---
title: "catnip — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/catnip"
last_updated: "2026-07-13T22:36:07.820Z"
locale: en
meta:
  description: "catnip shows low returns (0.3%), but soft demand (-12.3% this quarter) keeps it on the watch list."
  "og:description": "catnip shows low returns (0.3%), but soft demand (-12.3% this quarter) keeps it on the watch list."
  "og:title": "catnip — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **catnip**

**Worth a look**

Shows low returns (0.3%), but soft demand (-12.3% this quarter) keeps it on the watch list.

Market size 96Growth 19Conversion 96Competition 24Returns 98Price range 25Avg price 32Brand share 42Review moat 24Quality gap 57

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.2M**

$3.2M/yr · 2.4M searches

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.87**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.01–$18.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****5,707.75**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**131**

**Top-5 brand share**

**80%**

**Open market**

**15%**

- From The Field21% - Cat Crack21% - The Cat's MeWow20% - SmartyKat11% - Petmate7% - Smokey's Stash6% - Open — no brand owns it (5 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$316K20%$633K30%$949K40%$1.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cat Crack Catnip Zoomie-Inducing Cat Nip 100% Natural North American Made](https://m.media-amazon.com/images/I/516S41WqssL.jpg)**Cat Crack Catnip Zoomie-Inducing Cat Nip 100% Natural North American Made**Cat Crack**$13.94**4.3★38,071 rev](https://www.amazon.com/dp/B01N30MZJX) [2![The Cats MeWow 100% Pure Catnip North American Grown Strong Aroma for Play & Enrichment Resealable Freshness Jar Veteran-Owned Brand](https://m.media-amazon.com/images/I/51Tnrl2a+kL.jpg)**The Cats MeWow 100% Pure Catnip North American Grown Strong Aroma for Play & Enrichment Resealable Freshness Jar Veteran-Owned Brand**The Cat's MeWow**$9.97**4.4★3,264 rev](https://www.amazon.com/dp/B0CGJR1H72) [3![from The Field | Ultimate Blend Catnip & Silver Vine | Premium USA-Grown Catnip for Toys & Playtime | Fresh Potent Non-Toxic Eco-Friendly | Safe for Kittens & Cats | Resealable 2 Oz Tub](https://m.media-amazon.com/images/I/51ityLvOIkL.jpg)**from The Field | Ultimate Blend Catnip & Silver Vine | Premium USA-Grown Catnip for Toys & Playtime | Fresh Potent Non-Toxic Eco-Friendly | Safe for Kittens & Cats | Resealable 2 Oz Tub**From The Field**$8.74**4.5★8,034 rev](https://www.amazon.com/dp/B01G3IBQIC) [4![SmartyKat Natural Catnip Canister 100% Natural Cat Nip for Cats Premium Dried Catnip for Indoor Cats Positive Training Aid for Play and Exercise Resealable Shaker Bottle 2 Ounces](https://m.media-amazon.com/images/I/41Vo6tGftmL.jpg)**SmartyKat Natural Catnip Canister 100% Natural Cat Nip for Cats Premium Dried Catnip for Indoor Cats Positive Training Aid for Play and Exercise Resealable Shaker Bottle 2 Ounces**SmartyKat**$13.76**4.6★323 rev](https://www.amazon.com/dp/B0G1DMWTNV) [5![Petmate Organic Catnip - Hoots Zoom Around the Room Catnip - Grown & Harvested in USA 0.5oz pouch](https://m.media-amazon.com/images/I/51oTiABZQJL.jpg)**Petmate Organic Catnip - Hoots Zoom Around the Room Catnip - Grown & Harvested in USA 0.5oz pouch**Petmate**$5.07**4.4★3,238 rev](https://www.amazon.com/dp/B0002MKBWI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SmartyKat Natural Catnip Canister 100% Natural Cat Nip for Cats Premium Dried Catnip for Indoor Cats Positive Training Aid for Play and Exercise Resealable Shaker Bottle 2 Ounces](https://m.media-amazon.com/images/I/41Vo6tGftmL.jpg)**SmartyKat Natural Catnip Canister 100% Natural Cat Nip for Cats Premium Dried Catnip for Indoor Cats Positive Training Aid for Play and Exercise Resealable Shaker Bottle 2 Ounces**SmartyKat**$13.76**323 rev8mo ago](https://www.amazon.com/dp/B0G1DMWTNV) [![Yeowww! Organically Grown Catnip for Cats - 2oz Pouch - Premium Leaves & Flower Tops - No Fillers - Chemical-Free - Grown in the USA](https://m.media-amazon.com/images/I/51ThvR9UF9L.jpg)**Yeowww! Organically Grown Catnip for Cats - 2oz Pouch - Premium Leaves & Flower Tops - No Fillers - Chemical-Free - Grown in the USA**Yeowww!**$8.52**373 rev1y ago](https://www.amazon.com/dp/B0F813WF3V) [![The Cats MeWow 100% Pure Catnip North American Grown Strong Aroma for Play & Enrichment Resealable Freshness Jar Veteran-Owned Brand](https://m.media-amazon.com/images/I/51Tnrl2a+kL.jpg)**The Cats MeWow 100% Pure Catnip North American Grown Strong Aroma for Play & Enrichment Resealable Freshness Jar Veteran-Owned Brand**The Cat's MeWow**$9.97**3,264 rev2y ago](https://www.amazon.com/dp/B0CGJR1H72) [![Shameless Pets Crunchy Cat Treats - Catnip Treats for Cats with Digestive Support Kitten Treats with Real Ingredients Natural & Healthy Flavored Feline Snacks - Fintastic Catnip 1-Pk](https://m.media-amazon.com/images/I/41tgcjk6ImL.jpg)**Shameless Pets Crunchy Cat Treats - Catnip Treats for Cats with Digestive Support Kitten Treats with Real Ingredients Natural & Healthy Flavored Feline Snacks - Fintastic Catnip 1-Pk**Shameless Pets**$4.01**611 rev3y ago](https://www.amazon.com/dp/B0C3MS1XXS) [![Smokeys Stash Catnip Stalkless Dried Ground Premium Bulk 12 Ounce Bag Strong Cat nip for Cats](https://m.media-amazon.com/images/I/41iSY11eCcL.jpg)**Smokeys Stash Catnip Stalkless Dried Ground Premium Bulk 12 Ounce Bag Strong Cat nip for Cats**Smokey's Stash**$18.64**1,016 rev4y ago](https://www.amazon.com/dp/B09SNNQ8WG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Meowijuana Catnibas Catnip Pawty Mix Jar | Premium Cat Nip for Cats with Silvervine Passion Flower Chamomile Dandelion & Valerian Root | High Potency Catnip | 60g](https://m.media-amazon.com/images/I/51Aqo5wCwsL.jpg)**Meowijuana Catnibas Catnip Pawty Mix Jar | Premium Cat Nip for Cats with Silvervine Passion Flower Chamomile Dandelion & Valerian Root | High Potency Catnip | 60g**Meowijuana**$16.49**4.5★**▲ 120%**](https://www.amazon.com/dp/B07WGHX6M3) [![Petmate Organic Catnip - Hoots Zoom Around the Room Catnip - Grown & Harvested in USA 0.5oz pouch](https://m.media-amazon.com/images/I/51oTiABZQJL.jpg)**Petmate Organic Catnip - Hoots Zoom Around the Room Catnip - Grown & Harvested in USA 0.5oz pouch**Petmate**$5.07**4.4★**▲ 92%**](https://www.amazon.com/dp/B0002MKBWI) [![Meowijuana Meowi-Waui | Bud Shake and Catnip Blend | Large Bottle High Potency Blend | Premium Hand Harvested North American Catnip](https://m.media-amazon.com/images/I/41wXXrm985L.jpg)**Meowijuana Meowi-Waui | Bud Shake and Catnip Blend | Large Bottle High Potency Blend | Premium Hand Harvested North American Catnip**Meowijuana**$9.10**4.6★**▲ 82%**](https://www.amazon.com/dp/B00U86E6Z6) [![Yeowww! Organically Grown Catnip for Cats - 2oz Pouch - Premium Leaves & Flower Tops - No Fillers - Chemical-Free - Grown in the USA](https://m.media-amazon.com/images/I/51ThvR9UF9L.jpg)**Yeowww! Organically Grown Catnip for Cats - 2oz Pouch - Premium Leaves & Flower Tops - No Fillers - Chemical-Free - Grown in the USA**Yeowww!**$8.52**4.6★**▲ 63%**](https://www.amazon.com/dp/B0F813WF3V) [![Smokeys Stash Catnip Stalkless Dried Ground Premium Bulk 12 Ounce Bag Strong Cat nip for Cats](https://m.media-amazon.com/images/I/41iSY11eCcL.jpg)**Smokeys Stash Catnip Stalkless Dried Ground Premium Bulk 12 Ounce Bag Strong Cat nip for Cats**Smokey's Stash**$18.64**4.6★**▲ 54%**](https://www.amazon.com/dp/B09SNNQ8WG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

