--- title: "cat scratch pad — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-scratch-pad" last_updated: "2026-07-10T00:43:47.312Z" locale: en meta: description: "cat scratch pad shows low returns (0.9%), but strong incumbent ratings (4.5★) keeps it on the watch list." "og:description": "cat scratch pad shows low returns (0.9%), but strong incumbent ratings (4.5★) keeps it on the watch list." "og:title": "cat scratch pad — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen" --- Back to Flapen home # **cat scratch pad** **Worth a look****67/100 ** cat scratch pad shows low returns (0.9%), but strong incumbent ratings (4.5★) keeps it on the watch list. **Market/yr** **$1.5M** **Growth (1y)** **+215.6%** **Products** **54** **Brands** **38** was 48 a year ago **Sellers** **42** **Price range** **$7.03–$35.58** **Returns** **0.9%** **Rating** **4.5★** **Worth a look** Scores 67/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed. Market sizeGrowthCompetitionQuality gapReturns Market size **42** ×0.30 Growth **79** ×0.30 Competition **87** ×0.20 Quality gap **39** ×0.10 Returns **93** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +215.6% year over year. 81K40KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug, Oct · busiest ÷ quietest = 1.9× ## **Competition** - TIMHAKA9% - FUKUMARU9% - Conlun8% - Amazon Basics7% - EHEYCIGA6% - ZOMISIA6% - Other (32 brands)55% Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 38 brands and 42 sellers compete here. **Brands** **38 **▼falling was 48 a year ago **Sellers** **42** **Top 5 brand share** **39%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)](https://m.media-amazon.com/images/I/414QzryB03L.jpg) [**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)**](https://www.amazon.com/dp/B0CPDDQ47W) TIMHAKA$10.114.5★4,6689%▲rising 2 ![ZOMISIA 26 Cardboard Cat Scratcher Bed - Large Scratcher Couch for Indoor Cats Orthopedic Scratching Board Lounger Scratching Couch with Bells](https://m.media-amazon.com/images/I/41bSq7uMcWL.jpg) [**ZOMISIA 26 Cardboard Cat Scratcher Bed - Large Scratcher Couch for Indoor Cats Orthopedic Scratching Board Lounger Scratching Couch with Bells**](https://www.amazon.com/dp/B0F8B4TSG2) ZOMISIA$22.704.7★4066%▲rising 3 ![miwoowim 3-Piece Cat Scratcher Set Oval Bowl Nest for Indoor Cats](https://m.media-amazon.com/images/I/514so8xW+xL.jpg) [**miwoowim 3-Piece Cat Scratcher Set Oval Bowl Nest for Indoor Cats**](https://www.amazon.com/dp/B0DR95WZ75) miwoowim$25.004.7★8625%▲rising 4 ![8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play](https://m.media-amazon.com/images/I/513BMuzOMzL.jpg) [**8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play**](https://www.amazon.com/dp/B0BZP37BPM) Catinarla$20.154.5★2,1604%▲rising 5 ![EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown](https://m.media-amazon.com/images/I/41lxgoduWeL.jpg) [**EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown**](https://www.amazon.com/dp/B0D4VDDQV3) EHEYCIGA$19.724.5★3,2014%▲rising 6 ![SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)](https://m.media-amazon.com/images/I/41exjjtqYGL.jpg) [**SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)**](https://www.amazon.com/dp/B0CLYSVSD3) SIDAZON$9.944.5★4,0904%▼falling 7 ![Conlun Cat Scratcher Cardboard 2 in 1 Oval Cat Scratch Pad Bowl for Indoor Kitty Grinding Claw Round Kittens Scratching Board Corrugated Lounge Pet Beds&Furniture Protector for Sofas](https://m.media-amazon.com/images/I/51-mS1-EilL.jpg) [**Conlun