---
title: "chicken vitamins — Niche Verdict: Skip it (45&#x2F;100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/chicken-vitamins"
last_updated: "2026-07-10T01:40:05.187Z"
locale: en
meta:
  description: "a small market ($367K/yr) — chicken vitamins doesn't clear our bar today."
  "og:description": "a small market ($367K/yr) — chicken vitamins doesn't clear our bar today."
  "og:title": "chicken vitamins — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chicken vitamins**

**Skip it****45/100 **

a small market ($367K/yr) — chicken vitamins doesn't clear our bar today.

**Market/yr**

**$367K**

**Growth (1y)**

**+178.3%**

**Products**

**14**

**Brands**

**9**

was 8 a year ago

**Sellers**

**62**

**Price range**

**$8.42–$42.74**

**Returns**

**0.1%**

**Rating**

**4.7★**

**Skip it**

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**18**

 ×0.30

Growth

**74**

 ×0.30

Competition

**29**

 ×0.20

Quality gap

**21**

 ×0.10

Returns

**99**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +178.3% year over year.

7K4KSpike '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: May, Jun · busiest ÷ quietest = 2.4×

## **Competition**

- Rooster Booster61% - Durvet13% - Roosty's7% - Pampered Chicken Mama5% - Goodwinol4% - Healthy Coat3% - Other (3 brands)6%

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 62 sellers compete here.

**Brands**

**9 **▲rising

was 8 a year ago

**Sellers**

**62**

**Top 5 brand share**

**91%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Rooster Booster B-12 Liquid 16-Ounce](https://m.media-amazon.com/images/I/31cITKLZIzL.jpg) [**Rooster Booster B-12 Liquid 16-Ounce**](https://www.amazon.com/dp/B00CD8KFY8)

Rooster Booster$17.814.8★85339%▲rising

2
![Rooster Booster Poultry Cell 16-Ounce (038-50401)](https://m.media-amazon.com/images/I/41RX215DJDL.jpg) [**Rooster Booster Poultry Cell 16-Ounce (038-50401)**](https://www.amazon.com/dp/B007NS0DWW)

Rooster Booster$14.404.7★2,09711%▼falling

3
![Durvet 6 Pack of Vitamins and Electrolytes for Poultry 5 Grams Makes 6 Gallons](https://m.media-amazon.com/images/I/51P7uztS1UL.jpg) [**Durvet 6 Pack of Vitamins and Electrolytes for Poultry 5 Grams Makes 6 Gallons**](https://www.amazon.com/dp/B08HB9TPZP)

Durvet$8.424.7★5018%▲rising

4
![Roostys Chicken Immunity & Digestion Booster Omega-3 Vitamins 16oz](https://m.media-amazon.com/images/I/411K+X3hhSL.jpg) [**Roostys Chicken Immunity & Digestion Booster Omega-3 Vitamins 16oz**](https://www.amazon.com/dp/B0DWN63KFZ)

Roosty's$30.184.5★2777%▲rising

5
![Rooster Booster B-12 Liquid 32-Ounce](https://m.media-amazon.com/images/I/41juquHz9wL.jpg) [**Rooster Booster B-12 Liquid 32-Ounce**](https://www.amazon.com/dp/B007U098WO)

Rooster Booster$34.734.8★4296%▲rising

6
![Durvet 698468 Vitamins & Electrolytes for Livestock & Poultry 100G](https://m.media-amazon.com/images/I/51VPlvfpZeL.jpg) [**Durvet 698468 Vitamins & Electrolytes for Livestock & Poultry 100G**](https://www.amazon.com/dp/B000HHO5OS)

Durvet$11.994.6★1765%▲rising

7
![Vital Nutrients: Chicken Vitamins for Feed & Molting Supplement Egg Booster Poultry & Chicken Vitamins - Pampered Chicken Mama (1.5 pounds)](https://m.media-amazon.com/images/I/31wdJFhrLfL.jpg) [**Vital Nutrients: Chicken Vitamins for Feed & Molting Supplement Egg Booster Poultry & Chicken Vitamins - Pampered Chicken Mama (1.5 pounds)**](https://www.amazon.com/dp/B09QFCN8ZL)

