---
title: "churu cat treats — Niche Verdict: Launch it (74/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/churu-cat-treats"
last_updated: "2026-07-10T00:44:18.645Z"
locale: en
meta:
  description: "churu cat treats clears our launch bar: a $16.2M/yr market growing +182.5% with returns at 0.0%."
  "og:description": "churu cat treats clears our launch bar: a $16.2M/yr market growing +182.5% with returns at 0.0%."
  "og:title": "churu cat treats — Niche Verdict: Launch it (74/100) | Amazon United States - Flapen"
---

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# **churu cat treats**

**Launch it****74/100 **

churu cat treats clears our launch bar: a $16.2M/yr market growing +182.5% with returns at 0.0%.

**Market/yr**

**$16.2M**

**Growth (1y)**

**+182.5%**

**Products**

**36**

**Brands**

**8**

was 6 a year ago

**Sellers**

**47**

**Price range**

**$2.31–$56.59**

**Returns**

**0.0%**

**Rating**

**4.8★**

**Launch it**

Scored 74/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**90**

 ×0.30

Growth

**75**

 ×0.30

Competition

**66**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**100**

 ×0.10

## **Competition**

- INABA88% - Temptations4% - Delectables3% - Purrly1% - Sheba1% - Beefeaters1% - Other (2 brands)2%

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 47 sellers compete here.

**Brands**

**8 **▲rising

was 6 a year ago

**Sellers**

**47**

**Top 5 brand share**

**98%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety](https://m.media-amazon.com/images/I/41OTio6+siL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety**](https://www.amazon.com/dp/B07D323MFZ)

INABA$31.044.9★13,29015%▼falling

2
![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box](https://m.media-amazon.com/images/I/41EWEioSuXL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box**](https://www.amazon.com/dp/B0B52D7BBD)

INABA$12.844.8★12,6139%▼falling

3
![INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety](https://m.media-amazon.com/images/I/517SSxHrgVL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety**](https://www.amazon.com/dp/B0CW6MSGWD)

INABA$41.384.9★2,6809%▲rising

4
![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box](https://m.media-amazon.com/images/I/51zrifbImGL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box**](https://www.amazon.com/dp/B0B52MBWNB)

INABA$23.734.8★12,6137%▲rising

5
![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack](https://m.media-amazon.com/images/I/51hR+NHGN8L.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack**](https://www.amazon.com/dp/B0FTJV4MS3)

INABA$11.104.9★8366%▲rising

6
![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box](https://m.media-amazon.com/images/I/412aKkjNb5L.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box**](https://www.amazon.com/dp/B0B52FQX9C)

INABA$11.484.8★2,4265%▲rising

7
![INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Chicken Variety](https://m.media-amazon.com/images/I/51abcYNnb2L.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Chicken Variety**](https://www.amazon.com/dp/B0CW6NFJKM)

INABA$56.594.9★3,1074%▼falling

8
![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Chicken Variety](https://m.media-amazon.com/images/I/41tQJAYF5KL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Chicken Variety**](https://www.amazon.com/dp/B07D34KQNW)

INABA$30.674.8★12,6134%▼falling

9
![Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken Salmon and Tuna Variety Pack 0.42 oz. Tubes 24 Count](https://m.media-amazon.com/images/I/51ijQTyoHUL.jpg) [**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken Salmon and Tuna Variety Pack 0.42 oz. Tubes 24 Count**](https://www.amazon.com/dp/B09NF8QLSY)

Temptations$11.764.7★7,3303%▲rising

10

![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Tuna Variety Box](https://m.media-amazon.com/images/I/41q4dzhQ8jL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Tuna Variety Box**](https://www.amazon.com/dp/B0B52F4SBT)

INABA$12.794.9★11,0233%▼falling

11

![INABA Churu Cat Treats Grain-Free Lickable Squeezable Creamy Pure Cat Treat/Topper with Vitamin E & Taurine 0.5 Ounces Each Tube 4 Tubes Tuna with Salmon Recipe](https://m.media-amazon.com/images/I/41uXiCwGViL.jpg) [**INABA Churu Cat Treats Grain-Free Lickable Squeezable Creamy Pure Cat Treat/Topper with Vitamin E & Taurine 0.5 Ounces Each Tube 4 Tubes Tuna with Salmon Recipe**](https://www.amazon.com/dp/B0778YGG3G)

