---
title: "chick feed — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/chick-feed"
last_updated: "2026-07-10T00:46:23.244Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 82% of clicks) — chick feed doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 82% of clicks) — chick feed doesn't clear our bar today."
  "og:title": "chick feed — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chick feed**

**Skip it****44/100 **

a concentrated shelf (top 5 take 82% of clicks) — chick feed doesn't clear our bar today.

**Market/yr**

**$1.1M**

**Growth (1y)**

**+101.3%**

**Products**

**11**

**Brands**

**5**

was 4 a year ago

**Sellers**

**10**

**Price range**

**$6.96–$37.72**

**Returns**

**0.1%**

**Rating**

**4.7★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**35**

 ×0.30

Growth

**65**

 ×0.30

Competition

**11**

 ×0.20

Quality gap

**22**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +101.3% year over year.

18K9KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.3×

## **Competition**

- Manna Pro60% - Purina24% - Mile Four11% - Scratch and Peck Feeds2% - Wholesome Harvest2% - Other0%

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 10 sellers compete here.

**Brands**

**5 **▲rising

was 4 a year ago

**Sellers**

**10**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/416eUNyj82L.jpg) [**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag**](https://www.amazon.com/dp/B007TA5Y00)

Manna Pro$6.964.7★7,56440%▲rising

2
![Manna Pro Chick Starter Feed Non-Medicated Chicken Feed with Vitamins & Minerals Complete Nutrition for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/41zQw3v4ARL.jpg) [**Manna Pro Chick Starter Feed Non-Medicated Chicken Feed with Vitamins & Minerals Complete Nutrition for Baby Chicks 5 lb Bag**](https://www.amazon.com/dp/B003AEXOEW)

Manna Pro$7.444.7★3,34817%▼falling

3
![Purina Start & Grow | Nutritionally Complete Medicated Chick Feed Crumbles | 25 Pound (25 lb.) Bag](https://m.media-amazon.com/images/I/41GYBoEw6ML.jpg) [**Purina Start & Grow | Nutritionally Complete Medicated Chick Feed Crumbles | 25 Pound (25 lb.) Bag**](https://www.amazon.com/dp/B01H41XXUG)

Purina$37.724.7★6549%▲rising

4
![Mile Four Organic Chicken Feed Starter Chick Mash Non-GMO USA Grown 21% Protein Corn-Free Soy-Free Non-Medicated Chick Feed 2 lb Sample](https://m.media-amazon.com/images/I/51U69ShRHmL.jpg) [**Mile Four Organic Chicken Feed Starter Chick Mash Non-GMO USA Grown 21% Protein Corn-Free Soy-Free Non-Medicated Chick Feed 2 lb Sample**](https://www.amazon.com/dp/B09HCTMMTF)

Mile Four$20.084.6★4129%▲rising

5
![Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 5 Pound (5 lb) Bag](https://m.media-amazon.com/images/I/41cTq5yNodL.jpg) [**Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 5 Pound (5 lb) Bag**](https://www.amazon.com/dp/B077XXF2W6)

Purina$16.774.7★6097%▼falling

6
![Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 25 Pound (25 lb.) Bag](https://m.media-amazon.com/images/I/41uWAUslz1L.jpg) [**Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 25 Pound (25 lb.) Bag**](https://www.amazon.com/dp/B077VZDLRT)

Purina$36.174.6★6384%▲rising

7
![Manna Pro Chick Grit Digestive Supplement for Young Growing Poultry & Bantam Breeds No Artificial Ingredients or Preservatives Natural Supplement with Insoluble Crushed Granite 5 lbs](https://m.media-amazon.com/images/I/41ZS85t-quL.jpg) [**Manna Pro Chick Grit Digestive Supplement for Young Growing Poultry & Bantam Breeds No Artificial Ingredients or Preservatives Natural Supplement with Insoluble Crushed Granite 5 lbs**](https://www.amazon.com/dp/B01N7KBFCS)

Manna Pro$7.534.8★6,7683%▼falling

8
![Purina | Start & Grow Medicated Chick Feed | Nutritionally Complete - 5 Pound (5 lb) Bag](https://m.media-amazon.com/images/I/41-iVwcS-UL.jpg) [**Purina | Start & Grow Medicated Chick Feed | Nutritionally Complete - 5 Pound (5 lb) Bag**](https://www.amazon.com/dp/B00AOJOCE2)

Purina$15.394.8★1,1843%▼falling

9
![Mile Four Chick Grit for Baby Chicks - Chickens Age 0-8 Weeks 100% Natural Mineral Chick Grit Quartzite Poultry Grit Digestive Aid USA Mined 4 lbs](https://m.media-amazon.com/images/I/51rAN5cqHDL.jpg) [**Mile Four Chick Grit for Baby Chicks - Chickens Age 0-8 Weeks 100% Natural Mineral Chick Grit Quartzite Poultry Grit Digestive Aid USA Mined 4 lbs**](https://www.amazon.com/dp/B0BVWNZNY6)

Mile Four$20.004.8★5023%▲rising

10

![Scratch and Peck Whole Grain Starter Mash for Baby Chicks and Ducklings - 10 lb Bag - Corn and Soy-Free Feed with 20.5% Protein Certified Organic and Non-GMO](https://m.media-amazon.com/images/I/41C7NNgiFkL.jpg) [**Scratch and Peck Whole Grain Starter Mash for Baby Chicks and Ducklings - 10 lb Bag - Corn and Soy-Free Feed with 20.5% Protein Certified Organic and Non-GMO**](https://www.amazon.com/dp/B01HHGD81C)

Scratch and Peck Feeds$27.964.6★7462%—flat

11

![Wholesome Harvest - Corn & Soy-Free Chick Starter Feed - All Grain & Non-GMO Chick Food Starter with Omega 3 - Chicken Feed for Growing Healthy Chicks with High-Protein 22% and Probiotics - 10 Lb](https://m.media-amazon.com/images/I/51h2VpRaB+L.jpg) [**Wholesome Harvest - Corn & Soy-Free Chick Starter Feed - All Grain & Non-GMO Chick Food Starter with Omega 3 - Chicken Feed for Growing Healthy Chicks with High-Protein 22% and Probiotics - 10 Lb**](https://www.amazon.com/dp/B0DRGNXXXK)

Wholesome Harvest$29.974.5★522%—flat

## **Product shelf**

All 11 tracked products in this niche.

