---
title: "chicken neck — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/chicken-neck"
last_updated: "2026-07-13T20:02:56.414Z"
locale: en
meta:
  description: "a small market ($76K/yr) — chicken neck doesn't clear our bar today."
  "og:description": "a small market ($76K/yr) — chicken neck doesn't clear our bar today."
  "og:title": "chicken neck — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **chicken neck**

**Skip it**

A small market ($76K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 29Conversion 69Competition 21Returns 100Price range 68Avg price 95Brand share 19Review moat 91Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.70**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****175.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.96–$131.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$76K**

$76K/yr · 49K searches

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**54**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- Fresh Is Best43% - Vital Essentials38% - Raw Paws5% - PAWUP4% - JADINGSFARM3% - Northwest Naturals2% - Open — no brand owns it (3 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$15K30%$23K40%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vital Essentials Freeze Dried Raw Chicken Necks Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 9 oz Bag](https://m.media-amazon.com/images/I/41nZGk4XnoL.jpg)**Vital Essentials Freeze Dried Raw Chicken Necks Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 9 oz Bag**Vital Essentials**$28.58**4.6★245 rev](https://www.amazon.com/dp/B0CLYLXRRQ) [2![Fresh Is Best Freeze Dried Whole Chicken Necks for Dogs & Cats - Raw Crunchy Single Ingredient Dog Treats - High-Protein Dental Chews in Resealable Bag - Made in USA](https://m.media-amazon.com/images/I/51pIwWdkcPL.jpg)**Fresh Is Best Freeze Dried Whole Chicken Necks for Dogs & Cats - Raw Crunchy Single Ingredient Dog Treats - High-Protein Dental Chews in Resealable Bag - Made in USA**Fresh Is Best**$18.60**4.4★662 rev](https://www.amazon.com/dp/B007TKTPAU) [3![Fresh Is Best Chicken Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Raw Chicken in Resealable Zipper Bag Made in the USA 8 oz](https://m.media-amazon.com/images/I/512YyfTsXlL.jpg)**Fresh Is Best Chicken Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Raw Chicken in Resealable Zipper Bag Made in the USA 8 oz**Fresh Is Best**$29.11**3.9★45 rev](https://www.amazon.com/dp/B077BWRV94) [4![Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA](https://m.media-amazon.com/images/I/41E+vpr1hpL.jpg)**Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA**Vital Essentials**$5.96**4.1★19 rev](https://www.amazon.com/dp/B0G83C8PPL) [5![Fresh Is Best Freeze Dried Dog Treats - Raw Freeze Dried Chicken Breast for Dogs & Cats - Healthy Dog Training Treats in Resealable Zipper Bag - High-Protein Single Ingredient - Made in the USA](https://m.media-amazon.com/images/I/51XPQJt683L.jpg)**Fresh Is Best Freeze Dried Dog Treats - Raw Freeze Dried Chicken Breast for Dogs & Cats - Healthy Dog Training Treats in Resealable Zipper Bag - High-Protein Single Ingredient - Made in the USA**Fresh Is Best**$18.88**4.6★256 rev](https://www.amazon.com/dp/B007TKT01Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA](https://m.media-amazon.com/images/I/41E+vpr1hpL.jpg)**Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA**Vital Essentials**$5.96**19 rev3mo ago](https://www.amazon.com/dp/B0G83C8PPL) [![Chicken Neck Air-Chilled Organic](https://m.media-amazon.com/images/I/51uM5WPG8PL.jpg)**Chicken Neck Air-Chilled Organic**Meat (Suppliers May Vary)**$9.19**0 rev5mo ago](https://www.amazon.com/dp/B0GH1HYN71) [![Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)](https://m.media-amazon.com/images/I/41ppguLLahL.jpg)**Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)**BARKLEY'S PREMIUM . PURE . RAW**$10.32**6 rev7mo ago](https://www.amazon.com/dp/B0FVQR7WFK) [![JADINGSFARM Freeze-Dried Raw Chicken Necks Dogs Treats- Single Ingredient High Protein Training Treats & Dental Chews - Grain Free Gluten Free 6.5 oz (Chicken Necks)](https://m.media-amazon.com/images/I/41Uujwcs2LL.jpg)**JADINGSFARM Freeze-Dried Raw Chicken Necks Dogs Treats- Single Ingredient High Protein Training Treats & Dental Chews - Grain Free Gluten Free 6.5 oz (Chicken Necks)**JADINGSFARM**$14.94**18 rev9mo ago](https://www.amazon.com/dp/B0FND6CJ3Z) [![The New Zealand Natural Pet Food Co. - Air Dried WOOF Chicken Neck Treat - Mixer or Topper - Air Dried High Protein Natural Single Ingredient - 1.76oz](https://m.media-amazon.com/images/I/41L6gKzMWAL.jpg)**The New Zealand Natural Pet Food Co. - Air Dried WOOF Chicken Neck Treat - Mixer or Topper - Air Dried High Protein Natural Single Ingredient - 1.76oz**The New Zealand Natural Pet Food Co.**$11.81**34 rev1y ago](https://www.amazon.com/dp/B0F3Y3XCX1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA](https://m.media-amazon.com/images/I/41E+vpr1hpL.jpg)**Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA**Vital Essentials**$5.96**4.1★**▲ 285%**](https://www.amazon.com/dp/B0G83C8PPL) [![Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)](https://m.media-amazon.com/images/I/41ppguLLahL.jpg)**Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)**BARKLEY'S PREMIUM . PURE . RAW**$10.32**4.6★**▲ 187%**](https://www.amazon.com/dp/B0FVQR7WFK) [![Chicken Neck Air-Chilled Organic](https://m.media-amazon.com/images/I/51uM5WPG8PL.jpg)**Chicken Neck Air-Chilled Organic**Meat (Suppliers May Vary)**$9.19**0.0★**▲ 155%**](https://www.amazon.com/dp/B0GH1HYN71) [![Fresh Is Best Beef Heart Fillets Freeze Dried Dog Treats Raw Freeze Dried Dog Food for Cats & Canines Training Treat in Resealable Zipper Bag Grass-fed & Finished Beef Made in the USA](https://m.media-amazon.com/images/I/51ZnjvJFv+L.jpg)**Fresh Is Best Beef Heart Fillets Freeze Dried Dog Treats Raw Freeze Dried Dog Food for Cats & Canines Training Treat in Resealable Zipper Bag Grass-fed & Finished Beef Made in the USA**Fresh Is Best**$17.54**4.6★**▲ 38%**](https://www.amazon.com/dp/B08573FK6X) [![Fresh Is Best Beef Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Beef in Resealable Zipper Bag Made in the USA 8 oz](https://m.media-amazon.com/images/I/51jmiKrF2kL.jpg)**Fresh Is Best Beef Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Beef in Resealable Zipper Bag Made in the USA 8 oz**Fresh Is Best**$27.07**4.2★**— 9%**](https://www.amazon.com/dp/B077BCJ5PG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

