---
title: "chinese new year dog outfit — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/chinese-new-year-dog-outfit"
last_updated: "2026-07-14T04:33:15.591Z"
locale: en
meta:
  description: "soft demand (-96.6% this quarter) — chinese new year dog outfit doesn't clear our bar today."
  "og:description": "soft demand (-96.6% this quarter) — chinese new year dog outfit doesn't clear our bar today."
  "og:title": "chinese new year dog outfit — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chinese new year dog outfit**

**Skip it**

Soft demand (-96.6% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 7Competition 12Returns 0Price range 95Avg price 91Brand share 0Review moat 99Quality gap 70

**Review moat**

**Incredible****26.14**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Incredible****$17.69–$25.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$21.41**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$11K**

$11K/yr · 83K searches

**Growth**

**Bad****-96.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****27.7%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**8**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- SSEISS33% - SEIS27% - LEIFIDE26% - LERIKA8% - BAMY6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$4K10100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LEIFIDE Lion Dance Dog Costume Chinese New Year Pet Costume with Sequins Chinese Lion Dance Cloth Dog Clothes Hoodies Coat for pet New Year Spring Festival Dress up(Large Red)](https://m.media-amazon.com/images/I/51XAt9iJ6oL.jpg)**LEIFIDE Lion Dance Dog Costume Chinese New Year Pet Costume with Sequins Chinese Lion Dance Cloth Dog Clothes Hoodies Coat for pet New Year Spring Festival Dress up(Large Red)**LEIFIDE**$21.39**4.0★29 rev](https://www.amazon.com/dp/B0BJD1N9KL) [2![SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)](https://m.media-amazon.com/images/I/41eQb9ZU+UL.jpg)**SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)**SSEISS**$21.94**4.7★16 rev](https://www.amazon.com/dp/B0G19P3H6J) [3![SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))](https://m.media-amazon.com/images/I/4101fJJi6DL.jpg)**SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))**SEIS**$20.62**3.8★11 rev](https://www.amazon.com/dp/B0G2XWPQN7) [4![SEIS New Year Dog Knot Buttons Costume Dragon Cat Cheongsam Winter Pet Clothes Vest of the Tang Dynasty Christmas Coat for Cats Teddy Bichon Small Medium Dogs (M (Chest Circumference 50cm/ 19.7))](https://m.media-amazon.com/images/I/61E5EdH+2dL.jpg)**SEIS New Year Dog Knot Buttons Costume Dragon Cat Cheongsam Winter Pet Clothes Vest of the Tang Dynasty Christmas Coat for Cats Teddy Bichon Small Medium Dogs (M (Chest Circumference 50cm/ 19.7))**SEIS**$19.98**4.3★71 rev](https://www.amazon.com/dp/B08PYD6HR9) [5![SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)](https://m.media-amazon.com/images/I/41eQb9ZU+UL.jpg)**SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)**SSEISS**$22.54**4.6★15 rev](https://www.amazon.com/dp/B0G1942CNJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![2026 Chinese New Year Dog Costume - Sequined Lion Dance Outfit Lion Dance Dog Costume Chinese New Year Dog Outfit Cat Clothing (Yellow s)](https://m.media-amazon.com/images/I/41i8QvxhMeL.jpg)**2026 Chinese New Year Dog Costume - Sequined Lion Dance Outfit Lion Dance Dog Costume Chinese New Year Dog Outfit Cat Clothing (Yellow s)**LERIKA**$25.66**0 rev4mo ago](https://www.amazon.com/dp/B0GQF8QGT4) [![SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))](https://m.media-amazon.com/images/I/4101fJJi6DL.jpg)**SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))**SEIS**$20.62**11 