---
title: "cat perfume — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-perfume"
last_updated: "2026-07-13T20:03:04.138Z"
locale: en
meta:
  description: "a small market ($42K/yr) — cat perfume doesn't clear our bar today."
  "og:description": "a small market ($42K/yr) — cat perfume doesn't clear our bar today."
  "og:title": "cat perfume — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **cat perfume**

**Skip it**

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 22Conversion 57Competition 25Returns 97Price range 13Avg price 40Brand share 48Review moat 26Quality gap 53

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.74**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,854.75**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$5.00–$16.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$42K**

$42K/yr · 79K searches

## **Competition**

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**40**

**Top-5 brand share**

**76%**

**Open market**

**18%**

- GJYC PET24% - Mrs. MEYER'S15% - Arm & Hammer14% - Bodhi Dog13% - ulroyda11% - Hempz6% - Open — no brand owns it (8 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GJYC PET Dog & Cat Cologne | Long-Lasting Classic Powdery Scent | Fur-Conditioning Non-Sticky Odor Control Formula | Travel-Friendly 3.38 fl. oz](https://m.media-amazon.com/images/I/41NtmdQXsLL.jpg)**GJYC PET Dog & Cat Cologne | Long-Lasting Classic Powdery Scent | Fur-Conditioning Non-Sticky Odor Control Formula | Travel-Friendly 3.38 fl. oz**GJYC PET**$11.59**4.7★355 rev](https://www.amazon.com/dp/B0DNW2PC17) [2![Arm & Hammer Cat Odor Control and Dander Reducing Spray with Baking Soda Freshens and Deodorizes Cat Coat Between Baths Paraben Free Violet Cedarwood Scent 8 Fl Oz](https://m.media-amazon.com/images/I/41MH0KruXRL.jpg)**Arm & Hammer Cat Odor Control and Dander Reducing Spray with Baking Soda Freshens and Deodorizes Cat Coat Between Baths Paraben Free Violet Cedarwood Scent 8 Fl Oz**Arm & Hammer**$5.53**4.5★38 rev](https://www.amazon.com/dp/B0GKKF1BL7) [3![Bodhi Dog Premium Dog Cologne - Deodorizing Dog Perfume & Conditioner for Dogs & Cats - Natural Long Lasting Spray - Keeps Pets Fresh All Day - Gentle & Safe Formula Made in USA (Baby Powder 4 Fl Oz)](https://m.media-amazon.com/images/I/4187wpZyV+L.jpg)**Bodhi Dog Premium Dog Cologne - Deodorizing Dog Perfume & Conditioner for Dogs & Cats - Natural Long Lasting Spray - Keeps Pets Fresh All Day - Gentle & Safe Formula Made in USA (Baby Powder 4 Fl Oz)**Bodhi Dog**$13.34**4.4★28,535 rev](https://www.amazon.com/dp/B01M295TAA) [4![MRS. MEYERS Clean Day Cat Deodorizing Spray Sweet Chamomile Scent 8oz](https://m.media-amazon.com/images/I/31xD1ymJDrL.jpg)**MRS. MEYERS Clean Day Cat Deodorizing Spray Sweet Chamomile Scent 8oz**Mrs. MEYER'S**$12.41**4.5★368 rev](https://www.amazon.com/dp/B0DF3KYFV2) [5![ulroyda Dog Cologne & Pet Perfume Long-Lasting Coconut & Vanilla Scent | Alcohol-Free Deodorizing Spray for Dogs & Cats Gentle Non-sticky Grooming Formula 4.06 oz](https://m.media-amazon.com/images/I/41QU00gX11L.jpg)**ulroyda Dog Cologne & Pet Perfume Long-Lasting Coconut & Vanilla Scent | Alcohol-Free Deodorizing Spray for Dogs & Cats Gentle Non-sticky Grooming Formula 4.06 oz**ulroyda**$12.33**4.4★84 rev](https://www.amazon.com/dp/B0FP8KD9Z1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Arm & Hammer Cat Odor Control and Dander Reducing Spray with Baking Soda Freshens and Deodorizes Cat Coat Between Baths Paraben Free Violet Cedarwood Scent 8 Fl Oz](https://m.media-amazon.com/images/I/41MH0KruXRL.jpg)**Arm & Hammer Cat Odor Control and Dander Reducing Spray with Baking Soda Freshens and Deodorizes Cat Coat Between Baths Paraben Free Violet Cedarwood Scent 8 Fl Oz**Arm & Hammer**$5.53**38 rev4mo ago](https://www.amazon.com/dp/B0GKKF1BL7) [![ulroyda Dog Cologne & Pet Perfume | Long-Lasting Rainbow Cotton Candy Scent | Alcohol-Free Deodorizing Spray | Fur-Conditioning & Non-Sticky Formula | Daily Grooming for Dogs & Cats 4.06 fl oz](https://m.media-amazon.com/images/I/411iNjLzZML.jpg)**ulroyda Dog Cologne & Pet Perfume | Long-Lasting Rainbow Cotton Candy Scent | Alcohol-Free Deodorizing Spray | Fur-Conditioning & Non-Sticky Formula | Daily Grooming for Dogs & Cats 4.06 fl oz**ulroyda**$9.91**16 rev4mo ago](https://www.amazon.com/dp/B0GQ35ZT7L) [![ulroyda Dog Cologne & Pet Perfume Long-Lasting Coconut & Vanilla Scent | Alcohol-Free Deodorizing Spray for Dogs & Cats Gentle Non-sticky Grooming Formula 4.06 oz](https://m.media-amazon.com/images/I/41QU00gX11L.jpg)**ulroyda Dog Cologne & Pet Perfume Long-Lasting Coconut & Vanilla Scent | Alcohol-Free Deodorizing Spray for Dogs & Cats Gentle Non-sticky Grooming Formula 4.06 oz**ulroyda**$12.33**84 rev10mo ago](https://www.amazon.com/dp/B0FP8KD9Z1) [![MRS. MEYERS Clean Day Cat Deodorizing Spray Sweet Chamomile Scent 8oz](https://m.media-amazon.com/images/I/31xD1ymJDrL.jpg)**MRS. MEYERS Clean Day Cat Deodorizing Spray Sweet Chamomile Scent 8oz**Mrs. MEYER'S**$12.41**368 rev1y ago](https://www.amazon.com/dp/B0DF3KYFV2) [![Oivolii Pet Cologne for Dogs & Cats Soft Rose Deodorizing Spray Long-Lasting Fresh Scent Non-Sticky Coat Conditioning & Odor Control Formula | Travel-Friendly 3.38 fl oz](https://m.media-amazon.com/images/I/41QGDwGwloL.jpg)**Oivolii Pet Cologne for Dogs & Cats Soft Rose Deodorizing Spray Long-Lasting Fresh Scent Non-Sticky Coat Conditioning & Odor Control Formula | Travel-Friendly 3.38 fl oz**Oivolii**$9.42**67 rev1y ago](https://www.amazon.com/dp/B0DQXQLFHZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ulroyda Dog Cologne & Pet Perfume | Long-Lasting Rainbow Cotton Candy Scent | Alcohol-Free Deodorizing Spray | Fur-Conditioning & Non-Sticky Formula | Daily Grooming for Dogs & Cats 4.06 fl oz](https://m.media-amazon.com/images/I/411iNjLzZML.jpg)**ulroyda Dog Cologne & Pet Perfume | Long-Lasting Rainbow Cotton Candy Scent | Alcohol-Free Deodorizing Spray | Fur-Conditioning & Non-Sticky Formula | Daily Grooming for Dogs & Cats 4.06 fl oz**ulroyda**$9.91**3.8★**▲ 310%**](https://www.amazon.com/dp/B0GQ35ZT7L) [![Arm & Hammer Cat Odor Control and Dander Reducing Spray with Baking Soda Freshens and Deodorizes Cat Coat Between Baths Paraben Free Violet Cedarwood Scent 8 Fl Oz](https://m.media-amazon.com/images/I/41MH0KruXRL.jpg)**Arm & Hammer Cat Odor Control and Dander Reducing Spray with Baking Soda Freshens and Deodorizes Cat Coat Between Baths Paraben Free Violet Cedarwood Scent 8 Fl Oz**Arm & Hammer**$5.53**4.5★**▲ 278%**](https://www.amazon.com/dp/B0GKKF1BL7) [![ulroyda Dog Cologne & Pet Perfume Long-Lasting Coconut & Vanilla Scent | Alcohol-Free Deodorizing Spray for Dogs & Cats Gentle Non-sticky Grooming Formula 4.06 oz](https://m.media-amazon.com/images/I/41QU00gX11L.jpg)**ulroyda Dog Cologne & Pet Perfume Long-Lasting Coconut & Vanilla Scent | Alcohol-Free Deodorizing Spray for Dogs & Cats Gentle Non-sticky Grooming Formula 4.06 oz**ulroyda**$12.33**4.4★**▲ 32%**](https://www.amazon.com/dp/B0FP8KD9Z1) [![Kenchii Professional Pet Grooming Spray for Kittens and Cats All-Natural Scented Moisturizing Cat Detangler Spray Kitten Conditioner Coat Shine Spray Cat Grooming Supplies](https://m.media-amazon.com/images/I/41P8JnkHhqL.jpg)**Kenchii Professional Pet Grooming Spray for Kittens and Cats All-Natural Scented Moisturizing Cat Detangler Spray Kitten Conditioner Coat Shine Spray Cat Grooming Supplies**Kenchii**$16.45**4.4★**▲ 24%**](https://www.amazon.com/dp/B091J2RZS8) [![MRS. MEYERS Clean Day Cat Deodorizing Spray White Peach Scent 8oz](https://m.media-amazon.com/images/I/31xLgcu66WL.jpg)**MRS. MEYERS Clean Day Cat Deodorizing Spray White Peach Scent 8oz**Mrs. MEYER'S**$10.76**4.5★**▲ 12%**](https://www.amazon.com/dp/B0DF42Q231)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

