---
title: "cat treats — Niche Verdict: Launch it (79/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-treats"
last_updated: "2026-07-10T00:44:20.232Z"
locale: en
meta:
  description: "cat treats clears our launch bar: a $21.2M/yr market growing +158.7% with returns at 0.0%."
  "og:description": "cat treats clears our launch bar: a $21.2M/yr market growing +158.7% with returns at 0.0%."
  "og:title": "cat treats — Niche Verdict: Launch it (79/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cat treats**

**Launch it****79/100 **

cat treats clears our launch bar: a $21.2M/yr market growing +158.7% with returns at 0.0%.

**Market/yr**

**$21.2M**

**Growth (1y)**

**+158.7%**

**Products**

**64**

**Brands**

**11**

was 13 a year ago

**Sellers**

**127**

**Price range**

**$2.92–$31.04**

**Returns**

**0.0%**

**Rating**

**4.7★**

**Launch it**

Scored 79/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**93**

 ×0.30

Growth

**72**

 ×0.30

Competition

**86**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +158.7% year over year.

307K153KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Dec · busiest ÷ quietest = 1.6×

## **Competition**

- Temptations70% - Blue Buffalo6% - Vital Essentials5% - Friskies5% - INABA4% - Greenies3% - Other (5 brands)6%

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 11 brands and 127 sellers compete here.

**Brands**

**11 **▼falling

was 13 a year ago

**Sellers**

**127**

**Top 5 brand share**

**91%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 30 oz. Tub](https://m.media-amazon.com/images/I/41RnOsmmfAL.jpg) [**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 30 oz. Tub**](https://www.amazon.com/dp/B01LNB6SA0)

Temptations$14.124.8★72,2658%▼falling

2
![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/41mWq0PyzfL.jpg) [**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 16 oz. Tub**](https://www.amazon.com/dp/B00IOTB7PG)

Temptations$7.934.8★72,2657%▲rising

3
![Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 16 oz. Tub](https://m.media-amazon.com/images/I/511SLUnRBbL.jpg) [**Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 16 oz. Tub**](https://www.amazon.com/dp/B00M0FK8UU)

Temptations$7.744.8★52,8425%▼falling

4
![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub](https://m.media-amazon.com/images/I/515iUeR8llL.jpg) [**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub**](https://www.amazon.com/dp/B00OLSARS2)

Temptations$7.934.8★48,8374%▲rising

5
![Blue Buffalo Bursts Paw-Lickin Chicken Crunchy & Creamy Cat Treats Great for Training Made with Real Chicken Natural Cat Treats Enhanced with Vitamins Minerals & Other Nutrients 5 oz.](https://m.media-amazon.com/images/I/41Zja7XD8XL.jpg) [**Blue Buffalo Bursts Paw-Lickin Chicken Crunchy & Creamy Cat Treats Great for Training Made with Real Chicken Natural Cat Treats Enhanced with Vitamins Minerals & Other Nutrients 5 oz.**](https://www.amazon.com/dp/B083254TP6)

Blue Buffalo$2.954.7★5,7564%—flat

6
![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Savory Salmon Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/417jO4+jJcL.jpg) [**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Savory Salmon Flavor 16 oz. Tub**](https://www.amazon.com/dp/B00OLSARU0)

Temptations$7.154.8★15,6804%▲rising

7
![Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 30 oz. Tub](https://m.media-amazon.com/images/I/51Qv39n0mVL.jpg) [**Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 30 oz. Tub**](https://www.amazon.com/dp/B07QSCFSVH)

Temptations$14.734.8★52,8423%▲rising

8
![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Creamy Dairy Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/41CYsELWFhL.jpg) [**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Creamy Dairy Flavor 16 oz. Tub**](https://www.amazon.com/dp/B00OLSARSW)

Temptations$7.864.8★16,9233%▲rising

9
![Temptations Cat Treat ShakeUps Crunchy and Soft Cat Treats Clucky Carnival 5.29 oz. Pouch](https://m.media-amazon.com/images/I/512Zg3VBkCL.jpg) [**Temptations Cat Treat ShakeUps Crunchy and Soft Cat Treats Clucky Carnival 5.29 oz. Pouch**](https://www.amazon.com/dp/B0828TXZGL)

Temptations$3.974.8★9,3233%—flat

10

![Purina Friskies Natural Cat Treats Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins Minerals and Nutrients - 20 oz. Canister](https://m.media-amazon.com/images/I/51R0L0C-ekL.jpg) [**Purina Friskies Natural Cat Treats Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins Minerals and Nutrients - 20 oz. Canister**](https://www.amazon.com/dp/B07ZLDMWB5)

Friskies$7.764.8★6,9742%▲rising

11

![Temptations Classic Crunchy and Soft Cat Treats Feline Favorites Variety Pack 3 oz. Pouches (Pack of 4)](https://m.media-amazon.com/images/I/512GpetfnbL.jpg) [**Temptations Classic Crunchy and Soft Cat Treats Feline Favorites Variety Pack 3 oz. Pouches (Pack of 4)**](https://www.amazon.com/dp/B008COEV4M)