Pampered Chicken Mama$24.894.6★3145%▼falling

8
![Goodwinol Vet RX Veterinary Remedy Poultry 2oz](https://m.media-amazon.com/images/I/41wQ8fndcHL.jpg) [**Goodwinol Vet RX Veterinary Remedy Poultry 2oz**](https://www.amazon.com/dp/B07G4JXLMN)

Goodwinol$15.294.7★9834%▲rising

9
![Healthy Coat Kickin Chicken Feed Supplement: Gallon. Plumage Skin Molting Egg Immune System Energy](https://m.media-amazon.com/images/I/41Ef2kDU19L.jpg) [**Healthy Coat Kickin Chicken Feed Supplement: Gallon. Plumage Skin Molting Egg Immune System Energy**](https://www.amazon.com/dp/B0043EG5FS)

Healthy Coat$42.744.7★5723%▼falling

10

![Rooster Booster Vitamins and Electrolytes with Lactobacillus Natural 8 oz.](https://m.media-amazon.com/images/I/51Gcd+vSJqL.jpg) [**Rooster Booster Vitamins and Electrolytes with Lactobacillus Natural 8 oz.**](https://www.amazon.com/dp/B00KMNTYHK)

Rooster Booster$16.544.7★1,4633%▲rising

11

![Brewers Yeast + Probiotics + Niacin + Vitamins Supplement for Ducks Chickens and Poultry. (Molt Recovery Severe Stress Egg Quality and Development) 10-Ounce Resealable Foil-Lined Pouch](https://m.media-amazon.com/images/I/51Si00ZW+VL.jpg) [**Brewers Yeast + Probiotics + Niacin + Vitamins Supplement for Ducks Chickens and Poultry. (Molt Recovery Severe Stress Egg Quality and Development) 10-Ounce Resealable Foil-Lined Pouch**](https://www.amazon.com/dp/B0D1W24CY7)

Nature INTENDED$18.074.7★6302%▼falling

12

![Rooster Booster Poultry Cell 32-Ounce](https://m.media-amazon.com/images/I/41ZqhUnsspL.jpg) [**Rooster Booster Poultry Cell 32-Ounce**](https://www.amazon.com/dp/B003Z2ZJ1U)

Rooster Booster$27.554.7★2,0972%▼falling

13

![E+S Poultry Vitality Formula | Selenium for Chickens and All Poultry | Nutrient Support Liquid for Energy Balance and Mobility | Feed Mix Additive for Healthy Growth](https://m.media-amazon.com/images/I/51ftx7oAA9L.jpg) [**E+S Poultry Vitality Formula | Selenium for Chickens and All Poultry | Nutrient Support Liquid for Energy Balance and Mobility | Feed Mix Additive for Healthy Growth**](https://www.amazon.com/dp/B0FXM6LSQB)

Yakucho$34.054.8★152%▲rising

14

![Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)](https://m.media-amazon.com/images/I/510T-mDNbfL.jpg) [**Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)**](https://www.amazon.com/dp/B0D76YHLYH)

Buff Clucks$29.344.7★1,1412%▲rising

## **Product shelf**

All 14 tracked products in this niche.

