---
title: "catnip treats for cats — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/catnip-treats-for-cats"
last_updated: "2026-07-14T03:10:47.169Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 97% of clicks) — catnip treats for cats doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 97% of clicks) — catnip treats for cats doesn't clear our bar today."
  "og:title": "catnip treats for cats — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **catnip treats for cats**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 25Conversion 97Competition 30Returns 100Price range 34Avg price 29Brand share 9Review moat 17Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$269K**

$269K/yr · 195K searches

**Price range**

**Okay****$2.79–$21.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.45**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****17,910**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**556**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Temptations63% - Greenies16% - Shameless Pets12% - Friskies3% - Delectables2% - Fieldcrest Farms2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$13K10%$27K15%$40K20%$54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub](https://m.media-amazon.com/images/I/515iUeR8llL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub**Temptations**$7.93**4.8★48,837 rev](https://www.amazon.com/dp/B00OLSARS2) [2![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Blissful Catnip Flavor Catnip Treats 16 oz. Tub](https://m.media-amazon.com/images/I/414tRP2zrLL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Blissful Catnip Flavor Catnip Treats 16 oz. Tub**Temptations**$8.01**4.8★21,440 rev](https://www.amazon.com/dp/B01LNB6T5O) [3![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 30 oz. Tub](https://m.media-amazon.com/images/I/51NgcxP0wML.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 30 oz. Tub**Temptations**$12.65**4.8★48,837 rev](https://www.amazon.com/dp/B09NF5NBB3) [4![Greenies Cat Treats Feline Veterinarian-Recommended Adult Natural Dental Treats Catnip Flavor 9.75 oz. Tub](https://m.media-amazon.com/images/I/51lMSQXcdeL.jpg)**Greenies Cat Treats Feline Veterinarian-Recommended Adult Natural Dental Treats Catnip Flavor 9.75 oz. Tub**Greenies**$10.64**4.8★32,687 rev](https://www.amazon.com/dp/B0828WDG65) [5![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag](https://m.media-amazon.com/images/I/51Uhujtd2WL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag**Temptations**$20.39**4.8★48,837 rev](https://www.amazon.com/dp/B0DQF4YSX1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/51QfnSbHvoL.jpg)**Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub**Temptations**$8.26**965 rev6mo ago](https://www.amazon.com/dp/B0G45X8214) [![Fieldcrest Farms Collagen Cat Treats Catnip Crunchy & Creamy 3 oz Pouch](https://m.media-amazon.com/images/I/41Z53awWaZL.jpg)**Fieldcrest Farms Collagen Cat Treats Catnip Crunchy & Creamy 3 oz Pouch**Fieldcrest Farms**$2.79**81 rev1y ago](https://www.amazon.com/dp/B0FBL1DZN8) [![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag](https://m.media-amazon.com/images/I/51Uhujtd2WL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag**Temptations**$20.39**48,837 rev1y ago](https://www.amazon.com/dp/B0DQF4YSX1) [![Just Try Cat Treats for Indoor Cats Hairball Control Natural Salmon Healthy Cat Grass Treats Kitten Snacks Training Biscuits Catnip for Cats Dental Care 13.4 OZ](https://m.media-amazon.com/images/I/51l7-f2ewvL.jpg)**Just Try Cat Treats for Indoor Cats Hairball Control Natural Salmon Healthy Cat Grass Treats Kitten Snacks Training Biscuits Catnip for Cats Dental Care 13.4 OZ**Just Try**$17.61**3,224 rev1y ago](https://www.amazon.com/dp/B0DJ2VZ3Z2) [![Delectables Squeeze Up Catnip Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 20 Tubes Total](https://m.media-amazon.com/images/I/51QqGZnWSXL.jpg)**Delectables Squeeze Up Catnip Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 20 Tubes Total**Delectables**$11.52**4,452 rev2y ago](https://www.amazon.com/dp/B0CZBYFV1S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fieldcrest Farms Collagen Cat Treats Catnip Crunchy & Creamy 3 oz Pouch](https://m.media-amazon.com/images/I/41Z53awWaZL.jpg)**Fieldcrest Farms Collagen Cat Treats Catnip Crunchy & Creamy 3 oz Pouch**Fieldcrest Farms**$2.79**4.4★**▲ 221%**](https://www.amazon.com/dp/B0FBL1DZN8) [![Shameless Pets Crunchy Cat Treats - Kitty Treats for Cats with Digestive Support Natural Ingredients for Kittens Healthy Flavored Feline Snacks - Variety Pack 3-Pk](https://m.media-amazon.com/images/I/51umiWI0DQL.jpg)**Shameless Pets Crunchy Cat Treats - Kitty Treats for Cats with Digestive Support Natural Ingredients for Kittens Healthy Flavored Feline Snacks - Variety Pack 3-Pk**Shameless Pets**$8.94**4.5★**▲ 123%**](https://www.amazon.com/dp/B08XDPTWYK) [![Shameless Pets Crunchy Cat Treats - Catnip Treats for Cats with Digestive Support Kitten Treats with Real Ingredients Natural & Healthy Flavored Feline Snacks - Fintastic Catnip 1-Pk](https://m.media-amazon.com/images/I/41tgcjk6ImL.jpg)**Shameless Pets Crunchy Cat Treats - Catnip Treats for Cats with Digestive Support Kitten Treats with Real Ingredients Natural & Healthy Flavored Feline Snacks - Fintastic Catnip 1-Pk**Shameless Pets**$4.01**4.2★**▲ 67%**](https://www.amazon.com/dp/B0C3MS1XXS) [![Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/51QfnSbHvoL.jpg)**Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub**Temptations**$8.26**4.7★**▲ 63%**](https://www.amazon.com/dp/B0G45X8214) [![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag](https://m.media-amazon.com/images/I/51Uhujtd2WL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag**Temptations**$20.39**4.8★**▲ 44%**](https://www.amazon.com/dp/B0DQF4YSX1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 16.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**55%

*“Perfect for my pets”*

**Flavor**8%

*“The flavor variety is awesome”*

**Taste-Overall**8%

*“My cat loves these treats”*

**Value For Money**7%

*“Great deal”*

**Quality-Overall**4%

*“Excellent product”*

**Fun/Entertainment Experience**2%

*“Enjoyable treat”*

**Hair Removal**2%

*“it works for the hairball prevention”*

**Size-Overall**1%

*“Good size”*

**Freshness**1%

*“it stays fresh”*

**Smell**1%

*“The smell is also pretty strong”*

### **What buyers complain about **

**Value For Money**12%

*“TOO expensive”*

**Smell**9%

*“Strong smell”*

**Indigestion**8%

*“Caused vomiting”*

**Size-Overall**6%

*“Its little large”*

**Flavor**6%

*“not as enthusiastically as some other flavors”*

**Taste-Overall**5%

*“Not thats tasty”*

**Ease Of Chewing/Swallowing**4%

*“Theyre very chewy”*

**Stale/Rotten/Spoiled**3%

*“I doubt that these treats are fresh as a result”*

**Leak-Proof**3%

*“contents spilled all over the bag onto floor”*

**Hard Feel**2%

*“Hard as a rock”*

### **Top return reasons **

**Flavor**18%

**Leak-Proof**17%

**Smell**12%

**Size-Overall**11%

**Taste-Overall**10%

**Defective Material/Parts**8%

**Ease Of Chewing/Swallowing**6%

**Product Condition**4%

**Contamination**2%

**Value For Money**2%