INABA$2.494.8★3,7303%▼falling

12

![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Seafood Variety Box](https://m.media-amazon.com/images/I/41-usZrDHsL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Seafood Variety Box**](https://www.amazon.com/dp/B0B52FX4WX)

INABA$12.464.8★7,2002%—flat

13

![INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Tuna Variety](https://m.media-amazon.com/images/I/5171wqek1hL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Tuna Variety**](https://www.amazon.com/dp/B0CW6NHBFD)

INABA$54.964.9★2,6802%▼falling

14

![INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 50 Tubes Skin & Coat Variety](https://m.media-amazon.com/images/I/418Owf8IrJL.jpg) [**INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 50 Tubes Skin & Coat Variety**](https://www.amazon.com/dp/B0B1W3X9P2)

INABA$30.124.8★2,3942%▼falling

15

![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 60 Tubes Chicken Variety Box](https://m.media-amazon.com/images/I/51FHwqd9svL.jpg) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 60 Tubes Chicken Variety Box**](https://www.amazon.com/dp/B0B52CS77L)

INABA$31.764.8★12,6132%—flat

**~~Showing 15 of 36 — show all ~~**

## **Product shelf**

All 36 tracked products in this niche.

Top sellersNewestTrending

[![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety](https://m.media-amazon.com/images/I/41OTio6+siL.jpg)**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety** INABA**$31.04**4.9★13,290 reviews](https://www.amazon.com/dp/B07D323MFZ) [![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box](https://m.media-amazon.com/images/I/41EWEioSuXL.jpg)**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box** INABA**$12.84**4.8★12,613 reviews](https://www.amazon.com/dp/B0B52D7BBD) [![INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety](https://m.media-amazon.com/images/I/517SSxHrgVL.jpg)**INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety** INABA**$41.38**4.9★2,680 reviews](https://www.amazon.com/dp/B0CW6MSGWD) [![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box](https://m.media-amazon.com/images/I/51zrifbImGL.jpg)**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box** INABA**$23.73**4.8★12,613 reviews](https://www.amazon.com/dp/B0B52MBWNB) [![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack](https://m.media-amazon.com/images/I/51hR+NHGN8L.jpg)**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack** INABA**$11.10**4.9★836 reviews](https://www.amazon.com/dp/B0FTJV4MS3) [![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box](https://m.media-amazon.com/images/I/412aKkjNb5L.jpg)**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box** INABA**$11.48**4.8★2,426 reviews](https://www.amazon.com/dp/B0B52FQX9C) [![INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Chicken Variety](https://m.media-amazon.com/images/I/51abcYNnb2L.jpg)**INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Chicken Variety** INABA**$56.59**4.9★3,107 reviews](https://www.amazon.com/dp/B0CW6NFJKM) [![INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Chicken Variety](https://m.media-amazon.com/images/I/41tQJAYF5KL.jpg)**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Chicken Variety** INABA**$30.67**4.8★12,613 reviews](https://www.amazon.com/dp/B07D34KQNW)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**53%

*“Cat Approved”*

**Taste-Overall**10%

*“Delicious treat”*

**Value For Money**8%

*“Decent Price”*

**Flavor**7%

*“Good flavor”*

**Quality-Overall**4%

*“Good quality and freshness”*

**Ease Of Use**2%

*“makes my life easier”*

**Moist/Dry**1%

*“They are moist”*

**Ease Of Chewing/Swallowing**1%

*“Chewy”*

**Fun/Entertainment Experience**1%

*“It helps keep things interesting”*

**Ingredients-Overall**1%

*“high quality ingredients in their products”*

### **What buyers complain about **

**Value For Money**17%

*“Sadly, expensive”*

**Smell**11%

*“Horrible Smell”*

**Flavor**9%

*“not any other flavor”*

**Indigestion**5%

*“causes diarrhea”*

**Thickness**4%

*“Too thick”*

**Texture/Consistency-Overall**4%

*“The texture is completely off”*

**Taste-Overall**3%

*“Tastes terrible”*

**Size-Overall**3%

*“I think its too long”*

**Ingredients-Overall**2%

*“Ingredients have changed”*

**Stale/Rotten/Spoiled**2%

*“maggots in treats”*

#### **Top return reasons**- Flavor36% - Value For Money17% - Advertised Vs Actual Product6% - Taste-Overall5% - Smell5% - Ingredients-Overall4% - Product Condition3% - Indigestion3% - Size-Overall3% - Escape Proof2%