---
title: "cat litter mat — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-litter-mat"
last_updated: "2026-07-10T02:36:33.152Z"
locale: en
meta:
  description: "cat litter mat clears our launch bar: a $6.5M/yr market growing +158.3% with returns at 1.6%."
  "og:description": "cat litter mat clears our launch bar: a $6.5M/yr market growing +158.3% with returns at 1.6%."
  "og:title": "cat litter mat — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
---

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# **cat litter mat**

**Launch it****66/100 **

cat litter mat clears our launch bar: a $6.5M/yr market growing +158.3% with returns at 1.6%.

**Market/yr**

**$6.5M**

**Growth (1y)**

**+158.3%**

**Products**

**28**

**Brands**

**23**

was 17 a year ago

**Sellers**

**30**

**Price range**

**$5.63–$31.90**

**Returns**

**1.6%**

**Rating**

**4.5★**

**Launch it**

Scored 66/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**70**

 ×0.30

Growth

**72**

 ×0.30

Competition

**54**

 ×0.20

Quality gap

**45**

 ×0.10

Returns

**87**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +158.3% year over year.

154K77KPrime Day '24Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- Pieviev20% - Powools15% - GORILLA GRIP12% - Amazon Basics9% - Petinstinct9% - Garoopion5% - Other (17 brands)31%

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 23 brands and 30 sellers compete here.

**Brands**

**23 **▲rising

was 17 a year ago

**Sellers**

**30**

**Top 5 brand share**

**64%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 24x15 Inch (Pack of 1))](https://m.media-amazon.com/images/I/51wC1e5xhCL.jpg) [**Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 24x15 Inch (Pack of 1))**](https://www.amazon.com/dp/B07NJ5SR5G)

Pieviev$13.034.4★73,36916%▼falling

2
![GORILLA GRIP Cat Litter Box Mat Cushioned Coil Mesh Litter Trapping Mats Scatter Control Supplies for Less Mess Phthalate Free Ultra Deep Catch Grooves Rinse or Vacuum to Clean 24x17 Gray](https://m.media-amazon.com/images/I/51cLpU1dswL.jpg) [**GORILLA GRIP Cat Litter Box Mat Cushioned Coil Mesh Litter Trapping Mats Scatter Control Supplies for Less Mess Phthalate Free Ultra Deep Catch Grooves Rinse or Vacuum to Clean 24x17 Gray**](https://www.amazon.com/dp/B07GYZPM94)

GORILLA GRIP$12.374.5★53,42410%▼falling

3
![Cat Litter Mat - 23.2 x 14.6 Small Litter Trapping Mat Easy to Clean Litter Box Mat Waterproof Urine-Proof Non-Slip Cat Toilet Training Systems Accessories Grey](https://m.media-amazon.com/images/I/51FKQEjGaPL.jpg) [**Cat Litter Mat - 23.2 x 14.6 Small Litter Trapping Mat Easy to Clean Litter Box Mat Waterproof Urine-Proof Non-Slip Cat Toilet Training Systems Accessories Grey**](https://www.amazon.com/dp/B0CP8ZHJ6V)

Powools$8.134.4★5,10610%▼falling

4
![Amazon Basics Less-Mess Litter Trapping Cat Litter Box Mat Soft on Kitty Paws Waterproof Scatter Control 24 x 35 Grey](https://m.media-amazon.com/images/I/51Ir4asOkhL.jpg) [**Amazon Basics Less-Mess Litter Trapping Cat Litter Box Mat Soft on Kitty Paws Waterproof Scatter Control 24 x 35 Grey**](https://www.amazon.com/dp/B072569V1L)

Amazon Basics$12.544.5★19,6809%▼falling

5
![Petinstinct Cat Litter Mat Double Layer Honeycomb Cat Litter Trapping Mat Non Slip Waterproof Urine Proof Cat Litter Box Mat for Floor Kitty Litter Rug Cat Supplies Black 24x18 Inches](https://m.media-amazon.com/images/I/51HotfCuvSL.jpg) [**Petinstinct Cat Litter Mat Double Layer Honeycomb Cat Litter Trapping Mat Non Slip Waterproof Urine Proof Cat Litter Box Mat for Floor Kitty Litter Rug Cat Supplies Black 24x18 Inches**](https://www.amazon.com/dp/B0D9B5SN95)

