---
title: "cat food — Niche Verdict: Launch it (82/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-food"
last_updated: "2026-07-10T03:36:55.001Z"
locale: en
meta:
  description: "cat food clears our launch bar: a $78.2M/yr market growing +196.8% with returns at 0.0%."
  "og:description": "cat food clears our launch bar: a $78.2M/yr market growing +196.8% with returns at 0.0%."
  "og:title": "cat food — Niche Verdict: Launch it (82/100) | Amazon United States - Flapen"
---

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# **cat food**

**Launch it****82/100 **

cat food clears our launch bar: a $78.2M/yr market growing +196.8% with returns at 0.0%.

**Market/yr**

**$78.2M**

**Growth (1y)**

**+196.8%**

**Products**

**62**

**Brands**

**11**

was 15 a year ago

**Sellers**

**183**

**Price range**

**$4.84–$39.09**

**Returns**

**0.0%**

**Rating**

**4.7★**

**Launch it**

Scored 82/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**100**

 ×0.30

Growth

**76**

 ×0.30

Competition

**86**

 ×0.20

Quality gap

**23**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +196.8% year over year.

832K416KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- Friskies33% - Meow Mix20% - Fancy Feast18% - Purina Cat Chow7% - Purina ONE6% - Sheba5% - Other (5 brands)10%

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 11 brands and 183 sellers compete here.

**Brands**

**11 **▼falling

was 15 a year ago

**Sellers**

**183**

**Top 5 brand share**

**85%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Meow Mix Original Choice Dry Cat Food 6.3 Pound Bag](https://m.media-amazon.com/images/I/419h3zdC0XL.jpg) [**Meow Mix Original Choice Dry Cat Food 6.3 Pound Bag**](https://www.amazon.com/dp/B007JXVR76)

Meow Mix$8.904.7★52,05010%—flat

2
![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag](https://m.media-amazon.com/images/I/51q14BGO0IL.jpg) [**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag**](https://www.amazon.com/dp/B00HN089EO)

Friskies$19.184.7★28,8616%▲rising

3
![Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/51FYy71LMHL.jpg) [**Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)**](https://www.amazon.com/dp/B006FTJ0NI)

Friskies$9.384.7★25,6055%▲rising

4
![Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag](https://m.media-amazon.com/images/I/51ZgF7mIulL.jpg) [**Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag**](https://www.amazon.com/dp/B0D9MW74TG)

Meow Mix$5.344.7★5,5894%▼falling

5
![Purina Cat Chow Naturals With Added Vitamins Minerals and Nutrients Dry Cat Food Naturals Original - 13 lb. Bag](https://m.media-amazon.com/images/I/51aGPjsfu5L.jpg) [**Purina Cat Chow Naturals With Added Vitamins Minerals and Nutrients Dry Cat Food Naturals Original - 13 lb. Bag**](https://www.amazon.com/dp/B005FVLAKI)

Purina Cat Chow$16.404.8★19,9234%—flat

6
![Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag](https://m.media-amazon.com/images/I/41XxwTExt0L.jpg) [**Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag**](https://www.amazon.com/dp/B0727R5C5Q)

Friskies$4.844.7★37,0424%—flat

7
![Purina Friskies Wet Cat Food Variety Pack Shreds With Beef Turkey and Cheese Dinner Chicken and Salmon Dinner and With Ocean Whitefish and Tuna - (Pack of 40) 5.5 oz. Cans](https://m.media-amazon.com/images/I/51T9CKu0BeL.jpg) [**Purina Friskies Wet Cat Food Variety Pack Shreds With Beef Turkey and Cheese Dinner Chicken and Salmon Dinner and With Ocean Whitefish and Tuna - (Pack of 40) 5.5 oz. Cans**](https://www.amazon.com/dp/B07CX9STN3)

Friskies$30.074.7★29,2023%▲rising

8
![Meow Mix Savory Morsels Seafood Favorites Variety Pack 2.75 oz Can (12 Pack)](https://m.media-amazon.com/images/I/51wNxUaj7EL.jpg) [**Meow Mix Savory Morsels Seafood Favorites Variety Pack 2.75 oz Can (12 Pack)**](https://www.amazon.com/dp/B005M2ONIG)

Meow Mix$7.654.6★7,0213%▲rising

9
![Purina Friskies Gravy Wet Cat Food Variety Pack Surfin and Turfin Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans](https://m.media-amazon.com/images/I/51R-M8XP0kL.jpg) [**Purina Friskies Gravy Wet Cat Food Variety Pack Surfin and Turfin Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans**](https://www.amazon.com/dp/B0777J8V5J)

Friskies$30.404.6★20,6783%▼falling

10

![Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans](https://m.media-amazon.com/images/I/41EDgtYITAL.jpg) [**Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans**](https://www.amazon.com/dp/B00JN9IWNG)

Fancy Feast$25.734.7★54,8733%▲rising

11

![Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag](https://m.media-amazon.com/images/I/51T00HGHmCL.jpg) [**Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag**](https://www.amazon.com/dp/B07CWV479K)

Friskies$19.614.7★37,0423%▲rising

12

![Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree with Sustainable Salmon Tender Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)](https://m.media-amazon.com/images/I/517oVgkGd0L.jpg) [**Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree with Sustainable Salmon Tender Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)**](https://www.amazon.com/dp/B072DTFZHL)

Sheba$21.914.7★20,8533%—flat

13

![Purina Fancy Feast Grilled Wet Cat Food Seafood Collection in Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/51WX-WQ5N-L.jpg) [**Purina Fancy Feast Grilled Wet Cat Food Seafood Collection in Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans**](https://www.amazon.com/dp/B001STX13U)

