--- title: "cat lollipops — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-lollipops" last_updated: "2026-07-09T22:53:46.108Z" locale: en meta: description: "cat lollipops shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list." "og:description": "cat lollipops shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list." "og:title": "cat lollipops — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen" --- Back to Flapen home # **cat lollipops** **Worth a look****58/100 ** cat lollipops shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list. **Market/yr** **$1.6M** **Growth (1y)** **+295.5%** **Products** **14** **Brands** **4** was 2 a year ago **Sellers** **321** **Price range** **$8.91–$36.81** **Returns** **0.0%** **Rating** **4.7★** **Worth a look** Scored 58/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **43** ×0.30 Growth **85** ×0.30 Competition **39** ×0.20 Quality gap **20** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 92 weeks — +295.5% year over year. 18K9KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Oct '24Jan '25May '25Aug '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.9× ## **Competition** - Bonkers92% - Generic4% - MalsiPree3% - Myfoodog1% The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 321 sellers compete here. **Brands** **4 **▲rising was 2 a year ago **Sellers** **321** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Bonkers Purrpops Freeze-Dried Chicken Flavored Lollipop Treats for Cats 15 Pack](https://m.media-amazon.com/images/I/41t2rxDOG-L.jpg) [**Bonkers Purrpops Freeze-Dried Chicken Flavored Lollipop Treats for Cats 15 Pack**](https://www.amazon.com/dp/B0G36TGLD4) Bonkers$27.784.6★15923%▲rising 2 ![Bonkers Purrpops Freeze Dried Salmon Flavored Lollipop Cat Treats Cat Treats Treats for Training for All Breeds and Ages Food Topper (8 Pieces) 2-Pack](https://m.media-amazon.com/images/I/51BMwmvTBfL.jpg) [**Bonkers Purrpops Freeze Dried Salmon Flavored Lollipop Cat Treats Cat Treats Treats for Training for All Breeds and Ages Food Topper (8 Pieces) 2-Pack**](https://www.amazon.com/dp/B0DYPHMTMJ) Bonkers$9.514.6★30418%▼falling 3 ![Bonkers Purrpops Krispy Kreme Limited-Edition Freeze-Dried Chicken Flavored Lollipop Cat Treats 4 Pieces (Pack of 12)](https://m.media-amazon.com/images/I/51b7wdQtTCL.jpg) [**Bonkers Purrpops Krispy Kreme Limited-Edition Freeze-Dried Chicken Flavored Lollipop Cat Treats 4 Pieces (Pack of 12)**](https://www.amazon.com/dp/B0GQD9DJCZ) Bonkers$29.364.9★448%▲rising 4 ![Bonkers Purrpops Freeze-Dried Cat Treats 2-18 Pack Variety Bundle with Salmon & Tuna Catnip & Chicken Flavors Plus 4 Cat Spring Toys](https://m.media-amazon.com/images/I/41C1h10lRIL.jpg) [**Bonkers Purrpops Freeze-Dried Cat Treats 2-18 Pack Variety Bundle with Salmon & Tuna Catnip & Chicken Flavors Plus 4 Cat Spring Toys**](https://www.amazon.com/dp/B0FF58379L) Bonkers$31.824.6★517%▲rising 5 ![Bonkers Purrpops Freeze Dried Chicken & Catnip Flavor Lollipop Cat Treats Healthy Real Meat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (18 Pieces)](https://m.media-amazon.com/images/I/41nHK3SWR3L.jpg) [**Bonkers Purrpops Freeze Dried Chicken & Catnip Flavor Lollipop Cat Treats Healthy Real Meat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (18 Pieces)**](https://www.amazon.com/dp/B0F23ZB2P5) Bonkers$9.924.7★2497%▼falling 6 ![Bonkers Purrpops Freeze Dried Tuna & Salmon Flavor Lollipop Cat Treats Healthy Real Meat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (18 Pieces)](https://m.media-amazon.com/images/I/41I0wNb3H9L.jpg) [**Bonkers Purrpops Freeze Dried Tuna & Salmon Flavor Lollipop Cat Treats Healthy Real Meat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (18 Pieces)**](https://www.amazon.com/dp/B0F241T59P) Bonkers$8.914.7★2677%▼falling 7 ![Bonkers Purrpops Freeze-Dried Catnip Flavored Lollipop Treats for Cats 4 Pack (Pack of 