---
title: "chicken hearts — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/chicken-hearts"
last_updated: "2026-07-10T03:31:47.905Z"
locale: en
meta:
  description: "strong incumbent ratings (4.6★) — chicken hearts doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.6★) — chicken hearts doesn't clear our bar today."
  "og:title": "chicken hearts — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chicken hearts**

**Skip it****48/100 **

strong incumbent ratings (4.6★) — chicken hearts doesn't clear our bar today.

**Market/yr**

**$789K**

**Growth (1y)**

**+113.7%**

**Products**

**18**

**Brands**

**12**

was 9 a year ago

**Sellers**

**34**

**Price range**

**$6.65–$40.00**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Skip it**

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**30**

 ×0.30

Growth

**67**

 ×0.30

Competition

**31**

 ×0.20

Quality gap

**29**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +113.7% year over year.

11K5KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

## **Competition**

- Vital Essentials62% - Stella & Chewy's14% - Shepherd Boy Farms5% - hotspot pets3% - Pawaura3% - Kasrech2% - Other (6 brands)10%

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 34 sellers compete here.

**Brands**

**12 **▲rising

was 9 a year ago

**Sellers**

**34**

**Top 5 brand share**

**88%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag](https://m.media-amazon.com/images/I/414QsrdrF1L.jpg) [**Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag**](https://www.amazon.com/dp/B0BWBMF27Z)

Vital Essentials$18.154.8★4,04921%▲rising

2
![Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag](https://m.media-amazon.com/images/I/41GlAH1wF5L.jpg) [**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag**](https://www.amazon.com/dp/B0BWBMGPDZ)

Vital Essentials$6.654.5★3,53219%▼falling

3
![Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag](https://m.media-amazon.com/images/I/41OTomIOlmL.jpg) [**Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag**](https://www.amazon.com/dp/B0BWBTWXN3)

Vital Essentials$11.524.8★4,04915%▼falling

4
![Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag](https://m.media-amazon.com/images/I/51Ngbmv+VtL.jpg) [**Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag**](https://www.amazon.com/dp/B07SP2XD76)

Stella & Chewy's$12.324.7★2,1749%▲rising

5
![Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 11oz Bag](https://m.media-amazon.com/images/I/51lHaMqzfKL.jpg) [**Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 11oz Bag**](https://www.amazon.com/dp/B07SN61LZX)

Stella & Chewy's$28.854.7★2,1745%▼falling

6
![Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag](https://m.media-amazon.com/images/I/419t2C-yHZL.jpg) [**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag**](https://www.amazon.com/dp/B0GRD1SXSH)

Vital Essentials$14.364.5★3,5324%▲rising

7
![Shepherd Boy Farms Freeze Dried Chicken Hearts for Dogs & Cats - 100% Natural Single-Ingredient Dog Treats & Cat Treats High-Protein Organ Meat Grain Free Made in USA 8oz](https://m.media-amazon.com/images/I/51Obt4eSFhL.jpg) [**Shepherd Boy Farms Freeze Dried Chicken Hearts for Dogs & Cats - 100% Natural Single-Ingredient Dog Treats & Cat Treats High-Protein Organ Meat Grain Free Made in USA 8oz**](https://www.amazon.com/dp/B0C4541DMP)

Shepherd Boy Farms$30.174.6★1773%—flat

8
![Hotspot Pets Freeze Dried Chicken Hearts for Cats & Dogs- 1LB Bag (300+pcs) USA Made Healthy Single Ingredient All Natural Grain Free- Resealable -Perfect for Training Topper or Snack Allergen-Free](https://m.media-amazon.com/images/I/51+-RtVAzOL.jpg) [**Hotspot Pets Freeze Dried Chicken Hearts for Cats & Dogs- 1LB Bag (300+pcs) USA Made Healthy Single Ingredient All Natural Grain Free- Resealable -Perfect for Training Topper or Snack Allergen-Free**](https://www.amazon.com/dp/B0BV3FXC7C)

hotspot pets$40.004.4★4363%▼falling

9
![Vital Essentials Freeze Dried Cat Treats | Chicken Giblets Single Protein | Premium Quality | Grain Free Healthy Treats for Cats 1 oz Bag](https://m.media-amazon.com/images/I/517juLi7YtL.jpg) [**Vital Essentials Freeze Dried Cat Treats | Chicken Giblets Single Protein | Premium Quality | Grain Free Healthy Treats for Cats 1 oz Bag**](https://www.amazon.com/dp/B0BWBTL172)