Top sellersNewestTrending

[![Rooster Booster B-12 Liquid 16-Ounce](https://m.media-amazon.com/images/I/31cITKLZIzL.jpg)**Rooster Booster B-12 Liquid 16-Ounce** Rooster Booster**$17.81**4.8★853 reviews](https://www.amazon.com/dp/B00CD8KFY8) [![Rooster Booster Poultry Cell 16-Ounce (038-50401)](https://m.media-amazon.com/images/I/41RX215DJDL.jpg)**Rooster Booster Poultry Cell 16-Ounce (038-50401)** Rooster Booster**$14.40**4.7★2,097 reviews](https://www.amazon.com/dp/B007NS0DWW) [![Durvet 6 Pack of Vitamins and Electrolytes for Poultry 5 Grams Makes 6 Gallons](https://m.media-amazon.com/images/I/51P7uztS1UL.jpg)**Durvet 6 Pack of Vitamins and Electrolytes for Poultry 5 Grams Makes 6 Gallons** Durvet**$8.42**4.7★501 reviews](https://www.amazon.com/dp/B08HB9TPZP) [![Roostys Chicken Immunity & Digestion Booster Omega-3 Vitamins 16oz](https://m.media-amazon.com/images/I/411K+X3hhSL.jpg)**Roostys Chicken Immunity & Digestion Booster Omega-3 Vitamins 16oz** Roosty's**$30.18**4.5★277 reviews](https://www.amazon.com/dp/B0DWN63KFZ) [![Rooster Booster B-12 Liquid 32-Ounce](https://m.media-amazon.com/images/I/41juquHz9wL.jpg)**Rooster Booster B-12 Liquid 32-Ounce** Rooster Booster**$34.73**4.8★429 reviews](https://www.amazon.com/dp/B007U098WO) [![Durvet 698468 Vitamins & Electrolytes for Livestock & Poultry 100G](https://m.media-amazon.com/images/I/51VPlvfpZeL.jpg)**Durvet 698468 Vitamins & Electrolytes for Livestock & Poultry 100G** Durvet**$11.99**4.6★176 reviews](https://www.amazon.com/dp/B000HHO5OS) [![Vital Nutrients: Chicken Vitamins for Feed & Molting Supplement Egg Booster Poultry & Chicken Vitamins - Pampered Chicken Mama (1.5 pounds)](https://m.media-amazon.com/images/I/31wdJFhrLfL.jpg)**Vital Nutrients: Chicken Vitamins for Feed & Molting Supplement Egg Booster Poultry & Chicken Vitamins - Pampered Chicken Mama (1.5 pounds)** Pampered Chicken Mama**$24.89**4.6★314 reviews](https://www.amazon.com/dp/B09QFCN8ZL) [![Goodwinol Vet RX Veterinary Remedy Poultry 2oz](https://m.media-amazon.com/images/I/41wQ8fndcHL.jpg)**Goodwinol Vet RX Veterinary Remedy Poultry 2oz** Goodwinol**$15.29**4.7★983 reviews](https://www.amazon.com/dp/B07G4JXLMN)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**32%

*“Overall, this has been a consistent, quality product that I feel good keeping stocked for routine flock care and support”*

**Smell**13%

*“No strong odors”*

**Pet Friendly**11%

*“Great product, my hens love it”*

**Ease Of Use**8%

*“Easy to use”*

**Value For Money**6%

*“WORTH THE MONEY”*

**Taste-Overall**5%

*“A great chicken treat”*

**Ingredients-Overall**4%

*“The Buff Clucks herbal supplement arrived fresh”*

**Freshness**3%

*“fresh”*

**Ease Of Cleaning**2%

*“clean bottoms all winter”*

**Advertised Vs Actual Product**2%

*“Just what I expected”*

### **What buyers complain about **

**Value For Money**23%

*“it's very expensive”*

**Functionality-Overall**13%

*“didn't work”*

**Size-Overall**10%

*“Huge Bottle, Tiny Surprise Inside”*

**Taste-Overall**7%

*“Ducks hate the taste though”*

**Allergies**7%

*“Allergic reaction”*

**Advertised Vs Actual Product**6%

*“Very misleading”*

**Color**5%

*“Their color seems to not be as vibrant”*

**Smell**4%

*“The only downside is the smell when mixing it”*

**Water Flow**3%

*“water still kicking”*

**Ease Of Chewing/Swallowing**3%

*“Won't Eat”*

#### **Top return reasons**- Advertised Vs Actual Product31% - Functionality-Overall22% - Leak-Proof15% - Size-Overall12% - Instructions/User Manual/Troubleshooting6% - Smell3% - Compatibility-Overall3% - Value For Money3% - Ingredients-Overall3% - Assembly/Installation3%