---
title: "cat scratching post — Niche Verdict: Launch it (82/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-scratching-post"
last_updated: "2026-07-10T00:42:13.937Z"
locale: en
meta:
  description: "cat scratching post clears our launch bar: a $18.8M/yr market growing +220.5% with returns at 1.3%."
  "og:description": "cat scratching post clears our launch bar: a $18.8M/yr market growing +220.5% with returns at 1.3%."
  "og:title": "cat scratching post — Niche Verdict: Launch it (82/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cat scratching post**

**Launch it****82/100 **

cat scratching post clears our launch bar: a $18.8M/yr market growing +220.5% with returns at 1.3%.

**Market/yr**

**$18.8M**

**Growth (1y)**

**+220.5%**

**Products**

**71**

**Brands**

**48**

was 62 a year ago

**Sellers**

**53**

**Price range**

**$7.03–$97.87**

**Returns**

**1.3%**

**Rating**

**4.5★**

**Launch it**

Scored 82/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**92**

 ×0.30

Growth

**79**

 ×0.30

Competition

**89**

 ×0.20

Quality gap

**40**

 ×0.10

Returns

**90**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +220.5% year over year.

420K210KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- Amazon Basics13% - FUKUMARU9% - EHEYCIGA8% - MECOOL6% - ANWA5% - TIMHAKA5% - Other (42 brands)54%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 48 brands and 53 sellers compete here.

**Brands**

**48 **▼falling

was 62 a year ago

**Sellers**

**53**

**Top 5 brand share**

**41%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown](https://m.media-amazon.com/images/I/41lxgoduWeL.jpg) [**EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown**](https://www.amazon.com/dp/B0D4VDDQV3)

EHEYCIGA$19.724.5★3,2017%▲rising

2
![ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige](https://m.media-amazon.com/images/I/31QA6GYZrBL.jpg) [**ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige**](https://www.amazon.com/dp/B0BML72176)

ANWA$19.764.6★2,6685%▲rising

3
![TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)](https://m.media-amazon.com/images/I/414QzryB03L.jpg) [**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)**](https://www.amazon.com/dp/B0CPDDQ47W)

TIMHAKA$10.114.5★4,6685%—flat

4
![FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size](https://m.media-amazon.com/images/I/415Q57KYmGL.jpg) [**FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size**](https://www.amazon.com/dp/B0B2NKLVCS)

FUKUMARU$22.304.5★17,3415%▲rising

5
![Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown](https://m.media-amazon.com/images/I/31ctMAlcZiL.jpg) [**Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown**](https://www.amazon.com/dp/B07G3SLKQ8)

Amazon Basics$35.904.5★9,0434%—flat

6
![MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten Beige)](https://m.media-amazon.com/images/I/31K4t7bsSpS.jpg) [**MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten Beige)**](https://www.amazon.com/dp/B0921RR2Y5)

MECOOL$18.894.6★15,1264%▼falling

7
![Amazon Basics Cat Scratching Post for Indoor Cats & Kittens Medium (31.5H) Cat Furniture with Dangling Ball Toy Grey](https://m.media-amazon.com/images/I/31-cygi2QmL.jpg) [**Amazon Basics Cat Scratching Post for Indoor Cats & Kittens Medium (31.5H) Cat Furniture with Dangling Ball Toy Grey**](https://www.amazon.com/dp/B07G3GVBV7)

Amazon Basics$20.014.5★15,6533%▼falling

8
![SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)](https://m.media-amazon.com/images/I/41exjjtqYGL.jpg) [**SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)**](https://www.amazon.com/dp/B0CLYSVSD3)

SIDAZON$9.944.5★4,0903%▼falling

9
![FUKUMARU Cat Scratcher 18.9 Inch L Shape Cat Scratch Pad Vertical Cat Scratcher Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats](https://m.media-amazon.com/images/I/419PPULNZ7L.jpg) [**FUKUMARU Cat Scratcher 18.9 Inch L Shape Cat Scratch Pad Vertical Cat Scratcher Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats**](https://www.amazon.com/dp/B0CSSXWLX3)

FUKUMARU$18.314.5★17,3413%—flat

10

![Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack](https://m.media-amazon.com/images/I/3155K80aToL.jpg) [**Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack**](https://www.amazon.com/dp/B0DS2RVB1K)

Amazon Basics$9.284.6★4773%▲rising

11

![Ahomdoo Cat Scratching Post 34 Inches Heavy Duty and Thicker Cat Scratching Post Cotton Rope with Hanging Ball and Mice Scratching Post for Indoor Cats and Adult(Grey)](https://m.media-amazon.com/images/I/314c6OCahCL.jpg) [**Ahomdoo Cat Scratching Post 34 Inches Heavy Duty and Thicker Cat Scratching Post Cotton Rope with Hanging Ball and Mice Scratching Post for Indoor Cats and Adult(Grey)**](https://www.amazon.com/dp/B0CK2NJ1V5)

