--- title: "cat scratch mat — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-scratch-mat" last_updated: "2026-07-10T01:36:38.187Z" locale: en meta: description: "a small market ($53K/yr) — cat scratch mat doesn't clear our bar today." "og:description": "a small market ($53K/yr) — cat scratch mat doesn't clear our bar today." "og:title": "cat scratch mat — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" --- Back to Flapen home # **cat scratch mat** **Skip it****51/100 ** a small market ($53K/yr) — cat scratch mat doesn't clear our bar today. **Market/yr** **$53K** **Growth (1y)** **+105.0%** **Products** **61** **Brands** **47** was 46 a year ago **Sellers** **119** **Price range** **$4.00–$35.82** **Returns** **0.7%** **Rating** **4.6★** **Skip it** Scored 51/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **66** ×0.30 Competition **88** ×0.20 Quality gap **33** ×0.10 Returns **95** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +105.0% year over year. 4K2KSpike '24Black Friday '24Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Nov · busiest ÷ quietest = 1.8× ## **Competition** - SmartyKat13% - Hoiny12% - FMP Brands6% - Catinarla4% - KitchenDine4% - TIMHAKA4% - Other (41 brands)57% Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen. 47 brands and 119 sellers compete here. **Brands** **47 **▲rising was 46 a year ago **Sellers** **119** **Top 5 brand share** **39%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Note Pads 4x6 Inch 6 Pack Blank Scratch Pads 50 Sheets Per Memo Pad for Writing White Pad of Paper Suit for Home Office and School Tear off Notepad Small Server Notebook](https://m.media-amazon.com/images/I/31jKEzc1qFL.jpg) [**Note Pads 4x6 Inch 6 Pack Blank Scratch Pads 50 Sheets Per Memo Pad for Writing White Pad of Paper Suit for Home Office and School Tear off Notepad Small Server Notebook**](https://www.amazon.com/dp/B0CQK3M5VK) Hoiny$6.994.7★9628%▼falling 2 ![FMP Brands 10 Pack Note Pads 4x6 100 Sheets Per Memo Pad Writing Scratch Pad Blank Notepad White Waitress Server Note Pads Paper Pad To Do Grocery List Small Notepads](https://m.media-amazon.com/images/I/41-EorPQZBL.jpg) [**FMP Brands 10 Pack Note Pads 4x6 100 Sheets Per Memo Pad Writing Scratch Pad Blank Notepad White Waitress Server Note Pads Paper Pad To Do Grocery List Small Notepads**](https://www.amazon.com/dp/B07SXFBQTV) FMP Brands$14.954.6★1,2736%▲rising 3 ![SmartyKat Super Scratcher+ Double Wide with Catnip Infusion Technology Corrugate Cat Scratch Pad Reversible](https://m.media-amazon.com/images/I/51ag5usDGJL.jpg) [**SmartyKat Super Scratcher+ Double Wide with Catnip Infusion Technology Corrugate Cat Scratch Pad Reversible**](https://www.amazon.com/dp/B0CHH49SSD) SmartyKat$10.834.6★3015%▲rising 4 ![8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play](https://m.media-amazon.com/images/I/513BMuzOMzL.jpg) [**8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play**](https://www.amazon.com/dp/B0BZP37BPM) Catinarla$20.154.5★2,1604%▲rising 5 ![TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)](https://m.media-amazon.com/images/I/414QzryB03L.jpg) [**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)**](https://www.amazon.com/dp/B0CPDDQ47W) TIMHAKA$10.114.5★4,6684%—flat 6 ![Hoiny Note Pads 3x5 In 8 Pack Blank Notepad White Scratch Pads for Writing 50 Sheets Per Memo Pad for Jotting Down Quick Notes Pads of Paper for Grocery and Shopping Lists Small Server Notebook](https://m.media-amazon.com/images/I/31vV9HfmObL.jpg) [**Hoiny Note Pads 3x5 In 8 Pack Blank Notepad White Scratch Pads for Writing 50 Sheets Per Memo Pad for Jotting Down Quick Notes Pads of Paper for Grocery and Shopping Lists Small Server Notebook**](https://www.amazon.com/dp/B0D1XG6CMV) Hoiny$6.994.7★6054%▼falling 7 ![SmartyKat Super Scratcher Chaise Corrugated Cat Scratcher Catnip Infusion Technology - Brown One Size](https://m.media-amazon.com/images/I/51UA+J3fgvL.jpg) [**SmartyKat Super Scratcher Chaise Corrugated Cat Scratcher Catnip