--- title: "cat toothbrush — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-toothbrush" last_updated: "2026-07-10T00:48:54.884Z" locale: en meta: description: "cat toothbrush shows low returns (0.6%), but a small market ($1.0M/yr) keeps it on the watch list." "og:description": "cat toothbrush shows low returns (0.6%), but a small market ($1.0M/yr) keeps it on the watch list." "og:title": "cat toothbrush — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen" --- Back to Flapen home # **cat toothbrush** **Worth a look****56/100 ** cat toothbrush shows low returns (0.6%), but a small market ($1.0M/yr) keeps it on the watch list. **Market/yr** **$1.0M** **Growth (1y)** **+126.8%** **Products** **22** **Brands** **19** was 20 a year ago **Sellers** **46** **Price range** **$6.01–$19.27** **Returns** **0.6%** **Rating** **4.4★** **Worth a look** Scored 56/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **34** ×0.30 Growth **68** ×0.30 Competition **52** ×0.20 Quality gap **52** ×0.10 Returns **95** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +126.8% year over year. 21K10KPrime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - E.M&S.T18% - Petrodex17% - TropiClean8% - H&H Pets7% - Arm & Hammer7% - Virbac7% - Other (13 brands)36% The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 46 sellers compete here. **Brands** **19 **▼falling was 20 a year ago **Sellers** **46** **Top 5 brand share** **58%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush](https://m.media-amazon.com/images/I/412LymR3guL.jpg) [**Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush**](https://www.amazon.com/dp/B00CTO395S) Petrodex$9.844.3★11,57017%▼falling 2 ![E.M&S.T by Emmeliestella Small Dog & Cat Toothbrush 360 Degree Soft Silicone Cat Dental Care Toothbrush Holder Easy to Handle Independent Packaging Suction Cup Light Blue&Pink (2-Pack + Holder)](https://m.media-amazon.com/images/I/31kSsgL-XuL.jpg) [**E.M&S.T by Emmeliestella Small Dog & Cat Toothbrush 360 Degree Soft Silicone Cat Dental Care Toothbrush Holder Easy to Handle Independent Packaging Suction Cup Light Blue&Pink (2-Pack + Holder)**](https://www.amazon.com/dp/B0BNCB47NK) E.M&S.T$12.794.4★62816%▲rising 3 ![TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care](https://m.media-amazon.com/images/I/41-bmDsdqFL.jpg) [**TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care**](https://www.amazon.com/dp/B0FL9VZZV3) TropiClean$15.924.3★668%▲rising 4 ![H&H Pets Toothbrush for Small Dogs & Cats - Soft and Extra Small Toothbrush Designed for Cats Puppies and XS Breed Dogs Like Teacups Chihuahuas Yorkshire and Poodle 8 Count Pack](https://m.media-amazon.com/images/I/41MfhklG6LL.jpg) [**H&H Pets Toothbrush for Small Dogs & Cats - Soft and Extra Small Toothbrush Designed for Cats Puppies and XS Breed Dogs Like Teacups Chihuahuas Yorkshire and Poodle 8 Count Pack**](https://www.amazon.com/dp/B072V12ZLQ) H&H Pets$8.984.6★2,0177%▲rising 5 ![Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz](https://m.media-amazon.com/images/I/410--pk7IdL.jpg) [**Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz**](https://www.amazon.com/dp/B08QJN5F8C) Arm & Hammer$6.013.9★2,6107%▼falling 6 ![HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included](https://m.media-amazon.com/images/I/31HvdeZtYpL.jpg) [**HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included**](https://www.amazon.com/dp/B0FVR9RKG6) HICC PET$9.474.7★715%▲rising 7 ![Jasper Microbrush Vet Approved Cat Toothbrush Soft-Bristled Toothbrush Kit for Felines & Small Dogs Non-Slip Handle with 2 