Ahomdoo$32.644.5★3,3803%▼falling

12

![TWDEPART Cat Tree Tower with Cat Scratching Post for Indoor Cats Activity Centre Climbing Tree with Scratching Board and Playful Toy Balls Grey](https://m.media-amazon.com/images/I/51YRXD2kxpL.jpg) [**TWDEPART Cat Tree Tower with Cat Scratching Post for Indoor Cats Activity Centre Climbing Tree with Scratching Board and Playful Toy Balls Grey**](https://www.amazon.com/dp/B0CNSWH1SQ)

TWDEPART$25.634.4★3,5803%▼falling

13

![SmartCat Pioneer Pet Ultimate Scratching Post (Beige)](https://m.media-amazon.com/images/I/41gvEyIGriL.jpg) [**SmartCat Pioneer Pet Ultimate Scratching Post (Beige)**](https://www.amazon.com/dp/B000634MH8)

SmartCat$58.864.7★34,0182%—flat

14

![Zakkart 2-Pack Cat Scratching Board 25.6 Tall Cardboard L Shape Vertical Cat Scratchers for Indoor Cats Cat Scratching Post for Wall and Couch Large](https://m.media-amazon.com/images/I/51kHOpvTpoL.jpg) [**Zakkart 2-Pack Cat Scratching Board 25.6 Tall Cardboard L Shape Vertical Cat Scratchers for Indoor Cats Cat Scratching Post for Wall and Couch Large**](https://www.amazon.com/dp/B0DP6D3TRB)

Zakkart$30.134.5★1,2662%—flat

15

![AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige](https://m.media-amazon.com/images/I/41QI6tkBmFL.jpg) [**AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige**](https://www.amazon.com/dp/B0B5SQMMJK)

AGYM$37.644.6★2,2532%▲rising

**~~Showing 15 of 71 — show all ~~**

## **Product shelf**

All 71 tracked products in this niche.

Top sellersNewestTrending

[![EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown](https://m.media-amazon.com/images/I/41lxgoduWeL.jpg)**EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown** EHEYCIGA**$19.72**4.5★3,201 reviews](https://www.amazon.com/dp/B0D4VDDQV3) [![ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige](https://m.media-amazon.com/images/I/31QA6GYZrBL.jpg)**ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige** ANWA**$19.76**4.6★2,668 reviews](https://www.amazon.com/dp/B0BML72176) [![TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)](https://m.media-amazon.com/images/I/414QzryB03L.jpg)**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)** TIMHAKA**$10.11**4.5★4,668 reviews](https://www.amazon.com/dp/B0CPDDQ47W) [![FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size](https://m.media-amazon.com/images/I/415Q57KYmGL.jpg)**FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size** FUKUMARU**$22.30**4.5★17,341 reviews](https://www.amazon.com/dp/B0B2NKLVCS) [![Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown](https://m.media-amazon.com/images/I/31ctMAlcZiL.jpg)**Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown** Amazon Basics**$35.90**4.5★9,043 reviews](https://www.amazon.com/dp/B07G3SLKQ8) [![MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten Beige)](https://m.media-amazon.com/images/I/31K4t7bsSpS.jpg)**MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten Beige)** MECOOL**$18.89**4.6★15,126 reviews](https://www.amazon.com/dp/B0921RR2Y5) [![Amazon Basics Cat Scratching Post for Indoor Cats & Kittens Medium (31.5H) Cat Furniture with Dangling Ball Toy Grey](https://m.media-amazon.com/images/I/31-cygi2QmL.jpg)**Amazon Basics Cat Scratching Post for Indoor Cats & Kittens Medium (31.5H) Cat Furniture with Dangling Ball Toy Grey** Amazon Basics**$20.01**4.5★15,653 reviews](https://www.amazon.com/dp/B07G3GVBV7) [![SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)](https://m.media-amazon.com/images/I/41exjjtqYGL.jpg)**SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)** SIDAZON**$9.94**4.5★4,090 reviews](https://www.amazon.com/dp/B0CLYSVSD3)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**31%

*“Cats LOVE it”*

**Value For Money**9%

*“Very affordable”*

**Quality-Overall**8%

*“solid quality”*

**Strength**8%

*“Very stable”*

**Scratch Resistance**7%

*“it holds up well to scratches”*

**Assembly/Installation**5%

*“Easily assembled”*

**Durability**5%

*“Durable and cute”*

**Size-Overall**5%

*“Perfect height”*

**Fun/Entertainment Experience**3%

*“Hours of fun”*

**Advertised Vs Actual Product**2%

*“Exactly as advertised”*

### **What buyers complain about **

**Size-Overall**18%

*“doesn't fit very well”*

**Durability**14%

*“Breaks easily”*

**Strength**9%

*“NOT STURDY AT ALL”*

**Assembly/Installation**7%

*“Assembly Issues”*

**Quality-Overall**7%

*“Bad Quality Control”*

**Value For Money**4%

*“The price is lower”*

**Instructions/User Manual/Troubleshooting**3%

*“Missing instruction”*

**Thickness**2%

*“Not that thick”*

**Material Quality**2%

*“Flimsy material”*

**Smell**2%

*“Weird smell”*

#### **Top return reasons**- Size-Overall40% - Defective Material/Parts13% - Assembly/Installation8% - Advertised Vs Actual Product7% - Material Quality5% - Strength4% - Value For Money3% - Quality-Overall3% - Durability2% - Escape Proof2%