Infusion Technology - Brown One Size**](https://www.amazon.com/dp/B09J4S692Q) SmartyKat$17.294.6★8863%▼falling 8 ![AGYM Cat Scratcher 5 Packs in 1 Cardboard Box Cat Scratching Pad for Indoor Cats and Kitten Cat Scratch Pad to Protect Furniture Large Size](https://m.media-amazon.com/images/I/4183cnAwmfL.jpg) [**AGYM Cat Scratcher 5 Packs in 1 Cardboard Box Cat Scratching Pad for Indoor Cats and Kitten Cat Scratch Pad to Protect Furniture Large Size**](https://www.amazon.com/dp/B0BY48GDRG) AGYM$19.674.8★1,6983%▲rising 9 ![QiCheng Note Pads Memo Pads Small Notepad 50 Sheets 4X6 note pad Scratch Pads for Writing Blank Scratch Pads (6)](https://m.media-amazon.com/images/I/31a+XsbJ56L.jpg) [**QiCheng Note Pads Memo Pads Small Notepad 50 Sheets 4X6 note pad Scratch Pads for Writing Blank Scratch Pads (6)**](https://www.amazon.com/dp/B0DLW1876X) QiCheng$4.004.5★2743%—flat 10 ![KitchenDine 10 Pack Note Pads 4x6 | 100 Sheets Per Memo Pad | Server Note Pads | Scratch Pads for Writing | White Blank Notepads in Bulk | Small Notepad | Paper Pads for To Do Grocery List](https://m.media-amazon.com/images/I/31wjpp+Y+CL.jpg) [**KitchenDine 10 Pack Note Pads 4x6 | 100 Sheets Per Memo Pad | Server Note Pads | Scratch Pads for Writing | White Blank Notepads in Bulk | Small Notepad | Paper Pads for To Do Grocery List**](https://www.amazon.com/dp/B08WLN2M5M) KitchenDine$17.604.7★1,1803%—flat 11 ![SmartyKat Super Scratcher Corrugated Cat Scratcher and Scratch Pad for Cats Catnip Infused with Catnip Scratchers for Indoor Cats and Kittens Cardboard Scratching Post](https://m.media-amazon.com/images/I/41WgCWTgttL.jpg) [**SmartyKat Super Scratcher Corrugated Cat Scratcher and Scratch Pad for Cats Catnip Infused with Catnip Scratchers for Indoor Cats and Kittens Cardboard Scratching Post**](https://www.amazon.com/dp/B0CH3Y1PGN) SmartyKat$7.274.2★3733%—flat 12 ![Kitty City XL Wide Corrugate Cat Scratchers 3 Pieces Cat Scratching Cat Scratch Pad Door Clips Furniture Protectors from Cat Scratching](https://m.media-amazon.com/images/I/41tKenowqsL.jpg) [**Kitty City XL Wide Corrugate Cat Scratchers 3 Pieces Cat Scratching Cat Scratch Pad Door Clips Furniture Protectors from Cat Scratching**](https://www.amazon.com/dp/B01MZG54L6) Kitty City$18.474.7★19,6023%—flat 13 ![Conlun Cat Scratcher Box with Heavy-Duty Double-Sided Cardboard Pad Cardboard Lounger Interactive Hole Design Cat Bed for Indoor Cats White Large](https://m.media-amazon.com/images/I/31VVsrWNPNL.jpg) [**Conlun Cat Scratcher Box with Heavy-Duty Double-Sided Cardboard Pad Cardboard Lounger Interactive Hole Design Cat Bed for Indoor Cats White Large**](https://www.amazon.com/dp/B08JCFTSP3) Conlun$9.864.6★9662%▲rising 14 ![4 Packs in 1 Cat Scratch Pad with Box Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Suitable for Cats to Rest Grind Claws and Play with Scratch Box](https://m.media-amazon.com/images/I/41aYg7ZvXrL.jpg) [**4 Packs in 1 Cat Scratch Pad with Box Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Suitable for Cats to Rest Grind Claws and Play with Scratch Box**](https://www.amazon.com/dp/B09BYZPG96) Mankaide$16.974.6★2,7672%▼falling 15 ![PatiencET Cat Scratch Pad with Box 4 Pack Cardboard Cat Scratcher Lounge Bed for Indoor Cats Reversible Corrugated Scratching Board Refill with Catnip](https://m.media-amazon.com/images/I/51KUqdDNf3L.jpg) [**PatiencET Cat Scratch Pad with Box 4 Pack Cardboard Cat Scratcher Lounge Bed for Indoor Cats Reversible Corrugated Scratching Board Refill with Catnip**](https://www.amazon.com/dp/B0C2G4PJ85) PatiencET$16.934.7★1,3462%▼falling **~~Showing 15 of 61 — show all ~~** ## **Product shelf** All 61 tracked products in this niche. Top sellersNewestTrending [![Note Pads 4x6 Inch 6 Pack Blank Scratch Pads 50 Sheets Per Memo Pad for Writing White Pad of Paper Suit for Home Office and School Tear off Notepad Small Server Notebook](https://m.media-amazon.com/images/I/31jKEzc1qFL.jpg)**Note Pads 4x6 Inch 6 Pack Blank Scratch Pads 50 Sheets Per Memo Pad for