Petinstinct$13.474.4★1,1319%▲rising

6
![Cat Litter Mat Compact Size 23.6x14.6 for Small Spaces Upgrade Waterproof Leakproof Back Layer Honeycomb Trapping Mat Washable Easy to Clean Scatter Control Kitty Litter Matt Black](https://m.media-amazon.com/images/I/51FS3ta+jAL.jpg) [**Cat Litter Mat Compact Size 23.6x14.6 for Small Spaces Upgrade Waterproof Leakproof Back Layer Honeycomb Trapping Mat Washable Easy to Clean Scatter Control Kitty Litter Matt Black**](https://www.amazon.com/dp/B0DKNGKHWH)

Polarduck$6.394.3★24,2074%—flat

7
![Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 30x24 Inch (Pack of 1))](https://m.media-amazon.com/images/I/41yaQkYBJEL.jpg) [**Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 30x24 Inch (Pack of 1))**](https://www.amazon.com/dp/B01MTQNK6H)

Pieviev$23.454.4★73,3694%▲rising

8
![Conlun Cat Litter Mat Litter Trapping Mat Premium Durable PVC Grid Mesh with Scatter Control Non-slip Less Waste Cat Litter Box Mat Soft on Kittys Paws Urine Waterproof 24 x 17 Grey](https://m.media-amazon.com/images/I/51NyS8HcmIL.jpg) [**Conlun Cat Litter Mat Litter Trapping Mat Premium Durable PVC Grid Mesh with Scatter Control Non-slip Less Waste Cat Litter Box Mat Soft on Kittys Paws Urine Waterproof 24 x 17 Grey**](https://www.amazon.com/dp/B0969BS1C7)

Conlun$7.164.4★7,8263%▼falling

9
![27 x 19 Cat Litter Mat - Ultra-Large Litter Box Mat with Double Layers Urine-Proof and Non-Slip Litter Trapping Mat Easy to Clean Kitty Litter Mats for Floor Scatter Control Grey](https://m.media-amazon.com/images/I/51OrIUMSxHL.jpg) [**27 x 19 Cat Litter Mat - Ultra-Large Litter Box Mat with Double Layers Urine-Proof and Non-Slip Litter Trapping Mat Easy to Clean Kitty Litter Mats for Floor Scatter Control Grey**](https://www.amazon.com/dp/B0DRF5MV25)

Powools$14.654.4★9143%—flat

10

![Garoopion Cat Litter Box Mat Large 40 X 28 Litter Trapping Mat for Cats Waterproof Silicone Pad for Floor Gray](https://m.media-amazon.com/images/I/41w4mn0j1rL.jpg) [**Garoopion Cat Litter Box Mat Large 40 X 28 Litter Trapping Mat for Cats Waterproof Silicone Pad for Floor Gray**](https://www.amazon.com/dp/B0FLP1BV8K)

Garoopion$28.554.6★2,6363%▲rising

11

![Garoopion Cat Mat for Litter Box Large 34.0522.5 inch Cat Litter Mat Waterproof Silicone Pad for Floor Gray](https://m.media-amazon.com/images/I/41CQeqluodL.jpg) [**Garoopion Cat Mat for Litter Box Large 34.0522.5 inch Cat Litter Mat Waterproof Silicone Pad for Floor Gray**](https://www.amazon.com/dp/B0DBLJK2B4)

Garoopion$20.924.5★2,8002%▼falling

12

![ESTHELLO Cat Litter Mat Cat Litter Trapping Mat Honeycomb Double Layer Design Easy to Clean Washable (24 x 15 Gray](https://m.media-amazon.com/images/I/618PcHw306L.jpg) [**ESTHELLO Cat Litter Mat Cat Litter Trapping Mat Honeycomb Double Layer Design Easy to Clean Washable (24 x 15 Gray**](https://www.amazon.com/dp/B0DJXW14V5)