13)](https://m.media-amazon.com/images/I/41ym1-OGbbL.jpg) [**Bonkers Purrpops Freeze-Dried Catnip Flavored Lollipop Treats for Cats 4 Pack (Pack of 13)**](https://www.amazon.com/dp/B0FS5MP1PF) Bonkers$31.044.7★1307%▼falling 8 ![Bonkers Purrpops Birthday Edition Freeze-Dried Chicken Flavored Lollipop Treats for Cats 4 Pieces (Pack of 13)](https://m.media-amazon.com/images/I/41wrtf2bMZL.jpg) [**Bonkers Purrpops Birthday Edition Freeze-Dried Chicken Flavored Lollipop Treats for Cats 4 Pieces (Pack of 13)**](https://www.amazon.com/dp/B0GQCN328D) Bonkers$32.344.4★225%▲rising 9 ![Bonkers Purrpops Freeze Tip Top Tuna Flavor Lollipop Cat Treats Healthy Single Ingredient Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (15 Pack 45 Treats)](https://m.media-amazon.com/images/I/412HBWGEw1L.jpg) [**Bonkers Purrpops Freeze Tip Top Tuna Flavor Lollipop Cat Treats Healthy Single Ingredient Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (15 Pack 45 Treats)**](https://www.amazon.com/dp/B0G36TXSZN) Bonkers$27.454.9★254%▲rising 10 ![Bonkers Purrpops Freeze Dried Chicken & Catnip Flavor Lollipop Cat Treats Healthy Single Ingredient Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (32 Pieces)](https://m.media-amazon.com/images/I/41S3XOIyq8L.jpg) [**Bonkers Purrpops Freeze Dried Chicken & Catnip Flavor Lollipop Cat Treats Healthy Single Ingredient Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (32 Pieces)**](https://www.amazon.com/dp/B0FV2HGQMK) Bonkers$17.664.8★3624%▼falling 11 ![MalsiPree Cat Lollipop Treats - Interactive Cat Toy & Freeze Dried Cat Treats - Fun Suckers & Pops - Healthy Cat Birthday Treats Cake Alternative & Snack - Food Toppers Chicken & Pumpkin 18 Pack](https://m.media-amazon.com/images/I/41a8HEZ0TQL.jpg) [**MalsiPree Cat Lollipop Treats - Interactive Cat Toy & Freeze Dried Cat Treats - Fun Suckers & Pops - Healthy Cat Birthday Treats Cake Alternative & Snack - Food Toppers Chicken & Pumpkin 18 Pack**](https://www.amazon.com/dp/B0D5H989TS) MalsiPree$16.084.5★3853%—flat 12 ![Bonkers Purrpops Freeze-Dried Cat Treats 2-18 Pack Variety Bundle with Salmon & Tuna Catnip & Chicken Flavors Plus 2 Cat Pom Pom Balls Toy](https://m.media-amazon.com/images/I/51xG+cfBEfL.jpg) [**Bonkers Purrpops Freeze-Dried Cat Treats 2-18 Pack Variety Bundle with Salmon & Tuna Catnip & Chicken Flavors Plus 2 Cat Pom Pom Balls Toy**](https://www.amazon.com/dp/B0G6KHYPTB) Generic$35.224.8★193%▲rising 13 ![Bonkers Purrpops Freeze Dried Chicken & Catnip Flavor Lollipop Cat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (32 Pieces) Plus 2 Cat Pom Pom Balls Toy](https://m.media-amazon.com/images/I/41UBUzlyeUL.jpg) [**Bonkers Purrpops Freeze Dried Chicken & Catnip Flavor Lollipop Cat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (32 Pieces) Plus 2 Cat Pom Pom Balls Toy**](https://www.amazon.com/dp/B0GF4654JT) Generic$36.815.0★82%▲rising 14 ![Myfoodog Freeze Dried Cat Treats Cat Lollipop Treats Cat Grass Treats Chicken Lollipops High-Protein Nutrient Snacks - Interactive Cat Toy & Food Toppers (21pcs)](https://m.media-amazon.com/images/I/41CvZhJC-TL.jpg) [**Myfoodog Freeze Dried Cat Treats Cat Lollipop Treats Cat Grass Treats Chicken Lollipops High-Protein Nutrient Snacks - Interactive Cat Toy & Food Toppers (21pcs)**](https://www.amazon.com/dp/B0FDKZD3JR) Myfoodog$19.994.6★421%▲rising ## **Product shelf** All 14 tracked products in this niche. Top sellersNewestTrending [![Bonkers Purrpops Freeze-Dried Chicken Flavored Lollipop Treats for Cats 15 Pack](https://m.media-amazon.com/images/I/41t2rxDOG-L.jpg)**Bonkers Purrpops Freeze-Dried Chicken Flavored Lollipop Treats for Cats 15 Pack** Bonkers**$27.78**4.6★159 reviews](https://www.amazon.com/dp/B0G36TGLD4) [![Bonkers Purrpops Freeze Dried Salmon Flavored Lollipop Cat Treats Cat Treats Treats for Training for All Breeds and Ages Food Topper (8 Pieces) 