---
title: "cat calming treats — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T00:06:52.257Z"
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  description: "cat calming treats shows low returns (0.0%), but a small market ($991K/yr) keeps it on the watch list."
  "og:description": "cat calming treats shows low returns (0.0%), but a small market ($991K/yr) keeps it on the watch list."
  "og:title": "cat calming treats — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
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# **cat calming treats**

**Worth a look****58/100 **

cat calming treats shows low returns (0.0%), but a small market ($991K/yr) keeps it on the watch list.

**Market/yr**

**$991K**

**Growth (1y)**

**+174.1%**

**Products**

**18**

**Brands**

**16**

was 16 a year ago

**Sellers**

**530**

**Price range**

**$3.48–$33.45**

**Returns**

**0.0%**

**Rating**

**3.9★**

**Worth a look**

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**33**

 ×0.30

Growth

**74**

 ×0.30

Competition

**38**

 ×0.20

Quality gap

**87**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +174.1% year over year.

24K12KPrime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jun · busiest ÷ quietest = 1.7×

## **Competition**

- Sentry24% - Pet Honesty22% - Pro Plan Veterinary Diets8% - Rocco & Roxie Supply Co.8% - Get Naked5% - Zesty Paws5% - Other (10 brands)28%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 530 sellers compete here.

**Brands**

**16 **—flat

was 16 a year ago

**Sellers**

**530**

**Top 5 brand share**

**67%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Sentry Calming Chews for Cats Calming Aid Helps to Manage Stress With Pheromones That May Help Curb Destructive Behavior Calming Health Supplement for Cats 4 oz.](https://m.media-amazon.com/images/I/41YSsmpQqvL.jpg) [**Sentry Calming Chews for Cats Calming Aid Helps to Manage Stress With Pheromones That May Help Curb Destructive Behavior Calming Health Supplement for Cats 4 oz.**](https://www.amazon.com/dp/B0BX82GR87)

Sentry$10.194.2★4,09424%—flat

2
![Cat Calming Treats for Anxiety Relief - Dual Texture Crunchy Creamy Calming Chews for Cats - Feline Stress Relief Behavior Support for Travel Vet Visits Grooming Separation Anxiety (30-Day Supply)](https://m.media-amazon.com/images/I/51yFwr-ZUqL.jpg) [**Cat Calming Treats for Anxiety Relief - Dual Texture Crunchy Creamy Calming Chews for Cats - Feline Stress Relief Behavior Support for Travel Vet Visits Grooming Separation Anxiety (30-Day Supply)**](https://www.amazon.com/dp/B0B94Q3KPY)

Pet Honesty$14.394.2★3,69620%▼falling

3
![Pro Plan Veterinary Diets Calming Care Cat Supplements Probiotic Powder for Behavioral Support 30-Count Box](https://m.media-amazon.com/images/I/51eI2aGeV6L.jpg) [**Pro Plan Veterinary Diets Calming Care Cat Supplements Probiotic Powder for Behavioral Support 30-Count Box**](https://www.amazon.com/dp/B0BGVF6PGW)

Pro Plan Veterinary Diets$31.124.4★2,2108%▲rising

4
![Rocco & Roxie Cat Calming Treats with Melatonin for Cats Stress and Anxiety Relief Keep Calm for Grooming Travel or Vet Visits Aid Sleep with Organic Ashwagandha and GABA Chicken Flavored Chews](https://m.media-amazon.com/images/I/51EBIuQ7FUL.jpg) [**Rocco & Roxie Cat Calming Treats with Melatonin for Cats Stress and Anxiety Relief Keep Calm for Grooming Travel or Vet Visits Aid Sleep with Organic Ashwagandha and GABA Chicken Flavored Chews**](https://www.amazon.com/dp/B0DSGNGVT4)

Rocco & Roxie Supply Co.$13.274.2★2,0528%▼falling

5
![Get Naked Cat Calming Treats | Crunchy Salmon & Cheese Flavor | Feline Anxiety Relief & Stress Control | Grain-Free Cat Calming Product | Made in USA 2.5 oz](https://m.media-amazon.com/images/I/41KPhlIvX5L.jpg) [**Get Naked Cat Calming Treats | Crunchy Salmon & Cheese Flavor | Feline Anxiety Relief & Stress Control | Grain-Free Cat Calming Product | Made in USA 2.5 oz**](https://www.amazon.com/dp/B0D9LDB4BZ)

