---
title: "cat puree — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-puree"
last_updated: "2026-07-13T22:39:48.347Z"
locale: en
meta:
  description: "cat puree shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "cat puree shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "cat puree — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cat puree**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 62Growth 49Conversion 96Competition 31Returns 100Price range 74Avg price 77Brand share 0Review moat 29Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.76–$35.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$554K**

$554K/yr · 244K searches

**Growth**

**Okay****+19.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,604.05**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **—flat

**Sellers**

**34**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Temptations75% - Friskies14% - Delectables4% - Fieldcrest Farms4% - Beefeaters3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$55K20%$111K30%$166K40%$222K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Beef Salmon Chicken and Tuna Variety Pack 0.42 oz. Tubes 48 Count](https://m.media-amazon.com/images/I/51ArsbFxjcL.jpg)**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Beef Salmon Chicken and Tuna Variety Pack 0.42 oz. Tubes 48 Count**Temptations**$21.53**4.8★2,383 rev](https://www.amazon.com/dp/B0CG2KNCCM) [2![Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken Salmon and Tuna Variety Pack 0.42 oz. Tubes 24 Count](https://m.media-amazon.com/images/I/51ijQTyoHUL.jpg)**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken Salmon and Tuna Variety Pack 0.42 oz. Tubes 24 Count**Temptations**$11.76**4.7★7,330 rev](https://www.amazon.com/dp/B09NF8QLSY) [3![Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken 0.42 oz. Tubes 24 Count](https://m.media-amazon.com/images/I/51WNjTz2euL.jpg)**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken 0.42 oz. Tubes 24 Count**Temptations**$12.34**4.7★5,640 rev](https://www.amazon.com/dp/B09NF7R7PW) [4![Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)](https://m.media-amazon.com/images/I/51lNbCwyJwL.jpg)**Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)**Friskies**$10.42**4.7★388 rev](https://www.amazon.com/dp/B0G7MMB5KD) [5![Purina Friskies Lil Lickables with Chicken Lickable Cat Treats - 16 oz (Pack of 32)](https://m.media-amazon.com/images/I/4190r6mR2WL.jpg)**Purina Friskies Lil Lickables with Chicken Lickable Cat Treats - 16 oz (Pack of 32)**Friskies**$16.12**4.6★322 rev](https://www.amazon.com/dp/B0FKKVWDQG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches](https://m.media-amazon.com/images/I/513FMYAPolL.jpg)**Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches**Temptations**$10.77**250 rev6mo ago](https://www.amazon.com/dp/B0G4NLJL8Y) [![Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)](https://m.media-amazon.com/images/I/51lNbCwyJwL.jpg)**Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)**Friskies**$10.42**388 rev6mo ago](https://www.amazon.com/dp/B0G7MMB5KD) [![Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack](https://m.media-amazon.com/images/I/51d6ytQyASL.jpg)**Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack**Fieldcrest Farms**$17.84**423 rev8mo ago](https://www.amazon.com/dp/B0FY7JT8CH) [![Purina Friskies Lil Lickables with Chicken Lickable Cat Treats - 16 oz (Pack of 32)](https://m.media-amazon.com/images/I/4190r6mR2WL.jpg)**Purina Friskies Lil Lickables with Chicken Lickable Cat Treats - 16 oz (Pack of 32)**Friskies**$16.12**322 rev11mo ago](https://www.amazon.com/dp/B0FKKVWDQG) [![Purina Friskies Lil Lickables with Tuna Lickable Cat Treats - 16 oz (Pack of 32)](https://m.media-amazon.com/images/I/41P7X6b2zuL.jpg)**Purina Friskies Lil Lickables with Tuna Lickable Cat Treats - 16 oz (Pack of 32)**Friskies**$17.41**191 rev11mo ago](https://www.amazon.com/dp/B0FKKYPMZG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Temptations Lickable Spoons Soft Lickable Cat Treats Adult Wet Cat Treats Variety Pack 72 Spoons](https://m.media-amazon.com/images/I/41eoOpx3+jL.jpg)**Temptations Lickable Spoons Soft Lickable Cat Treats Adult Wet Cat Treats Variety Pack 72 Spoons**Temptations**$35.50**4.6★**▲ 102%**](https://www.amazon.com/dp/B0DQF45WPP) [![Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack](https://m.media-amazon.com/images/I/51d6ytQyASL.jpg)**Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack**Fieldcrest Farms**$17.84**3.7★**▲ 93%**](https://www.amazon.com/dp/B0FY7JT8CH) [![Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Tuna Salmon and Seafood Medley Variety Pack 0.42 oz. Tubes 24 Count](https://m.media-amazon.com/images/I/51u84iTtqWL.jpg)**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Tuna Salmon and Seafood Medley Variety Pack 0.42 oz. Tubes 24 Count**Temptations**$11.63**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DQF4QMRF) [![Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches](https://m.media-amazon.com/images/I/513FMYAPolL.jpg)**Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches**Temptations**$10.77**4.7★**▲ 60%**](https://www.amazon.com/dp/B0G4NLJL8Y) [![Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)](https://m.media-amazon.com/images/I/51lNbCwyJwL.jpg)**Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)**Friskies**$10.42**4.7★**▲ 52%**](https://www.amazon.com/dp/B0G7MMB5KD)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 31 weeks — +19.0% search growth over the last 90 days.

18K13KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**52%

*“Kitty Approved”*

**Taste-Overall**12%

*“Great snack”*

**Value For Money**9%

*“Great deal”*

**Flavor**7%

*“The flavor variety is awesome”*

**Quality-Overall**3%

*“Good quality and freshness”*

**Ease Of Use**2%

*“Easy to use”*

**Fun/Entertainment Experience**2%

*“Great little treat”*

**Texture/Consistency-Overall**1%

*“Texture is smooth”*

**Ease Of Chewing/Swallowing**1%

*“Easy to feed”*

**Size-Overall**1%

*“I'm happy with the size”*

### **What buyers complain about **

**Smell**12%

*“smell is not very strong”*

**Value For Money**8%

*“Sadly, expensive”*

**Flavor**8%

*“Out of the flavors”*

**Texture/Consistency-Overall**7%

*“Texture is horrible”*

**Thickness**7%

*“thinned out way to much to the point if you put it on a plate it all just runs together into what looks like a melted blob”*

**Taste-Overall**6%

*“Tastes terrible”*

**Indigestion**5%

*“Diarrhea”*

**Size-Overall**5%

*“VERY small portions”*

**Quality-Overall**3%

*“quality control is atrocious on these”*

**Hard Feel**3%

*“Cat didn't like they were not soft”*

### **Top return reasons **

**Value For Money**17%

**Flavor**11%

**Advertised Vs Actual Product**8%

**Product Condition**6%

**Material Quality**6%

**Ingredients-Overall**6%

**Smell**6%

**Hard Feel**5%

**Ease Of Chewing/Swallowing**3%

**Taste-Overall**3%