---
title: "cat shampoo — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-shampoo"
last_updated: "2026-07-10T00:48:06.369Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 70% of clicks) — cat shampoo doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 70% of clicks) — cat shampoo doesn't clear our bar today."
  "og:title": "cat shampoo — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
---

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# **cat shampoo**

**Skip it****53/100 **

a concentrated shelf (top 5 take 70% of clicks) — cat shampoo doesn't clear our bar today.

**Market/yr**

**$1.5M**

**Growth (1y)**

**+154.4%**

**Products**

**24**

**Brands**

**18**

was 14 a year ago

**Sellers**

**49**

**Price range**

**$4.58–$30.82**

**Returns**

**0.8%**

**Rating**

**4.5★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**41**

 ×0.30

Growth

**71**

 ×0.30

Competition

**31**

 ×0.20

Quality gap

**37**

 ×0.10

Returns

**94**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +154.4% year over year.

26K13KSpike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- BURT'S BEES FOR PETS34% - Breezytail18% - Arm & Hammer13% - Veterinary Formula12% - Hempz2% - SynergyLabs2% - Other (12 brands)17%

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 49 sellers compete here.

**Brands**

**18 **▲rising

was 14 a year ago

**Sellers**

**49**

**Top 5 brand share**

**81%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Burts Bees for Pets Hypoallergenic Cat Shampoo with Shea Butter and Honey Gentle Formula for Indoor Cats with Dry or Sensitive Skin pH Balanced Fragrance-Free 10 Fl Oz](https://m.media-amazon.com/images/I/31Or8WtqELL.jpg) [**Burts Bees for Pets Hypoallergenic Cat Shampoo with Shea Butter and Honey Gentle Formula for Indoor Cats with Dry or Sensitive Skin pH Balanced Fragrance-Free 10 Fl Oz**](https://www.amazon.com/dp/B01CCFPC0I)

BURT'S BEES FOR PETS$8.324.5★11,68817%▼falling

2
![Breezytail PetOCera All-in-One Cat Shampoo and Conditioner | Hypoallergenic Cat Skin & Coat Care | Itch Relief Moisturizing & Rejuvenating | Veterinarian Approved and Formulated (10.1oz 300ml)](https://m.media-amazon.com/images/I/41nl9rU4OTL.jpg) [**Breezytail PetOCera All-in-One Cat Shampoo and Conditioner | Hypoallergenic Cat Skin & Coat Care | Itch Relief Moisturizing & Rejuvenating | Veterinarian Approved and Formulated (10.1oz 300ml)**](https://www.amazon.com/dp/B07JQDRLQH)

Breezytail$18.514.6★2,26816%▲rising

3
![Burts Bees for Pets Tearless Kitten Shampoo with Buttermilk and Honey 99% Natural Origin Gentle Cat Shampoo for Sensitive and Itchy Skin pH Balanced and Fragrance-Free 10 Fl Oz](https://m.media-amazon.com/images/I/31Vj-A8TDHL.jpg) [**Burts Bees for Pets Tearless Kitten Shampoo with Buttermilk and Honey 99% Natural Origin Gentle Cat Shampoo for Sensitive and Itchy Skin pH Balanced and Fragrance-Free 10 Fl Oz**](https://www.amazon.com/dp/B01CCFPC08)

BURT'S BEES FOR PETS$8.524.6★6,81616%▲rising

4
![Arm & Hammer 2-in-1 Deodorizing & Dander Reducing Shampoo for Cats Baking Soda Cat Shampoo for Dander Odor Control and Coat Cleaning Lavender Chamomile Scent 20 Fl Oz](https://m.media-amazon.com/images/I/41JZU+Y-GrL.jpg) [**Arm & Hammer 2-in-1 Deodorizing & Dander Reducing Shampoo for Cats Baking Soda Cat Shampoo for Dander Odor Control and Coat Cleaning Lavender Chamomile Scent 20 Fl Oz**](https://www.amazon.com/dp/B089YVNQGD)