Fancy Feast$20.594.7★47,0903%▼falling

14

![Purina Cat Chow Hairball Healthy Weight Indoor Natural Dry Cat Food Naturals Indoor - 13 lb. Bag](https://m.media-amazon.com/images/I/51vds1pph5L.jpg) [**Purina Cat Chow Hairball Healthy Weight Indoor Natural Dry Cat Food Naturals Indoor - 13 lb. Bag**](https://www.amazon.com/dp/B01H3OA7KI)

Purina Cat Chow$16.424.8★19,7322%▼falling

15

![Purina Friskies Extra Gravy Wet Cat Food Chunky 24ct Variety Pack (With Chicken Turkey Salmon Beef) - (Pack of 24) 5.5 oz. Cans](https://m.media-amazon.com/images/I/51oHIYBfnvL.jpg) [**Purina Friskies Extra Gravy Wet Cat Food Chunky 24ct Variety Pack (With Chicken Turkey Salmon Beef) - (Pack of 24) 5.5 oz. Cans**](https://www.amazon.com/dp/B07D1HRQNK)

Friskies$18.804.6★21,6022%▲rising

**~~Showing 15 of 62 — show all ~~**

## **Product shelf**

All 62 tracked products in this niche.

Top sellersNewestTrending

[![Meow Mix Original Choice Dry Cat Food 6.3 Pound Bag](https://m.media-amazon.com/images/I/419h3zdC0XL.jpg)**Meow Mix Original Choice Dry Cat Food 6.3 Pound Bag** Meow Mix**$8.90**4.7★52,050 reviews](https://www.amazon.com/dp/B007JXVR76) [![Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag](https://m.media-amazon.com/images/I/51q14BGO0IL.jpg)**Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag** Friskies**$19.18**4.7★28,861 reviews](https://www.amazon.com/dp/B00HN089EO) [![Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)](https://m.media-amazon.com/images/I/51FYy71LMHL.jpg)**Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)** Friskies**$9.38**4.7★25,605 reviews](https://www.amazon.com/dp/B006FTJ0NI) [![Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag](https://m.media-amazon.com/images/I/51ZgF7mIulL.jpg)**Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag** Meow Mix**$5.34**4.7★5,589 reviews](https://www.amazon.com/dp/B0D9MW74TG) [![Purina Cat Chow Naturals With Added Vitamins Minerals and Nutrients Dry Cat Food Naturals Original - 13 lb. Bag](https://m.media-amazon.com/images/I/51aGPjsfu5L.jpg)**Purina Cat Chow Naturals With Added Vitamins Minerals and Nutrients Dry Cat Food Naturals Original - 13 lb. Bag** Purina Cat Chow**$16.40**4.8★19,923 reviews](https://www.amazon.com/dp/B005FVLAKI) [![Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag](https://m.media-amazon.com/images/I/41XxwTExt0L.jpg)**Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag** Friskies**$4.84**4.7★37,042 reviews](https://www.amazon.com/dp/B0727R5C5Q) [![Purina Friskies Wet Cat Food Variety Pack Shreds With Beef Turkey and Cheese Dinner Chicken and Salmon Dinner and With Ocean Whitefish and Tuna - (Pack of 40) 5.5 oz. Cans](https://m.media-amazon.com/images/I/51T9CKu0BeL.jpg)**Purina Friskies Wet Cat Food Variety Pack Shreds With Beef Turkey and Cheese Dinner Chicken and Salmon Dinner and With Ocean Whitefish and Tuna - (Pack of 40) 5.5 oz. Cans** Friskies**$30.07**4.7★29,202 reviews](https://www.amazon.com/dp/B07CX9STN3) [![Meow Mix Savory Morsels Seafood Favorites Variety Pack 2.75 oz Can (12 Pack)](https://m.media-amazon.com/images/I/51wNxUaj7EL.jpg)**Meow Mix Savory Morsels Seafood Favorites Variety Pack 2.75 oz Can (12 Pack)** Meow Mix**$7.65**4.6★7,021 reviews](https://www.amazon.com/dp/B005M2ONIG)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**43%

*“Cat Approved”*

**Value For Money**13%

*“Decent price”*

**Taste-Overall**9%

*“Great Food”*

**Quality-Overall**7%

*“the quality is consistent”*

**Flavor**6%

*“Great variety of flavors”*

**Size-Overall**2%

*“Good portion size”*

**Ease Of Use**2%

*“Easy to open”*

**Moist/Dry**2%

*“Fresh and moist”*

**Smell**2%

*“Smells fresh”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Smell**12%

*“Smells like fish”*

**Indigestion**8%

*“Vomiting”*

**Value For Money**8%

*“It is a little expensive though”*

**Quality-Overall**7%

*“Inconsistent quality”*

**Leak-Proof**6%

*“Leaked”*

**Size-Overall**6%

*“Not perfect size”*

**Flavor**5%

*“The cans do not have the right amount of flavors”*

**Ease Of Use**5%

*“Difficult to Open”*

**Ingredients-Overall**3%

*“Horrible ingredients”*

**Stale/Rotten/Spoiled**3%

*“Old and stale”*

#### **Top return reasons**- Flavor24% - Value For Money14% - Smell8% - Size-Overall7% - Leak-Proof7% - Advertised Vs Actual Product7% - Indigestion5% - Moist/Dry3% - Taste-Overall3% - Stale/Rotten/Spoiled3%