--- title: "chicken scratch — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/chicken-scratch" last_updated: "2026-07-09T21:46:20.166Z" locale: en meta: description: "a small market ($377K/yr) — chicken scratch doesn't clear our bar today." "og:description": "a small market ($377K/yr) — chicken scratch doesn't clear our bar today." "og:title": "chicken scratch — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **chicken scratch** **Skip it****46/100 ** a small market ($377K/yr) — chicken scratch doesn't clear our bar today. **Market/yr** **$377K** **Growth (1y)** **+151.3%** **Products** **14** **Brands** **9** was 9 a year ago **Sellers** **15** **Price range** **$10.92–$59.94** **Returns** **0.0%** **Rating** **4.6★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **19** ×0.30 Growth **71** ×0.30 Competition **29** ×0.20 Quality gap **34** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 22 weeks — +151.3% year over year. 3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26 ## **Competition** - Manna Pro59% - Premium Poultry10% - Love My Girls9% - LEACH GRAIN & MILLING CO.7% - AMERICAN CLASSIC7% - Nutrena3% - Other (3 brands)5% The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 15 sellers compete here. **Brands** **9 **—flat was 9 a year ago **Sellers** **15** **Top 5 brand share** **92%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag](https://m.media-amazon.com/images/I/41zuaW5RkzL.jpg) [**Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag**](https://www.amazon.com/dp/B01MRZIEHC) Manna Pro$14.944.7★4,96230%▼falling 2 ![Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag](https://m.media-amazon.com/images/I/41mPkif7qxL.jpg) [**Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag**](https://www.amazon.com/dp/B00AQ4BULI) Manna Pro$14.374.6★2,38114%▼falling 3 ![Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb](https://m.media-amazon.com/images/I/41Btx94KBwL.jpg) [**Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb**](https://www.amazon.com/dp/B0068MYE5Q) Manna Pro$11.214.7★3,26810%▼falling 4 ![Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs](https://m.media-amazon.com/images/I/51UaHkvg+LL.jpg) [**Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs**](https://www.amazon.com/dp/B0GRKH3TKB) Premium Poultry$44.114.1★2710%▲rising 5 ![AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag](https://m.media-amazon.com/images/I/5155z23LdLL.jpg) [**AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag**](https://www.amazon.com/dp/B0D1RLW8SY) AMERICAN CLASSIC$39.954.6★687%▲rising 6 ![Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms](https://m.media-amazon.com/images/I/51D6Xf9FoPL.jpg) [**Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms**](https://www.amazon.com/dp/B0DD4F3MWY) Love My Girls$12.094.8★3766%▼falling 7 ![Scratch & More Chicken Feed - Enriched 5-Grain Mix with Mealworms & Fish Oil](https://m.media-amazon.com/images/I/511oS-fKnJL.jpg) [**Scratch & More Chicken Feed - Enriched 5-Grain Mix with Mealworms & Fish Oil**](https://www.amazon.com/dp/B0FBLTF8W3) LEACH GRAIN & MILLING CO.$20.784.5★836%—flat 8 ![Manna Pro Garden Delight Chicken Treat Dried Vegetable & Herb Treat Mix for Chickens Ducks and Poultry Natural Coop Enrichment Snack for Hens and Backyard Birds Made in USA 2.25 lb Bag](https://m.media-amazon.com/images/I/41D4fcL3DdL.jpg) [**Manna Pro Garden Delight Chicken Treat Dried Vegetable & Herb Treat Mix for Chickens Ducks and Poultry Natural Coop Enrichment Snack for Hens and Backyard Birds Made in USA 2.25 lb Bag**](https://www.amazon.com/dp/B00AQ4D22I) Manna Pro$10.924.7★2,9855%▼falling 9 ![Nutrena Hi Pro Scratch](https://m.media-amazon.com/images/I/51mSjbfv58L.jpg) [**Nutrena Hi Pro Scratch**](https://www.amazon.com/dp/B0FR3YL5GN) Nutrena$42.004.7★63%▲rising 10 ![Love My Girls: Chicken Snacks - Fruit & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms](https://m.media-amazon.com/images/I/51vSEkfptJL.jpg) [**Love My Girls: Chicken Snacks - Fruit & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms**](https://www.amazon.com/dp/B0DD4DZMLD) Love My Girls$11.544.8★2832%▲rising 11 ![Pink Rose Organix Chicken Scratch Grain 40lbs - 13.5% Protein Non-GMO USDA Certified Organic Blend - Supports Digestion & Immune Health - Soy & Corn-Free](https://m.media-amazon.com/images/I/41pHSLdu42L.jpg) [**Pink Rose Organix Chicken Scratch Grain 40lbs - 13.5% Protein Non-GMO USDA Certified Organic Blend - Supports Digestion & Immune Health - Soy & Corn-Free**](https://www.amazon.com/dp/B0F3JW4Y24) Pink Rose Organix$59.944.5★132%▼falling 12 ![Small Pet Select Sustainable Chicken Scratch Non-GMO Corn Free Soy Free. Locally Sourced & Made in Small Batches. 