Arm & Hammer$7.324.6★3,54413%▲rising

5
![Veterinary Formula Clinical Care Antiseptic and Antifungal Medicated Shampoo for Dogs & Cats 16 Fl Oz Helps Alleviate Scaly Greasy red Skin Paraben Dye Soap-Free (1 Pack)](https://m.media-amazon.com/images/I/310g6OZt-HL.jpg) [**Veterinary Formula Clinical Care Antiseptic and Antifungal Medicated Shampoo for Dogs & Cats 16 Fl Oz Helps Alleviate Scaly Greasy red Skin Paraben Dye Soap-Free (1 Pack)**](https://www.amazon.com/dp/B0037Z6VJY)

Veterinary Formula$8.874.6★21,8967%▼falling

6
![Veterinary Formula Flea and Tick Shampoo for Dogs and Cats 16 oz](https://m.media-amazon.com/images/I/31LU7oPbLKL.jpg) [**Veterinary Formula Flea and Tick Shampoo for Dogs and Cats 16 oz**](https://www.amazon.com/dp/B0037Z6VKS)

Veterinary Formula$8.494.4★21,7654%▲rising

7
![Shed-X Shed Control Shampoo for Cats 8 oz Reduce Shedding Shedding Shampoo Infuses Skin and Coat with Vitamins and Antioxidants to Clean Release Excess Hair and Exfoliate](https://m.media-amazon.com/images/I/317TBV6TEJL.jpg) [**Shed-X Shed Control Shampoo for Cats 8 oz Reduce Shedding Shedding Shampoo Infuses Skin and Coat with Vitamins and Antioxidants to Clean Release Excess Hair and Exfoliate**](https://www.amazon.com/dp/B005DL7C1Q)

SynergyLabs$9.074.4★2,2262%—flat

8
![Hartz Groomers Best Cat Shampoo Extra Gentle Hairball Control 15 Ounces](https://m.media-amazon.com/images/I/31uTrDxv37L.jpg) [**Hartz Groomers Best Cat Shampoo Extra Gentle Hairball Control 15 Ounces**](https://www.amazon.com/dp/B0048L34CI)

Hartz$4.584.5★1,4322%▼falling

9
![OUAI Fur Bb Pet Shampoo - Cat & Dog Shampoo for Gentle Cleansing Hydration & Shine - Vegan & Cruelty-Free Pet Supplies with Aloe Vera & Panthenol - Mercer Street Scent (16 Fl oz)](https://m.media-amazon.com/images/I/31KdutxWCzL.jpg) [**OUAI Fur Bb Pet Shampoo - Cat & Dog Shampoo for Gentle Cleansing Hydration & Shine - Vegan & Cruelty-Free Pet Supplies with Aloe Vera & Panthenol - Mercer Street Scent (16 Fl oz)**](https://www.amazon.com/dp/B08ZJYBN9Y)

OUAI$30.824.7★2,3722%▲rising

10

![Breezytail PetOCera All-in-One Cat Shampoo and Conditioner | Hypoallergenic Cat Skin & Coat Care | Itch Relief Moisturizing & Rejuvenating | Veterinarian Approved (10.1oz 300ml) (Unscented)](https://m.media-amazon.com/images/I/41se4Y8oTQL.jpg) [**Breezytail PetOCera All-in-One Cat Shampoo and Conditioner | Hypoallergenic Cat Skin & Coat Care | Itch Relief Moisturizing & Rejuvenating | Veterinarian Approved (10.1oz 300ml) (Unscented)**](https://www.amazon.com/dp/B0F6Y37ZQJ)

Breezytail$18.404.6★2,2682%▼falling

11

![TropiClean Gentle Kitten & Cat Shampoo Pet Shampoo for Allergies & Sensitive Skin Made in USA Gentle Coconut Scent Safe for Puppies & Dogs 12oz.](https://m.media-amazon.com/images/I/31oEb-0g+cL.jpg) [**TropiClean Gentle Kitten & Cat Shampoo Pet Shampoo for Allergies & Sensitive Skin Made in USA Gentle Coconut Scent Safe for Puppies & Dogs 12oz.**](https://www.amazon.com/dp/B0BSXKW35Y)

TropiClean$10.994.6★1722%▲rising

12

![Pet Grooming Gloves - Gentle Dog Bathing Shampoo Brush - Massage Mitt with Enhanced Five Finger Design - Efficient Deshedding Glove for Dogs Cats Rabbits and Horses - 1 Pack](https://m.media-amazon.com/images/I/41oLKmVtAaS.jpg) [**Pet Grooming Gloves - Gentle Dog Bathing Shampoo Brush - Massage Mitt with Enhanced Five Finger Design - Efficient Deshedding Glove for Dogs Cats Rabbits and Horses - 1 Pack**](https://www.amazon.com/dp/B088WQM9DJ)