1K750Prime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**38%

*“My doodle loves these”*

**Quality-Overall**24%

*“Good quality”*

**Taste-Overall**10%

*“My fur babies love, love, love these chicken necks”*

**Smell**6%

*“My 1yr old female cat loves smelling them”*

**Size-Overall**4%

*“These treats are a decent size”*

**Value For Money**3%

*“Worth every penny”*

**Moist/Dry**2%

*“airy as expected from freeze dried foods”*

**Weight Light**2%

*“They are light”*

**Ease Of Use**2%

*“easy to portion”*

**Fun/Entertainment Experience**2%

*“my dogs really enjoyed them”*

### **What buyers complain about **

**Smell**22%

*“Smelled bad”*

**Size-Overall**21%

*“Big for cats”*

**Quality-Overall**9%

*“Quality not good”*

**Advertised Vs Actual Product**6%

*“It does not look like the photo shown on Amazon”*

**Ease Of Chewing/Swallowing**6%

*“third she has been noticeably reluctant to eat”*

**Taste-Overall**6%

*“I didnt taste it personally”*

**Durability**5%

*“I had to break it up”*

**Hard Feel**4%

*“These are hard”*

**Value For Money**4%

*“Definitely a bit pricey”*

**Color**3%

*“These used to be pink and good now they are pale and rancid”*

### **Top return reasons **

**Value For Money**29%

**Smell**21%

**Quality-Overall**14%

**Hard Feel**14%

**Size-Overall**14%

**Stale/Rotten/Spoiled**7%