Cat Scratcher Cardboard 2 in 1 Oval Cat Scratch Pad Bowl for Indoor Kitty Grinding Claw Round Kittens Scratching Board Corrugated Lounge Pet Beds&Furniture Protector for Sofas**](https://www.amazon.com/dp/B0B3GH8J3K) Conlun$20.874.8★2,1154%▲rising 8 ![FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Sofa and Carpet](https://m.media-amazon.com/images/I/41C7Ismd6mL.jpg) [**FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Sofa and Carpet**](https://www.amazon.com/dp/B0CSSRPTLT) FUKUMARU$11.704.4★21,5454%▲rising 9 ![Amazon Basics Corrugated Cardboard Cat Scratcher Scratching Board Reversible 17.4 x 10 White 4-Pack](https://m.media-amazon.com/images/I/41LOVhB9PmL.jpg) [**Amazon Basics Corrugated Cardboard Cat Scratcher Scratching Board Reversible 17.4 x 10 White 4-Pack**](https://www.amazon.com/dp/B0BDL3X9G8) Amazon Basics$19.774.7★1,3434%▼falling 10 ![FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size](https://m.media-amazon.com/images/I/415Q57KYmGL.jpg) [**FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size**](https://www.amazon.com/dp/B0B2NKLVCS) FUKUMARU$22.304.5★17,3413%▼falling 11 ![Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack](https://m.media-amazon.com/images/I/3155K80aToL.jpg) [**Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack**](https://www.amazon.com/dp/B0DS2RVB1K) Amazon Basics$9.284.6★4773%▲rising 12 ![Conlun Cat Scratcher Box with Heavy-Duty Double-Sided Cardboard Pad Cardboard Lounger Interactive Hole Design Cat Bed for Indoor Cats White Large](https://m.media-amazon.com/images/I/31VVsrWNPNL.jpg) [**Conlun Cat Scratcher Box with Heavy-Duty Double-Sided Cardboard Pad Cardboard Lounger Interactive Hole Design Cat Bed for Indoor Cats White Large**](https://www.amazon.com/dp/B08JCFTSP3) Conlun$9.864.6★9662%—flat 13 ![Hide & Scratch Cardboard Cat Scratcher Box & Bed - Dark Grey Diamond | Double-Sided Corrugated Pad for Indoor Cats | Refillable Scratching Board Toy for Play & Furniture Protection](https://m.media-amazon.com/images/I/516gP1-rPiL.jpg) [**Hide & Scratch Cardboard Cat Scratcher Box & Bed - Dark Grey Diamond | Double-Sided Corrugated Pad for Indoor Cats | Refillable Scratching Board Toy for Play & Furniture Protection**](https://www.amazon.com/dp/B0B297SHJJ) Hide & Scratch$19.344.7★4,2022%▼falling 14 ![AGYM Cat Scratcher 5 Packs in 1 Cardboard Box Cat Scratching Pad for Indoor Cats and Kitten Cat Scratch Pad to Protect Furniture Large Size](https://m.media-amazon.com/images/I/4183cnAwmfL.jpg) [**AGYM Cat Scratcher 5 Packs in 1 Cardboard Box Cat Scratching Pad for Indoor Cats and Kitten Cat Scratch Pad to Protect Furniture Large Size**](https://www.amazon.com/dp/B0BY48GDRG) AGYM$19.674.8★1,6982%—flat 15 ![Kitty City XL Wide Corrugate Cat Scratchers 3 Pieces Cat Scratching Cat Scratch Pad Door Clips Furniture Protectors from Cat Scratching](https://m.media-amazon.com/images/I/41tKenowqsL.jpg) [**Kitty City XL Wide Corrugate Cat Scratchers 3 Pieces Cat Scratching Cat Scratch Pad Door Clips Furniture Protectors from Cat Scratching**](https://www.amazon.com/dp/B01MZG54L6) Kitty City$18.474.7★19,6022%—flat **~~Showing 15 of 54 — show all ~~** ## **Product shelf** All 54 tracked products in this niche. Top sellersNewestTrending [![TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)](https://m.media-amazon.com/images/I/414QzryB03L.jpg)**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)** TIMHAKA**$10.11**4.5★4,668 