COMMEMA$12.424.5★3,4762%▼falling

13

![earthbath Hypoallergenic Cat Shampoo - Fragrance Free Cat Shampoo for Allergies and Itching Made in USA Cruelty Free Cat Wash Gentle & Soothing Kitty Shampoo - 16 Oz (1 Pack)](https://m.media-amazon.com/images/I/41I18FhRf+L.jpg) [**earthbath Hypoallergenic Cat Shampoo - Fragrance Free Cat Shampoo for Allergies and Itching Made in USA Cruelty Free Cat Wash Gentle & Soothing Kitty Shampoo - 16 Oz (1 Pack)**](https://www.amazon.com/dp/B00YMU49JC)

earthbath$18.274.8★6102%—flat

14

![Hempz NEW Pet Shampoo Deodorizing wash for Smelly Dogs or Cats Tropical Pineapple Coconut Scent Dog & Cat Shampoo 17 oz.](https://m.media-amazon.com/images/I/31uKf+C5Y+L.jpg) [**Hempz NEW Pet Shampoo Deodorizing wash for Smelly Dogs or Cats Tropical Pineapple Coconut Scent Dog & Cat Shampoo 17 oz.**](https://www.amazon.com/dp/B0DNRJBXG5)

Hempz$14.404.6★6841%—flat

15

![Espree Hypoallergenic Cat Shampoo & Conditioner Tearless Formula with Aloe Vera Sulfate-Free Paraben-Free Harsh Chemical and Dye-Free Safe for Sensitive Skin 12oz](https://m.media-amazon.com/images/I/31mFmF6bURL.jpg) [**Espree Hypoallergenic Cat Shampoo & Conditioner Tearless Formula with Aloe Vera Sulfate-Free Paraben-Free Harsh Chemical and Dye-Free Safe for Sensitive Skin 12oz**](https://www.amazon.com/dp/B00379H6MQ)

Espree$10.094.5★581%—flat

**~~Showing 15 of 24 — show all ~~**

## **Product shelf**

All 24 tracked products in this niche.