Temptations$10.754.8★32,0882%—flat

12

![Greenies Cat Treats Feline Veterinarian-Recommended Adult Natural Dental Cat Treats Oven Roasted Chicken Flavor 9.75 oz. Tub](https://m.media-amazon.com/images/I/511RYMUd4FL.jpg) [**Greenies Cat Treats Feline Veterinarian-Recommended Adult Natural Dental Cat Treats Oven Roasted Chicken Flavor 9.75 oz. Tub**](https://www.amazon.com/dp/B0828WNJXC)

Greenies$10.644.8★43,4102%—flat

13

![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 48 oz. Bag](https://m.media-amazon.com/images/I/41wWyf+t-uL.jpg) [**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 48 oz. Bag**](https://www.amazon.com/dp/B09DQ753C4)

Temptations$22.634.8★72,2652%—flat

14

![Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/51QfnSbHvoL.jpg) [**Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub**](https://www.amazon.com/dp/B0G45X8214)

Temptations$8.264.7★9652%▲rising

15

![Temptations Birthday Cat Treats Crunchy and Soft Cat Treats Lobster & Beef Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/515GbWDtcRL.jpg) [**Temptations Birthday Cat Treats Crunchy and Soft Cat Treats Lobster & Beef Flavor 16 oz. Tub**](https://www.amazon.com/dp/B0DQF5RS5C)

Temptations$8.194.8★2,7062%—flat

**~~Showing 15 of 64 — show all ~~**

## **Product shelf**

All 64 tracked products in this niche.

Top sellersNewestTrending

[![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 30 oz. Tub](https://m.media-amazon.com/images/I/41RnOsmmfAL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 30 oz. Tub** Temptations**$14.12**4.8★72,265 reviews](https://www.amazon.com/dp/B01LNB6SA0) [![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/41mWq0PyzfL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 16 oz. Tub** Temptations**$7.93**4.8★72,265 reviews](https://www.amazon.com/dp/B00IOTB7PG) [![Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 16 oz. Tub](https://m.media-amazon.com/images/I/511SLUnRBbL.jpg)**Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 16 oz. Tub** Temptations**$7.74**4.8★52,842 reviews](https://www.amazon.com/dp/B00M0FK8UU) [![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub](https://m.media-amazon.com/images/I/515iUeR8llL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub** Temptations**$7.93**4.8★48,837 reviews](https://www.amazon.com/dp/B00OLSARS2) [![Blue Buffalo Bursts Paw-Lickin Chicken Crunchy & Creamy Cat Treats Great for Training Made with Real Chicken Natural Cat Treats Enhanced with Vitamins Minerals & Other Nutrients 5 oz.](https://m.media-amazon.com/images/I/41Zja7XD8XL.jpg)**Blue Buffalo Bursts Paw-Lickin Chicken Crunchy & Creamy Cat Treats Great for Training Made with Real Chicken Natural Cat Treats Enhanced with Vitamins Minerals & Other Nutrients 5 oz.** Blue Buffalo**$2.95**4.7★5,756 reviews](https://www.amazon.com/dp/B083254TP6) [![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Savory Salmon Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/417jO4+jJcL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Savory Salmon Flavor 16 oz. Tub** Temptations**$7.15**4.8★15,680 reviews](https://www.amazon.com/dp/B00OLSARU0) [![Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 30 oz. Tub](https://m.media-amazon.com/images/I/51Qv39n0mVL.jpg)**Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 30 oz. Tub** Temptations**$14.73**4.8★52,842 reviews](https://www.amazon.com/dp/B07QSCFSVH) [![Temptations Cat Treats Classic Crunchy and Soft Cat Treats Creamy Dairy Flavor 16 oz. Tub](https://m.media-amazon.com/images/I/41CYsELWFhL.jpg)**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Creamy Dairy Flavor 16 oz. Tub** Temptations**$7.86**4.8★16,923 reviews](https://www.amazon.com/dp/B00OLSARSW)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**53%

*“Cat Approved”*

**Taste-Overall**9%

*“My cat loves these treats”*

**Flavor**8%

*“All flavors”*

**Value For Money**7%

*“Great deal”*

**Quality-Overall**5%

*“Quality food”*

**Fun/Entertainment Experience**2%

*“It's great exercise for them and for me”*

**Size-Overall**2%

*“Good size”*

**Smell**1%

*“not messy or smelly”*

**Ease Of Chewing/Swallowing**1%

*“not too hard to chew”*

**Freshness**1%

*“it stays fresh”*

### **What buyers complain about **

**Value For Money**14%

*“they are not cheap”*

**Smell**11%

*“The smell is unpleasant”*

**Size-Overall**10%

*“They are tiny”*

**Flavor**6%

*“Not a favorite flavor”*

**Indigestion**5%

*“Upset stomach”*

**Taste-Overall**3%

*“Failed taste test”*

**Leak-Proof**3%

*“spilled all over”*

**Stale/Rotten/Spoiled**3%

*“Moldy”*

**Moist/Dry**3%

*“Dried up”*

**Quality-Overall**2%

*“Quality Control Issue”*

#### **Top return reasons**- Flavor15% - Size-Overall13% - Value For Money10% - Leak-Proof10% - Smell8% - Defective Material/Parts5% - Advertised Vs Actual Product4% - Quality-Overall4% - Product Condition3% - Ingredients-Overall3%