Replaceable Tooth Brush Heads Use with Cat Toothpaste 2-Pack Blue](https://m.media-amazon.com/images/I/41wwC1bLe6L.jpg) [**Jasper Microbrush Vet Approved Cat Toothbrush Soft-Bristled Toothbrush Kit for Felines & Small Dogs Non-Slip Handle with 2 Replaceable Tooth Brush Heads Use with Cat Toothpaste 2-Pack Blue**](https://www.amazon.com/dp/B0DLNL3VBD) Jasper$13.744.4★3344%▼falling 8 ![PETHROOM] Pet Toothbrush for Cats and Dogs | Round Shaped Head with Ultra Soft Bristle for Deep Cleaning Dental Care Kitten and Small Dogs Tartar Plaque Removal (Deep Point)](https://m.media-amazon.com/images/I/41792apfh3L.jpg) [**PETHROOM\] Pet Toothbrush for Cats and Dogs | Round Shaped Head with Ultra Soft Bristle for Deep Cleaning Dental Care Kitten and Small Dogs Tartar Plaque Removal (Deep Point)**](https://www.amazon.com/dp/B0CJ8YB1DV) PETHROOM$11.094.4★3124%▲rising 9 ![JAYU PET Dental Care Brush with Soft Bristles 1ea](https://m.media-amazon.com/images/I/41hWTE1Q+xL.jpg) [**JAYU PET Dental Care Brush with Soft Bristles 1ea**](https://www.amazon.com/dp/B0BRXMC97P) JAYU PET$9.564.4★1,3014%—flat 10 ![Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush](https://m.media-amazon.com/images/I/41yPlcHD3EL.jpg) [**Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush**](https://www.amazon.com/dp/B004ULZ2PI) Virbac$14.534.6★6,0854%▼falling 11 ![VVHOMIFE Cat Toothbrush & Toothpaste Kit Soft & Finger Brushes 2.5oz](https://m.media-amazon.com/images/I/41yKVtXewDL.jpg) [**VVHOMIFE Cat Toothbrush & Toothpaste Kit Soft & Finger Brushes 2.5oz**](https://www.amazon.com/dp/B0F92HZ6J5) VVHOMIFE$14.014.6★1533%▲rising 12 ![Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz](https://m.media-amazon.com/images/I/41NjK9JzX9L.jpg) [**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz**](https://www.amazon.com/dp/B00RZDXA7K) Virbac$11.234.6★18,5733%—flat 13 ![VVHOMIFE Cat Toothbrush for Cats & Kittens Soft Bristles Compact Head](https://m.media-amazon.com/images/I/41St7bbtWfL.jpg) [**VVHOMIFE Cat Toothbrush for Cats & Kittens Soft Bristles Compact Head**](https://www.amazon.com/dp/B0F8QJBS2N) VVHOMIFE$7.394.6★833%▲rising 14 ![Nylabone Advanced Oral Care Cat Dental Kit Original (3 Count)](https://m.media-amazon.com/images/I/41YTgcBN0XL.jpg) [**Nylabone Advanced Oral Care Cat Dental Kit Original (3 Count)**](https://www.amazon.com/dp/B00751700A) Nylabone$8.194.2★1,3132%▼falling 15 ![PenVinoo Dual Sided Cat Toothbrush Dog Toothbrush Finger Brush Micro Head Suitable for Small to Large Dogs & Cats (White Small)](https://m.media-amazon.com/images/I/41EYh+kmUXL.jpg) [**PenVinoo Dual Sided Cat Toothbrush Dog Toothbrush Finger Brush Micro Head Suitable for Small to Large Dogs & Cats (White Small)**](https://www.amazon.com/dp/B0D7LV4HHD) PenVinoo$6.334.2★1102%▲rising **~~Showing 15 of 22 — show all ~~** ## **Product shelf** All 22 tracked products in this niche. Top sellersNewestTrending [![Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush](https://m.media-amazon.com/images/I/412LymR3guL.jpg)**Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush** Petrodex**$9.84**4.3★11,570 reviews](https://www.amazon.com/dp/B00CTO395S) [![E.M&S.T by Emmeliestella Small Dog & Cat Toothbrush 360 Degree Soft Silicone Cat Dental Care Toothbrush Holder Easy to Handle Independent Packaging Suction Cup Light Blue&Pink (2-Pack + Holder)](https://m.media-amazon.com/images/I/31kSsgL-XuL.jpg)**E.M&S.T by Emmeliestella Small Dog & Cat Toothbrush 360 Degree Soft Silicone Cat Dental Care Toothbrush Holder Easy to Handle Independent Packaging Suction Cup Light Blue&Pink (2-Pack + Holder)** E.M&S.T**$12.79**4.4★628 reviews](https://www.amazon.com/dp/B0BNCB47NK) [![TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care](https://m.media-amazon.com/images/I/41-bmDsdqFL.jpg)**TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care** TropiClean**$15.92**4.3★66 reviews](https://www.amazon.com/dp/B0FL9VZZV3) [![H&H Pets Toothbrush for Small Dogs & Cats - Soft and Extra Small Toothbrush Designed for Cats Puppies and XS Breed Dogs Like Teacups Chihuahuas Yorkshire and Poodle 8 Count Pack](https://m.media-amazon.com/images/I/41MfhklG6LL.jpg)**H&H Pets Toothbrush for Small Dogs & Cats - Soft and Extra Small Toothbrush Designed for Cats Puppies and XS Breed Dogs Like Teacups Chihuahuas Yorkshire and Poodle 8 Count Pack** H&H Pets**$8.98**4.6★2,017 reviews](https://www.amazon.com/dp/B072V12ZLQ) [![Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz](https://m.media-amazon.com/images/I/410--pk7IdL.jpg)**Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz** Arm & Hammer**$6.01**3.9★2,610 reviews](https://www.amazon.com/dp/B08QJN5F8C) [![HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included](https://m.media-amazon.com/images/I/31HvdeZtYpL.jpg)**HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included** HICC PET**$9.47**4.7★71 reviews](https://www.amazon.com/dp/B0FVR9RKG6) [![Jasper Microbrush Vet Approved Cat Toothbrush Soft-Bristled Toothbrush Kit for Felines & Small Dogs Non-Slip Handle with 2 Replaceable Tooth Brush Heads Use with Cat Toothpaste 2-Pack Blue](https://m.media-amazon.com/images/I/41wwC1bLe6L.jpg)**Jasper Microbrush Vet Approved Cat Toothbrush Soft-Bristled Toothbrush Kit for Felines & Small Dogs Non-Slip Handle with 2 Replaceable Tooth Brush Heads Use with Cat Toothpaste 2-Pack Blue** Jasper**$13.74**4.4★334 reviews](https://www.amazon.com/dp/B0DLNL3VBD) [![PETHROOM] Pet Toothbrush for Cats and Dogs | Round Shaped Head with Ultra Soft Bristle for Deep Cleaning Dental Care Kitten and Small Dogs Tartar Plaque Removal (Deep Point)](https://m.media-amazon.com/images/I/41792apfh3L.jpg)**PETHROOM\] Pet Toothbrush for Cats and Dogs | Round Shaped Head with Ultra Soft Bristle for Deep Cleaning Dental Care Kitten and Small Dogs Tartar Plaque Removal (Deep Point)** PETHROOM**$11.09**4.4★312 reviews](https://www.amazon.com/dp/B0CJ8YB1DV) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Use**13% *“Easy to use”* **Pet Friendly**12% *“Dog loves it”* **Flavor**9% *“the flavor is popular with all my cats”* **Taste-Overall**9% *“My dogs love the taste”* **Breathability**8% *“fresh breath”* **Ease Of Cleaning**8% *“Cleans well”* **Quality-Overall**6% *“Nice variety”* **Size-Overall**6% *“Great size”* **Soft Feel**5% *“The bristles are soft”* **Value For Money**4% *“Very affordable”* ### **What buyers complain about ** **Size-Overall**14% *“Too small”* **Taste-Overall**8% *“so obviously his taste preferences have proved a bit wonky”* **Indigestion**6% *“Gas, later he vomited, then he had diarrhea off and on all night”* **Value For Money**6% *“I wish they were just a bit cheaper”* **Functionality-Overall**6% *“it barely works”* **Smell**6% *“Doesnt real smell”* **Flavor**5% *“Bad flavor for my cats”* **Ease Of Use**5% *“Difficult to use”* **Breathability**4% *“Not good for their breath”* **Advertised Vs Actual Product**3% *“it is not even different sizes”* #### **Top return reasons**- Size-Overall30% - Flavor16% - Advertised Vs Actual Product10% - Functionality-Overall7% - Quality-Overall5% - Smell5% - Value For Money4% - Product Condition4% - Leak-Proof3% - Taste-Overall3%