Top sellersNewestTrending

[![Burts Bees for Pets Hypoallergenic Cat Shampoo with Shea Butter and Honey Gentle Formula for Indoor Cats with Dry or Sensitive Skin pH Balanced Fragrance-Free 10 Fl Oz](https://m.media-amazon.com/images/I/31Or8WtqELL.jpg)**Burts Bees for Pets Hypoallergenic Cat Shampoo with Shea Butter and Honey Gentle Formula for Indoor Cats with Dry or Sensitive Skin pH Balanced Fragrance-Free 10 Fl Oz** BURT'S BEES FOR PETS**$8.32**4.5★11,688 reviews](https://www.amazon.com/dp/B01CCFPC0I) [![Breezytail PetOCera All-in-One Cat Shampoo and Conditioner | Hypoallergenic Cat Skin & Coat Care | Itch Relief Moisturizing & Rejuvenating | Veterinarian Approved and Formulated (10.1oz 300ml)](https://m.media-amazon.com/images/I/41nl9rU4OTL.jpg)**Breezytail PetOCera All-in-One Cat Shampoo and Conditioner | Hypoallergenic Cat Skin & Coat Care | Itch Relief Moisturizing & Rejuvenating | Veterinarian Approved and Formulated (10.1oz 300ml)** Breezytail**$18.51**4.6★2,268 reviews](https://www.amazon.com/dp/B07JQDRLQH) [![Burts Bees for Pets Tearless Kitten Shampoo with Buttermilk and Honey 99% Natural Origin Gentle Cat Shampoo for Sensitive and Itchy Skin pH Balanced and Fragrance-Free 10 Fl Oz](https://m.media-amazon.com/images/I/31Vj-A8TDHL.jpg)**Burts Bees for Pets Tearless Kitten Shampoo with Buttermilk and Honey 99% Natural Origin Gentle Cat Shampoo for Sensitive and Itchy Skin pH Balanced and Fragrance-Free 10 Fl Oz** BURT'S BEES FOR PETS**$8.52**4.6★6,816 reviews](https://www.amazon.com/dp/B01CCFPC08) [![Arm & Hammer 2-in-1 Deodorizing & Dander Reducing Shampoo for Cats Baking Soda Cat Shampoo for Dander Odor Control and Coat Cleaning Lavender Chamomile Scent 20 Fl Oz](https://m.media-amazon.com/images/I/41JZU+Y-GrL.jpg)**Arm & Hammer 2-in-1 Deodorizing & Dander Reducing Shampoo for Cats Baking Soda Cat Shampoo for Dander Odor Control and Coat Cleaning Lavender Chamomile Scent 20 Fl Oz** Arm & Hammer**$7.32**4.6★3,544 reviews](https://www.amazon.com/dp/B089YVNQGD) [![Veterinary Formula Clinical Care Antiseptic and Antifungal Medicated Shampoo for Dogs & Cats 16 Fl Oz Helps Alleviate Scaly Greasy red Skin Paraben Dye Soap-Free (1 Pack)](https://m.media-amazon.com/images/I/310g6OZt-HL.jpg)**Veterinary Formula Clinical Care Antiseptic and Antifungal Medicated Shampoo for Dogs & Cats 16 Fl Oz Helps Alleviate Scaly Greasy red Skin Paraben Dye Soap-Free (1 Pack)** Veterinary Formula**$8.87**4.6★21,896 reviews](https://www.amazon.com/dp/B0037Z6VJY) [![Veterinary Formula Flea and Tick Shampoo for Dogs and Cats 16 oz](https://m.media-amazon.com/images/I/31LU7oPbLKL.jpg)**Veterinary Formula Flea and Tick Shampoo for Dogs and Cats 16 oz** Veterinary Formula**$8.49**4.4★21,765 reviews](https://www.amazon.com/dp/B0037Z6VKS) [![Shed-X Shed Control Shampoo for Cats 8 oz Reduce Shedding Shedding Shampoo Infuses Skin and Coat with Vitamins and Antioxidants to Clean Release Excess Hair and Exfoliate](https://m.media-amazon.com/images/I/317TBV6TEJL.jpg)**Shed-X Shed Control Shampoo for Cats 8 oz Reduce Shedding Shedding Shampoo Infuses Skin and Coat with Vitamins and Antioxidants to Clean Release Excess Hair and Exfoliate** SynergyLabs**$9.07**4.4★2,226 reviews](https://www.amazon.com/dp/B005DL7C1Q) [![Hartz Groomers Best Cat Shampoo Extra Gentle Hairball Control 15 Ounces](https://m.media-amazon.com/images/I/31uTrDxv37L.jpg)**Hartz Groomers Best Cat Shampoo Extra Gentle Hairball Control 15 Ounces** Hartz**$4.58**4.5★1,432 reviews](https://www.amazon.com/dp/B0048L34CI)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**34%

*“Long lasting smell”*

**Quality-Overall**9%

*“Excellent product that I have purchased for years”*

**Allergies**8%

*“No irritation”*

**Soft Feel**7%

*“Fluffy and soft”*

**Ease Of Cleaning**5%

*“Cleans well”*

**Pet Friendly**5%

*“Cats love it”*

**Value For Money**4%

*“Great value for money”*

**Ease Of Use**4%

*“Ease of use”*

**Hair Removal**3%

*“It removes hair instantly”*

**Advertised Vs Actual Product**3%

*“Works as it should”*

### **What buyers complain about **

**Smell**19%

*“Awful smell”*

**Allergies**18%

*“Skin irritation”*

**Functionality-Overall**6%

*“Didn't help”*

**Durability**5%

*“may rip easily”*

**Ease Of Cleaning**5%

*“Hard to clean”*

**Value For Money**4%

*“Too expensive”*

**Size-Overall**3%

*“Fit questionable”*

**Moist/Dry**2%

*“Makes dogs skin dry”*

**Leak-Proof**2%

*“It arrived leaking”*

**Ease Of Use**2%

*“the bottle is hard to squeeze”*

#### **Top return reasons**- Smell22% - Leak-Proof14% - Functionality-Overall14% - Value For Money12% - Advertised Vs Actual Product9% - Size-Overall8% - Ingredients-Overall3% - Defective Material/Parts2% - Moist/Dry2% - Quality-Overall2%