---
title: "cat toothpaste — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-toothpaste"
last_updated: "2026-07-09T21:41:04.612Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 86% of clicks) — cat toothpaste doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 86% of clicks) — cat toothpaste doesn't clear our bar today."
  "og:title": "cat toothpaste — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cat toothpaste**

**Skip it****50/100 **

a concentrated shelf (top 5 take 86% of clicks) — cat toothpaste doesn't clear our bar today.

**Market/yr**

**$1.8M**

**Growth (1y)**

**+126.4%**

**Products**

**9**

**Brands**

**4**

was 5 a year ago

**Sellers**

**32**

**Price range**

**$6.01–$24.49**

**Returns**

**0.5%**

**Rating**

**4.4★**

**Skip it**

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**47**

 ×0.30

Growth

**68**

 ×0.30

Competition

**6**

 ×0.20

Quality gap

**50**

 ×0.10

Returns

**96**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +126.4% year over year.

19K9KPrime Day '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan · busiest ÷ quietest = 1.6×

## **Competition**

- Virbac75% - petsmile18% - Petrodex4% - Arm & Hammer3%

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 32 sellers compete here.

**Brands**

**4 **▼falling

was 5 a year ago

**Sellers**

**32**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz](https://m.media-amazon.com/images/I/41NjK9JzX9L.jpg) [**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz**](https://www.amazon.com/dp/B00RZDXA7K)

Virbac$11.234.6★18,57356%▲rising

2
![Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste |Vanilla Mint Flavor 2.5 oz](https://m.media-amazon.com/images/I/31zp7vtQ3iL.jpg) [**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste |Vanilla Mint Flavor 2.5 oz**](https://www.amazon.com/dp/B004ULYZ5Q)

Virbac$11.514.6★14,22611%▼falling

3
![Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush](https://m.media-amazon.com/images/I/41yPlcHD3EL.jpg) [**Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush**](https://www.amazon.com/dp/B004ULZ2PI)

Virbac$14.534.6★6,0858%—flat

4
![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)](https://m.media-amazon.com/images/I/41oauR0FXXL.jpg) [**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)**](https://www.amazon.com/dp/B0778GHYXP)

petsmile$15.914.5★3,7896%▼falling

5
![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)](https://m.media-amazon.com/images/I/41s8CzHmaCL.jpg) [**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)**](https://www.amazon.com/dp/B0B1JQPMPC)

petsmile$15.024.4★1,9365%▼falling

6
![Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush](https://m.media-amazon.com/images/I/412LymR3guL.jpg) [**Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush**](https://www.amazon.com/dp/B00CTO395S)

Petrodex$9.844.3★11,5704%▼falling

7
![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)](https://m.media-amazon.com/images/I/41jxesmZdJL.jpg) [**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)**](https://www.amazon.com/dp/B09891LRH9)

petsmile$24.174.2★3944%▲rising

8
![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)](https://m.media-amazon.com/images/I/41+NdjIGc+L.jpg) [**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)**](https://www.amazon.com/dp/B0988DB9PP)

petsmile$24.494.5★3,7893%▼falling

9
![Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz](https://m.media-amazon.com/images/I/410--pk7IdL.jpg) [**Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz**](https://www.amazon.com/dp/B08QJN5F8C)

Arm & Hammer$6.013.9★2,6103%▼falling

## **Product shelf**

All 9 tracked products in this niche.

Top sellersNewestTrending

[![Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz](https://m.media-amazon.com/images/I/41NjK9JzX9L.jpg)**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz** Virbac**$11.23**4.6★18,573 reviews](https://www.amazon.com/dp/B00RZDXA7K) [![Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste |Vanilla Mint Flavor 2.5 oz](https://m.media-amazon.com/images/I/31zp7vtQ3iL.jpg)**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste |Vanilla Mint Flavor 2.5 oz** Virbac**$11.51**4.6★14,226 reviews](https://www.amazon.com/dp/B004ULYZ5Q) [![Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush](https://m.media-amazon.com/images/I/41yPlcHD3EL.jpg)**Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush** Virbac**$14.53**4.6★6,085 reviews](https://www.amazon.com/dp/B004ULZ2PI) [![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)](https://m.media-amazon.com/images/I/41oauR0FXXL.jpg)**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)** petsmile**$15.91**4.5★3,789 reviews](https://www.amazon.com/dp/B0778GHYXP) [![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)](https://m.media-amazon.com/images/I/41s8CzHmaCL.jpg)**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)** petsmile**$15.02**4.4★1,936 reviews](https://www.amazon.com/dp/B0B1JQPMPC) [![Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush](https://m.media-amazon.com/images/I/412LymR3guL.jpg)**Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush** Petrodex**$9.84**4.3★11,570 reviews](https://www.amazon.com/dp/B00CTO395S) [![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)](https://m.media-amazon.com/images/I/41jxesmZdJL.jpg)**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)** petsmile**$24.17**4.2★394 reviews](https://www.amazon.com/dp/B09891LRH9) [![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)](https://m.media-amazon.com/images/I/41+NdjIGc+L.jpg)**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)** petsmile**$24.49**4.5★3,789 reviews](https://www.amazon.com/dp/B0988DB9PP)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Flavor**16%

*“My dogs like the flavor”*

**Taste-Overall**15%

*“Great taste”*

**Pet Friendly**14%

*“Dog loves it”*

**Breathability**10%

*“Fresh breath”*

**Quality-Overall**7%

*“Good Product Results”*

**Smell**7%

*“This does help the smell”*

**Ease Of Use**5%

*“Easy to use”*

**Soothing/Teething**3%

*“excellent product - keeps my dogs teeth nice and clean”*

**Value For Money**3%

*“its worth the money”*

**Ease Of Cleaning**3%

*“im able to keep his teeth prarly clean”*

### **What buyers complain about **

**Smell**10%

*“The smell is not good”*

**Taste-Overall**10%

*“The cat didn't like the taste of the vanilla mint”*

**Indigestion**8%

*“Gave dog major diarrhea”*

**Flavor**8%

*“Bad flavor for my cats”*

**Breathability**7%

*“Not good for their breath”*

**Value For Money**7%

*“A bit pricey in my opinion”*

**Functionality-Overall**6%

*“it barely works”*

**Size-Overall**4%

*“His teeth are tiny”*

**Ease Of Use**3%

*“Can't use it”*

**Ingredients-Overall**3%

*“Questionable ingredients”*

#### **Top return reasons**- Flavor31% - Smell9% - Size-Overall9% - Advertised Vs Actual Product8% - Product Condition7% - Quality-Overall5% - Value For Money5% - Taste-Overall5% - Functionality-Overall5% - Leak-Proof4%