Top sellersNewestTrending

[![Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/416eUNyj82L.jpg)**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag** Manna Pro**$6.96**4.7★7,564 reviews](https://www.amazon.com/dp/B007TA5Y00) [![Manna Pro Chick Starter Feed Non-Medicated Chicken Feed with Vitamins & Minerals Complete Nutrition for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/41zQw3v4ARL.jpg)**Manna Pro Chick Starter Feed Non-Medicated Chicken Feed with Vitamins & Minerals Complete Nutrition for Baby Chicks 5 lb Bag** Manna Pro**$7.44**4.7★3,348 reviews](https://www.amazon.com/dp/B003AEXOEW) [![Purina Start & Grow | Nutritionally Complete Medicated Chick Feed Crumbles | 25 Pound (25 lb.) Bag](https://m.media-amazon.com/images/I/41GYBoEw6ML.jpg)**Purina Start & Grow | Nutritionally Complete Medicated Chick Feed Crumbles | 25 Pound (25 lb.) Bag** Purina**$37.72**4.7★654 reviews](https://www.amazon.com/dp/B01H41XXUG) [![Mile Four Organic Chicken Feed Starter Chick Mash Non-GMO USA Grown 21% Protein Corn-Free Soy-Free Non-Medicated Chick Feed 2 lb Sample](https://m.media-amazon.com/images/I/51U69ShRHmL.jpg)**Mile Four Organic Chicken Feed Starter Chick Mash Non-GMO USA Grown 21% Protein Corn-Free Soy-Free Non-Medicated Chick Feed 2 lb Sample** Mile Four**$20.08**4.6★412 reviews](https://www.amazon.com/dp/B09HCTMMTF) [![Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 5 Pound (5 lb) Bag](https://m.media-amazon.com/images/I/41cTq5yNodL.jpg)**Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 5 Pound (5 lb) Bag** Purina**$16.77**4.7★609 reviews](https://www.amazon.com/dp/B077XXF2W6) [![Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 25 Pound (25 lb.) Bag](https://m.media-amazon.com/images/I/41uWAUslz1L.jpg)**Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 25 Pound (25 lb.) Bag** Purina**$36.17**4.6★638 reviews](https://www.amazon.com/dp/B077VZDLRT) [![Manna Pro Chick Grit Digestive Supplement for Young Growing Poultry & Bantam Breeds No Artificial Ingredients or Preservatives Natural Supplement with Insoluble Crushed Granite 5 lbs](https://m.media-amazon.com/images/I/41ZS85t-quL.jpg)**Manna Pro Chick Grit Digestive Supplement for Young Growing Poultry & Bantam Breeds No Artificial Ingredients or Preservatives Natural Supplement with Insoluble Crushed Granite 5 lbs** Manna Pro**$7.53**4.8★6,768 reviews](https://www.amazon.com/dp/B01N7KBFCS) [![Purina | Start & Grow Medicated Chick Feed | Nutritionally Complete - 5 Pound (5 lb) Bag](https://m.media-amazon.com/images/I/41-iVwcS-UL.jpg)**Purina | Start & Grow Medicated Chick Feed | Nutritionally Complete - 5 Pound (5 lb) Bag** Purina**$15.39**4.8★1,184 reviews](https://www.amazon.com/dp/B00AOJOCE2)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**32%

*“Overall, this feed seems very high quality and has worked great for my chicks so far”*

**Value For Money**12%

*“Great price”*

**Size-Overall**10%

*“Perfect size”*

**Advertised Vs Actual Product**6%

*“exactly as described”*

**Smell**5%

*“Smells great”*

**Texture/Consistency-Overall**4%

*“consistency is always nice”*

**Taste-Overall**4%

*“Chickens loved it”*

**Ease Of Chewing/Swallowing**4%

*“Baby chicks able to eat it”*

**Pet Friendly**4%

*“Chicks love it”*

**Hair Growth**3%

*“Good stuff my chicks are growing well”*

### **What buyers complain about **

**Size-Overall**31%

*“getting big”*

**Value For Money**23%

*“A bit pricey”*

**Contamination**12%

*“Bugs in food”*

**Quality-Overall**7%

*“Poor quality control”*

**Smell**6%

*“The foot did make the odor of their waste very pungent”*

**Texture/Consistency-Overall**6%

*“Texture overall is like a powdery mash with some small grains”*

**Ease Of Cleaning**1%

*“will rip straight town the bag making a big mess”*

**Water Resistance**1%

*“wouldnt absorb any water”*

**Stale/Rotten/Spoiled**1%

*“Incredibly old”*

**Color**1%

*“was very dark in color”*

#### **Top return reasons**- Value For Money39% - Advertised Vs Actual Product16% - Leak-Proof16% - Size-Overall13% - Quality-Overall6% - Ingredients-Overall3% - Stale/Rotten/Spoiled3% - Moist/Dry2% - Smell2%