---
title: "cat collar — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-collar"
last_updated: "2026-07-09T22:53:00.954Z"
locale: en
meta:
  description: "cat collar clears our launch bar: a $2.1M/yr market growing +238.9% with returns at 1.8%."
  "og:description": "cat collar clears our launch bar: a $2.1M/yr market growing +238.9% with returns at 1.8%."
  "og:title": "cat collar — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cat collar**

**Launch it****70/100 **

cat collar clears our launch bar: a $2.1M/yr market growing +238.9% with returns at 1.8%.

**Market/yr**

**$2.1M**

**Growth (1y)**

**+238.9%**

**Products**

**80**

**Brands**

**62**

was 59 a year ago

**Sellers**

**121**

**Price range**

**$3.83–$54.53**

**Returns**

**1.8%**

**Rating**

**4.5★**

**Launch it**

Scored 70/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**50**

 ×0.30

Growth

**81**

 ×0.30

Competition

**87**

 ×0.20

Quality gap

**44**

 ×0.10

Returns

**86**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +238.9% year over year.

194K97KJul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- FYEQYAOU7% - Extodry7% - Giecooh5% - Yizepet5% - Taglory5% - zulinlong5% - Other (56 brands)66%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 62 brands and 121 sellers compete here.

**Brands**

**62 **▲rising

was 59 a year ago

**Sellers**

**121**

**Top 5 brand share**

**30%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell](https://m.media-amazon.com/images/I/416jEb07IUL.jpg) [**2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell**](https://www.amazon.com/dp/B0CY5P6B94)

FYEQYAOU$7.944.6★2,0807%▼falling

2
![12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)](https://m.media-amazon.com/images/I/51pI6KPZf-L.jpg) [**12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)**](https://www.amazon.com/dp/B08MC9VXZ6)

Extodry$8.724.6★14,2936%▲rising

3
![Giecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs Shaped](https://m.media-amazon.com/images/I/41GJxD205IL.jpg) [**Giecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs Shaped**](https://www.amazon.com/dp/B0DR6ZB775)

Giecooh$6.964.6★6705%▲rising

4
![Yizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies Accessories](https://m.media-amazon.com/images/I/41+y2tYz0+L.jpg) [**Yizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies Accessories**](https://www.amazon.com/dp/B0936DKBL1)

Yizepet$5.764.7★6,1695%—flat

5
![Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow](https://m.media-amazon.com/images/I/41cH8xRqopL.jpg) [**Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow**](https://www.amazon.com/dp/B0G2443CQG)

Babole Pet$8.554.7★1954%▲rising

6
![CollarDirect Leather Cat Collar with Removable Bell Safety Elastic Strap (Breakaway Alternative) Kitten Collar for Small & Big Boy & Girl Cats](https://m.media-amazon.com/images/I/41oPYR86GpL.jpg) [**CollarDirect Leather Cat Collar with Removable Bell Safety Elastic Strap (Breakaway Alternative) Kitten Collar for Small & Big Boy & Girl Cats**](https://www.amazon.com/dp/B09XP5Y5WW)

CollarDirect$9.324.4★18,4194%▲rising

7
![zulinlong 2 Pack Breakaway Cat Collars with Bells Reflective Design and Claw Print Design Safety Buckle Kitten Collars Adjustable from 7.5 to 12.5 Inches (Sky Blue)](https://m.media-amazon.com/images/I/51d4tvbbcBL.jpg) [**zulinlong 2 Pack Breakaway Cat Collars with Bells Reflective Design and Claw Print Design Safety Buckle Kitten Collars Adjustable from 7.5 to 12.5 Inches (Sky Blue)**](https://www.amazon.com/dp/B0FCSS92TV)

zulinlong$4.204.4★8533%▲rising

8
![Jigichu 6 Pack Reflective Cat Collar with Bell Breakaway and Safe Collars for Cats Nylon Pet Collar Mixed Colors Adjustable19-32cm](https://m.media-amazon.com/images/I/51Idz9SrEYL.jpg) [**Jigichu 6 Pack Reflective Cat Collar with Bell Breakaway and Safe Collars for Cats Nylon Pet Collar Mixed Colors Adjustable19-32cm**](https://www.amazon.com/dp/B0FQ3S22V8)