Vital Essentials$6.794.5★7033%▲rising

10

![Pawaura Freeze-Dried Chicken Hearts Treats for Cats & Dogs 17.63 oz](https://m.media-amazon.com/images/I/41UWHwSvFuL.jpg) [**Pawaura Freeze-Dried Chicken Hearts Treats for Cats & Dogs 17.63 oz**](https://www.amazon.com/dp/B0FHJS2D1Q)

Pawaura$35.664.5★1313%▲rising

11

![Freeze Dried Chicken Hearts for Cats & Dogs 17.64 oz (1.1LB) Raw High Protein Cat & Dog Treats Single Ingredient Organ Meat Grain Free Healthy Pet Snacks Training Treats & Food Topper No Additives](https://m.media-amazon.com/images/I/51ISoKG8rAL.jpg) [**Freeze Dried Chicken Hearts for Cats & Dogs 17.64 oz (1.1LB) Raw High Protein Cat & Dog Treats Single Ingredient Organ Meat Grain Free Healthy Pet Snacks Training Treats & Food Topper No Additives**](https://www.amazon.com/dp/B0G2YWJ4J8)

Kasrech$34.504.5★402%▲rising

12

![Jungle Calling Cat Treats & Dog Snacks Freeze Dried Chicken Hearts Halves for Cats & Dogs Single Ingredient Organ Meat High Protein Pet Training Treats & Food Topper 7.76 oz](https://m.media-amazon.com/images/I/413gQ1pQldL.jpg) [**Jungle Calling Cat Treats & Dog Snacks Freeze Dried Chicken Hearts Halves for Cats & Dogs Single Ingredient Organ Meat High Protein Pet Training Treats & Food Topper 7.76 oz**](https://www.amazon.com/dp/B0DPH8158B)

Jungle Calling$19.374.6★1422%—flat

13

![smallbatch Pets Premium Freeze-Dried Chicken Heart Treats for Dogs and Cats 3.5 oz Made and Sourced in The USA Single Ingredient Humanely Raised Meat No Preservatives or Anything Artificial Ever](https://m.media-amazon.com/images/I/51-ujLFC+xL.jpg) [**smallbatch Pets Premium Freeze-Dried Chicken Heart Treats for Dogs and Cats 3.5 oz Made and Sourced in The USA Single Ingredient Humanely Raised Meat No Preservatives or Anything Artificial Ever**](https://www.amazon.com/dp/B01KAOLEX2)

smallbatch$16.234.8★3422%—flat

14

![Shepherd Boy Farms Freeze Dried Chicken Hearts for Dogs & Cats 100% Natural Single-Ingredient Dog Treats & Cat Treats High-Protein Organ Meat Grain Free Made in USA 3oz](https://m.media-amazon.com/images/I/51+oXaL9zhL.jpg) [**Shepherd Boy Farms Freeze Dried Chicken Hearts for Dogs & Cats 100% Natural Single-Ingredient Dog Treats & Cat Treats High-Protein Organ Meat Grain Free Made in USA 3oz**](https://www.amazon.com/dp/B0C44NRDWD)

Shepherd Boy Farms$15.594.6★1772%▲rising

15

![LILSNOOTS Freeze Dried Chicken Heart Treats for Dogs Cats Single Ingredient Food Topper Rich in Taurine Organ Meat Nutrition Freeze Dried Chicken Hearts High Protein Training Treats 3.2oz](https://m.media-amazon.com/images/I/41Z9BB1zFyL.jpg) [**LILSNOOTS Freeze Dried Chicken Heart Treats for Dogs Cats Single Ingredient Food Topper Rich in Taurine Organ Meat Nutrition Freeze Dried Chicken Hearts High Protein Training Treats 3.2oz**](https://www.amazon.com/dp/B0FVM52LSZ)

LILSNOOTS$13.104.6★382%▲rising

**~~Showing 15 of 18 — show all ~~**

## **Product shelf**

All 18 tracked products in this niche.