Get Naked$6.184.0★6735%▼falling

6
![Zesty Paws Calming Chews for Cats - Composure & Relaxation for Everyday Stress & Separation - with Ashwagandha Organic Chamomile L-Theanine & L-Tryptophan Bacon - 60 Count - Cat](https://m.media-amazon.com/images/I/51auGAL50pL.jpg) [**Zesty Paws Calming Chews for Cats - Composure & Relaxation for Everyday Stress & Separation - with Ashwagandha Organic Chamomile L-Theanine & L-Tryptophan Bacon - 60 Count - Cat**](https://www.amazon.com/dp/B08FBH53Z3)

Zesty Paws$17.013.3★9015%▼falling

7
![MNQAXZ Cat Calming Treats 140 Soft Chews to Relieve Anxiety Stress & Prevent Bites Perfect for Travel & Veterinary Visits Soothing Calming Care for Indoor Cats Chicken Flavor 7.41 OZ](https://m.media-amazon.com/images/I/51MYf+gLsSL.jpg) [**MNQAXZ Cat Calming Treats 140 Soft Chews to Relieve Anxiety Stress & Prevent Bites Perfect for Travel & Veterinary Visits Soothing Calming Care for Indoor Cats Chicken Flavor 7.41 OZ**](https://www.amazon.com/dp/B0H3L2QJ51)

MNQAXZ$17.364.5★565%▲rising

8
![VetIQ Cat Calming Treats with Melatonin for Stress Relief Organic Ashwagandha and GABA Chicken Flavored Cat Calming Chews 3.7oz](https://m.media-amazon.com/images/I/41J9xUqPQLL.jpg) [**VetIQ Cat Calming Treats with Melatonin for Stress Relief Organic Ashwagandha and GABA Chicken Flavored Cat Calming Chews 3.7oz**](https://www.amazon.com/dp/B0FWT3HGCF)

VETIQ$12.134.1★3,3864%▲rising

9
![NaturVet Quiet Moments Calming Aid Cat Supplement Plus Melatonin Helps Reduce Stress in Cats for Pet Storm Anxiety Motion Sickness Grooming Separation Travel 50 Ct. Soft Chews](https://m.media-amazon.com/images/I/41tDMX68PkL.jpg) [**NaturVet Quiet Moments Calming Aid Cat Supplement Plus Melatonin Helps Reduce Stress in Cats for Pet Storm Anxiety Motion Sickness Grooming Separation Travel 50 Ct. Soft Chews**](https://www.amazon.com/dp/B00CNVAOCI)

NaturVet$10.453.4★3,4193%▲rising

10

![Happy Snack by FELIWAY Delicious Lickable Squeezable Pure Cat Treats for a Daily Calming Routine Made with Real Chicken 12 Pack (0.5oz Tubes)](https://m.media-amazon.com/images/I/41Oj7ybqT1L.jpg) [**Happy Snack by FELIWAY Delicious Lickable Squeezable Pure Cat Treats for a Daily Calming Routine Made with Real Chicken 12 Pack (0.5oz Tubes)**](https://www.amazon.com/dp/B0FGF662QQ)

FELIWAY$19.194.4★2883%▲rising

11

![VetriScience Composure Calming Chews for Cats Supports Relaxation & Balanced Behavior During Travel & Vet Visits Daily Stress & Anxiety Support Supplement Chicken Flavor 30 Count](https://m.media-amazon.com/images/I/41EWfBW-mFL.jpg) [**VetriScience Composure Calming Chews for Cats Supports Relaxation & Balanced Behavior During Travel & Vet Visits Daily Stress & Anxiety Support Supplement Chicken Flavor 30 Count**](https://www.amazon.com/dp/B003KV7XVA)

VETRISCIENCE$9.473.7★12,0183%▲rising

12

![Shameless Pets Crunchy Cat Snacks & Treats Healthy Cat Treats for Indoor Cats & Kittens with Catnip Real Chicken & Digestive Support Catnip N Chill (2.5 oz)](https://m.media-amazon.com/images/I/41PthmetNXL.jpg) [**Shameless Pets Crunchy Cat Snacks & Treats Healthy Cat Treats for Indoor Cats & Kittens with Catnip Real Chicken & Digestive Support Catnip N Chill (2.5 oz)**](https://www.amazon.com/dp/B0BC7G6W81)