Jigichu$5.714.5★4993%▲rising

9
![Taglory Reflective Cat Collar Breakaway with Bell High Visibility Night Strip Lightweight Adjustable Nylon Collar for Boy Girl Cats 2 Pack 7.5-12.5 Inch Turquoise](https://m.media-amazon.com/images/I/41Tlc8kSggL.jpg) [**Taglory Reflective Cat Collar Breakaway with Bell High Visibility Night Strip Lightweight Adjustable Nylon Collar for Boy Girl Cats 2 Pack 7.5-12.5 Inch Turquoise**](https://www.amazon.com/dp/B096541M6C)

Taglory$6.794.4★24,1873%▲rising

10

![Faygarsle 2 Pack Blueberry Banana Pattern Cat Collars Breakaway Safety Collar with Bell Spring Summer Design for Girl Cats Yellow Light Blue](https://m.media-amazon.com/images/I/51ZO4W+mCyL.jpg) [**Faygarsle 2 Pack Blueberry Banana Pattern Cat Collars Breakaway Safety Collar with Bell Spring Summer Design for Girl Cats Yellow Light Blue**](https://www.amazon.com/dp/B0F66KRWM6)

Faygarsle$8.934.7★1742%▲rising

11

![Dgerp Airtag Cat Collar Breakaway Reflective Kitten Collar with Apple Air Tag Holder and Bell for Girl Boy Cats 0.4 Inches in Width and Lightweight(Black)](https://m.media-amazon.com/images/I/41m6I5OIZ6L.jpg) [**Dgerp Airtag Cat Collar Breakaway Reflective Kitten Collar with Apple Air Tag Holder and Bell for Girl Boy Cats 0.4 Inches in Width and Lightweight(Black)**](https://www.amazon.com/dp/B0B5RX3KXY)

Dgerp$7.664.2★12,4462%▼falling

12

![Taglory Reflective Cat Collar Breakaway with Bell High Visibility Night Strip Lightweight Adjustable Nylon Collar for Boy Girl Cats 2 Pack 7.5-12.5 Inch Orange](https://m.media-amazon.com/images/I/41DThzC0WqL.jpg) [**Taglory Reflective Cat Collar Breakaway with Bell High Visibility Night Strip Lightweight Adjustable Nylon Collar for Boy Girl Cats 2 Pack 7.5-12.5 Inch Orange**](https://www.amazon.com/dp/B08L37VGV2)

Taglory$6.824.4★24,1872%▲rising

13

![Baeuppit 2PCS Breakaway Cat Collars with Bell Moons Stars Cute Kitty Adjustable Safe Kitten Collars with Pendant Glow in The Dark(Black&Purple)](https://m.media-amazon.com/images/I/51E5egbNW7L.jpg) [**Baeuppit 2PCS Breakaway Cat Collars with Bell Moons Stars Cute Kitty Adjustable Safe Kitten Collars with Pendant Glow in The Dark(Black&Purple)**](https://www.amazon.com/dp/B08CMQWYJP)

Baeuppit$7.994.6★5,0312%▼falling

14

![THAIN Leather Cat Collar with Bell Breakaway- Adjustable Durable Retro Bell fit Most Cats and Kittens (Brown)](https://m.media-amazon.com/images/I/411IxO9l2AL.jpg) [**THAIN Leather Cat Collar with Bell Breakaway- Adjustable Durable Retro Bell fit Most Cats and Kittens (Brown)**](https://www.amazon.com/dp/B0DSKZC8JQ)

THAIN$8.994.5★2212%▲rising

15

![2 Pack Cotton Breakaway Cat Collar with Bell Yellow&Green Flowers Pendant Cute Kitten Cat Collar Suitable for Girls and Boys](https://m.media-amazon.com/images/I/41D9X10ApML.jpg) [**2 Pack Cotton Breakaway Cat Collar with Bell Yellow&Green Flowers Pendant Cute Kitten Cat Collar Suitable for Girls and Boys**](https://www.amazon.com/dp/B0B7X4SJMZ)

Liugjiau$6.884.4★3,0542%—flat

**~~Showing 15 of 80 — show all ~~**

## **Product shelf**

All 80 tracked products in this niche.