Top sellersNewestTrending

[![Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag](https://m.media-amazon.com/images/I/414QsrdrF1L.jpg)**Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag** Vital Essentials**$18.15**4.8★4,049 reviews](https://www.amazon.com/dp/B0BWBMF27Z) [![Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag](https://m.media-amazon.com/images/I/41GlAH1wF5L.jpg)**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag** Vital Essentials**$6.65**4.5★3,532 reviews](https://www.amazon.com/dp/B0BWBMGPDZ) [![Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag](https://m.media-amazon.com/images/I/41OTomIOlmL.jpg)**Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag** Vital Essentials**$11.52**4.8★4,049 reviews](https://www.amazon.com/dp/B0BWBTWXN3) [![Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag](https://m.media-amazon.com/images/I/51Ngbmv+VtL.jpg)**Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag** Stella & Chewy's**$12.32**4.7★2,174 reviews](https://www.amazon.com/dp/B07SP2XD76) [![Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 11oz Bag](https://m.media-amazon.com/images/I/51lHaMqzfKL.jpg)**Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 11oz Bag** Stella & Chewy's**$28.85**4.7★2,174 reviews](https://www.amazon.com/dp/B07SN61LZX) [![Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag](https://m.media-amazon.com/images/I/419t2C-yHZL.jpg)**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag** Vital Essentials**$14.36**4.5★3,532 reviews](https://www.amazon.com/dp/B0GRD1SXSH) [![Shepherd Boy Farms Freeze Dried Chicken Hearts for Dogs & Cats - 100% Natural Single-Ingredient Dog Treats & Cat Treats High-Protein Organ Meat Grain Free Made in USA 8oz](https://m.media-amazon.com/images/I/51Obt4eSFhL.jpg)**Shepherd Boy Farms Freeze Dried Chicken Hearts for Dogs & Cats - 100% Natural Single-Ingredient Dog Treats & Cat Treats High-Protein Organ Meat Grain Free Made in USA 8oz** Shepherd Boy Farms**$30.17**4.6★177 reviews](https://www.amazon.com/dp/B0C4541DMP) [![Hotspot Pets Freeze Dried Chicken Hearts for Cats & Dogs- 1LB Bag (300+pcs) USA Made Healthy Single Ingredient All Natural Grain Free- Resealable -Perfect for Training Topper or Snack Allergen-Free](https://m.media-amazon.com/images/I/51+-RtVAzOL.jpg)**Hotspot Pets Freeze Dried Chicken Hearts for Cats & Dogs- 1LB Bag (300+pcs) USA Made Healthy Single Ingredient All Natural Grain Free- Resealable -Perfect for Training Topper or Snack Allergen-Free** hotspot pets**$40.00**4.4★436 reviews](https://www.amazon.com/dp/B0BV3FXC7C)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**48%

*“Cats love it”*

**Quality-Overall**9%

*“Excellent product”*

**Taste-Overall**9%

*“My dog absolutely loves these treats”*

**Value For Money**4%

*“Good Value”*

**Ingredients-Overall**4%

*“Clean ingredients”*

**Smell**3%

*“They don't smell bad”*

**Size-Overall**3%

*“The bag is generously sized”*

**Freshness**2%

*“freshest”*

**Ease Of Chewing/Swallowing**2%

*“They are easy for him to chew”*

**Fun/Entertainment Experience**2%

*“she enjoys them immensely”*

### **What buyers complain about **

**Size-Overall**21%

*“Very big”*

**Value For Money**15%

*“Kinda expensive”*

**Smell**12%

*“Smell funny”*

**Moist/Dry**4%

*“Being freeze dried”*

**Quality-Overall**4%

*“The quality control on these treats have gone way down over this past year”*

**Hard Feel**3%

*“Too hard”*

**Ease Of Chewing/Swallowing**3%

*“They are not a chew”*

**Durability**2%

*“The bag didnt last me even two weeks”*

**Taste-Overall**1%

*“Cats wont eat them”*

**Indigestion**1%

*“he seems to get an upset belly from them and gets diarrhea”*

#### **Top return reasons**- Size-Overall35% - Moist/Dry13% - Value For Money7% - Smell7% - Stale/Rotten/Spoiled6% - Material Quality4% - Texture/Consistency-Overall4% - Indigestion4% - Ease Of Chewing/Swallowing4% - Advertised Vs Actual Product4%