Chews with Omega 3 Biotin & Vitamin E for Healthy Skin Shiny Fur Cat Supplements & Vitamins -Chicken Flavor**](https://www.amazon.com/dp/B0F89WMWJG)

Cudory$21.474.2★3543%▼falling

11

![INABA Churu for Skin and Coat Lickable Pure Natural Cat Treats with Omega Oils Taurine and Green Tea 0.5 Ounces Each - Chicken Recipe (12 Tubes)](https://m.media-amazon.com/images/I/51vkRaCK95L.jpg) [**INABA Churu for Skin and Coat Lickable Pure Natural Cat Treats with Omega Oils Taurine and Green Tea 0.5 Ounces Each - Chicken Recipe (12 Tubes)**](https://www.amazon.com/dp/B095J2ZPFB)

INABA$13.254.8★1323%—flat

12

![MUITIBITES 7.76 oz Skin & Coat Bites for Cats - with Omega 3 Omega 6 from Salmon Oil for Cats Cat Vitamin E Biotin - Supports Cat Skin Care Anti Shed & Allergy Relief - Cats Skin and Coat Supplement](https://m.media-amazon.com/images/I/51Io3bXE9AL.jpg) [**MUITIBITES 7.76 oz Skin & Coat Bites for Cats - with Omega 3 Omega 6 from Salmon Oil for Cats Cat Vitamin E Biotin - Supports Cat Skin Care Anti Shed & Allergy Relief - Cats Skin and Coat Supplement**](https://www.amazon.com/dp/B0GL7QCS9K)

MULTIBITES$14.034.0★432%▲rising

13

![Native Pet Omega 3 Fish Oil for Dogs & Cats Wild Alaskan Salmon Oil for Dogs Skin and Coat Supports Joints Heart & Shedding Fast-Absorbing Omega 3 6 9 Liquid Supplement 8oz](https://m.media-amazon.com/images/I/41nDvdwjRdL.jpg) [**Native Pet Omega 3 Fish Oil for Dogs & Cats Wild Alaskan Salmon Oil for Dogs Skin and Coat Supports Joints Heart & Shedding Fast-Absorbing Omega 3 6 9 Liquid Supplement 8oz**](https://www.amazon.com/dp/B08R589VZ2)

Native Pet$15.324.4★15,6392%▲rising

14

![Instinct Freeze Dried Mixers Cat Food Toppers Skin & Coat 5.5 oz](https://m.media-amazon.com/images/I/41JYScj9ukL.jpg) [**Instinct Freeze Dried Mixers Cat Food Toppers Skin & Coat 5.5 oz**](https://www.amazon.com/dp/B07NLYM3Y8)

Instinct$14.134.6★1,5472%▼falling

15

![Wild Alaskan Salmon Oil for Dogs & Cats Fish Oil Omega 3 Supplements with EPA & DHA for Skin & Coat Immune Brain Joint and Heart Health Dog & Cat Fish Oil Supplements with Pump- 8 oz](https://m.media-amazon.com/images/I/513udnHueoL.jpg) [**Wild Alaskan Salmon Oil for Dogs & Cats Fish Oil Omega 3 Supplements with EPA & DHA for Skin & Coat Immune Brain Joint and Heart Health Dog & Cat Fish Oil Supplements with Pump- 8 oz**](https://www.amazon.com/dp/B0DMW57TPJ)

HEAPETS$10.264.4★1,0162%▲rising

**~~Showing 15 of 18 — show all ~~**

## **Product shelf**

All 18 tracked products in this niche.