Shameless Pets$3.484.5★5,1252%—flat

13

![Calming Cat Treats with GABA for Anxiety Relief - Calming Cat Chews Help Reduce Stress & Promote Relaxation Melatonin for Cats for Grooming Travel Vet Visits & Separation Anxiety - Chicken Flavor](https://m.media-amazon.com/images/I/51klLkXyFOL.jpg) [**Calming Cat Treats with GABA for Anxiety Relief - Calming Cat Chews Help Reduce Stress & Promote Relaxation Melatonin for Cats for Grooming Travel Vet Visits & Separation Anxiety - Chicken Flavor**](https://www.amazon.com/dp/B0G6ZJ15FK)

BuddyCheer$13.953.6★742%▲rising

14

![ZENO Hemp Calming Chews for Cats Anxiety 300 pcs - Feline Anxiety Relief with Melatonin - for Stress Travel Check-up restlessness or Separation - Crunchy & Creamy Salmon Cat Calming Treats](https://m.media-amazon.com/images/I/51JPhRMP52L.jpg) [**ZENO Hemp Calming Chews for Cats Anxiety 300 pcs - Feline Anxiety Relief with Melatonin - for Stress Travel Check-up restlessness or Separation - Crunchy & Creamy Salmon Cat Calming Treats**](https://www.amazon.com/dp/B0G59XHGDW)

ZENO$8.143.9★1052%▲rising

15

![PLBKCTS Calming Care for Indoor Cats - 300 Soft Calming Chews for Cats to Relieve Anxiety Stress & Prevent Bites Cat Melatonin Treats for Travel Boarding Chicken Flavor](https://m.media-amazon.com/images/I/51xFMXAxEPL.jpg) [**PLBKCTS Calming Care for Indoor Cats - 300 Soft Calming Chews for Cats to Relieve Anxiety Stress & Prevent Bites Cat Melatonin Treats for Travel Boarding Chicken Flavor**](https://www.amazon.com/dp/B0H28XKMR7)

PLBKCTS$25.002.7★52%▲rising

**~~Showing 15 of 18 — show all ~~**

## **Product shelf**

All 18 tracked products in this niche.