2-Pack](https://m.media-amazon.com/images/I/51BMwmvTBfL.jpg)**Bonkers Purrpops Freeze Dried Salmon Flavored Lollipop Cat Treats Cat Treats Treats for Training for All Breeds and Ages Food Topper (8 Pieces) 2-Pack** Bonkers**$9.51**4.6★304 reviews](https://www.amazon.com/dp/B0DYPHMTMJ) [![Bonkers Purrpops Krispy Kreme Limited-Edition Freeze-Dried Chicken Flavored Lollipop Cat Treats 4 Pieces (Pack of 12)](https://m.media-amazon.com/images/I/51b7wdQtTCL.jpg)**Bonkers Purrpops Krispy Kreme Limited-Edition Freeze-Dried Chicken Flavored Lollipop Cat Treats 4 Pieces (Pack of 12)** Bonkers**$29.36**4.9★44 reviews](https://www.amazon.com/dp/B0GQD9DJCZ) [![Bonkers Purrpops Freeze-Dried Cat Treats 2-18 Pack Variety Bundle with Salmon & Tuna Catnip & Chicken Flavors Plus 4 Cat Spring Toys](https://m.media-amazon.com/images/I/41C1h10lRIL.jpg)**Bonkers Purrpops Freeze-Dried Cat Treats 2-18 Pack Variety Bundle with Salmon & Tuna Catnip & Chicken Flavors Plus 4 Cat Spring Toys** Bonkers**$31.82**4.6★51 reviews](https://www.amazon.com/dp/B0FF58379L) [![Bonkers Purrpops Freeze Dried Chicken & Catnip Flavor Lollipop Cat Treats Healthy Real Meat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (18 Pieces)](https://m.media-amazon.com/images/I/41nHK3SWR3L.jpg)**Bonkers Purrpops Freeze Dried Chicken & Catnip Flavor Lollipop Cat Treats Healthy Real Meat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (18 Pieces)** Bonkers**$9.92**4.7★249 reviews](https://www.amazon.com/dp/B0F23ZB2P5) [![Bonkers Purrpops Freeze Dried Tuna & Salmon Flavor Lollipop Cat Treats Healthy Real Meat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (18 Pieces)](https://m.media-amazon.com/images/I/41I0wNb3H9L.jpg)**Bonkers Purrpops Freeze Dried Tuna & Salmon Flavor Lollipop Cat Treats Healthy Real Meat Treats Training Treats or Food Topper for All Breeds and Ages Value Pack (18 Pieces)** Bonkers**$8.91**4.7★267 reviews](https://www.amazon.com/dp/B0F241T59P) [![Bonkers Purrpops Freeze-Dried Catnip Flavored Lollipop Treats for Cats 4 Pack (Pack of 13)](https://m.media-amazon.com/images/I/41ym1-OGbbL.jpg)**Bonkers Purrpops Freeze-Dried Catnip Flavored Lollipop Treats for Cats 4 Pack (Pack of 13)** Bonkers**$31.04**4.7★130 reviews](https://www.amazon.com/dp/B0FS5MP1PF) [![Bonkers Purrpops Birthday Edition Freeze-Dried Chicken Flavored Lollipop Treats for Cats 4 Pieces (Pack of 13)](https://m.media-amazon.com/images/I/41wrtf2bMZL.jpg)**Bonkers Purrpops Birthday Edition Freeze-Dried Chicken Flavored Lollipop Treats for Cats 4 Pieces (Pack of 13)** Bonkers**$32.34**4.4★22 reviews](https://www.amazon.com/dp/B0GQCN328D) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**52% *“Kitty Approved”* **Flavor**9% *“Great flavor”* **Taste-Overall**9% *“Great treat”* **Fun/Entertainment Experience**6% *“Very entertaining”* **Value For Money**4% *“its definitely worth the price”* **Quality-Overall**3% *“Better than competitive brands”* **Ingredients-Overall**2% *“Ingredients look good”* **Ease Of Chewing/Swallowing**1% *“easy to break apart for bite size easy for them to consume”* **Durability**1% *“Finally a treat that lasts longer than a minute”* **Gifting Purpose**1% *“Great treat”* ### **What buyers complain about ** **Value For Money**22% *“But so expensive”* **Flavor**8% *“wrong flavors”* **Smell**8% *“the smell”* **Ease Of Chewing/Swallowing**6% *“when he eats these he doesnt even chew”* **Durability**3% *“Once in awhile they are broken”* **Ingredients-Overall**3% *“The only ingredient in them is chicken”* **Hard Feel**3% *“They're hard”* **Texture/Consistency-Overall**3% *“They are a bit crumbly”* **Adhesion/Stickiness**3% *“I dislike the stick because it's a waste”* **Escape Proof**1% *“snatches them down”* #### **Top return reasons**- Flavor48% - Value For Money14% - Taste-Overall12% - Advertised Vs Actual Product5% - Hard Feel5% - Durability5% - Adhesion/Stickiness5% - Smell5% - Quality-Overall2%