Top sellersNewestTrending

[![INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 50 Tubes Skin & Coat Variety](https://m.media-amazon.com/images/I/418Owf8IrJL.jpg)**INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 50 Tubes Skin & Coat Variety** INABA**$30.12**4.8★2,394 reviews](https://www.amazon.com/dp/B0B1W3X9P2) [![Cat Skin & Coat Supplement Crunchy Creamy Chews - Salmon Oil for Cats Omega 3 Itchy Dry Skin Relief - Feline Shedding Control - Biotin Vitamins for Indoor Cats Shiny Soft Coat (30-Day Supply)](https://m.media-amazon.com/images/I/41r3BPiMiiL.jpg)**Cat Skin & Coat Supplement Crunchy Creamy Chews - Salmon Oil for Cats Omega 3 Itchy Dry Skin Relief - Feline Shedding Control - Biotin Vitamins for Indoor Cats Shiny Soft Coat (30-Day Supply)** Pet Honesty**$14.41**4.6★1,863 reviews](https://www.amazon.com/dp/B0CBSNT1T2) [![Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz](https://m.media-amazon.com/images/I/41WDmAvlTML.jpg)**Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz** Zesty Paws**$16.71**4.5★69,673 reviews](https://www.amazon.com/dp/B0CXKNLKMX) [![INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 24 Tubes Chicken Recipe](https://m.media-amazon.com/images/I/415i6Y5GX8L.jpg)**INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 24 Tubes Chicken Recipe** INABA**$18.91**4.8★445 reviews](https://www.amazon.com/dp/B095DYTFDR) [![Cat Multivitamin Crunchy Creamy Chews - Daily Cat Vitamins with Lysine Prebiotics Omega 3 Fish Oil - Cat Treats for Immune Support Skin Coat Digestion Heart + Joint Health (30-Day Supply)](https://m.media-amazon.com/images/I/519Wyc5oHIL.jpg)**Cat Multivitamin Crunchy Creamy Chews - Daily Cat Vitamins with Lysine Prebiotics Omega 3 Fish Oil - Cat Treats for Immune Support Skin Coat Digestion Heart + Joint Health (30-Day Supply)** Pet Honesty**$14.27**4.7★5,459 reviews](https://www.amazon.com/dp/B0C3NKNYLD) [![Greenies Cat Treats Feline Smartbites Skin & Fur Health Crunchy and Soft Cat Treats Salmon Flavor 2.1 oz. Pack](https://m.media-amazon.com/images/I/41eVtJx3HlL.jpg)**Greenies Cat Treats Feline Smartbites Skin & Fur Health Crunchy and Soft Cat Treats Salmon Flavor 2.1 oz. Pack** Greenies**$3.24**4.8★11,127 reviews](https://www.amazon.com/dp/B008FXKOP0) [![INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 24 Tubes Tuna Recipe](https://m.media-amazon.com/images/I/4132pgWgJAL.jpg)**INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 24 Tubes Tuna Recipe** INABA**$18.21**4.8★352 reviews](https://www.amazon.com/dp/B095DV9L1S) [![INABA Churu for Skin and Coat Lickable Pure Natural Cat Treats with Omega Oils Taurine and Green Tea 0.5 Ounces Each - 2 Flavor Variety Pack (24 Tubes)](https://m.media-amazon.com/images/I/51Wgv6zTXiL.jpg)**INABA Churu for Skin and Coat Lickable Pure Natural Cat Treats with Omega Oils Taurine and Green Tea 0.5 Ounces Each - 2 Flavor Variety Pack (24 Tubes)** INABA**$20.17**4.8★773 reviews](https://www.amazon.com/dp/B0977QYYDJ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**33%

*“Cats love it”*

**Quality-Overall**10%

*“The results have been consistent and reassuring, which speaks to the quality of the product”*

**Taste-Overall**9%

*“My cat absolutely loves these treats”*

**Soft Feel**6%

*“he is silky smooth”*

**Value For Money**4%

*“Decent price”*

**Flavor**4%

*“My dogs both like the flavor”*

**Allergies**4%

*“allergy free”*

**Smell**3%

*“It is definitely has an interesting smell to it”*

**Ease Of Use**2%

*“it's easy to use thanks to the pump bottle”*

**Brightness/Shine/Glow**2%

*“From flay skin to fine shine”*

### **What buyers complain about **

**Smell**17%

*“The smell is unbearable”*

**Leak-Proof**16%

*“Leaks like crazy”*

**Allergies**12%

*“itching a lot”*

**Indigestion**8%

*“DIARRHEA”*

**Value For Money**7%

*“much too expensive for my budget”*

**Size-Overall**4%

*“The tubes are small”*

**Taste-Overall**4%

*“Dislike taste”*

**Functionality-Overall**2%

*“Not effective”*

**Ease Of Cleaning**1%

*“Messy”*

**Flavor**1%

*“Tried several flavors and absolutely not”*

#### **Top return reasons**- Leak-Proof20% - Flavor13% - Value For Money13% - Product Condition9% - Advertised Vs Actual Product9% - Quality-Overall6% - Taste-Overall6% - Residue3% - Functionality-Overall3% - Size-Overall3%