Top sellersNewestTrending

[![Sentry Calming Chews for Cats Calming Aid Helps to Manage Stress With Pheromones That May Help Curb Destructive Behavior Calming Health Supplement for Cats 4 oz.](https://m.media-amazon.com/images/I/41YSsmpQqvL.jpg)**Sentry Calming Chews for Cats Calming Aid Helps to Manage Stress With Pheromones That May Help Curb Destructive Behavior Calming Health Supplement for Cats 4 oz.** Sentry**$10.19**4.2★4,094 reviews](https://www.amazon.com/dp/B0BX82GR87) [![Cat Calming Treats for Anxiety Relief - Dual Texture Crunchy Creamy Calming Chews for Cats - Feline Stress Relief Behavior Support for Travel Vet Visits Grooming Separation Anxiety (30-Day Supply)](https://m.media-amazon.com/images/I/51yFwr-ZUqL.jpg)**Cat Calming Treats for Anxiety Relief - Dual Texture Crunchy Creamy Calming Chews for Cats - Feline Stress Relief Behavior Support for Travel Vet Visits Grooming Separation Anxiety (30-Day Supply)** Pet Honesty**$14.39**4.2★3,696 reviews](https://www.amazon.com/dp/B0B94Q3KPY) [![Pro Plan Veterinary Diets Calming Care Cat Supplements Probiotic Powder for Behavioral Support 30-Count Box](https://m.media-amazon.com/images/I/51eI2aGeV6L.jpg)**Pro Plan Veterinary Diets Calming Care Cat Supplements Probiotic Powder for Behavioral Support 30-Count Box** Pro Plan Veterinary Diets**$31.12**4.4★2,210 reviews](https://www.amazon.com/dp/B0BGVF6PGW) [![Rocco & Roxie Cat Calming Treats with Melatonin for Cats Stress and Anxiety Relief Keep Calm for Grooming Travel or Vet Visits Aid Sleep with Organic Ashwagandha and GABA Chicken Flavored Chews](https://m.media-amazon.com/images/I/51EBIuQ7FUL.jpg)**Rocco & Roxie Cat Calming Treats with Melatonin for Cats Stress and Anxiety Relief Keep Calm for Grooming Travel or Vet Visits Aid Sleep with Organic Ashwagandha and GABA Chicken Flavored Chews** Rocco & Roxie Supply Co.**$13.27**4.2★2,052 reviews](https://www.amazon.com/dp/B0DSGNGVT4) [![Get Naked Cat Calming Treats | Crunchy Salmon & Cheese Flavor | Feline Anxiety Relief & Stress Control | Grain-Free Cat Calming Product | Made in USA 2.5 oz](https://m.media-amazon.com/images/I/41KPhlIvX5L.jpg)**Get Naked Cat Calming Treats | Crunchy Salmon & Cheese Flavor | Feline Anxiety Relief & Stress Control | Grain-Free Cat Calming Product | Made in USA 2.5 oz** Get Naked**$6.18**4.0★673 reviews](https://www.amazon.com/dp/B0D9LDB4BZ) [![Zesty Paws Calming Chews for Cats - Composure & Relaxation for Everyday Stress & Separation - with Ashwagandha Organic Chamomile L-Theanine & L-Tryptophan Bacon - 60 Count - Cat](https://m.media-amazon.com/images/I/51auGAL50pL.jpg)**Zesty Paws Calming Chews for Cats - Composure & Relaxation for Everyday Stress & Separation - with Ashwagandha Organic Chamomile L-Theanine & L-Tryptophan Bacon - 60 Count - Cat** Zesty Paws**$17.01**3.3★901 reviews](https://www.amazon.com/dp/B08FBH53Z3) [![MNQAXZ Cat Calming Treats 140 Soft Chews to Relieve Anxiety Stress & Prevent Bites Perfect for Travel & Veterinary Visits Soothing Calming Care for Indoor Cats Chicken Flavor 7.41 OZ](https://m.media-amazon.com/images/I/51MYf+gLsSL.jpg)**MNQAXZ Cat Calming Treats 140 Soft Chews to Relieve Anxiety Stress & Prevent Bites Perfect for Travel & Veterinary Visits Soothing Calming Care for Indoor Cats Chicken Flavor 7.41 OZ** MNQAXZ**$17.36**4.5★56 reviews](https://www.amazon.com/dp/B0H3L2QJ51) [![VetIQ Cat Calming Treats with Melatonin for Stress Relief Organic Ashwagandha and GABA Chicken Flavored Cat Calming Chews 3.7oz](https://m.media-amazon.com/images/I/41J9xUqPQLL.jpg)**VetIQ Cat Calming Treats with Melatonin for Stress Relief Organic Ashwagandha and GABA Chicken Flavored Cat Calming Chews 3.7oz** VETIQ**$12.13**4.1★3,386 reviews](https://www.amazon.com/dp/B0FWT3HGCF)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soothing/Teething**26%

*“Really does calm”*

**Pet Friendly**22%

*“Cat approved”*

**Taste-Overall**10%

*“This treat is amazing”*

**Flavor**5%

*“My cats love the flavor and texture and they are made with natural ingredients”*

**Quality-Overall**5%

*“It seems well-made”*

**Value For Money**5%

*“For the price”*

**Ease Of Chewing/Swallowing**4%

*“easy to eat”*

**Smell**3%

*“no strange smells or consistencies”*

**Ease Of Use**2%

*“Easy to use”*

**Ingredients-Overall**2%

*“- natural ingredients”*

### **What buyers complain about **

**Functionality-Overall**24%

*“The product doesn't work as described”*

**Value For Money**14%

*“Too expensive,”*

**Smell**12%

*“Most of it smells kinda gross”*

**Taste-Overall**6%

*“Not tasty”*

**Indigestion**6%

*“Upset stomach”*

**Size-Overall**4%

*“The bag is huge”*

**Flavor**2%

*“Flavor issue”*

**Allergies**2%

*“He had allergies that were really terrible”*

**Durability**2%

*“I wish it lasted longer”*

**Hard Feel**2%

*“Hard as rocks”*

#### **Top return reasons**- Functionality-Overall24% - Advertised Vs Actual Product15% - Smell11% - Ease Of Chewing/Swallowing11% - Flavor9% - Compatibility-Overall4% - Escape Proof4% - Size-Overall4% - Defective Material/Parts4% - Ingredients-Overall3%