reviews](https://www.amazon.com/dp/B0CPDDQ47W) [![ZOMISIA 26 Cardboard Cat Scratcher Bed - Large Scratcher Couch for Indoor Cats Orthopedic Scratching Board Lounger Scratching Couch with Bells](https://m.media-amazon.com/images/I/41bSq7uMcWL.jpg)**ZOMISIA 26 Cardboard Cat Scratcher Bed - Large Scratcher Couch for Indoor Cats Orthopedic Scratching Board Lounger Scratching Couch with Bells** ZOMISIA**$22.70**4.7★406 reviews](https://www.amazon.com/dp/B0F8B4TSG2) [![miwoowim 3-Piece Cat Scratcher Set Oval Bowl Nest for Indoor Cats](https://m.media-amazon.com/images/I/514so8xW+xL.jpg)**miwoowim 3-Piece Cat Scratcher Set Oval Bowl Nest for Indoor Cats** miwoowim**$25.00**4.7★862 reviews](https://www.amazon.com/dp/B0DR95WZ75) [![8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play](https://m.media-amazon.com/images/I/513BMuzOMzL.jpg)**8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play** Catinarla**$20.15**4.5★2,160 reviews](https://www.amazon.com/dp/B0BZP37BPM) [![EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown](https://m.media-amazon.com/images/I/41lxgoduWeL.jpg)**EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown** EHEYCIGA**$19.72**4.5★3,201 reviews](https://www.amazon.com/dp/B0D4VDDQV3) [![SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)](https://m.media-amazon.com/images/I/41exjjtqYGL.jpg)**SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)** SIDAZON**$9.94**4.5★4,090 reviews](https://www.amazon.com/dp/B0CLYSVSD3) [![Conlun Cat Scratcher Cardboard 2 in 1 Oval Cat Scratch Pad Bowl for Indoor Kitty Grinding Claw Round Kittens Scratching Board Corrugated Lounge Pet Beds&Furniture Protector for Sofas](https://m.media-amazon.com/images/I/51-mS1-EilL.jpg)**Conlun Cat Scratcher Cardboard 2 in 1 Oval Cat Scratch Pad Bowl for Indoor Kitty Grinding Claw Round Kittens Scratching Board Corrugated Lounge Pet Beds&Furniture Protector for Sofas** Conlun**$20.87**4.8★2,115 reviews](https://www.amazon.com/dp/B0B3GH8J3K) [![FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Sofa and Carpet](https://m.media-amazon.com/images/I/41C7Ismd6mL.jpg)**FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Sofa and Carpet** FUKUMARU**$11.70**4.4★21,545 reviews](https://www.amazon.com/dp/B0CSSRPTLT) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**36% *“My Cats Approved”* **Value For Money**9% *“Great Deal”* **Scratch Resistance**8% *“No scratching”* **Quality-Overall**7% *“Amazing quality”* **Size-Overall**6% *“Accurate size”* **Durability**5% *“Durable material”* **Strength**4% *“The construction is nice and sturdy”* **Assembly/Installation**4% *“Easy assembly”* **Fun/Entertainment Experience**3% *“Fun times”* **Advertised Vs Actual Product**2% *“As Advertised”* ### **What buyers complain about ** **Size-Overall**25% *“Extremely small”* **Durability**9% *“Broke within a week”* **Quality-Overall**7% *“Cheap quality”* **Value For Money**6% *“The price is lower”* **Assembly/Installation**6% *“Difficult to put together”* **Thickness**5% *“Not that thick”* **Strength**4% *“Not sturdy”* **Ease Of Cleaning**3% *“Not an easy clean if that happens”* **Adhesion/Stickiness**2% *“Adhesive sucks”* **Advertised Vs Actual Product**2% *“Not as advertised”* #### **Top return reasons**- Size-Overall43% - Defective Material/Parts9% - Assembly/Installation8% - Advertised Vs Actual Product8% - Material Quality6% - Value For Money4% - Quality-Overall3% - Adhesion/Stickiness3% - Strength2% - Functionality-Overall2%