ESTHELLO$8.634.4★1,3872%▼falling

13

![Powools Cat Litter Mat - 23.2 x 14.6 Small Litter Box Mat with Double Layers Urine-Proof and Non-Slip Litter Trapping Mat Easy to Clean Kitty Litter Mats for Floor Scatter Control Grey](https://m.media-amazon.com/images/I/511RMZHKnjL.jpg) [**Powools Cat Litter Mat - 23.2 x 14.6 Small Litter Box Mat with Double Layers Urine-Proof and Non-Slip Litter Trapping Mat Easy to Clean Kitty Litter Mats for Floor Scatter Control Grey**](https://www.amazon.com/dp/B0DHZV7VF3)

Powools$11.234.4★1,2102%▼falling

14

![Drymate Cat Litter Box Mat Litter Trapping Mat Waterproof Urine-Proof Absorbent Machine Washable Soft on Paws Contains Mess Protects Floors Kitten Supplies Dark Grey 28x36 XL](https://m.media-amazon.com/images/I/51EvsAXn6-L.jpg) [**Drymate Cat Litter Box Mat Litter Trapping Mat Waterproof Urine-Proof Absorbent Machine Washable Soft on Paws Contains Mess Protects Floors Kitten Supplies Dark Grey 28x36 XL**](https://www.amazon.com/dp/B099HBMZ67)

Drymate$19.374.2★10,2482%—flat

15

![Hompet Cat Litter Mat 2 Pack 18x28 Machine Washable Trapping Mats for Cats Super Absorbent & Urine-Proof Cat Litter Box Mat for Floor Waterproof & Non Slip Kitty Litter Rug](https://m.media-amazon.com/images/I/61zbwXPBNGL.jpg) [**Hompet Cat Litter Mat 2 Pack 18x28 Machine Washable Trapping Mats for Cats Super Absorbent & Urine-Proof Cat Litter Box Mat for Floor Waterproof & Non Slip Kitty Litter Rug**](https://www.amazon.com/dp/B0G5YP367X)

Hompet$14.144.6★2212%▲rising

**~~Showing 15 of 28 — show all ~~**

## **Product shelf**

All 28 tracked products in this niche.