rev7mo ago](https://www.amazon.com/dp/B0G2XWPQN7) [![SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)](https://m.media-amazon.com/images/I/41eQb9ZU+UL.jpg)**SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)**SSEISS**$21.94**16 rev8mo ago](https://www.amazon.com/dp/B0G19P3H6J) [![SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)](https://m.media-amazon.com/images/I/41eQb9ZU+UL.jpg)**SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)**SSEISS**$22.54**15 rev8mo ago](https://www.amazon.com/dp/B0G1942CNJ) [![BAMY New Year Dog Cheongsam Fortune Bag Cat Tang Suit Chinese Traditional Pet Outfit Qipao for Cats Small Medium Dogs (M (Chest Circumference 19.7) Blue)](https://m.media-amazon.com/images/I/51wB+jf7O1L.jpg)**BAMY New Year Dog Cheongsam Fortune Bag Cat Tang Suit Chinese Traditional Pet Outfit Qipao for Cats Small Medium Dogs (M (Chest Circumference 19.7) Blue)**BAMY**$17.69**41 rev2y ago](https://www.amazon.com/dp/B0CLGDSHBD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![2026 Chinese New Year Dog Costume - Sequined Lion Dance Outfit Lion Dance Dog Costume Chinese New Year Dog Outfit Cat Clothing (Yellow s)](https://m.media-amazon.com/images/I/41i8QvxhMeL.jpg)**2026 Chinese New Year Dog Costume - Sequined Lion Dance Outfit Lion Dance Dog Costume Chinese New Year Dog Outfit Cat Clothing (Yellow s)**LERIKA**$25.66**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GQF8QGT4) [![SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))](https://m.media-amazon.com/images/I/4101fJJi6DL.jpg)**SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))**SEIS**$20.62**3.8★**▲ 170%**](https://www.amazon.com/dp/B0G2XWPQN7) [![SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)](https://m.media-amazon.com/images/I/41eQb9ZU+UL.jpg)**SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)**SSEISS**$22.54**4.6★**▲ 56%**](https://www.amazon.com/dp/B0G1942CNJ) [![BAMY New Year Dog Cheongsam Fortune Bag Cat Tang Suit Chinese Traditional Pet Outfit Qipao for Cats Small Medium Dogs (M (Chest Circumference 19.7) Blue)](https://m.media-amazon.com/images/I/51wB+jf7O1L.jpg)**BAMY New Year Dog Cheongsam Fortune Bag Cat Tang Suit Chinese Traditional Pet Outfit Qipao for Cats Small Medium Dogs (M (Chest Circumference 19.7) Blue)**BAMY**$17.69**4.6★**▲ 25%**](https://www.amazon.com/dp/B0CLGDSHBD) [![SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)](https://m.media-amazon.com/images/I/41eQb9ZU+UL.jpg)**SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)**SSEISS**$21.94**4.7★**▲ 23%**](https://www.amazon.com/dp/B0G19P3H6J)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 19 weeks — -96.6% search growth over the last 90 days.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**14%

*“Fits perfectly”*

**Quality-Overall**14%

*“Great value for the quality”*

**Soft Feel**13%

*“Its super soft”*

**Pet Friendly**13%

*“My Dog is so handsome in this”*

**Shape/Style**10%

*“Chinese style”*

**Design-Overall**7%

*“The design is just beautiful”*

**Value For Money**7%

*“Great value”*

**Color**6%

*“The color is vivid”*

**Material Quality**3%

*“The material is soft, thick, and feel like great quality”*

**Strength**3%

*“Cute and sturdy”*

### **What buyers complain about **

**Size-Overall**35%

*“the hood sizing may not work for Shih Tzus or similar small breeds”*

**Comfort-Overall**8%

*“is too tight to be comfortable”*

### **Top return reasons **

**Size-Overall**88%

**Advertised Vs Actual Product**5%

**Stitch/Finish/Polish**2%

**Material Quality**1%

**Defective Material/Parts**1%

**Quality-Overall**1%

**Weight Heavy**0%

**Smell**0%

**Locking Mechanism**0%

**Functionality-Overall**0%