10 lb](https://m.media-amazon.com/images/I/51rcDc+uBML.jpg) [**Small Pet Select Sustainable Chicken Scratch Non-GMO Corn Free Soy Free. Locally Sourced & Made in Small Batches. 10 lb**](https://www.amazon.com/dp/B098M94VT7) Small Pet Select$22.284.2★1262%▼falling 13 ![Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)](https://m.media-amazon.com/images/I/510T-mDNbfL.jpg) [**Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)**](https://www.amazon.com/dp/B0D76YHLYH) Buff Clucks$29.344.7★1,1412%▲rising 14 ![LEACH GRAIN & MILLING CO. Chicken Scratch 5 Lbs Natural Chicken Treats for Laying Hens - Healthy Whole Grains Chicken Food and Supplies for Daily Energy Growth & Digestive Health](https://m.media-amazon.com/images/I/51bkt14h-tL.jpg) [**LEACH GRAIN & MILLING CO. Chicken Scratch 5 Lbs Natural Chicken Treats for Laying Hens - Healthy Whole Grains Chicken Food and Supplies for Daily Energy Growth & Digestive Health**](https://www.amazon.com/dp/B0DW1738MP) LEACH GRAIN & MILLING CO.$18.444.3★531%▼falling ## **Product shelf** All 14 tracked products in this niche. Top sellersNewestTrending [![Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag](https://m.media-amazon.com/images/I/41zuaW5RkzL.jpg)**Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag** Manna Pro**$14.94**4.7★4,962 reviews](https://www.amazon.com/dp/B01MRZIEHC) [![Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag](https://m.media-amazon.com/images/I/41mPkif7qxL.jpg)**Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag** Manna Pro**$14.37**4.6★2,381 reviews](https://www.amazon.com/dp/B00AQ4BULI) [![Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb](https://m.media-amazon.com/images/I/41Btx94KBwL.jpg)**Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb** Manna Pro**$11.21**4.7★3,268 reviews](https://www.amazon.com/dp/B0068MYE5Q) [![Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs](https://m.media-amazon.com/images/I/51UaHkvg+LL.jpg)**Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs** Premium Poultry**$44.11**4.1★27 reviews](https://www.amazon.com/dp/B0GRKH3TKB) [![AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag](https://m.media-amazon.com/images/I/5155z23LdLL.jpg)**AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag** AMERICAN CLASSIC**$39.95**4.6★68 reviews](https://www.amazon.com/dp/B0D1RLW8SY) [![Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms](https://m.media-amazon.com/images/I/51D6Xf9FoPL.jpg)**Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms** Love My Girls**$12.09**4.8★376 reviews](https://www.amazon.com/dp/B0DD4F3MWY) [![Scratch & More Chicken Feed - Enriched 5-Grain Mix with Mealworms & Fish Oil](https://m.media-amazon.com/images/I/511oS-fKnJL.jpg)**Scratch & More Chicken Feed - Enriched 5-Grain Mix with Mealworms & Fish Oil** LEACH GRAIN & MILLING CO.**$20.78**4.5★83 reviews](https://www.amazon.com/dp/B0FBLTF8W3) [![Manna Pro Garden Delight Chicken Treat Dried Vegetable & Herb Treat Mix for Chickens Ducks and Poultry Natural Coop Enrichment Snack for Hens and Backyard Birds Made in USA 2.25 lb Bag](https://m.media-amazon.com/images/I/41D4fcL3DdL.jpg)**Manna Pro Garden Delight Chicken Treat Dried Vegetable & Herb Treat Mix for Chickens Ducks and Poultry Natural Coop Enrichment Snack for Hens and Backyard Birds Made in USA 2.25 lb Bag** Manna Pro**$10.92**4.7★2,985 reviews](https://www.amazon.com/dp/B00AQ4D22I) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**21% *“Just like the name of the company the quality is premium”* **Pet Friendly**14% *“Great product, my hens love it”* **Taste-Overall**12% *“My chickens love these treats”* **Smell**9% *“Fresh smell”* **Value For Money**8% *“Great for the price”* **Ingredients-Overall**6% *“Natural ingredients encourage foraging and provide energy”* **Freshness**6% *“Clean and Fresh”* **Advertised Vs Actual Product**4% *“do the right thing”* **Fun/Entertainment Experience**3% *“It keeps them busy, happy, and adds enrichment to their day”* **Ease Of Cleaning**3% *“clean bottoms all winter”* ### **What buyers complain about ** **Value For Money**26% *“It's a bit pricey”* **Size-Overall**11% *“It smalls like anise”* **Contamination**8% *“Had bugs in the bag”* **Smell**6% *“It doesnt smell good at all”* **Taste-Overall**5% *“Absolutely disgusting”* **Ease Of Chewing/Swallowing**5% *“Hard to eat”* **Stale/Rotten/Spoiled**5% *“Too Dusty and birds avoided it”* **Color**4% *“Their egg yolks are darker”* **Quality-Overall**4% *“The product's bag is of poor quality”* **Ingredients-Overall**4% *“not sure I trust the ingredients”* #### **Top return reasons**- Smell40% - Size-Overall40% - Value For Money20%