Top sellersNewestTrending

[![2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell](https://m.media-amazon.com/images/I/416jEb07IUL.jpg)**2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell** FYEQYAOU**$7.94**4.6★2,080 reviews](https://www.amazon.com/dp/B0CY5P6B94) [![12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)](https://m.media-amazon.com/images/I/51pI6KPZf-L.jpg)**12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)** Extodry**$8.72**4.6★14,293 reviews](https://www.amazon.com/dp/B08MC9VXZ6) [![Giecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs Shaped](https://m.media-amazon.com/images/I/41GJxD205IL.jpg)**Giecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs Shaped** Giecooh**$6.96**4.6★670 reviews](https://www.amazon.com/dp/B0DR6ZB775) [![Yizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies Accessories](https://m.media-amazon.com/images/I/41+y2tYz0+L.jpg)**Yizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies Accessories** Yizepet**$5.76**4.7★6,169 reviews](https://www.amazon.com/dp/B0936DKBL1) [![Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow](https://m.media-amazon.com/images/I/41cH8xRqopL.jpg)**Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow** Babole Pet**$8.55**4.7★195 reviews](https://www.amazon.com/dp/B0G2443CQG) [![CollarDirect Leather Cat Collar with Removable Bell Safety Elastic Strap (Breakaway Alternative) Kitten Collar for Small & Big Boy & Girl Cats](https://m.media-amazon.com/images/I/41oPYR86GpL.jpg)**CollarDirect Leather Cat Collar with Removable Bell Safety Elastic Strap (Breakaway Alternative) Kitten Collar for Small & Big Boy & Girl Cats** CollarDirect**$9.32**4.4★18,419 reviews](https://www.amazon.com/dp/B09XP5Y5WW) [![zulinlong 2 Pack Breakaway Cat Collars with Bells Reflective Design and Claw Print Design Safety Buckle Kitten Collars Adjustable from 7.5 to 12.5 Inches (Sky Blue)](https://m.media-amazon.com/images/I/51d4tvbbcBL.jpg)**zulinlong 2 Pack Breakaway Cat Collars with Bells Reflective Design and Claw Print Design Safety Buckle Kitten Collars Adjustable from 7.5 to 12.5 Inches (Sky Blue)** zulinlong**$4.20**4.4★853 reviews](https://www.amazon.com/dp/B0FCSS92TV) [![Jigichu 6 Pack Reflective Cat Collar with Bell Breakaway and Safe Collars for Cats Nylon Pet Collar Mixed Colors Adjustable19-32cm](https://m.media-amazon.com/images/I/51Idz9SrEYL.jpg)**Jigichu 6 Pack Reflective Cat Collar with Bell Breakaway and Safe Collars for Cats Nylon Pet Collar Mixed Colors Adjustable19-32cm** Jigichu**$5.71**4.5★499 reviews](https://www.amazon.com/dp/B0FQ3S22V8)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“the quality felt solid”*

**Value For Money**10%

*“Great Deal”*

**Size-Overall**9%

*“Fit well”*

**Collar Quality**9%

*“Amazing collar”*

**Color**7%

*“Beautiful colors”*

**Comfort-Overall**6%

*“Comfortable for Kitty”*

**Ease Of Use**5%

*“easy to apply”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Durability**4%

*“Cute and durable”*

**Pet Friendly**4%

*“is comfortable for my cat”*

### **What buyers complain about **

**Durability**19%

*“Break easily”*

**Size-Overall**12%

*“Very Long”*

**Functionality-Overall**9%

*“Doesnt really work very well”*

**Allergies**7%

*“Irritating”*

**Quality-Overall**6%

*“Cheap quality”*

**Ease Of Use**5%

*“Extremely hard to open”*

**Value For Money**5%

*“I can only afford this price”*

**Escape Proof**3%

*“Easy to escape from”*

**Smell**2%

*“Product smells like chemicals”*

**Color**2%

*“their a little faded”*

#### **Top return reasons**- Size-Overall67% - Functionality-Overall6% - Advertised Vs Actual Product5% - Escape Proof4% - Value For Money3% - Quality-Overall2% - Color1% - Ease Of Use1% - Defective Material/Parts1% - Material Quality1%