Top sellersNewestTrending

[![Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 24x15 Inch (Pack of 1))](https://m.media-amazon.com/images/I/51wC1e5xhCL.jpg)**Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 24x15 Inch (Pack of 1))** Pieviev**$13.03**4.4★73,369 reviews](https://www.amazon.com/dp/B07NJ5SR5G) [![GORILLA GRIP Cat Litter Box Mat Cushioned Coil Mesh Litter Trapping Mats Scatter Control Supplies for Less Mess Phthalate Free Ultra Deep Catch Grooves Rinse or Vacuum to Clean 24x17 Gray](https://m.media-amazon.com/images/I/51cLpU1dswL.jpg)**GORILLA GRIP Cat Litter Box Mat Cushioned Coil Mesh Litter Trapping Mats Scatter Control Supplies for Less Mess Phthalate Free Ultra Deep Catch Grooves Rinse or Vacuum to Clean 24x17 Gray** GORILLA GRIP**$12.37**4.5★53,424 reviews](https://www.amazon.com/dp/B07GYZPM94) [![Cat Litter Mat - 23.2 x 14.6 Small Litter Trapping Mat Easy to Clean Litter Box Mat Waterproof Urine-Proof Non-Slip Cat Toilet Training Systems Accessories Grey](https://m.media-amazon.com/images/I/51FKQEjGaPL.jpg)**Cat Litter Mat - 23.2 x 14.6 Small Litter Trapping Mat Easy to Clean Litter Box Mat Waterproof Urine-Proof Non-Slip Cat Toilet Training Systems Accessories Grey** Powools**$8.13**4.4★5,106 reviews](https://www.amazon.com/dp/B0CP8ZHJ6V) [![Amazon Basics Less-Mess Litter Trapping Cat Litter Box Mat Soft on Kitty Paws Waterproof Scatter Control 24 x 35 Grey](https://m.media-amazon.com/images/I/51Ir4asOkhL.jpg)**Amazon Basics Less-Mess Litter Trapping Cat Litter Box Mat Soft on Kitty Paws Waterproof Scatter Control 24 x 35 Grey** Amazon Basics**$12.54**4.5★19,680 reviews](https://www.amazon.com/dp/B072569V1L) [![Petinstinct Cat Litter Mat Double Layer Honeycomb Cat Litter Trapping Mat Non Slip Waterproof Urine Proof Cat Litter Box Mat for Floor Kitty Litter Rug Cat Supplies Black 24x18 Inches](https://m.media-amazon.com/images/I/51HotfCuvSL.jpg)**Petinstinct Cat Litter Mat Double Layer Honeycomb Cat Litter Trapping Mat Non Slip Waterproof Urine Proof Cat Litter Box Mat for Floor Kitty Litter Rug Cat Supplies Black 24x18 Inches** Petinstinct**$13.47**4.4★1,131 reviews](https://www.amazon.com/dp/B0D9B5SN95) [![Cat Litter Mat Compact Size 23.6x14.6 for Small Spaces Upgrade Waterproof Leakproof Back Layer Honeycomb Trapping Mat Washable Easy to Clean Scatter Control Kitty Litter Matt Black](https://m.media-amazon.com/images/I/51FS3ta+jAL.jpg)**Cat Litter Mat Compact Size 23.6x14.6 for Small Spaces Upgrade Waterproof Leakproof Back Layer Honeycomb Trapping Mat Washable Easy to Clean Scatter Control Kitty Litter Matt Black** Polarduck**$6.39**4.3★24,207 reviews](https://www.amazon.com/dp/B0DKNGKHWH) [![Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 30x24 Inch (Pack of 1))](https://m.media-amazon.com/images/I/41yaQkYBJEL.jpg)**Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 30x24 Inch (Pack of 1))** Pieviev**$23.45**4.4★73,369 reviews](https://www.amazon.com/dp/B01MTQNK6H) [![Conlun Cat Litter Mat Litter Trapping Mat Premium Durable PVC Grid Mesh with Scatter Control Non-slip Less Waste Cat Litter Box Mat Soft on Kittys Paws Urine Waterproof 24 x 17 Grey](https://m.media-amazon.com/images/I/51NyS8HcmIL.jpg)**Conlun Cat Litter Mat Litter Trapping Mat Premium Durable PVC Grid Mesh with Scatter Control Non-slip Less Waste Cat Litter Box Mat Soft on Kittys Paws Urine Waterproof 24 x 17 Grey** Conlun**$7.16**4.4★7,826 reviews](https://www.amazon.com/dp/B0969BS1C7)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**26%

*“cleans up easily”*

**Quality-Overall**13%

*“Excellent product”*

**Advertised Vs Actual Product**11%

*“Better than expected”*

**Size-Overall**8%

*“Love the size”*

**Value For Money**7%

*“Great value”*

**Ease Of Use**7%

*“Easy to use”*

**Durability**3%

*“The material seems to be very durable”*

**Pet Friendly**3%

*“Cat approved”*

**Strength**1%

*“The mat is sturdy”*

**Design-Overall**1%

*“Great Aesthetic Option”*

### **What buyers complain about **

**Size-Overall**24%

*“Smaller than a litter box”*

**Ease Of Cleaning**10%

*“Hard to clean”*

**Quality-Overall**7%

*“Also the quality in general is just not worth the price point in my opinion”*

**Functionality-Overall**6%

*“Doesn't work”*

**Smell**4%

*“smelled like urine”*

**Durability**4%

*“This isnt durable at all”*

**Value For Money**4%

*“Way too expensive for what you actually get”*

**Thickness**3%

*“thin material”*

**Grip**3%

*“No gripper on bottom and slides everywhere”*

**Material Quality**3%

*“Cheap material”*

#### **Top return reasons**- Size-Overall67% - Material Quality6% - Advertised Vs Actual Product5% - Functionality-Overall4% - Quality-Overall3% - Value For Money2% - Color2% - Smell1% - Strength1% - Escape Proof1%