80K60KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**55%

*“Cat Approved”*

**Quality-Overall**9%

*“Good quality and more than I expected in size”*

**Value For Money**6%

*“Great deal”*

**Fun/Entertainment Experience**5%

*“Loads of fun”*

**Smell**5%

*“It smells fresh”*

**Freshness**5%

*“helps keep it fresh”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Strength**2%

*“Much stronger than another cat nip I used to get him”*

**Taste-Overall**1%

*“Amazing cat treats”*

**Ease Of Use**1%

*“Ease of use”*

### **What buyers complain about **

**Smell**20%

*“Very weak aroma”*

**Value For Money**14%

*“way too expensive”*

**Functionality-Overall**10%

*“doesn't work”*

**Size-Overall**8%

*“Small container”*

**Quality-Overall**5%

*“Poor Quality”*

**Advertised Vs Actual Product**5%

*“False advertising”*

**Strength**4%

*“Not strong enough”*

**Moist/Dry**4%

*“This seemed to be extremely dry”*

**Durability**2%

*“Fell off wall within 2 hours”*

**Ease Of Use**2%

*“be impossible to remove”*

### **Top return reasons **

**Smell**22%

**Functionality-Overall**21%

**Advertised Vs Actual Product**8%

**Value For Money**8%

**Leak-Proof**8%

**Size-Overall**7%

**Stale/Rotten/Spoiled**4%

**Defective Material/Parts**3%

**Quality-Overall**3%

**Adhesion/Stickiness**3%