2K2KSpike '24Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**57%

*“Smells fresh”*

**Ease Of Cleaning**5%

*“Keep your Bed Clean”*

**Quality-Overall**4%

*“No complaints”*

**Value For Money**3%

*“Worth the purchase”*

**Advertised Vs Actual Product**3%

*“Delivers on its promises”*

**Ease Of Use**3%

*“Easy to use”*

**Durability**2%

*“Long lasting and a bit strong”*

**Soft Feel**2%

*“leaves my cat feeling really soft”*

**Pet Friendly**2%

*“Cats love it”*

**Allergies**2%

*“No irritation”*

### **What buyers complain about **

**Smell**32%

*“Very artificial perfumy smell”*

**Durability**8%

*“not long lasting enough”*

**Value For Money**6%

*“but it's not worth the price”*

**Size-Overall**6%

*“Very small bottle for the price”*

**Functionality-Overall**2%

*“It doesnt work at all”*

**Ease Of Cleaning**2%

*“did not help clean me cat that well”*

**Quality-Overall**2%

*“Not the best at all”*

**Moist/Dry**2%

*“The box arrived wet”*

**Leak-Proof**2%

*“arrived leaking out”*

**Ingredients-Overall**2%

*“A friend had concern about the aloe in the product”*

### **Top return reasons **

**Smell**44%

**Leak-Proof**21%

**Spray/Flow**9%

**Advertised Vs Actual Product**6%

**Size-Overall**4%

**Value For Money**4%

**Functionality-Overall**2%

**Moist/Dry**2%

**Defective Material/Parts**2%

**Ingredients-Overall**1%