Writing White Pad of Paper Suit for Home Office and School Tear off Notepad Small Server Notebook** Hoiny**$6.99**4.7★962 reviews](https://www.amazon.com/dp/B0CQK3M5VK) [![FMP Brands 10 Pack Note Pads 4x6 100 Sheets Per Memo Pad Writing Scratch Pad Blank Notepad White Waitress Server Note Pads Paper Pad To Do Grocery List Small Notepads](https://m.media-amazon.com/images/I/41-EorPQZBL.jpg)**FMP Brands 10 Pack Note Pads 4x6 100 Sheets Per Memo Pad Writing Scratch Pad Blank Notepad White Waitress Server Note Pads Paper Pad To Do Grocery List Small Notepads** FMP Brands**$14.95**4.6★1,273 reviews](https://www.amazon.com/dp/B07SXFBQTV) [![SmartyKat Super Scratcher+ Double Wide with Catnip Infusion Technology Corrugate Cat Scratch Pad Reversible](https://m.media-amazon.com/images/I/51ag5usDGJL.jpg)**SmartyKat Super Scratcher+ Double Wide with Catnip Infusion Technology Corrugate Cat Scratch Pad Reversible** SmartyKat**$10.83**4.6★301 reviews](https://www.amazon.com/dp/B0CHH49SSD) [![8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play](https://m.media-amazon.com/images/I/513BMuzOMzL.jpg)**8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play** Catinarla**$20.15**4.5★2,160 reviews](https://www.amazon.com/dp/B0BZP37BPM) [![TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)](https://m.media-amazon.com/images/I/414QzryB03L.jpg)**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)** TIMHAKA**$10.11**4.5★4,668 reviews](https://www.amazon.com/dp/B0CPDDQ47W) [![Hoiny Note Pads 3x5 In 8 Pack Blank Notepad White Scratch Pads for Writing 50 Sheets Per Memo Pad for Jotting Down Quick Notes Pads of Paper for Grocery and Shopping Lists Small Server Notebook](https://m.media-amazon.com/images/I/31vV9HfmObL.jpg)**Hoiny Note Pads 3x5 In 8 Pack Blank Notepad White Scratch Pads for Writing 50 Sheets Per Memo Pad for Jotting Down Quick Notes Pads of Paper for Grocery and Shopping Lists Small Server Notebook** Hoiny**$6.99**4.7★605 reviews](https://www.amazon.com/dp/B0D1XG6CMV) [![SmartyKat Super Scratcher Chaise Corrugated Cat Scratcher Catnip Infusion Technology - Brown One Size](https://m.media-amazon.com/images/I/51UA+J3fgvL.jpg)**SmartyKat Super Scratcher Chaise Corrugated Cat Scratcher Catnip Infusion Technology - Brown One Size** SmartyKat**$17.29**4.6★886 reviews](https://www.amazon.com/dp/B09J4S692Q) [![AGYM Cat Scratcher 5 Packs in 1 Cardboard Box Cat Scratching Pad for Indoor Cats and Kitten Cat Scratch Pad to Protect Furniture Large Size](https://m.media-amazon.com/images/I/4183cnAwmfL.jpg)**AGYM Cat Scratcher 5 Packs in 1 Cardboard Box Cat Scratching Pad for Indoor Cats and Kitten Cat Scratch Pad to Protect Furniture Large Size** AGYM**$19.67**4.8★1,698 reviews](https://www.amazon.com/dp/B0BY48GDRG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**30% *“Cat Approved”* **Value For Money**11% *“Great Deal”* **Quality-Overall**8% *“Decent quality”* **Scratch Resistance**7% *“cat stops scratching”* **Size-Overall**6% *“Fits well”* **Durability**4% *“They are durable”* **Advertised Vs Actual Product**4% *“As advertised”* **Fun/Entertainment Experience**4% *“Fun for kids”* **Strength**3% *“Good and sturdy”* **Assembly/Installation**2% *“Easy assembly”* ### **What buyers complain about ** **Size-Overall**30% *“Actually Big”* **Durability**8% *“Falls apart easily”* **Thickness**7% *“But instead I discovered these are made of thin flimsy material”* **Quality-Overall**7% *“Falls apart quickly - terrible quality”* **Value For Money**6% *“little expensive”* **Assembly/Installation**4% *“Assembly a problem”* **Paper Quality**3% *“Paper is thin”* **Strength**3% *“they are flimsy”* **Advertised Vs Actual Product**3% *“Incorrect advertisement”* **Ease Of Cleaning**3% *“Not an easy clean if that happens”* #### **Top return reasons**- Size-Overall53% - Advertised Vs Actual Product8% - Defective Material/Parts6% - Value For Money5% - Assembly/Installation4% - Material Quality3% - Quality-Overall3% - Paper Quality2% - Strength2% - Thin1%